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4/30/12 User Experience (UX) And Product Management: Happy Together
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4/30/12 User Experience (UX) And Product Management: Happy Together

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Paul says, "I’m excited to participate in the Global Product Management Talk because the disciplines of UX and PM need each other! Together they can guide Engineering and ensure that what is ...

Paul says, "I’m excited to participate in the Global Product Management Talk because the disciplines of UX and PM need each other! Together they can guide Engineering and ensure that what is conceptualized is actually what is built.”

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  • 1. Transcript from April 30, 2012: Global Product Management Talk Paul Sherman @PJSherman of ShermanUX User Experience (UX) And The Product Lifecycle Process MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Paul Sherman @PJSherman of ShermanUX Discussed The Role Of Personas, Design Briefs, Stories, Storyboards, And Wireframes In The Product Management Lifecycle Process on April 30, 2012 on the Global Product Management Talk StartUPTalk Radio using the hashtag #prodmgmttalk Paul says, "I’m excited to participate in the Global Product Management Talk because the disciplines of UX and PM need each other! Together they can guide Engineering and ensure that what is conceptualized is actually what is built.” Podcast: http://bit.ly/I9Yn8H Links: http://bit.ly/JMpCewINTRODesign strategy focuses on providing a framework for developing design solutions that support a given productstrategy. Product strategy addresses the business model, roadmap, and prioritization of business requirementsfor a product. When an organization’s level of usability maturity is low, UX is not actively involved in the productdevelopment process until the build and testing phase – much too late. UX professionals can often add thegreatest value for user-centered design during requirements identification at the start of most productdevelopment processes. This discussion will identify how product management can integrate essential UXprocedures such as defining personas, writing design briefs, composing stories, creating storyboards andbuilding wireframes throughout the product lifecycle process from ideation to design to guarantee that successfulproducts are built. Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  • 2. Transcript from April 30, 2012: Global Product Management Talk Paul Sherman @PJSherman of ShermanUX User Experience (UX) And The Product Lifecycle Process MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrEach week, The Global Product Management Talk features an expert guest speaker who asks questions ofthe participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their commentsover BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.Host, Cindy F. Solomon @CindyFSolomon is joined by co-host Lisa Winter @Lisaw1ABOUT PAUL SHERMANPaul Sherman has worked in the field of usability and user-centered design since 1997. He is the founder ofShermanUX, a small UX/UI consulting firm. Prior to that he was Senior Director of User-Centered Design at SageSoftware in Atlanta, Georgia and User-Centered Design Manager at Intuit. In the 1990′s he was a Member ofTechnical Staff at Lucent Technologies in New Jersey, where he supervised the user interface design of severaltelecommunications management applications and led efforts to develop cross-product user interface standards.As a consultant his projects have included usability testing and interface design for IT applications, e-commerceWeb sites, financial planning and portfolio management software applications, and telecommunications hardwareand software applications. Paul received his Ph.D. in 1997 from the University of Texas at Austin. His researchfocused on how pilots’ use of computers and automated systems on the flight deck affected their individual andteam performance. Paul is Past President of the Usability Professionals’ Association and served on the UPA’sExecutive Committee from 2004-2009.QUESTIONS DISCUSSEDQ1 How do you keep the focus on customers instead of release plans and product roadmaps? #ProdMgmtTalkhttp://bit.ly/JMpCewQ2 What does it mean to be too product- or too market-focused? #ProdMgmtTalk http://bit.ly/JMpCewQ3 Why visit customers? Why not survey them or talk to them on the phone? #ProdMgmtTalk http://bit.ly/JMpCewQ4 Eric Ries talks about "minimum viable product" How do you know when a product is minimally viable?#ProdMgmtTalk http://bit.ly/JMpCewQ5 How do I measure the quality of a user experience? #ProdMgmtTalk http://bit.ly/JMpCewQ6 Are the UX and Product Management roles merging into a single "product" role in consumer Internet startups?#ProdMgmtTalk http://bit.ly/JMpCewAdditional questions:How do you define contextual inquiry, and why is it important to user interaction design and building good, viableproducts?How long does it take to do contextual inquiry, task analysis, user profiling and persona creation for a typicalproject?What are some ways that UX interaction designers and product managers can help each other, and whats the bestway to optimize this collaboration?What are good tools to create wireframe in?Could you tell us about one of the best engagements in your product management career, and why? Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  • 3. Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTWEET CHRONOLOGYWhat is #ProdMgmtTalk? http://bit.ly/AlLEbNJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfbaltomel RT @ProdMgmtTalk: Please RT: #ProdMgmtTalk on #UX and #ProdMgmthttp://t.co/9g8DfRqm w/ @PJSherman Monday, April 30 http://t.co/g9Yltloi -5:50 PM Apr 29th,2012ProdMgmtTalk RT @cindyfsolomon: Still time! May 1 in SF @ProductsAreHard #PAH1220% Discount http://t.co/XfU2rZxE#prodmgmt #prodmgmttalk #UX #startup -7:54 PM Apr 29th,2012aipmm RT @cindyfsolomon: Still time! May 1 in SF@ProductsAreHard #PAH12 20%Discount http://t.co/XfU2rZxE#prodmgmt #prodmgmttalk #UX #startup -7:54 PM Apr 29th, 2012cindyfsolomon Awesome! Thank you @AIPMM for sponsoring#StartUP ProductTalks, @ProductsAreHard #PAH12,#ProdMgmtTalk #prodmgmt education & integrity -7:59 PMApr 29th, 2012ProdMgmtTalk #ProdMgmtTalk on #UX and #ProdMgmt Join Paul Sherman PJSherman ofShermanUX to discuss The Role Of Personas, Design...: http://t.co/XC4GszZ9 -8:35 PM Apr 29th,2012__UBI__ Cindy F Solomon: #ProdMgmtTalk on #UX and #ProdMgmtJoin Paul ShermanPJSherman of ShermanUX to discuss The Role...http://t.co/8BeKZciW -8:44 PM Apr 29th, 2012cindyfsolomon #ProdMgmtTalk Apr 30 w/ @PJSherman User Experience #UX And#ProdMgmt Happy Together @ProdMgmtTalkhttp://t.co/x3EnbM5O #design #personas -8:47PM Apr 29th, 2012cindyfsolomon See whats trending for @ProdMgmtTalk. Trending Now ▸ #prodmgmt#prodmgmttalk #product #storify and morehttp://t.co/fX51F13j via @twylah -12:35 AM Apr 30th,2012ProdMgmtTalk Relevant : Are #UX & #ProdMgmt roles merging into a single "product" rolein consumer Internet http://t.co/GPqvvMsS@Quora #ProdMgmtTalk -1:53 PM Apr 30th, 2012pjsherman Fifteen minutes to ProdMgmtTalk on ProdMgmt and UX: Happy Together.#prodmgmttalk -2:47 PM Apr 30th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  • 4. Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk How to Participate in Global Product Management Talk Socratic Discussion onTwitter: http://t.co/d6co9lVB#prodmgmttalk -2:48 PM Apr 30th, 2012equintanilla RT @ProdMgmtTalk: How to Participate in Global Product Management TalkSocratic Discussion on Twitter: http://t.co/d6co9lVB #prodmgmttalk -2:48 PM Apr 30th, 2012ProdMgmtTalk Welcome @equintanilla ! And our speaker@PJSherman Waiting for co-host @Lisaw1 to warm up! http://t.co/2ruOSlE9 #prodmgmttalk -2:49 PM Apr 30th, 2012ProdMgmtTalk Enjoying bantering with @PJSherman about accent origins and NortheastUS! until #prodmgmt talk begins #prodmgmttalk -2:52 PM Apr 30th, 2012ProdMgmtTalk Coming up: Q1 How do you keep the focus on customers instead of releaseplans & product roadmaps?http://t.co/2ruOSlE9 #prodmgmttalk -2:54 PM Apr 30th, 2012ProdMgmtTalk Posting ahead: Q2 What does it mean to be too product- or too market-focused? #ProdMgmtTalkhttp://t.co/2ruOSlE9 #prodmgmttalk -2:54 PM Apr 30th, 2012ProdMgmtTalk Start ahead: Q3 Why visit customers? Why not survey them or talk to themon the phone? #ProdMgmtTalkhttp://t.co/2ruOSlE9 #prodmgmttalk -2:54 PM Apr 30th, 2012ProdMgmtTalk Q4 Eric Ries talks about "minimum viable product" How do you know when aproduct is minimally viable?http://t.co/2ruOSlE9 #prodmgmttalk -2:55 PM Apr 30th, 2012ProdMgmtTalk Start thinking: Q5 How do I measure the quality of a userexperience? http://t.co/2ruOSlE9 #prodmgmttalk -2:56 PM Apr 30th, 2012ProdMgmtTalk Q6 Are UX & #ProdMgmt roles merging into single "product" role in consumInternet startups? http://t.co/2ruOSlE9#prodmgmttalk -2:56 PM Apr 30th, 2012lisaw1 Hello, Im here; looking forward to our chat! #prodmgmttalk#prodmgmttalk -2:57 PMApr 30th, 2012lisaw1 How do you define contextual inquiry, and why is it important to user interactiondesign and building good, viable products? #prodmgmttalk -3:10 PM Apr 30th, 2012ProdMgmtTalk Welcome @Lisaw1 @CindyFSolomon @PJSherman for todaystalk! #prodmgmttalk -3:11 PM Apr 30th, 2012ProdMgmtTalk @PJsherman talking about usability & how bad SKYPE window is - 4 pixelsbetw mute & hungup button - accidents can happen... #prodmgmttalk -3:13 PM Apr 30th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  • 5. Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Any @Skype #ProdMgmt people around? Were complaining aboutlayout! #prodmgmttalk -3:13 PM Apr 30th, 2012ProdMgmtTalk Woah - @Lisaw1 jumped into asking about contextual inquiry - fancy wordfor watching users #UX#prodmgmttalk -3:14 PM Apr 30th, 2012ProdMgmtTalk Todays resources & questions: http://t.co/2ruOSlE9 #Prodmgmt#UX #prodmgmttalk -3:15 PM Apr 30th, 2012ProdMgmtTalk How do you define contextual inquiry, and why is it important to userinteraction design and building good, viable products? #prodmgmttalk -3:15 PM Apr 30th, 2012ProdMgmtTalk Thank you to our sponsor @AIPMM Check out upcoming webinars &events http://t.co/0vIDTERK #prodmgmttalk-3:16 PM Apr 30th, 2012ProdMgmtTalk Value of contextual inquiry - gets you to tighter team coordination & sharedunderstanding #prodmgmttalk -3:16 PM Apr 30th, 2012ProdMgmtTalk What is the #UX orientation? A: focusing on users needs, identifying fromget go in parallel w/ biz case & client/value prop #prodmgmttalk -3:18 PM Apr 30th, 2012ProdMgmtTalk Qualities are specific to domain youre solving for & the jobs you get hired todo from your customers #UX #usabilitydesign #prodmgmttalk -3:19 PM Apr 30th, 2012ProdMgmtTalk #UX guides design on purpose, crafting from beginning from high levelnavigation, mental model down to pixels#prodmgmt #prodmgmttalk -3:20 PM Apr 30th, 2012ProdMgmtTalk People w/diff skill sets can work in #UX because of wide range of expertiserequired #prodmgmt #prodmgmttalk -3:20 PM Apr 30th, 2012equintanilla RT @ProdMgmtTalk: People w/diff skill sets can work in#UX because of widerange of expertise required #prodmgmt#prodmgmttalk -3:20 PM Apr 30th, 2012lisaw1 What are some ways that UX interaction designers & product mgrs can help eachother? #prodmgmttalk -3:21 PM Apr 30th, 2012lisaw1 whats the best way to optimize collaboration?#prodmgmttalk -3:21 PM Apr 30th, 2012ProdMgmtTalk What are some ways #UX interaction designers &#prodmgmt can help eachother? #UX is "decision insurance" validates choices #prodmgmttalk -3:21 PM Apr 30th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  • 6. Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @PJSherman says Agile might cause relentless focus on getting#product out into users hands - #MVP not defined enuf#prodmgmttalk -3:23 PM Apr 30th, 2012ProdMgmtTalk Q4 Eric Ries talks about "minimum viable product" How do you know when aproduct is minimally viable? http://t.co/2ruOSlE9 #prodmgmttalk -3:23 PM Apr 30th, 2012ProdMgmtTalk Wow - this conversation may not be #UX friendly - were all over the placewith questions! #prodmgmt #prodmgmttalk-3:23 PM Apr 30th, 2012ProdMgmtTalk MVP is too often used as a crutch to just throw out product and getfeedback...#prodmgmt #Agile #prodmgmttalk -3:24 PM Apr 30th, 2012ProdMgmtTalk Welcome @baltomel @__UBI__ @AIPMM struggling to identify broad definition ofMVP betw product and development#prodmgmttalk -3:27 PM Apr 30th, 2012ProdMgmtTalk At Intuit, they called "Contextual Inquiry" follow me home, user visits - little fuzzyfor @PJSherman - every1 has diff name #prodmgmttalk -3:28 PM Apr 30th, 2012ProdMgmtTalk If you watch .5 doz users for .5 hour & ask them why, why, why - youre doingcontextual inquiry (may also be ethnography) #prodmgmttalk -3:29 PM Apr 30th, 2012ProdMgmtTalk In biz solving biz problem - ethnographers solving other problems than bizcase #prodmgmttalk -3:30 PM Apr 30th, 2012cindyfsolomon RT @ProdMgmtTalk: In biz solving biz problem - ethnographers solving otherproblems than biz case #prodmgmttalk-3:30 PM Apr 30th, 2012cindyfsolomon At Intuit, they called "Contextual Inquiry" follow me home, user visits - little fuzzyfor @PJSherman - every1 has diff name #prodmgmttalk -3:30 PM Apr 30th, 2012ProdMgmtTalk @PJSherman mentioning Scott Cook @Intuit "go out with open, empty mind - dontthink about product - find root cause of users" #prodmgmttalk -3:31 PM Apr 30th, 2012equintanilla RT @ProdMgmtTalk: @PJSherman .. Scott Cook @Intuit"go out w/ open mind, dontthink about product, find root cause of users" #prodmgmttalk -3:32 PM Apr 30th, 2012ProdMgmtTalk Ideal, cost effective #UX process, says@PJSherman live SprintZero idea: define bizcase, understand user, define user work #prodmgmttalk -3:33 PM Apr 30th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  • 7. Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Spend length of typical Sprint= 2 solid weeks of discovery work to discover how userssolve problm, doc work flow w/diagrams #prodmgmttalk -3:33 PM Apr 30th, 2012ProdMgmtTalk Use info germaine to problem being solved w/problem working in #UX #prodmgmt togive design & mgmt simple stories bring to mtg #prodmgmttalk -3:34 PM Apr 30th, 2012ProdMgmtTalk Cant avoid swirl if you dont do #UX homework says@PJSherman doesnt matterwhat process or method using...#prodmgmttalk -3:35 PM Apr 30th, 2012ProdMgmtTalk @PJSherman talking w/ @CindyFSolomon and @Lisaw1 http://t.co/XoHkpPCq#UX #Prodmgmt #prodmgmttalk-3:36 PM Apr 30th, 2012lisaw1 Why do product and development organizations become hostile? What is the root cause ofthat? #prodmgmttalk -3:37 PM Apr 30th, 2012ProdMgmtTalk A lot of platforms provide upfront systems architecture & definitions - but stillneed #prod design planning hooked #prodmgmttalk -3:37 PM Apr 30th, 2012ProdMgmtTalk RT @lisaw1: Why do product and development organizations become hostile? Whatis the root cause of that?#prodmgmttalk -3:38 PM Apr 30th, 2012ProdMgmtTalk A: Dev team resp tech solution-product-biz, then see competitors...dev centric orgused to creating > features not strategy #prodmgmttalk -3:39 PM Apr 30th, 2012ProdMgmtTalk Disagreement over focus on features or strategy = needs leader steering direction ofproduct to be focused on user needs #prodmgmttalk -3:40 PM Apr 30th, 2012ProdMgmtTalk @PJSherman says most disagreements not personality issues - more org culturearound product precedence w/ #prodmgmt late #prodmgmttalk -3:41 PM Apr 30th, 2012ProdMgmtTalk #UX battles similar to #prodmgmt to change product/tech centric focus tocustomer/market/product/fit roadmap #prodmgmttalk -3:42 PM Apr 30th, 2012ProdMgmtTalk Huge parallel between #UX and #Prodmgmt "great person theory" need charismaticleader to consolidate gains w/in...really? #prodmgmttalk -3:45 PM Apr 30th, 2012cindyfsolomon Can a process expert who can work across functional disciplines quietly createsuccessful products? w/o being charismatic? #prodmgmttalk -3:46 PM Apr 30th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  • 8. Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk #UX people are thrown to lions, cant "go native" similar to #prodmgmt - must stayoutside, bigger picture & not assume usage #prodmgmttalk -3:47 PM Apr 30th, 2012ProdMgmtTalk Both #UX and #prodmgmt are providing actual data - DATA always WINS aboutusage, user behavior #prodmgmttalk-3:48 PM Apr 30th, 2012ProdMgmtTalk Nothing more effective than having your managers watch users in their ownenvironment with product - see patterns not obvious #prodmgmttalk -3:48 PM Apr 30th, 2012equintanilla RT @ProdMgmtTalk: Nothing more effective than having your managers watch users intheir own environment C patterns not obvious #prodmgmttalk -3:49 PM Apr 30th, 2012ProdMgmtTalk #Prodmgmt need to gain credibility w/in org to be trusted - but then have to be stupidto ask innocent questions of market use #prodmgmttalk -3:50 PM Apr 30th, 2012lisaw1 How do you keep the focus on customers instead of release plans & productroadmaps? #prodmgmttalk -3:51 PM Apr 30th, 2012ProdMgmtTalk @PJSherman says focus on user #1 #prodmgmt goal - #UX design is subject, tie keyperformance metrics hold#prodmgmt accountble #prodmgmttalk -3:53 PM Apr 30th, 2012ProdMgmtTalk Define what it means to make users happy & hold#prodmgmt accountable formeeting those goals, ie Jeff Bezos@Amazon top/down #prodmgmttalk -3:54 PM Apr 30th, 2012ProdMgmtTalk Easier to identify metics & preserve #UX design in web delivery product/service worldthan other products/services#prodmgmttalk -3:55 PM Apr 30th, 2012cindyfsolomon Easier to identify metics & preserve #UX design in web delivery product/service worldthan other products/services#prodmgmttalk -3:56 PM Apr 30th, 2012ProdMgmtTalk Cant always see immediate effect of bad product decisions.... asking @PJShermanabout PhD Thesis - social psyc w/human factors #prodmgmttalk -3:57 PM Apr 30th, 2012ProdMgmtTalk Thank you @AIPMM for sponsoring #StartUP Product Talks, @ProductsAreHard#PAH12, #ProdMgmtTalk #prodmgmteducation & integrity -3:58 PM Apr 30th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  • 9. Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Thank you @AIPMM for sponsoring #StartUP Product Talks, @ProductsAreHard#PAH12, #ProdMgmtTalk #prodmgmteducation & integrity -3:58 PM Apr 30th, 2012lisaw1 Thanks @pjsherman @ProdMgmtTalk for an interesting and fun chat! & thx for having me asco-host:) #prodmgmttalk -3:59 PM Apr 30th, 2012aipmm RT @lisaw1: Thanks @pjsherman @ProdMgmtTalk for an interesting and fun chat! & thx forhaving me as co-host: ) #prodmgmttalk -4:00 PM Apr 30th, 2012ProdMgmtTalk @PJSherman got to fly & watch pilots interact w/automated systems for thesis - gothim into computers - saw 2 near accidents #prodmgmttalk -4:01 PM Apr 30th, 2012ProdMgmtTalk Follow Us on BlogTalkRadio http://t.co/rgVn1HbNLike Us onFacebook http://t.co/ppUFX3Kv #prodmgmttalk -4:01 PM Apr 30th, 2012ProdMgmtTalk Join Us on LinkedIn http://t.co/2SwZRb9y Listen on iTunes http://t.co/j02YmpOLCurations http://t.co/9elis0xy#prodmgmt #prodmgmttalk -4:02 PM Apr 30th, 2012ErikaLAndersen Come to PCamp Utah, May 12. Moreinfo:http://t.co/2xhc7Ums. Register: http://t.co/ZD9TgYIx#prodmgmttalk -4:03 PM Apr 30th, 2012ProdMgmtTalk RT @ErikaLAndersen: Come to PCamp Utah, May 12. Moreinfo: http://t.co/cBlXo64d. Register: http://t.co/Z2ZvxUHq#prodmgmttalk -4:03 PM Apr 30th, 2012ProdMgmtTalk RT @ErikaLAndersen: Come to PCamp Utah, May 12. Moreinfo: http://t.co/cBlXo64d. Register: http://t.co/Z2ZvxUHq#prodmgmttalk -4:03 PM Apr 30th, 2012ProdMgmtTalk Thank you @AIPMM for sponsoring todays talk! Thankx @PJSherman forgreat #UX stories! Thanks @Lisaw1 for probing questions! #prodmgmttalk -4:11 PM Apr 30th, 2012ProdMgmtTalk Todays quickie stats: 112 tweets generated 247,477 impressions, reachingan audience of 18,589 followers#prodmgmttalk -4:12 PM Apr 30th, 2012ProdMgmtTalk Awesome tweeters! @cindyfsolomon @aipmm @lisaw1 @equintanilla@erikalandersen @pjsherman @__ubi__@baltomel #prodmgmttalk -4:14 PM Apr 30th, 2012ProdMgmtTalk #Prodmgmt SF events: 5/1 @ProductsAreHard discounthttp://t.co/NRkX89YS 5/2 @SVPMA 5/16 #StartUP PTalks http://t.co/P4YRqEwg#prodmgmttalk -4:17 PM Apr 30th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  • 10. Transcript from April 16, 2012: Global Product Management Talk Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist @RichMironov Galvanizing the Profession of Product ManagementMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Todays tweet transcript- scroll to bottom, read up http://t.co/kZAfTPh0 podcast end ofweek iTunes http://t.co/j02YmpOL #prodmgmttalk -4:20 PM Apr 30th, 2012 First Time in San Francisco! June 20: 1 day intensive w/working lunch: Creating Successful Products http://t.co/4s9NwstC June 21-22: Two Day Intensive: Product Innovation Leadership http://t.co/0z2acqdQcindyfsolomon join us again next week @prodmgmttalk #prodmgmttalk! Please visit our sponsor@AIPMM http:/www.aipmm.comToday’s stats: 112 tweets generated 247,477 impressions, reaching an audience of 18,589followers Thank you Paul Sherman @PJSherman for SPEAKING today! Thank you LisaWinter @lisaw1 for co-hosting!Join us next week May 7, 2012: How To Develop A Compelling Value Proposition @JeffLashFollow for Reminders! http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AWFor Product Managers that don’t get a chance to leave their desk and participate in Product Talks inperson, we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10