Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                   Elizabeth Quintanilla, Marketing Gunslinger ...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
Transcript from Dec 5, 2011: Global Product Management Talk                  Elizabeth Quintanilla, Marketing Gunslinger @...
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5/12/11: PCamp Austin & Product Camp Marketing Best Practices w/Elizabeth Quintanilla @equintanilla

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Elizabeth Quintanilla, Marketing Gunslinger, spoke about how much fun is PCamp Austin, how to nurture a vibrant product management community between pcamps, logistics, marketing and mentoring volunteers. Different flavors and experiences of other PCamps were discussed.

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5/12/11: PCamp Austin & Product Camp Marketing Best Practices w/Elizabeth Quintanilla @equintanilla

  1. 1. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Elizabeth Quintanilla, Marketing Gunslinger, spoke at the weekly Global Product Management Talk on Twitter Monday, December 5, 2011 using the hashtag #prodmgmttalk. INTRO Elizabeth spoke about specifics of PCamp Austin, how to nurture a vibrant product management community between pcamps, logistics, marketing and mentoring volunteers. Different flavors and experiences of other PCamps were discussed.Each week, The Global Product Management Talk features an expert guest speaker who asks questions ofthe participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their commentsover BlogTalkRadio. The transcript of Tweets and podcast are available after the live event. • Podcast: http://bit.ly/sJJEqE • Links: http://bit.ly/w2K771ABOUT ELIZABETH QUINTANILLAAs a former Rocket Scientist, Elizabeth helped navigate spacecraft on their journey from Earth to Mars andas a systems engineer managed the requirements to transition to move navigational software from onecode base to another. However, her personal journey brought her back to Texas where she completed herMBA and was a product professional at IBM. In 2009, Elizabeth became an active member of ProductCampAustin and has been an active Marketing Gunslinger since.Elizabeth says, “I am thrilled to join the Global Product Management Community on this twitter chat! I haveseen various thought leaders and active community members bounce ideas, share best practices and moreimportantly - grow the community around product management and product marketing. Looking forward tothis twitter chat!”QUESTIONS DISCUSSED Q1 Please introduce yourself, your involvement w/products, & where youre tweeting from. Q2 Are you familiar with the bar camp format? http://bit.ly/uNWXDi Q3 Have you attended a product camp? Where? How many? http://bit.ly/phwTS1 Q4 Have you managed an event? What kind; product launch, product event? Q5 What is unique about product camps vs. typical conferences, especially in terms of planning? Q6 How do you attract & keep volunteers motivated? Q7 How do you work with a distributed volunteer team to sustain on-going events? Q8 How do you leverage relationships to sponsor, host and enable product camps? Q9 How do you build appeal for your (product) event so people will attend after hours/all day Saturday?_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
  2. 2. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSferrandmanagers Looking 4ward RT @cindyfsolomon: Well be broadcasting live on the air in 15 mins!Listenhttp://t.co/xn81eHFF #BlogTalkRadio #ProdMgmtTalk -3:42 PM Dec 5th, 2011cindyfsolomon Welcome @errandmanagers! #prodmgmttalk -3:43 PM Dec 5th, 2011cindyfsolomon Never participated in a twitter chat? FAQshttp://t.co/Qr2s1o0O in 8 min @brioneja@bdoctor @spatially @drjimanderson #prodmgmttalk -3:53 PM Dec 5th, 2011cindyfsolomon See a list of all the twitter chats: 554 and growing! Twitter ChatSchedule http://t.co/Dmwu0Ucl #prodmgmttalk -3:54 PM Dec 5th, 2011prodmgmttalk Reach a target audience of passionate Product people! Sponsor Global Product ManagementTalk! http://t.co/sEAJoUui #prodmgmt #prodmgmttalk -3:55 PM Dec 5th, 2011dustinlevy Hi, first time! @cindyfsolomon #prodmgmttalk -3:57 PM Dec 5th, 2011prodmgmttalk Join us at http://t.co/HUf4wwix to automatically append hashtag how to:http://t.co/w1PkZmTG #prodmgmttalk -3:57 PM Dec 5th, 2011cindyfsolomon Welcome @dustinlevy for your first time joining us! Todays questions & resources:http://t.co/pJ7Lcg16 #prodmgmttalk -3:58 PM Dec 5th, 2011cindyfsolomon Today: Impacting Product Launch & Event Marketing Success w/Elizabeth Quintanilla@equintanilla http://t.co/pJ7Lcg16 #prodmgmttalk -3:59 PM Dec 5th, 2011prodmgmttalk Our format - we post the Questions one at a time w/ Q1, Q2, Q3 Please help us remember toanswer using A1, A2, A3 #prodmgmttalk -4:00 PM Dec 5th, 2011brainmates Hello Everyone. Its Adrienne from Sydney. Looking forward to speaking to @equintanilla & @cindyfsolomon #prodmgmttalk -4:02 PM Dec 5th, 2011cindyfsolomon Intro @equintanilla As former Rocket Scientist, helped navigate spacecraft on their journeyfrom Earth to Mars #prodmgmttalk -4:03 PM Dec 5th, 2011cindyfsolomon Intro todays speakers @equintanilla systems engineer managed requirements to transitionnavigational software code base #prodmgmttalk -4:05 PM Dec 5th, 2011cindyfsolomon Q1 Please introduce yourself, your involvement w/products, & where youre tweeting from!#prodmgmttalk -4:05 PM Dec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
  3. 3. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrprodmgmttalk Please follow our speaker @equintanilla and co-hosts @cindyfsolomon and @brainmates#prodmgmttalk -4:05 PM Dec 5th, 2011cindyfsolomon Stilll queing up the broadcast to bring on our speaker and co-host #prodmgmttalk -4:06 PMDec 5th, 2011ErikaLAndersen Hi all! Erika Andersen checking in from Salt Lake City, UT into #prodmgmttalk -4:07 PMDec 5th, 2011dustinlevy A1 Dustin Levy, product manager for technology products in the security industry, CTUSA. #prodmgmttalk -4:07 PM Dec 5th, 2011cindyfsolomon This is Cindy from the San Francisco Bay area your co-host Great to see@ErikaLAndersen from UT and @dustinlevy from CT #prodmgmttalk -4:08 PM Dec 5th, 2011errandmanagers A1: Hello Everyone,Eunice from Atlanta, a product manager for small businesses#ProdMgmtTalk -4:09 PM Dec 5th, 2011dustinlevy Hi Erika! @ErikaLAndersen #prodmgmttalk -4:09 PM Dec 5th, 2011cindyfsolomon Welcome Everyone! We now have our speaker & co-hosts broadcasting live for you to listennow or later http://t.co/XaP561eV #prodmgmttalk -4:14 PM Dec 5th, 2011cindyfsolomon Q2 Are you familiar with the bar camp format? http://t.co/lRrw7ag2 #prodmgmttalk -4:18 PMDec 5th, 2011equintanilla Hi! Im checking into #prodmgmttalk from Lakeway, TX. -4:18 PM Dec 5th, 2011JohnsonTC Missing this weeks #prodmgmttalk due to internal aggravation. <grrr> -4:18 PM Dec 5th, 2011ErikaLAndersen Are we using TweetChat, or a different service? #prodmgmttalk -4:18 PM Dec 5th, 2011brainmates We are using Tweetchat RT @ErikaLAndersen: Are we using TweetChat, or a differentservice? #prodmgmttalk -4:18 PM Dec 5th, 2011ErikaLAndersen A2: Know of BarCamp only due to ProductCamp.#prodmgmttalk -4:19 PM Dec 5th, 2011dustinlevy Have attended Boston and NYC. Great experiences.#prodmgmttalk -4:19 PM Dec 5th, 2011cindyfsolomon @ErikaLAndersen Were on http://t.co/HUf4wwix (no more beta testing of stanzr)#prodmgmttalk -4:19 PM Dec 5th, 2011brainmates A2: Very familiar with bar camp format. We run Product Camps for Product Managers#pcampsyd and #pcampmelb in Australia #prodmgmttalk -4:19 PM Dec 5th, 2011cindyfsolomon Well miss you & send wishes for internal harmony @JohnsonTC #prodmgmttalk -4:20 PMDec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
  4. 4. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon RT @ErikaLAndersen: A2: Know of BarCamp only due to ProductCamp. #prodmgmttalk -4:20 PM Dec 5th, 2011cindyfsolomon RT @dustinlevy: Have attended Boston and NYC. Great experiences. #prodmgmttalk -4:20PM Dec 5th, 2011cindyfsolomon Ive attended the past 2 Silicon Valley pcamps, recent pcampSF as well as past SiliconValley Code Camp http://t.co/aFVTqtLV #prodmgmttalk -4:21 PM Dec 5th, 2011cindyfsolomon Discussing SXSW and pcamp Austin w/ @equintanilla who has attended Drupal camps inSan Diego #prodmgmttalk -4:22 PM Dec 5th, 2011cindyfsolomon @equintanilla says #pcamp Austin truly a community event, free sponsorships vs. technicalcamps which cost attendence fee #prodmgmttalk -4:23 PM Dec 5th, 2011 ErikaLAndersen I attended 2011 PCamps in Silicon Valley and Utah #prodmgmttalk -4:23 PM Dec 5th,2011dustinlevy Boston and NYC product camps were definitely different (not suprising if you know anythingabout the NorthEast states) #prodmgmttalk -4:25 PM Dec 5th, 2011brainmates Acc to @cindyfsolomon @equintanilla each Product camp is different in the US.#prodmgmttalk -4:25 PM Dec 5th, 2011cindyfsolomon Discussing #pcamp flavors, communities & distinctions on audio. Reason for PCamp Radiohttp://t.co/1GjZRYWm #prodmgmttalk -4:25 PM Dec 5th, 2011equintanilla RT @dustinlevy: Boston and NYC product camps were definitely different (not suprising if youknow anything about the NorthEast states) #prodmgmttalk -4:26 PM Dec 5th, 2011equintanilla RT @brainmates: Acc to @cindyfsolomon @equintanilla each Product camp is different in theUS.#prodmgmttalk -4:26 PM Dec 5th, 2011cindyfsolomon Yes I got to meet @ErikaLAndersen at PCampSilicon Valley ! #prodmgmttalk -4:26 PM Dec5th, 2011ErikaLAndersen Read *many* PCamp recaps from around world. Agree w/ @cindyfsolomon each has diffflavor #prodmgmttalk -4:27 PM Dec 5th, 2011equintanilla RT @cindyfsolomon: Discussing #pcamp flavors, communities & distinctions on audio. Reasonfor PCamp Radio http://t.co/1GjZRYWm #prodmgmttalk -4:27 PM Dec 5th, 2011prodmgmttalk RT @cindyfsolomon: Discussing #pcamp flavors, communities & distinctions on audio.Reason for PCamp Radio http://t.co/1GjZRYWm #prodmgmttalk -4:27 PM Dec 5th, 2011equintanilla RT @ErikaLAndersen: Read *many* PCamp recaps from around world. Agreew/ @cindyfsolomon each has diff flavor #prodmgmttalk -4:28 PM Dec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
  5. 5. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Were already answering Q3 Have you attended a product camp? Where? How many?http://t.co/d1LfXf7X #prodmgmttalk -4:28 PM Dec 5th, 2011cindyfsolomon #Pcamps are catered to the audience, community and needs of participants and proposedtopic areas & categories are suggested #prodmgmttalk -4:29 PM Dec 5th, 2011saeedwkhan @cindyfsolomon Have attended several - NY, Boston, Toronto. Helped organize the ones inToronto. #prodmgmttalk -4:30 PM Dec 5th, 2011cindyfsolomon Also already answering Q5 What is unique about product camps vs. typical conferences,especially in terms of planning? #prodmgmttalk -4:30 PM Dec 5th, 2011dustinlevy Does anyone know of any other useful product management conferences other than PCamps?Are PCamps the best youve seen? #prodmgmttalk -4:30 PM Dec 5th, 2011equintanilla RT @cindyfsolomon: #Pcamps are catered to the audience, community and needs ofparticipants and proposed topic areas & categories are suggested #prodmgmttalk -4:30 PM Dec 5th, 2011brainmates Acc to @equintanilla Product Camps are shaped - Camp Planners create categories & peoplesubmit topic for the diff category #prodmgmttalk -4:30 PM Dec 5th, 2011cindyfsolomon Welcome @saeedwkhan ! RT @saeedwkhanHave attended several - NY, Boston, Toronto.Helped organize the ones in Toronto #prodmgmttalk -4:31 PM Dec 5th, 2011saeedwkhan @dustinlevy Havent attended them, but the PDMA seems to have well attended conferences.#prodmgmttalk -4:31 PM Dec 5th, 2011JohnsonTC A3: Attended pcampsv and pcampsfo and they were diff. MANY more #prodmgmt than#prodmktg folk. #prodmgmttalk -4:32 PM Dec 5th, 2011cindyfsolomon RT @saeedwkhan: @dustinlevy Havent attended them, but the PDMA seems to have wellattended conferences. #prodmgmttalk -4:32 PM Dec 5th, 2011errandmanagers Hope to attend the next one in Atlanta,@pcampatl #ProdMgmtTalk -4:32 PM Dec 5th,2011ErikaLAndersen Midway through #pcamputah, discoverd many consumer prod people. Some afternoonsessions changed to meet need #prodmgmttalk -4:32 PM Dec 5th, 2011brainmates Follow the brand managers & where they go to RT@dustinlevy: Does anyone know of any otheruseful #prodmgmt conferences? #prodmgmttalk -4:32 PM Dec 5th, 2011cindyfsolomon Answering @dustinlevy @equintanilla says follow brand managers to AMA events & brandcamps #prodmgmttalk-4:33 PM Dec 5th, 2011errandmanagers Good to know > RT @JohnsonTC: A3: Attended pcampsv and pcampsfo and they werediff. MANY more #prodmgmtthan #prodmktg folk. #ProdMgmtTalk -4:33 PM Dec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
  6. 6. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon RT @JohnsonTC: A3: Attended pcampsv and pcampsfo and they were diff. MANY more#prodmgmt than #prodmktg folk. #prodmgmttalk -4:33 PM Dec 5th, 2011equintanilla @dustinlevy - Find where the brand managers goes ...#prodmgmttalk -4:33 PM Dec 5th, 2011ErikaLAndersen A5: PCamps are more flexible than traditional conference. Can change topics on fly tomeet needs.#prodmgmttalk -4:33 PM Dec 5th, 2011equintanilla @errandmanagers Me too! #prodmgmttalk @pcampatl-4:34 PM Dec 5th, 2011errandmanagers RT @ErikaLAndersen: A5: PCamps are more flexible than traditional conference. Canchange topics on fly to meet needs. #ProdMgmtTalk -4:34 PM Dec 5th, 2011cindyfsolomon Here are product events http://t.co/d1LfXf7X and @saeedwkhan list http://t.co/zIfm1mjR #prodmgmttalk -4:35 PM Dec 5th, 2011saeedwkhan Like anything, #pcamps R hit or miss. Some R better than others. Some speakers R betterthan others etc. No magic bullet. #prodmgmttalk -4:35 PM Dec 5th, 2011cindyfsolomon Q4 Have you managed an event? What kind; product launch, product event?#prodmgmttalk -4:35 PM Dec 5th, 2011JohnsonTC #prodmgmttalk There were also more people looking to accumulate info/learning than thosewho wanted to provide info/learning. -4:36 PM Dec 5th, 2011saeedwkhan @cindyfsolomon A4 - Yes, Yes and Yes. :-)#prodmgmttalk -4:36 PM Dec 5th, 2011cindyfsolomon RT @saeedwkhan #pcamps R hit or miss. Some R better than others. Some speakers Rbetter than others = No magic bullet. #prodmgmttalk -4:36 PM Dec 5th, 2011ErikaLAndersen From @equintanilla: Organizers put pcamps on to build #prodmgmt community, networks,credibility of profession#prodmgmttalk -4:36 PM Dec 5th, 2011cindyfsolomon RT @JohnsonTC There were also more people looking to accumulate info/learning thanthose who wanted to provide info/learning. #prodmgmttalk -4:37 PM Dec 5th, 2011equintanilla RT @JohnsonTC: #prodmgmttalk There were also more people looking to accumulateinfo/learning than those who wanted to provide info/learning. -4:37 PM Dec 5th, 2011brainmates A4: We run quarterly product talks, annual product camps in Melb & Sydney & Productbreakfasts for executives#prodmgmttalk -4:37 PM Dec 5th, 2011brainmates RT @ErikaLAndersen @equintanilla: Organizers put pcamps on to build #prodmgmtcommunity, networks, credibility of profession #prodmgmttalk -4:37 PM Dec 5th, 2011equintanilla RT @ErikaLAndersen: From @equintanilla: Organizers put pcamps on to build #prodmgmtcommunity, networks, credibility of profession #prodmgmttalk -4:38 PM Dec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
  7. 7. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon RT @brainmates: A4: We run quarterly product talks, annual product camps in Melb &Sydney & Product breakfasts for executives #prodmgmttalk -4:38 PM Dec 5th, 2011cindyfsolomon Discussing stats of how many people RSVP vs actually show up... Sydney 50% Austin 60-70% SF seemed like 30% #prodmgmttalk -4:39 PM Dec 5th, 2011ErikaLAndersen For #pcamputah, we had about 65% attendance.#prodmgmttalk -4:39 PM Dec 5th, 2011cindyfsolomon RT @saeedwkhan: @cindyfsolomon A4 - Yes, Yes and Yes. :-) #prodmgmttalk -4:39 PMDec 5th, 2011dustinlevy @JohnsonTC Good balance in Boston and NYC, just the right amount of accumulators andproviders. #prodmgmttalk -4:39 PM Dec 5th, 2011JohnsonTC #prodmgmttalk even new #prodmgmt or #prodmktghave value to share @ #pcamp. How todraw that out? -4:39 PM Dec 5th, 2011cindyfsolomon RT @JohnsonTC: #prodmgmttalk even new#prodmgmt or #prodmktg have value to share@ #pcamp. How to draw that out? #prodmgmttalk -4:40 PM Dec 5th, 2011equintanilla RT @ErikaLAndersen: For #pcamputah, we had about 65% attendance. #prodmgmttalk -4:40PM Dec 5th, 2011equintanilla RT @dustinlevy: @JohnsonTC Good balance in Boston and NYC, just the right amount ofaccumulators and providers.#prodmgmttalk -4:41 PM Dec 5th, 2011ErikaLAndersen For #pcamputah, morning sessions voted online. Many of afternoon sessions suggestedday of. #prodmgmttalk -4:41 PM Dec 5th, 2011ErikaLAndersen AGREE! RT @JohnsonTC: #prodmgmttalk even new #prodmgmt or #prodmktg have valueto share @ #pcamp. How to draw that out? #prodmgmttalk -4:41 PM Dec 5th, 2011cindyfsolomon @JohnsonTC great question ! Were answering audio - re: improvisation & innovation gamesto inspire participation #prodmgmttalk -4:42 PM Dec 5th, 2011cindyfsolomon In Austin 3 dif types of events to build community: meet & mingle product party, 1 sessionpcamp on week night, all day pcamp #prodmgmttalk -4:43 PM Dec 5th, 2011equintanilla RT @cindyfsolomon: @JohnsonTC great question ! Were answering audio - re: improvisation& innovation games to inspire participation #prodmgmttalk -4:43 PM Dec 5th, 2011cindyfsolomon Pcamp Austin has done Power Point Kareoke!#prodmgmttalk -4:43 PM Dec 5th, 2011errandmanagers Good, hope to meet you :D :RT @equintanilla:@errandmanagers Metoo! #prodmgmttalk @pcampatl -4:44 PM Dec 5th, 2011ErikaLAndersen We kept things informal. Most AM session leads --> pcamp first timers. Reduced part.intimidation factor #prodmgmttalk -4:44 PM Dec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
  8. 8. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Were discussing other types of events, such as monthly Product Talks (Sydney, Australia,New York)#prodmgmttalk -4:44 PM Dec 5th, 2011cindyfsolomon PCamp attracts people from both big companies & startups to bring product people togetherin Austin #prodmgmttalk -4:45 PM Dec 5th, 2011errandmanagers RT @cindyfsolomon: Were discussing other types of events, such as monthly ProductTalks (Sydney, Australia, New York) #ProdMgmtTalk -4:45 PM Dec 5th, 2011cindyfsolomon @brainmates asked "How do you get people to come to pcamp?" @equintanilla says greatenergy & positive personalities #prodmgmttalk -4:46 PM Dec 5th, 2011brainmates Getting advice fr @equintanilla about how to encourage Product Managers to attend #pcamps -Sell the FUN factor #prodmgmttalk -4:46 PM Dec 5th, 2011cindyfsolomon So great to have a Product Personality Rockstar to get word of mouth....! #prodmgmttalk -4:47 PM Dec 5th, 2011equintanilla RT @brainmates: Getting advice fr @equintanillaabout how to encourage Product Managers toattend #pcamps - Sell the FUN factor #prodmgmttalk -4:47 PM Dec 5th, 2011cindyfsolomon @equintanilla says a great venue elevates the perception of the camp, takes effort to identify& get one donated... #prodmgmttalk -4:47 PM Dec 5th, 2011cindyfsolomon As Product people change companies, they promote pcamp at their new companies viasocial media & word of mouth #prodmgmttalk -4:48 PM Dec 5th, 2011equintanilla RT @cindyfsolomon: So great to have a Product Personality Rockstar to get word ofmouth....! #prodmgmttalk -4:48 PM Dec 5th, 2011cindyfsolomon Weve been answering Q8 How do you leverage relationships to sponsor, host and enableproduct camps?#prodmgmttalk -4:48 PM Dec 5th, 2011equintanilla RT @cindyfsolomon: As Product people change companies, they promote pcamp at their newcompanies via social media & word of mouth #prodmgmttalk -4:49 PM Dec 5th, 2011ErikaLAndersen Agree. We had a great venue sponsor RT@cindyfsolomon: @equintanilla says a greatvenue elevates the perception of the camp #prodmgmttalk -4:49 PM Dec 5th, 2011ErikaLAndersen RT @cindyfsolomon: So great to have a Product Personality Rockstar to get word ofmouth....! #prodmgmttalk -4:49 PM Dec 5th, 2011errandmanagers Q8 How do you leverage relationships to sponsor, host and enable productcamps? #ProdMgmtTalk -4:50 PM Dec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
  9. 9. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrequintanilla RT @ErikaLAndersen: Agree. We had a great venue sponsor RT @cindyfsolomon:@equintanilla says a great venue elevates the perception of the camp #prodmgmttalk -4:51 PM Dec 5th,2011cindyfsolomon #pcamp Austin has a large planning committee, raised $17K in sponsorships, got localmedia coverage. Lunch is biggest expense #prodmgmttalk -4:52 PM Dec 5th, 2011cindyfsolomon RT @ErikaLAndersen: Agree. We had a great venue sponsor #prodmgmttalk -4:52 PM Dec5th, 2011JohnsonTC #prodmgmttalk seem to have lost the audio on blog talk radio -4:52 PM Dec 5th, 2011cindyfsolomon Companies came to recruit, network, promote with booths, direct sponsorship, or outreachpartner - emerging biz tech community #prodmgmttalk -4:53 PM Dec 5th, 2011cindyfsolomon @JohnsonTC try refreshing - were still recording #prodmgmttalk -4:53 PM Dec 5th, 2011ErikaLAndersen Some companies hesitant to sponsor #pcamputahv1.0. Now proven success, they want tosponsor v2.0 in Spring 2012 #prodmgmttalk -4:54 PM Dec 5th, 2011equintanilla RT @cindyfsolomon: Companies came to recruit, network, promote with booths, directsponsorship, or outreach partner - emerging biz tech community #prodmgmttalk -4:54 PM Dec 5th, 2011JohnsonTC RT @cindyfsolomon: @JohnsonTC try refreshing - were still recording #prodmgmttalk thatworked! -4:54 PM Dec 5th, 2011cindyfsolomon RT @ErikaLAndersen: Some companies hesitant sponsor #pcamputah v1.0. NowW/success, they want to sponsor v2.0 in Spring 2012 #prodmgmttalk -4:54 PM Dec 5th, 2011cindyfsolomon @ErikaLAndersen excellent! #prodmgmttalk -4:55 PM Dec 5th, 2011cindyfsolomon @equintanilla has all presenters thank sponsors prior to starting presentation!#prodmgmttalk -4:55 PM Dec 5th, 2011equintanilla RT @ErikaLAndersen: Some companies hesitant to sponsor #pcamputah v1.0. Now provensuccess, they want to sponsor v2.0 in Spring 2012 #prodmgmttalk -4:55 PM Dec 5th, 2011brainmates Like @equintanilla idea on offering recruitment roundup at #pcamp. Opp for comp 2 findProdMgrs & job seekers to look for role #prodmgmttalk -4:56 PM Dec 5th, 2011cindyfsolomon We did address Q9 How do you build appeal for your (product) event so people will attendafter hours/all day Saturday? #prodmgmttalk -4:56 PM Dec 5th, 2011cindyfsolomon For Q7 and Q8 - must trust the distributed team@paulyoung trusted/enabled everyone to dotheir job: all leads carried that #prodmgmttalk -4:57 PM Dec 5th, 2011ErikaLAndersen From @equintanilla: Key to managing volunteers: Trust Team #prodmgmttalk -4:58 PMDec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
  10. 10. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Lots of people volunteer at #pcamp to learn & build skills - let them run with it to buildsuccess #prodmgmttalk-4:58 PM Dec 5th, 2011equintanilla RT @brainmates: Like @equintanilla idea on offering recruitment roundup at #pcamp. Opp forcomp 2 find ProdMgrs & job seekers to look for role #prodmgmttalk -4:58 PM Dec 5th, 2011cindyfsolomon It takes many hats to produce events: logistics, marketing, sponsors, sessions coordination.Break down activities to grow #prodmgmttalk -4:59 PM Dec 5th, 2011ErikaLAndersen For 5 weeks prior, we had standing weekly meeting all volunteers could attend. Same time,same place.#prodmgmttalk -4:59 PM Dec 5th, 2011equintanilla RT @cindyfsolomon: Lots of people volunteer at#pcamp to learn & build skills - let them runwith it to build success #prodmgmttalk -4:59 PM Dec 5th, 2011equintanilla So #True! RT @ErikaLAndersen From @equintanilla: Key to managing volunteers: TrustTeam #prodmgmttalk -5:00 PM Dec 5th, 2011ErikaLAndersen From @equintanilla: Amazing how much ppl will give when given chance for growth#prodmgmttalk -5:00 PM Dec 5th, 2011cindyfsolomon It is key to mentor volunteers to take over and run with vision to carry it forward#prodmgmttalk -5:00 PM Dec 5th, 2011cindyfsolomon RT @ErikaLAndersen: For 5 weeks prior, we had standing weekly meeting all volunteerscould attend. Same time, same place. #prodmgmttalk -5:00 PM Dec 5th, 2011cindyfsolomon Pcamp Austin team leads hold their own independent meetings, had in total 400 of 500volunteers who did something! #prodmgmttalk -5:01 PM Dec 5th, 2011JohnsonTC #prodmgmttalk many hands make small work! -5:02 PM Dec 5th, 2011cindyfsolomon #pcamp best way to learn from community, grow in leadership role, present as thoughtleader & learn new methods practitioner #prodmgmttalk -5:02 PM Dec 5th, 2011ErikaLAndersen Total newbie to #pcamp? Put one on! Learn a lot. Meet tons of people. Have fun!#thisworks #prodmgmttalk -5:04 PM Dec 5th, 2011equintanilla RT @cindyfsolomon: #pcamp best way to learn from community, grow in leadership role,present as thought leader & learn new methods practitioner #prodmgmttalk -5:04 PM Dec 5th, 2011cindyfsolomon Join us next week for Taking a fresh look at Product Strategy with Prabhakar Gopalan@pgopalan won presenter award at #pcamp #prodmgmttalk -5:04 PM Dec 5th, 2011cindyfsolomon RT @ErikaLAndersen: Total newbie to #pcamp? Put one on! Learn a lot. Meet tons ofpeople. Have fun! #thisworks #prodmgmttalk -5:04 PM Dec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10
  11. 11. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrequintanilla :) So #true! RT: @ErikaLAndersen Total newbie to #pcamp? Put one on! Learn a lot. Meet tonsof people. Have fun!#thisworks #prodmgmttalk -5:05 PM Dec 5th, 2011JohnsonTC #prodmgmttalk Was a good way to relieve some of the stress from this afternoon. Always goodto e-chat with the posse. Thanks @equintanilla -5:06 PM Dec 5th, 2011equintanilla RT @cindyfsolomon Next week for Taking a fresh look @ Product Strategy w/ PrabhakarGopalan @pgopalan won presenter award @ #pcatx #prodmgmttalk -5:06 PM Dec 5th, 2011ErikaLAndersen Pragmatic marketing has page that lists all upcoming pcamps. #prodmgmttalk -5:06 PMDec 5th, 2011equintanilla @JohnsonTC Youre welcome! #prodmgmttalk -5:08 PM Dec 5th, 2011equintanilla RT @ErikaLAndersen: Pragmatic marketing has page that lists all upcomingpcamps. #prodmgmttalk -5:08 PM Dec 5th, 2011Brioneja @cindyfsolomon Pcamp Austin is in my opinion the best one of the PCamps that I haveattended #prodmgmttalk -5:08 PM Dec 5th, 2011cindyfsolomon Map of Global Product Camps & List of Product Events http://t.co/d1LfXf7X#prodmgmttalk -5:08 PM Dec 5th, 2011cindyfsolomon Thank you @equintanilla for joining us today w/@brainmates - much value on audio (will beedited down within 36 hours) #prodmgmttalk -5:09 PM Dec 5th, 201cindyfsolomon RT @Brioneja: @cindyfsolomon Pcamp Austin is in my opinion the best one of the PCampsthat I have attended#prodmgmttalk -5:09 PM Dec 5th, 2011prodmgmttalk @ErikaLAndersen Map of Global Product Camps & List of Product Events &pcamps http://t.co/d1LfXf7X #prodmgmttalk -5:09 PM Dec 5th, 2011cindyfsolomon Todays Twitter Chat stats: 173 tweets generated 324,792 impressions, reaching anaudience of 20,001 #prodmgmttalk -5:10 PM Dec 5th, 2011cindyfsolomon Thank you @errandmanagers @erikalandersen @newcommglobal @brioneja@johnsontc @joshua_d@saeedwkhan @dustinlevy @deborah_gibbs #prodmgmttalk -5:12 PM Dec 5th,2011prodmgmttalk RT cindyfsolomon Thank you @errandmanagers @erikalandersen @newcommglobal@brioneja @johnsontc @joshua_d @saeedwkhan @dustinlevy @deborah_gibbs #prodmgmttalk -5:12PM Dec 5th, 2011cindyfsolomon The unedited tweets will be captured here for future reference http://t.co/Avr6vSE0#prodmgmttalk -5:12 PM Dec 5th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 11
  12. 12. Transcript from Dec 5, 2011: Global Product Management Talk Elizabeth Quintanilla, Marketing Gunslinger @equintanilla PCamp Austin & Product Camp Marketing Best Practices MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrprodmgmttalk Stay in the know with the Global Product Management Talk Community! Recapshttp://t.co/0YoiXgYs iTunes http://t.co/2944YXcr #prodmgmttalk -5:13 PM Dec 5th, 2011prodmgmttalk Like Us on Facebook http://t.co/jndhbMx8 Join Us on LinkedIn http://t.co/b3WFJIIS#prodmgmttalk -5:13 PM Dec 5th, 2011prodmgmttalk Follow Us on BlogTalkRadiohttp://t.co/4BvWTZjE New Audio series! "Tools of theTrade"http://t.co/FIDsloz7 #prodmgmttalk -5:13 PM Dec 5th, 2011johnpeltier @equintanilla So sorry I couldnt attend your talk! Swamped, dinner with the wife, etc.. will readrecap, I promise! :) #prodmgmttalk -5:13 PM Dec 5th, 2011pcampatl @errandmanagers We hope you do too! #prodmgmttalk -5:14 PM Dec 5th, 2011prodmgmttalk Listen to Product Camp Radio episodes & participants to learn about different #pcamps!http://t.co/1GjZRYWm Add your voice! #prodmgmttalk -5:19 PM Dec 5th, 2011prodmgmttalk Global Map of Product Camps and listing of product talks & events http://bit.ly/phwTS1 -5:20PM Dec 5th, 2011prodmgmttalk View upcoming Global Product Management Talk Speaker Schedule http://t.co/R3OL7BDj#prodmgmttalk -5:22 PM Dec 5th, 2011prodmgmttalk Subscribe to our newsletter (coming soon!) http://t.co/IVVFirUe #prodmgmttalk -5:23 PM Dec5th, 2011Thank you @errandmanagers @erikalandersen @newcommglobal @brioneja @johnsontc @joshua_d@saeedwkhan @dustinlevy @deborah_gibbsNext Week "Global Product Management Talk #ProdMgmtTalk" on Dec 12: Prabhakar Gopalan, CorporateStrategist, Discusses The Necessity For A Fresh View Of Product Strategy @pgopalan RSVPhttp://bit.ly/sCw0Ul Todays stats: 173 tweets generated 324,792 impressions, reaching an audience of 20,001 Global Product Management TalkTM is a weekly mini-product camp Socratic discussionof pre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Listen on iTunes http://bit.ly/silH98 Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 12

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