5/21/12 Product Requirements Management Tools w/ Leon Malalel @LeonMalalel

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Leon says, "I’m happy to be speaking at The Global Product Management Talk about requirements management since it is a challenge product managers confront in every organization, where ever they are located. Knowing what to invest in, how to invest in it and implementing the process with superior results, is the result of a great product management process."

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5/21/12 Product Requirements Management Tools w/ Leon Malalel @LeonMalalel

  1. 1. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Podcast: http://bit.ly/Jhr0pR Links: http://bit.ly/KPTO60 Leon says, "I’m happy to be speaking at The Global Product Management Talk about requirements management since it is a challenge product managers confront in every organization, where ever they are located. Knowing what to invest in, how to invest in it and implementing the process with superior results, is the result of a great product management process."Leon Malalel, Strategic Product Management™ consultant and trainer, Discussed The Importance ofEffectively Managing Product Requirements To Guarantee Successful ProductsINTRORequirements management is the corner stone of any product delivery process and the most important task ofproduct management. The quality of this process will dictate the quality of the entire release. The purpose ofrequirement management tools is to provide a repository and enable the management of gathering, evaluation,prioritization, dependency and traceability activities. Without such a tool, the entire process, which becomesmanual, is very inefficient, disorganized and sometimes even creates more mess and damage than value. Suchtools also serve the transparency needed to allow any stakeholder in the organization to observe and review therequirements. This way, the overall process will not become the "private and secret" world of the productmanagement, but rather enable smooth communication and collaboration between product management acrossall functions to ensure the ultimate success of the product creation process in support of the business strategy.Each week, The Global Product Management Talk features an expert guest speaker who asks questions ofthe participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their commentsover BlogTalkRadio. The transcript of Tweets and podcast are available after the live event. Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  2. 2. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrHost @CindyFSolomon is joined by co-host @JohnNewbury with speaker @LeonMalalelABOUT LEONLeon Malalel is a Product Management veteran with extensive experience with both global, multi-national enterprises and SMBs; over 30 years of experience in hi-tech companies in multiplepositions of development, marketing and product management. He is a Blackblot Strategic ProductManagement™ trainer, consultant and part of Blackblot - Product Management Expertise™professional team. Leon has rich experience in assisting companies in selecting, defining andimplementing product management best practices and processes; establishing and managingproduct management groups in high tech companies. In addition, he brings extensive experiencein the Telco/Communications Services Provider (CSP) and Human Capital Management (HCM)markets.PRE-POSTED QUESTIONSPreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmtQ1 Who is using Requirements Management Tools (RMT)?Q2. What is your experience using Requirements Management Tools (RMT)?Q3. What are the challenges of starting to use Requirements Management Tools (RMT)?Q4. What difficulties occur when we dont use Requirements Management Tools (RMT)?Q5. Which benefits of implementing Requirements Management Tools (RMT) are the most important ones ?TWEET CHRONOLOGYWhat is #ProdMgmtTalk? http://bit.ly/AlLEbNJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfVickiPPS Im there! RT @ProdMgmtTalk: Get PDUs at#prodmgmttalk ! PMP Participants earn PDUshttp://t.co/hMKSZnnv #pmot #PMChat -10:09 AM May 18th, 2012ProdMgmtTalk Awesome! RT @VickiPPS: Im there! RT@ProdMgmtTalk: Get PDUs at #prodmgmttalk ! PMPParticipants earn PDUs http://t.co/iYw1UDPX #PMChat -10:12 AM May 18th, 2012 Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  3. 3. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon 5/21/12 Product Requirements Management Tools w/ LeonMalalel @LeonMalalel Leon...http://t.co/tNeWJ7Nc #prodmgmttalk #twvt -11:01 AM May 18th, 2012annanthem Product is too long and life is too short.#prodmgmt #prodmgmttalk #Design -2:58 AM May 19th, 2012davesaunders Good product management doesnt require fancy spreadsheets and graphsbut it does require thought and planning. #ProdMgmtTalk -12:51 PM May 19th, 2012ProdMgmtTalk Q1 Who is using Requirements Management Tools(RMT)? #ProdMgmtTalk http://t.co/8uyOEPQXhttp://t.co/hvo0jfKM -10:57 PM May 19th, 2012ProdMgmtTalk Q2. What is your experience using Requirements Management Tools(RMT)? #ProdMgmtTalkhttp://t.co/8uyTcpRR http://t.co/dANKJsuo -10:57 PM May 19th, 2012RichMironov thx @nickmuldoon for great summary of 16May StartUP talkon #prodmgmt orgs, owners, careers, tech skillshttp://t.co/c5Hnpw1D #prodmgmttalk -1:55PM May 20th, 2012PCAustin RT @cindyfsolomon: 5/21/12 10:00 CDT TODAY! Product Requirements Mngmt.Tools w/ Leon Malalel http://t.co/7SgN8Q7Z prodmgmt #prodmgmttalk -6:39 AM May 21st, 2012ProdMgmtTalk RT @HaRuD: Articulate presentation defining product managementby @richmironov at #prodmgmttalk, tools and book: http://t.co/o4MljM47 -7:02 AM May 21st, 2012ProdMgmtTalk RT @trio_project: Phase Gate for product launch : RT @greggeracie PerfectPartnership #prodmgmt #pmothttp://t.co/3mztTaEa #prodmgmttalk -7:04 AM May 21st, 2012ProdMgmtTalk RT @lori19stewart: Please RT: StartUp Product TalksSF http://t.co/Kl6pdJnH Slide view http://t.co/qRF8khCd #prodmgmttalk #prodmgmt -7:07 AMMay 21st, 2012cindyfsolomon Todays Background resources: http://t.co/LzcoyuRh Requirements Management w/@LeonMalalel#prodmgmt #prodmgmttalk -7:23 AM May 21st, 2012johnnewbury RT @ProdMgmtTalk: in 1 hour: Requirements Managementw/ @LeonMalalel @JohnNewbury @CindyFSolomon#ProdMgmtTalk TwitterChat http://t.co/DRaabmiF #prodmgmt -7:24 AM May 21st, 2012cindyfsolomon Are you there? @johnnewbury Syncing up with speaker @LeonMalalel on Skype for todaystalk#prodmgmttalk -7:52 AM May 21st, 2012cindyfsolomon PreQ: Please introduce yourself, where you are tweeting from & your involvementwith #prodmgmt#prodmgmttalk -7:53 AM May 21st, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  4. 4. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Why do we need requirements management tools? What problems do the tools solvefor #prodmgmt?#prodmgmttalk -7:54 AM May 21st, 2012cindyfsolomon Todays questions and background: http://t.co/LzcoyuRh #prodmgmt #prodmgmttalk -7:55 AM May21st, 2012Storyteling Now RT @cindyfsolomon: Todays Background resources: http://t.co/ydyPqekZ RequirementsManagement w/@LeonMalalel #prodmgmt #prodmgmttalk -7:56 AM May 21st, 2012ProdMgmtTalk @LeonMalalel @JohnNewbury You can follow us on twitter #prodmgmt TweetChatat: http://t.co/Ukm318J0 #prodmgmttalk -7:58 AM May 21st, 2012cindyfsolomon Welcome our speaker @LeonMalalel believes#prodmgmt is all about requirementsmanagement:http://t.co/LzcoyuRh #prodmgmttalk -8:07 AM May 21st, 2012cindyfsolomon Activity of collecting requirements which become part of the product: 1. database/storage forrequirements #prodmgmt #prodmgmttalk -8:08 AM May 21st, 2012cindyfsolomon 1.market requirements 2. product requirements 3. feature requirements #prodmgmtdependenciesbetw connected requirements #prodmgmttalk -8:09 AM May 21st, 2012VickiPPS Good morning Vicki here from Seattle. Sorry late due to computer issues. #prodmgmttalk -8:09 AM May 21st,2012cindyfsolomon If take out market requirements - what problems wont be solved? Never enough resources & time -how to choose? prioritization #prodmgmttalk -8:10 AM May 21st, 2012jidoctor jennifer here from Mpls, but the echo on the listen line is REALLY bad #prodmgmttalk -8:10 AM May 21st, 2012cindyfsolomon Welcome @VickiPPS ! Questions:http://t.co/LzcoyuRh Audio: http://t.co/1ctexeiB I hear echo - doyou? #prodmgmt #prodmgmttalk -8:10 AM May 21st, 2012cindyfsolomon Thanks - will try to fix RT @jidoctor: jennifer here from Mpls, but the echo on the listen line is REALLYbad#prodmgmttalk -8:11 AM May 21st, 2012cindyfsolomon Moving on to Q1 w/ @JohnNewbury and@LeonMalalel hopefully echo issue handled #prodmgmttalk-8:16 AM May 21st, 2012cindyfsolomon PreQ: Please introduce yourself, where you are tweeting from & your involvementwith #prodmgmt#prodmgmttalk -8:16 AM May 21st, 2012cindyfsolomon Q1 Who is using Requirements Management Tools (RMT)? #ProdMgmt http://t.co/LzcoyuRh#prodmgmttalk -8:17 AM May 21st, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  5. 5. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon A1 Less than 30% of biz use requirements tools - no awareness of importance of using tools - do itmanually - tools complex #prodmgmttalk -8:17 AM May 21st, 2012cindyfsolomon A1 not understanding importance & tools not intuitive reason (complex setup) for <30% biz using RMTrequirements tools #prodmgmttalk -8:18 AM May 21st, 2012jidoctor my exp - execs who have pains in getting the visibility into what products are being built are those who willmake investment #prodmgmttalk -8:18 AM May 21st, 2012cindyfsolomon A1 Biz using RMT amazing diff between using tools & not, but needs commitment to setup tools =complex#prodmgmttalk -8:19 AM May 21st, 2012jidoctor where is <30% number from? global? #prodmgmttalk-8:19 AM May 21st, 2012cindyfsolomon RT @jidoctor: my exp - execs who have pains in getting the visibility into what products being built willmake investment #prodmgmttalk -8:19 AM May 21st, 2012cindyfsolomon Start w/ defining most important tasks need requirements tools to do: traceability? dependency?prioritization? #prodmgmttalk -8:19 AM May 21st, 2012VickiPPS The assume cost prohibitive - need analysis on own processes/tools RT @cindyfsolomon: A1 notunderstanding importance & too... #prodmgmttalk -8:20 AM May 21st, 2012cindyfsolomon Dependency is critical issue when portfolio of products #prodmgmt identify where the biggest issues areto choose RMT Tools #prodmgmttalk -8:20 AM May 21st, 2012cindyfsolomon If you google requirements tools, find 27 different tools - problem to identify which is best for yourneeds: #prodmgmttalk -8:21 AM May 21st, 2012cindyfsolomon Here is a database of some tools:http://t.co/xJfVTu13 some offer SAAS - very easy to get demo in cloud -try first before buy #prodmgmttalk -8:22 AM May 21st, 2012cindyfsolomon RT @VickiPPS: A1 assume cost prohibitive - need analysis on own processes/ tools #prodmgmttalk -8:22AM May 21st, 2012cindyfsolomon A1 Our speaker @LeonMalalel says difficult to change to better RMT tool if already committed to usingone#prodmgmt #prodmgmttalk -8:23 AM May 21st, 2012cindyfsolomon Note: using RMT for requirements management tools - been around for 30 years, execs ask why needtool now? #prodmgmt #prodmgmttalk -8:23 AM May 21st, 2012VickiPPS What is the difference in selecting/changing RMT than lets say a CRM or shopping cart tool? #prodmgmttalk -8:24 AM May 21st, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  6. 6. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon A1 #ProdMgmt has to demonstrate benefits of using a tool to execs for ROI - save time, resources withuse of RMT #prodmgmttalk -8:24 AM May 21st, 2012cindyfsolomon Put emphasis on business side - not technical side - of managing product requirements (Excel cant do itwell) #prodmgmt #prodmgmttalk -8:25 AM May 21st, 2012jidoctor the right RMT will be one that helps in product planning investment decisions, not just themanagement of recoding reqts #prodmgmttalk -8:25 AM May 21st, 2012cindyfsolomon Important to present the right product to the market: if you dont do prioritization in correct way - costsmore w/o RMT #prodmgmttalk -8:25 AM May 21st, 2012cindyfsolomon RT @jidoctor: right RMT will help in product planning investment decisions, not just management ofrecoding reqts #prodmgmt #prodmgmttalk -8:26 AM May 21st, 2012cindyfsolomon Our speaker @LeonMalalel speaking from Israel, Our co-host @JohnNewbury conversing from UK - trulyGlobal #prodmgmt #prodmgmttalk -8:27 AM May 21st, 2012cindyfsolomon At end of day, #prodmgmt another tool for achieving biz goals - must talk on same level asmanagement#prodmgmttalk -8:27 AM May 21st, 2012cindyfsolomon Q2. What is your experience using Requirements Management Tools(RMT)? #ProdMgmtTalkhttp://t.co/LzcoyuRh #prodmgmttalk -8:27 AM May 21st, 2012ProdMgmtTalk RT @cindyfsolomon: Q2. What is your experience using Requirements Management Tools(RMT)? #ProdMgmtTalkhttp://t.co/LzcoyuRh #prodmgmttalk -8:28 AM May 21st, 2012ProdMgmtTalk RT @cindyfsolomon: At end of day, #prodmgmtanother tool for achieving biz goals - must talk on samelevel as management #prodmgmttalk -8:28 AM May 21st, 2012ProdMgmtTalk Our speaker @LeonMalalel speaking from Israel, Our co-host @JohnNewbury conversing from UK - trulyGlobal#prodmgmt #prodmgmttalk -8:28 AM May 21st, 2012ProdMgmtTalk RT @jidoctor: right RMT will help in product planning investment decisions, not just management ofrecoding reqts #prodmgmt #prodmgmttalk -8:28 AM May 21st, 2012ProdMgmtTalk Put emphasis on business side - not technical side - of managing product requirements (Excel cant do itwell)#prodmgmt #prodmgmttalk -8:28 AM May 21st, 2012ProdMgmtTalk RT @VickiPPS: What is the difference in selecting/changing RMT than lets say a CRM or shopping carttool? #prodmgmttalk -8:29 AM May 21st, 2012cindyfsolomon #ProdMgmtTalk broadcasting live on the air! #BlogTalkRadio http://t.co/1ctexeiB w/ @LeonMalalel@JohnNewbury -8:29 AM May 21st, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  7. 7. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrjidoctor q2: yes, manage means keeps the info organized - since #prodmgmt is responsible for the answers, they own.others view #prodmgmttalk -8:29 AM May 21st, 2012cindyfsolomon RMT is yet another tool that you install to increase efficiency & effectivness similar to any other tool -complex #prodmgmt #prodmgmttalk -8:30 AM May 21st, 2012cindyfsolomon RT @jidoctor: q2: yes, manage means keeps info organized - since #prodmgmt responsible for theanswers, they own. others view #prodmgmttalk -8:30 AM May 21st, 2012jidoctor RMT is ERP for #prodmgmt & #prodmktg...when RMT is more than just about tools #prodmgmttalk -8:30 AMMay 21st, 2012ProdMgmtTalk RT @jidoctor: RMT is ERP for #prodmgmt &#prodmktg...when RMT is more than just abouttools#prodmgmttalk -8:31 AM May 21st, 2012jidoctor its time for RMT in orgs...1st came ERP then HCMS, now products deserve & need attention! make the rightinvestment decisions #prodmgmttalk -8:32 AM May 21st, 2012cindyfsolomon Many initial challenges to selecting, then setting up RMT tools...important to manage "How data is setup to add more reqs" #prodmgmttalk -8:32 AM May 21st, 2012cindyfsolomon Can any1 enter req to RMT system? If have well defined template & proper review systemfor#prodmgmt change status #prodmgmttalk -8:33 AM May 21st, 2012cindyfsolomon RT @jidoctor: time for RMT ...1st came ERP then HCMS, now products deserve & need attention! makeright investment decisions #prodmgmttalk -8:33 AM May 21st, 2012jidoctor you want to encourage others to enter ideas into RMT, thats how you build a cmty. dont shut it down to theorg!#prodmgmttalk -8:34 AM May 21st, 2012cindyfsolomon @LeonMalalel discussing approach to setting up RMT - provide info upfront so #prodmgmt isnt stuckjust inputting reqs #prodmgmttalk -8:34 AM May 21st, 2012VickiPPS Gr8 RT @jidoctor: its time for RMT in orgs...1st came ERP then HCMS, now products deserve & need attention!make the right... #prodmgmttalk -8:34 AM May 21st, 2012edbeaux Do you put product launch requirements into RMT?#prodmgmttalk #prodmgmt -8:34 AM May 21st, 2012ProdMgmtTalk RT @jidoctor: you want to encourage others to enter ideas into RMT, thats how you build a cmty. dontshut it down to org! #prodmgmttalk -8:35 AM May 21st, 2012cindyfsolomon Welcome @edbeaux ! Questions & resources here: http://t.co/LzcoyuRh #prodmgmt #prodmgmttalk -8:35 AM May 21st, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  8. 8. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon @JohnNewbury asking how soon do you see benefits from RMT? @LeonMalalel says once centralizeRMT org - immediate benefit #prodmgmttalk -8:36 AM May 21st, 2012edbeaux I think you still need a filter. RT “@jidoctor: encourage others to enter ideas into RMT, thats how build acmty.#prodmgmttalk” -8:36 AM May 21st, 2012edbeaux Preq: Hello, PdM here in ERP-type space. Houston, TX. Sorry, @cindyfsolomon, I have trouble withrules!#prodmgmttalk -8:38 AM May 21st, 2012jidoctor @edbeaux, have #prodmgmt apply the filter AFTER u have collected the idea, but not in setting up processesthat stop particip #prodmgmttalk -8:38 AM May 21st, 2012edbeaux Q1: Currently Excel! In past life used home-baked agile req manager. Now considering @asana for both reqand pers to-do. #prodmgmttalk -8:40 AM May 21st, 2012cindyfsolomon RT @jidoctor: @edbeaux, have #prodmgmt apply filter AFTER u have collected idea, but not setting upprocesses stop particip #prodmgmttalk -8:40 AM May 21st, 2012cindyfsolomon @LeonMalalel providing context for choosing RMT w/out echo! #prodmgmttalk -8:41 AM May 21st,2012cindyfsolomon @LeonMalalel Prioritization is most critical & sensitive issue - coming from all sources daily - howobjectively prioritize? #prodmgmttalk -8:42 AM May 21st, 2012edbeaux Agree. Specific collection tools easier to use tho. Ex: uservoice > RMT “@jidoctor: have #prodmgmt apply thefilter AFTER #prodmgmttalk” -8:42 AM May 21st, 2012cindyfsolomon Difficult for #prodmgmt to remain objective w/o RMT tool for prioritization to identify most valuablerequirements for release #prodmgmttalk -8:42 AM May 21st, 2012jidoctor @edbeaux - then you need to find the tool that does both well. and they are out there. #prodmgmttalk -8:43AM May 21st, 2012cindyfsolomon @JohnNewbury asking re: scalability (betw Q3 & Q4) can you start small then scale RMT whengrow?#prodmgmttalk -8:43 AM May 21st, 2012cindyfsolomon RT @jidoctor: @edbeaux - then you need to find the tool that does both well. and they are outthere.#prodmgmt #prodmgmttalk -8:44 AM May 21st, 2012jidoctor i dont think its the size of the org that matters with a tool...its about how you plan yourproducts #prodmgmt#prodmgmttalk -8:44 AM May 21st, 2012cindyfsolomon @LeonMalalel answ to @JohnNewbury most RMT tools flexible enuf to enable starting small & addingmore reqs for growing team #prodmgmttalk -8:44 AM May 21st, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  9. 9. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon @LeonMalalel suggests taking tool sitting on top of database rather than proprietary tool - easier toscale#prodmgmt #prodmgmttalk -8:45 AM May 21st, 2012cindyfsolomon Q4. What difficulties occur when we dont use Requirements Management Tools (RMT)? #ProdMgmthttp://t.co/LzcoyuRh #prodmgmttalk -8:45 AM May 21st, 2012edbeaux Q3: Agree with others, cost, complexity.#prodmgmttalk -8:46 AM May 21st, 2012cindyfsolomon Biggest issues that RMT could resolve: >reqs, >products >sources for reqs then >mess &unmanigeability, lost reqs in system.. #prodmgmttalk -8:46 AM May 21st, 2012cindyfsolomon decide to descope 3-4 things, discover too late that some functions wont work because removedimportant reqs not obvious #prodmgmttalk -8:47 AM May 21st, 2012edbeaux Suggestions? RT “@jidoctor: @edbeaux - then you need to find the tool that does both well. and they are outthere. #prodmgmttalk” -8:47 AM May 21st, 2012jidoctor biggest issue RMT solves? are we investing in the right product? #prodmgmttalk -8:47 AM May 21st, 2012cindyfsolomon Q4 - mess, inconsistency, lost time, no time for 2nd prioritization w/o RMT reqtools #prodmgmt#prodmgmttalk -8:48 AM May 21st, 2012cindyfsolomon @JohnNewbury asks How often do reviews occur re: project tracking ? @LeonMalalel rate dev operatesdetermines - weekly Agile #prodmgmttalk -8:49 AM May 21st, 2012jidoctor @edbeaux - joined a co. in the RMT space over the winter-my opinion is biased. but, i know there r ones w/ thefunc out there #prodmgmttalk -8:49 AM May 21st, 2012jidoctor if you are using the right tool to help your product plng process, reviews are just part of the rhythm and not ona "schedule" #prodmgmttalk -8:50 AM May 21st, 2012edbeaux Q4: RMT solves: Diff versions of req floating around, poor roadmapping, poor product launches, low teamcohesion w/ dev. #prodmgmttalk -8:51 AM May 21st, 2012cindyfsolomon @JohnNewbury asked about RMT mobile ability - #prodmgmt need to access 24/7worldwide#prodmgmttalk -8:53 AM May 21st, 2012jidoctor disagree @johnnewbury, not all RMT need to be mobile-based. its about the biz. dont run to mobile if thatisnt the problem #prodmgmttalk -8:53 AM May 21st, 2012cindyfsolomon Q5. Which benefits of implementing Requirements Management Tools (RMT) are mostimportant? #ProdMgmt http://t.co/Lzck0UI7 #prodmgmttalk -8:53 AM May 21st, 2012jidoctor access 24/7 and mobile are not the same. be clear with your RMT reqts. #prodmgmttalk -8:53 AM May 21st,2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  10. 10. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon A5 RMT benefits better releases 1. focus 2. complete 3. market targeted since all prioritization in placew/ RMT #prodmgmt #prodmgmttalk -8:54 AM May 21st, 2012cindyfsolomon Good distinction RT @jidoctor: access 24/7 and mobile are not the same. be clear with your RMTreqts.#prodmgmttalk -8:54 AM May 21st, 2012edbeaux q4 related: Anyone have stats on before/after RMT implementation? #prodmgmttalk -8:55 AM May 21st,2012cindyfsolomon #Prodmgmt as a profession becoming more mainstream in orgs than 10 years ago - tools will benefittrend says @LeonMalalel #prodmgmttalk -8:55 AM May 21st, 2012edbeaux A5: Auto-prioritization of short and long term (somewhat). Easier product launches. #prodmgmttalk” -8:57 AMMay 21st, 2012edbeaux Here here. RT “@jidoctor: access 24/7 and mobile are not the same. be clear with your RMTreqts. #prodmgmttalk”-8:59 AM May 21st, 2012cindyfsolomon Thanks to our speaker @LeonMalalel and co-host @JohnNewbury ! despite audio issues, greateducation on requirements management #prodmgmttalk -8:59 AM May 21st, 2012VickiPPS Q5: Relational data/reports are most important to slice and dice for audience and need. #prodmgmttalk -8:59AM May 21st, 2012ProdMgmtTalk Todays quickie twitter stats: 147 tweets generated 268,516 impressions, reaching an audience of16,190 followers #prodmgmttalk -9:04 AM May 21st, 2012ProdMgmtTalk Thanks @JiDoctor for disclosing bias, however Global Product Management Talk encourages opinions,debate & product sharing #prodmgmttalk -9:04 AM May 21st, 2012roadmapwarrior My new #prodmgmt intern starts today. Have any of you had interns? Tips? #prodmgmttalk -9:05 AMMay 21st, 2012cindyfsolomon Thank you for tweeting! @aipmm @VickiPPS @JIDoctor @edbeaux@prodmgmttalk @JohnNewbury@LeonMalalel @PCAustin @StoryTeling #prodmgmttalk -9:09 AM May 21st, 2012cindyfsolomon Join us June 18: The Value of Fanatical Support™ Robert La Gesse @kr8tr Chief DisruptionOfficer@Rackspace #prodmgmt #prodmgmttalk -9:11 AM May 21st, 2012cindyfsolomon Thank you @AIPMM for sponsoring this weeks Global Product ManagementTalk!http://t.co/baDFTpP0 #prodmgmt #prodmgmttalk -9:15 AM May 21st, 2012cindyfsolomon Curated Transcripts of tech events, SF events, pcamps, startups & prodmgmtdiscussionshttp://t.co/I21iQeq1 #prodmgmttalk -9:16 AM May 21st, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10
  11. 11. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Like Us on Facebook http://t.co/jndhbMx8Join Us on LinkedIn http://t.co/b3WFJIIS Listen oniTuneshttp://t.co/2944YXcr #prodmgmttalk -9:17 AM May 21st, 2012cindyfsolomon Tweets from todays talk on RMT (scroll to bottom & read up) http://t.co/oaKhGIlt #prodmgmttalk -9:19AM May 21st, 2012aipmm RT @cindyfsolomon: Thank you @AIPMM for sponsoring this weeks Global Product Management Talk!http://t.co/8RATcFbh #prodmgmt #prodmgmttalk -9:19 AM May 21st, 2012jidoctor #prodmgmttalk its not about RMT only...RT@accept360 Orgs r looking for new ways 2 prioritize proddecisions http://t.co/VRp9texQ #prodmgmt -9:20 AM May 21st, 2012cindyfsolomon Todays tweeters win copy of HOW: The Book - Why How We Do Anything means Everything by DovSeidman http://t.co/J7HypsA3 #prodmgmttalk -9:22 AM May 21st, 2012accept360 RT @jidoctor: #prodmgmttalk its not about RMT only...RT @accept360 Orgs r looking for new ways 2prioritize prod decisions... -9:24 AM May 21st, 2012cindyfsolomon @VickiPPS @JIDoctor @edbeaux@JohnNewbury @LeonMalalel @PCAustin @StoryTeling Emailcindy@prodmgmttalk.com w/address for book #prodmgmttalk -9:24 AM May 21st, 2012edbeaux Yup. Study personas, then to QE, then to simple AT, then flow and story breakup.“@roadmapwarrior:new#prodmgmt intern. Tips? #prodmgmttalk” -9:27 AM May 21st, 2012cindyfsolomon Missed StartUp Product Talks SF? Heres recap slides, notes,tweets @RichMironov @NickMuldoon#prodmgmt http://t.co/Z9bHfiSk #prodmgmttalk -9:31 AM May 21st, 2012ProdMgmtTalk Thank you to our sponsor @AIPMM Please visit http://t.co/0vIDTERK info about certification, education,training & membership #prodmgmttalk -5:11 PM May 14th, 2012Thank you @AIPMM for sponsoring #ProdMgmtTalk!Sponsor us http://bit.ly/gF0Tt3 to reach a global audience of product professionals weeklyThank you @Leon Malalel for SPEAKING today! Thank you @JohnNewbury for co-hosting!Thank you tweeters! @VickiPPS @JIDoctor @edbeaux@JohnNewbury @LeonMalalel @PCAustin @StoryTelingToday’s stats: 147 tweets generated 268,516 impressions, reaching an audience of 16,190followers _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11
  12. 12. Transcript from May 21, 2012: Global Product Management Talk Leon Malalel, Strategic Product Management™ consultant and trainer Product Requirements Management ToolsMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socraticdiscussion of pre-posted questions with live audio of thought leader and co-hostscommenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AW Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events http://bit.ly/JQoUpTFor Product Managers that don’t get a chance to leave their desk and participate in ProductTalks in person, we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 12

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