Transcript from March 5, 2012: Global Product Management Talk                    Hutch Carpenter, VP Product at Spigit, @b...
Transcript from March 5, 2012: Global Product Management Talk                   Hutch Carpenter, VP Product at Spigit, @bc...
Transcript from March 5, 2012: Global Product Management Talk                      Hutch Carpenter, VP Product at Spigit, ...
Transcript from March 5, 2012: Global Product Management Talk                        Hutch Carpenter, VP Product at Spigit...
Transcript from March 5, 2012: Global Product Management Talk                   Hutch Carpenter, VP Product at Spigit, @bc...
Transcript from March 5, 2012: Global Product Management Talk                      Hutch Carpenter, VP Product at Spigit, ...
Transcript from March 5, 2012: Global Product Management Talk                   Hutch Carpenter, VP Product at Spigit, @bc...
Transcript from March 5, 2012: Global Product Management Talk                      Hutch Carpenter, VP Product at Spigit, ...
Transcript from March 5, 2012: Global Product Management Talk                   Hutch Carpenter, VP Product at Spigit, @bc...
Transcript from March 5, 2012: Global Product Management Talk                  Hutch Carpenter, VP Product at Spigit, @bch...
Transcript from March 5, 2012: Global Product Management Talk                  Hutch Carpenter, VP Product at Spigit, @bch...
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3/5/12 Expanding The Innovation Pie w/ Hutch Carpenter, VP at Spigit, @bhc3

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Hutch says, "Product management is the most interesting and dynamic work you'll find in companies, drawing on multiple disciplines and affected by many emerging market trends. Using Twitter to bring people together to cover the issues and trends is a great way to open up the discussion. I look forward to engaging with the Global Product Management Talk community."

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3/5/12 Expanding The Innovation Pie w/ Hutch Carpenter, VP at Spigit, @bhc3

  1. 1. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Hutch says, "Product management is the most interesting and dynamic work youll find in companies, drawing on multiple disciplines and affected by many emerging market trends. Using Twitter to bring people together to cover the issues and trends is a great way to open up the discussion. I look forward to engaging with the Global Product Management Talk community."Hutch Carpenter, Vice President of Product for Spigit, spoke at the weekly Global Product Management Talk onTwitter Monday, March 5, 2012 using the hashtag #ProdMgmtTalk. Each week, The Global ProductManagement Talk is a real time event featuring an expert guest speaker who asks questions of the participantson Twitter in a Socratic discussion, with a simultaneous audio discussion broadcast over BlogTalkRadio. Thetranscript of Tweets and podcast are available for on-demand consumption on the web and mobile devices.INTROTwo factors are driving an interest in expanding the process of innovation beyond R&D, product and strategyinside companies. First, were seeing a general move, inside organizations and out in the streets, toward broaderparticipation in decisions. Second, studies are confirming the value of diverse inputs in the innovation process.This talk discusses ways to address these emerging opportunities.  Podcast: http://bit.ly/ABeDc1  Links: http://bit.ly/yFiaKWABOUT HUTCH CARPENTERHutch Carpenter is Vice President of Product for Spigit, working on blending the crowd with traditionalevaluations to get the best ideas funded. Previously, he worked in social software and has more than 7 yearsexperience in the enterprise software market. Prior to becoming a product manager, he transitioned from being abanker. Hutch earned his MBA from the University of Virginia.This week is sponsored by the AIPMM, The Association of International Product Marketing andManagement (AIPMM) http://www.aipmm.comQUESTIONS FOR DISCUSSIONPlease introduce yourself, where youre tweeting from & your involvement with #prodmgmtQ1. What is the "customer job" (Clay Christensen sense) that needs to be filled by innovation managementsoftware?Q2. Which employees are "right" for participating in the innovation process? _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  2. 2. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrQ3. How do you find high potential ideas from a high volumes of them?Q4. What are some models for engaging employees in a process that falls outside their "day jobs"?Q5. Isnt this a popularity contest for ideas, and what company would operate that way?Q6. What does it mean to "evaluate" an idea?Q7. How to say no to an idea, and not discourage future participation?Q8. What are some best practices for running an employee innovation program?Q9. What about expanding beyond employees, and bringing customers directly into the innovation process?Q10. Where does a crowdsourced innovation management platform fit within the enterprise softwareecosystem?TWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfCant participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio http://t.co/rgVn1HbNPut it on your calendar! #prodmgmt Speaker Schedule (through April!) http://t.co/xJ9kLkSbWhat is the Global Product Management Talk? http://t.co/WxgIN6OzWhen is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96ProdMgmtTalk Thank you to @AIPMM for sponsoring todays#ProdMgmtTalk Check out 3/16webinar: http://t.co/7P1mFoD9#prodmgmttalk #prodmgmtProdMgmtTalk Join #ProdMgmtTalk on #innovation Never participated in a twitter chat?FAQs http://t.co/AuZ0fHg1#prodmgmt -2:41 PM Mar 5th, 2012ProdMgmtTalk Today on #Innovation: Learn How to participate in Socratic Twitter Talk viaGlobal #ProdMgmtTalkhttp://t.co/EBe91eUW #prodmgmt -2:41 PM Mar 5th, 2012ProdMgmtTalk Cant participate on Twitter? Listen to the podcast! Follow Us onBlogTalkRadio! http://t.co/rgVn1HbN#prodmgmttalk #prodmgmt -2:41 PM Mar 5th, 2012ProdMgmtTalk Put #ProdMgmtTalk on your calendar!#prodmgmt Speaker Schedule (throughMay!)http://t.co/xJ9kLkSb -2:41 PM Mar 5th, 2012ProdMgmtTalk What is the Global Product ManagementTalk?http://t.co/WxgIN6Oz #prodmgmttalk #prodmgmt #twitter#chat -2:41 PM Mar 5th, 2012bhc3 OK, almost time...at 3 pm Pacific, Ill be on the#prodmgmttalk radio show, talking "Expanding the InnovationPie" http://t.co/nAlnaBH5 -2:48 PM Mar 5th, 2012pamroes RT @compellingmktr: Thanks @ProdMgmtTalk for the RT - cu online soon for #prodmgmttalk for "Expandingthe Innovation Pie" http://t.co/48o1YM8z -2:49 PM Mar 5th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  3. 3. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Welcome @pamroes @Jabaldaia #prodmgmttalk-2:55 PM Mar 5th, 2012PGopalan very excited to be on the tweetchat today with@cindyfsolomon @bhc3 for "Expanding the InnovationPie"http://t.co/y97hwvp7 #prodmgmttalk -2:56 PM Mar 5th, 2012cindyfsolomon RT @Jabaldaia: RT @cindyfsolomon: @Jabaldaia<1hr #ProdMgmtTalk @bhc3 of @Spigit w @PGopalan Expndng#Innovation http://t.co/byscN0Sp http://t.co/ALbT4THe -2:57 PM Mar 5th, 2012cindyfsolomon RT @bhc3: OK, almost time...at 3 pm Pacific, Ill be on the #prodmgmttalk radio show, talking"Expanding the Innovation Pie" http://t.co/nAlnaBH5 -2:57 PM Mar 5th, 2012ProdMgmtTalk Welcome our speaker @bhc3 and our co-host@PGopalan for todays talkresources: http://t.co/4pYsWl4V#prodmgmttalk -2:59 PM Mar 5th, 2012ProdMgmtTalk Welcome to #ProdMgmtTalk! Please introduce yourself, where youre tweeting from & your involvementwith#prodmgmt -3:01 PM Mar 5th, 2012ProdMgmtTalk Intro to our speaker, Hutch Carpenter @bhc3 VP Product @Spigit blends crowd w/traditionalevaluations to get best ideas funded #prodmgmttalk -3:01 PM Mar 5th, 2012ProdMgmtTalk Welcome todays co-host Prabhakar Gopalan@PGopalan strategy consultant based in Austin, Texas &corporate strategist at Dell #prodmgmttalk -3:01 PM Mar 5th, 2012ProdMgmtTalk Intro co-host Prabhakar Gopalan @PGopalanfounded Whole Mind Consulting innovation drivenmanagement consulting firm #prodmgmttalk #prodmgmt -3:01 PM Mar 5th, 2012ErikaLAndersen Hi all...Erika checking in from Salt Lake City into #prodmgmttalk -3:05 PM Mar 5th, 2012ProdMgmtTalk Q1. What is the "customer job" (Clay Christensen sense) that needs to be filled by innovationmanagement software? #prodmgmttalk -3:05 PM Mar 5th, 2012ProdMgmtTalk Our format – we’ll post questions one at a time with Q1, Q2, Q3 Please answer using A1, A2,A3#prodmgmttalk #prodmgmt -3:06 PM Mar 5th, 2012ProdMgmtTalk Welcome! @ErikaLAndersen: Hi all...Erika checking in from Salt Lake City into #prodmgmttalk -3:06 PMMar 5th, 2012lmckeogh Managing to check out #prodmgmttalk & @bhc3. Its been a while, glad to be back. #prodmgmttalk -3:07 PMMar 5th, 2012ProdMgmtTalk @bch3 answers Part1: When seek #innovationsstreamlinng ops & cust engagement want to leveragefull cognitive diversity of org #prodmgmttalk -3:07 PM Mar 5th, 2012compellingmktr Customers buy products to get a job done.#prodmgmttalk -3:08 PM Mar 5th, 2012ProdMgmtTalk Welcome Larry @lmckeogh and Tom Evans@compellingmktr! #prodmgmttalk -3:08 PM Mar 5th, 2012ProdMgmtTalk RT @compellingmktr: Customers buy products to get a job done. #prodmgmttalk -3:08 PM Mar 5th, 2012bhc3 Links to information about jobs-to-be-done:http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:08 PM Mar 5th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  4. 4. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon RT @bhc3: Links to information about jobs-to-be-done: http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:09PM Mar 5th, 2012ErikaLAndersen RT @compellingmktr: Customers buy products to get a job done. #prodmgmttalk -3:09 PM Mar 5th, 2012ProdMgmtTalk @PGopalan says "Job to be done is betw cust & end result - many ways to get jobdone" #prodmgmttalk -3:09 PM Mar 5th, 2012SpigitProduct RT @bhc3: Links to information about jobs-to-be-done: http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:09 PMMar 5th, 2012ProdMgmtTalk @bhc3 responds to @PGopalan - customers know better than any1 else what is the job to be done -need to prioritize to solve #prodmgmttalk -3:10 PM Mar 5th, 2012ProdMgmtTalk Welcome @SpigitProduct ! #prodmgmttalk -3:10 PM Mar 5th, 2012ProdMgmtTalk @bhc3 says Rewired Group & Strategen group doing a lot of work on this: frameworks to articulatewhat are customer needs #prodmgmttalk -3:11 PM Mar 5th, 2012ErikaLAndersen RT @ProdMgmtTalk: @bhc3 - customers know better than any1 else what is the job to be done -need to prioritize to solve #prodmgmttalk -3:11 PM Mar 5th, 2012johnpeltier Joined in and listening from Atlanta! #prodmgmttalk-3:11 PM Mar 5th, 2012cindyfsolomon RT @johnpeltier: Joined in and listening from Atlanta! #prodmgmttalk -3:11 PM Mar 5th, 2012ProdMgmtTalk Welcome @johnpeltier listening from Atlanta!#prodmgmttalk -3:11 PM Mar 5th, 2012ProdMgmtTalk Listen in now at http://t.co/lIT8Wugt#innovation w/ @bhc3 and @PGopalan #prodmgmt#prodmgmttalk -3:12 PM Mar 5th, 2012ProdMgmtTalk Innovation Software relies on both crowdsourcing & social - @Spigit @Jive @Yammer@IBMconnections @Sharepoint2010 #prodmgmttalk -3:13 PM Mar 5th, 2012ProdMgmtTalk @bhc3 ideas get stuck at dept level in email, conversations, reports - this opens all levels up to tap &grow #prodmgmttalk -3:13 PM Mar 5th, 2012lmckeogh Christensen talks about the jobs to be done using technology matched to a market. New innovation softwareexpands approach #prodmgmttalk -3:13 PM Mar 5th, 2012ProdMgmtTalk From @PGopalan collection of Innovation Software Platforms available http://t.co/uHUxAiPv#innovation #prodmgmt #prodmgmttalk -3:14 PM Mar 5th, 2012ProdMgmtTalk @PGopalan says people want to innovate - what better way than to use a tool developed for thispurpose! #prodmgmttalk -3:14 PM Mar 5th, 2012ProdMgmtTalk RT @lmckeogh: Christensen talks about jobs to be done using tech matched to a market. Newinnovation software expands approach #prodmgmttalk -3:14 PM Mar 5th, 2012ProdMgmtTalk @bhc3 important to know if other people share concerns- imp. to get culture correct - social is commonplatform prev missing #prodmgmttalk -3:15 PM Mar 5th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  5. 5. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrlmckeogh Innovation management head across the entire value chain. Take a look at new opportunities via partners,crowds, peers, & open #prodmgmttalk -3:16 PM Mar 5th, 2012ProdMgmtTalk Over last decade, transform on expectations of software & capability - it enables - it doesnt solveproblem#prodmgmttalk -3:16 PM Mar 5th, 2012compellingmktr At a SaaS conference, one topic was the importance of Community Management. How does this relateto Innovation Management? #prodmgmttalk -3:16 PM Mar 5th, 2012ProdMgmtTalk RT @compellingmktr: At a SaaS conference, 1 topic was import of Community Management How doesthis relate to Innovation Mgmt? #prodmgmttalk -3:17 PM Mar 5th, 2012rewiredinc RT @cindyfsolomon: RT @bhc3: Links to information about jobs-to-be-done: http://t.co/fxqYPljk #jtbd#prodmgmttalk -3:18 PM Mar 5th, 2012lmckeogh Innovation mgmt sw is the facilitator for the variety of players that can contribute to new ideas#prodmgmttalk -3:18 PM Mar 5th, 2012chriscbs RT @SpigitProduct: RT @bhc3: Links to information about jobs-to-be-done: http://t.co/Jb8qhrxI #jtbd#prodmgmttalk -3:18 PM Mar 5th, 2012cindyfsolomon RT @rewiredinc: RT @cindyfsolomon: RT @bhc3: Links to information about jobs-to-be-done: http://t.co/fxqYPljk #jtbd #prodmgmttalk -3:18 PM Mar 5th, 2012ProdMgmtTalk @compellingmktr Great question! @bhc3 says every1 can participate in innovation mgmt - not aboutedu level - dif points view #prodmgmttalk -3:19 PM Mar 5th, 2012ProdMgmtTalk Welcome @chriscbs @rewiredinc ! Todays resources: http://t.co/4pYsWl4V #prodmgmttalk -3:19 PM Mar5th, 2012lmckeogh "Crispy edge" and "Crispification" two similar terms heard in different areas/contexts. New buzz word? Staytuned...#prodmgmttalk -3:20 PM Mar 5th, 2012ProdMgmtTalk @PGopalan says why not democratize the innovation process itself? crowd, globalization, etc. enablesthis - any1 contributes #prodmgmttalk -3:20 PM Mar 5th, 2012bhc3 @lmckeogh ;-) #prodmgmttalk -3:21 PM Mar 5th, 2012ProdMgmtTalk @PGopalan says this is making the decision process more transparent for evry1 to addvalue#prodmgmttalk -3:21 PM Mar 5th, 2012ProdMgmtTalk Creators, thinkers, getting work done, value add@PGopalan #prodmgmttalk -3:22 PM Mar 5th, 2012lmckeogh Participants in innovation is a 2x2 matrix btwn the user & company on X-Y access w/ variety of interactionsC2C, B2C, B2B, C2B #prodmgmttalk -3:23 PM Mar 5th, 2012ProdMgmtTalk Discussing "isnt crowdsourcing a popularity contest?" @bhc3 idea struck nerve w/front line employeesdeserves attention #prodmgmttalk -3:23 PM Mar 5th, 2012ProdMgmtTalk RT @lmckeogh: Participants in innovation is 2x2 matrix btwn user & co on X-Y access w/ varietyinteractions C2C, B2C, B2B, C2B #prodmgmttalk -3:24 PM Mar 5th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  6. 6. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @bhc3 today so much more engagement, dynamic, iteration w/social than before - not popularity -about valued ideas #prodmgmttalk -3:24 PM Mar 5th, 2012OlafKowalik RT @bhc3: Links to information about jobs-to-be-done: http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:25 PMMar 5th, 2012lmckeogh Social platform facilitates the ecosystem to innovate. Ideas still need to come from somewhere. Social byitself not the end #prodmgmttalk -3:26 PM Mar 5th, 2012ProdMgmtTalk Welcome @OlafKowalik from Portland(ia!)#prodmgmttalk -3:27 PM Mar 5th, 2012ProdMgmtTalk @bch3 expects that long term will grow bigger - recalling @Dell podcast - easier to learn w/internalemployees than customers #prodmgmttalk -3:27 PM Mar 5th, 2012ProdMgmtTalk Weve been speaking to Q2. Which employees are "right" for participating in the innovationprocess?#prodmgmttalk -3:28 PM Mar 5th, 2012ProdMgmtTalk Next: Q3. How do you find high potential ideas from a high volumes of them? #prodmgmttalk -3:28 PM Mar5th, 2012ProdMgmtTalk Were broadcasting live on the air! Listen in nowat http://t.co/lIT8Wugt. #BlogTalkRadio #prodmgmttalk -3:29 PM Mar 5th, 2012ProdMgmtTalk @bch3 asked @PGopalan "how do you filter these ideas?" he says - look at purpose of org tofilter/match intention #prodmgmttalk -3:30 PM Mar 5th, 2012bhc3 Fisher Price is sourcing ideas from customershttp://t.co/v0KLBqko #prodmgmttalk -3:30 PM Mar 5th, 2012ProdMgmtTalk @PGopalan says consider inherent talent & ability to execute on ideas in order toproceed #prodmgmttalk-3:30 PM Mar 5th, 2012MarkTamis RT @bhc3: Fisher Price is sourcing ideas from customers http://t.co/v0KLBqko #prodmgmttalk -3:30 PM Mar5th, 2012lmckeogh High pot. ideas get created & recognized by peers. If you dont fully understand the concept, cannotappreciate its expression #prodmgmttalk -3:31 PM Mar 5th, 2012ProdMgmtTalk Welcome @MarkTamis from France! Bonjour!#prodmgmttalk -3:32 PM Mar 5th, 2012nickdemartino RT @bhc3: Fisher Price is sourcing ideas from customers http://t.co/v0KLBqko #prodmgmttalk -3:32 PMMar 5th, 2012ProdMgmtTalk RT @lmckeogh: High pot: ideas get created & recognized by peers If you dont fully understnd conceptcant appreciate expression #prodmgmttalk -3:33 PM Mar 5th, 2012ProdMgmtTalk Yes! says @PGopalan to @lmckeogh point re: High potential ideas #prodmgmttalk -3:33 PM Mar 5th, 2012ProdMgmtTalk Welcome @nickdemartino #prodmgmttalk -3:33 PM Mar 5th, 2012lmckeogh Revolutionary part is not RT @bhc3: Fisher Price is sourcing ideas from customers - its the enablingconversation#prodmgmttalk -3:34 PM Mar 5th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  7. 7. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @bhc3 says @Spigit #custserv people are on top of it - their feedback may be buried in CRM insteadof innovation view #prodmgmttalk -3:36 PM Mar 5th, 2012lmckeogh Yes, youve heard it hear first. Crispy is new popular buzz word. Use it today! #prodmgmttalk -3:36 PM Mar5th, 2012ProdMgmtTalk Edit: @Spigit its #community managers who get this feedback #prodmgmttalk -3:36 PM Mar 5th, 2012ProdMgmtTalk Q4. What are some models for engaging employees in a process that falls outside their "dayjobs"?#prodmgmttalk -3:37 PM Mar 5th, 2012ProdMgmtTalk A4 Modern innovation mgmt has community mgmt built into it #prodmgmttalk -3:37 PM Mar 5th, 2012ProdMgmtTalk A4 Intrinsic motivation - people who feel pain points want to contribute. Credentials - contributingreflects well on employee #prodmgmttalk -3:38 PM Mar 5th, 2012saeedwkhan @ProdMgmtTalk A4 -- Ask them for input in structured ways and engage them like one would a customeror prospect. #prodmgmttalk -3:38 PM Mar 5th, 2012ProdMgmtTalk Tie performance perks to participation in innovation process - not yet common but intriguing resultsproduced! #prodmgmttalk -3:39 PM Mar 5th, 2012ProdMgmtTalk Welcome @saeedwkhan ! #prodmgmttalk -3:39 PM Mar 5th, 2012saeedwkhan @ProdMgmtTalk A4 Dont waste their time by asking for input and then ignoring it. Kills any incentive tocontribute. #prodmgmttalk -3:40 PM Mar 5th, 2012ProdMgmtTalk @jasonlittle Move to a 4 day work week and give employees 1 day per week to do whatever theywanthttp://t.co/pnGSciie #prodmgmttalk -3:40 PM Mar 5th, 2012ProdMgmtTalk A4 Creating methods of engagement to encourage participation- gamification, rewards, leaderboards,competition #prodmgmttalk -3:41 PM Mar 5th, 2012lmckeogh Caution around tying perks to participation in innovation prgm. Look for more of the intrinsic to create qualityvs. quantity #prodmgmttalk -3:41 PM Mar 5th, 2012ProdMgmtTalk @PGopalan says A4 employees should have time off from jobs to be innovative (like at Google)#prodmgmttalk -3:42 PM Mar 5th, 2012saeedwkhan @prodmgmttalk A4 - Also, companies MUST get employee input w/ an open mind, & not w/ an agenda.Seen that too many times. #prodmgmttalk -3:43 PM Mar 5th, 2012ProdMgmtTalk @PGopalan is suggesting 5 day vacations to immerse in other industries/ learning/ creativity/Astrophysics to cross polinate #prodmgmttalk -3:43 PM Mar 5th, 2012lmckeogh Innovation time sounds good in theory. Reality coming to light is hard to carve out. Used to makeup day-to-day needs, #2bad #prodmgmttalk -3:44 PM Mar 5th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  8. 8. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTimWhitworth RT @bhc3: Fisher Price is sourcing ideas from customers http://t.co/v0KLBqko #prodmgmttalk -3:44 PMMar 5th, 2012ProdMgmtTalk RT @lmckeogh Innovation time theoreticaly good Reality coming 2 light is hard to carve out. Used tomakeup day/day needs #2bad #prodmgmttalk -3:45 PM Mar 5th, 2012saeedwkhan @Pgopalan -- It can be "vacation" -- if so, whod want to work? Need to position the time as education orresearch etc. #prodmgmttalk -3:45 PM Mar 5th, 2012ProdMgmtTalk Welcome @TimWhitworth from Leeds, England !#prodmgmttalk -3:45 PM Mar 5th, 2012saeedwkhan @pgopalan -- shdve said "it CANT be vacation".#prodmgmttalk -3:46 PM Mar 5th, 2012ProdMgmtTalk Yes - got your point! @saeedwkhan#prodmgmttalk -3:46 PM Mar 5th, 2012ProdMgmtTalk We spoke to this earlier: Q5. Isnt this a popularity contest for ideas, and what company would operatethat way? #prodmgmttalk -3:47 PM Mar 5th, 2012ProdMgmtTalk Future is about freedom of employees -@PGopalan says larger picture view of theseissues#prodmgmttalk -3:48 PM Mar 5th, 2012ProdMgmtTalk Q7. How to say no to an idea, and not discourage future participation? #prodmgmttalk -3:48 PM Mar 5th,2012lmckeogh Talking about intrinsic motivation @PGopalan. Employees engaged in such innovation need little 2 motivatethem outside of norm #prodmgmttalk -3:49 PM Mar 5th, 2012saeedwkhan @ProdMgmtTalk A5 The answers U get from crowdsourcing depend on the Qs you ask. Ask the right Qsto get good responses. #prodmgmttalk -3:49 PM Mar 5th, 2012ProdMgmtTalk A7: When you need to say NO to an idea - they come from some pain point - walk in shoes tounderstand why suggested #prodmgmttalk -3:49 PM Mar 5th, 2012ProdMgmtTalk RT @lmckeogh: Talking about intrinsic motivation @PGopalan. Employees engaged require littlemotivatatn outside norm #prodmgmttalk -3:50 PM Mar 5th, 2012lmckeogh RT @saeedwkhan: A5 The answers U get from crowdsourcing depend on the Qs you ask. Ask the right Qsto get good responses. #prodmgmttalk -3:50 PM Mar 5th, 2012saeedwkhan @ProdMgmtTalk A7 -- define clear criteria up front to use as gauge of value of idea and subsequentopportunity.#prodmgmttalk -3:50 PM Mar 5th, 2012ProdMgmtTalk RT @saeedwkhan A5 Answers U get from crowdsourcing depend on the Qs you ask. Ask the right Qsto get good responses! #prodmgmttalk -3:50 PM Mar 5th, 2012ProdMgmtTalk RT @saeedwkhan: @ProdMgmtTalk A7 - define clear criteria up front to use as gauge of value of ideaand subsequent opportunity. #prodmgmttalk -3:51 PM Mar 5th, 2012ProdMgmtTalk Intersections betw interests/ideas/pain points are compelling - encourage collaboration, ask quests re:idea & others ideas #prodmgmttalk -3:51 PM Mar 5th, 2012ProdMgmtTalk 1. Find usefulness in idea 2. describe why not 3. engage w/others ideas #prodmgmttalk -3:52 PM Mar 5th,2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  9. 9. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @saeedwkhan Yes! Brings us to Q8. What are some best practices for running an employee innovationprogram? #prodmgmttalk -3:52 PM Mar 5th, 2012ProdMgmtTalk Must have clear sense of outcome & focus, says@bhc3 attuned to a CRM or ERP like system - movingtwrds challenge approach #prodmgmttalk -3:53 PM Mar 5th, 2012saeedwkhan @ProdMgmtTalk A7 Distinguish ideas from opportunities. Its the opps that can be addressed by ideasthat are valuable. #prodmgmttalk -3:53 PM Mar 5th, 2012ProdMgmtTalk Companies want specific things done - new mrkts, logistics issues, cost cutting - focus helps turn it intoevent... #prodmgmttalk -3:54 PM Mar 5th, 2012ProdMgmtTalk Focus challenge helps access 15K thoughts/day - teases ideas out. Marketing - must mrkt campaigninternally -#prodmgmttalk -3:54 PM Mar 5th, 2012PGopalan RT @ProdMgmtTalk A7 Distinguish ideas from opportunities. Its the opps that can be addressed by ideasthat are valuable. #prodmgmttalk -3:55 PM Mar 5th, 2012saeedwkhan @ProdMgmtTalk A4 Employee Innovation Program must be ongoing process, not "annual submit yourideas" event. #prodmgmttalk -3:55 PM Mar 5th, 2012ProdMgmtTalk Clearly defined outcomes - criteria, how to process, internal communications! #prodmgmttalk -3:55 PM Mar5th, 2012saeedwkhan @ProdMgmtTalk A8 Employee Innovation Program must be ongoing process, not "annual submit yourideas" event. #prodmgmttalk -3:56 PM Mar 5th, 2012ProdMgmtTalk Yes! RT @saeedwkhan A4 Employee Innovation Program must be ongoing process, not "annualsubmit your ideas" event. #prodmgmttalk -3:57 PM Mar 5th, 2012lmckeogh Need innovation champion and exec visibility for success #prodmgmttalk -3:57 PM Mar 5th, 2012ProdMgmtTalk Thank you Hutch @bhc3 who spoke very fast! And Prabhakar @PGopalan for excellentremarks!#prodmgmttalk -3:58 PM Mar 5th, 2012ProdMgmtTalk Innovation management realm is a great place to be! Please come back to finish answeringQs! @bhc3@PGopalan #prodmgmttalk -3:59 PM Mar 5th, 2012ProdMgmtTalk Thank you for tweeting! @bhc3 @lmckeogh @aipmm @saeedwkhan @jabaldaia @marktamis@nickdemartino @pamroes #prodmgmttalk -4:00 PM Mar 5th, 2012PGopalan RT @ProdMgmtTalk: Thank you for tweeting! @bhc3 @lmckeogh @aipmm @saeedwkhan@jabaldaia @marktamis@nickdemartino @pamroes #prodmgmttalk -4:01 PM Mar 5th, 2012lmckeogh Thanks for today @bhc3 & @PGopalan, glad I was able to join in. #prodmgmttalk -4:02 PM Mar 5th, 2012PGopalan thanks for the tweets @bhc3 @lmckeogh @aipmm @saeedwkhan @jabaldaia@marktamis @nickdemartino@pamroes @ProdMgmtTalk #prodmgmttalk -4:02 PM Mar 5th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  10. 10. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Our co-host @PGopalan is also the founder of an online task manager app -http://t.co/X57Hx3GI Check it out!#prodmgmttalk -4:02 PM Mar 5th, 2012ProdMgmtTalk Todays Quicky stats: 165 tweets generated 262,917 impressions, reaching an audience of29,741#prodmgmttalk -4:03 PM Mar 5th, 2012PGopalan nice! RT @ProdMgmtTalk: Todays Quicky stats: 165 tweets generated 262,917 impressions, reaching anaudience of 29,741 #prodmgmttalk -4:04 PM Mar 5th, 2012ProdMgmtTalk Appreciate your joining us! @saeedwkhan @bhc3 @erikalandersen @pgopalan@compellingmktr @olafkowalik@nickdemartino #prodmgmttalk -4:04 PM Mar 5th, 2012ProdMgmtTalk Converse with us #prodmgmttalkhttp://t.co/y07kOGpk Follow Us onBlogTalkRadiohttp://t.co/rgVn1HbN #prodmgmttalk -4:04 PM Mar 5th, 2012bhc3 And thats a wrap on #prodmgmttalk. Thank you@PGopalan for the conversation, and smart points of view. Andthx @cindyfsolomon for hosting. -4:04 PM Mar 5th, 2012ProdMgmtTalk Like Us on Facebook http://t.co/ppUFX3Kv Join Us on LinkedIn http://t.co/2SwZRb9y #prodmgmttalk -4:05 PM Mar 5th, 2012ProdMgmtTalk Speaker Schedule http://t.co/xJ9kLkSb Listen on iTunes http://t.co/j02YmpOL #prodmgmttalk -4:05PM Mar 5th, 2012ProdMgmtTalk RT @bhc3: And thats a wrap! Thank you@PGopalan for the conversation, smart points of view. Andthx@cindyfsolomon for hosting #prodmgmttalk -4:05 PM Mar 5th, 2012ProdMgmtTalk Download our Android App http://t.co/4owvOjDz Subscribe to our Newsletter http://t.co/3bSifQnj#prodmgmttalk -4:05 PM Mar 5th, 2012ProdMgmtTalk Read Recaps http://t.co/Vpu05U2Z and our Blog http://t.co/yNqC2Ksu #prodmgmttalk -4:06 PM Mar5th, 2012ProdMgmtTalk Todays transcript of tweets will be available in 1/2 hour here: http://t.co/vLdWLQXm #prodmgmttalk -4:06 PM Mar 5th, 2012ProdMgmtTalk Join us next week for "Creating Passionate Users" w/ @kellyabbott President, Co-Founder, @3ones Inc#prodmgmttalk -4:10 PM Mar 5th, 2012ProdMgmtTalk Thank you to our sponsor @AIPMM join us as we tweet 3/16webinar: http://t.co/7P1mFoD9 #prodmgmt#prodmgmttalk -4:11 PM Mar 5th, 2012ProdMgmtTalk Please sponsor us - share us with your colleagues & help build our broadcast following athttp://t.co/rgVn1HbN #prodmgmttalk -4:12 PM Mar 5th, 2012ProdMgmtTalk 1. Tweets with hashtag have been posted for viewing http://t.co/vLdWLQXm 2. Next is Storify curationof tweets & resources #prodmgmttalk -4:16 PM Mar 5th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10
  11. 11. Transcript from March 5, 2012: Global Product Management Talk Hutch Carpenter, VP Product at Spigit, @bch3 Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Bravo! @pamroes @ErikaLAndersen @lmckeogh@compellingmktr @SpigitProduct @johnpeltier @rewiredinc@chriscbs @OlafKowalik #prodmgmttalk -4:19 PM Mar 5th, 2012ProdMgmtTalk Excellent! @PGopalan @MarkTamis@nickdemartino @saeedwkhan @TimWhitworth @bhc3@cindyfsolomon @AIPMM #prodmgmttalk -4:21 PM Mar 5th, 2012Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcomingwebinars!Thank you Hutch Carpenter @bhc3 for SPEAKING today! Thank you Prabhakar Gopalan @PGopalan forco-hosting!Todays stats: 165 tweets generated 262,917 impressions, reaching an audience of 29,741Join us next week Monday, March 12 for Creating Passionate Users" w/ @kellyabbott President,Co-Founder, @3ones Follow for Reminders! http://bit.ly/nbw9Yr Now you can listen to ProdMgmtTalk on any mobile device! Listen Live the with BlogTalkRadio mobile app http://bit.ly/wv5aCo or Listen On-Demand with Stitcher mobile app: http://bit.ly/yli3pb Android Users – Get ProdMgmtTalk Mobile App in Google Play: http://bit.ly/tEeWFx Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person,we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11

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