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3/21/12 Challenges of Product Management in India & China w/Pinkesh Shah CEO, Adaptive Marketing

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3/21/12 Challenges of Product Management in India & China w/Pinkesh Shah CEO, Adaptive Marketing 3/21/12 Challenges of Product Management in India & China w/Pinkesh Shah CEO, Adaptive Marketing Document Transcript

  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr "With the advent of social media channels, market research and connecting with customers have become a lot more powerful. It’s great to see that the Global Product Management Talk community is effectively utilizing this forum on Twitter and extending the reach with the audio broadcast to truly go global!"Pinkesh Shah, @AdaptivePM, Chief Consultant of Adaptive Marketing Solutions, spoke at the weekly GlobalProduct Management Talk on Twitter Wednesday, March 21, 2012 using the hashtag #ProdMgmtTalk. Eachweek, The Global Product Management Talk is a real time event featuring an expert guest speaker who asksquestions of the participants on Twitter in a Socratic discussion, with a simultaneous audio discussion broadcastover BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the weband mobile devices.INTROLots of companies have focused on setting up their development centers in India and China to optimize their costand achieve scale for their engineering initiatives. As multi-national corporations now move from "building"innovation to enabling these distributed centers in India to "productize" innovation, they face obstacles ofmanaging the product devlopment remotely. Does it make sense to have Product Management done out ofIndia? What is the real business case for setting up Product Managment & Product Marketing within India?  Podcast: http://bit.ly/xOATBd  Links: http://bit.ly/xgL6vKABOUT PINKESH SHAHPinkesh Shah, is a Silicon Valley Executive who has been a Product Management Practitioner for the last 14years in US. Most recently he was the global Vice President of Product Management at McAfee (now acquiredby Intel). Having played a key role in understanding how global products have to be adapted to work in emergingmarkets, he also started the product management organization in McAfee India. Before McAfee he had several _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrsenior management roles in product companies like IBM, netIQ and launched new products in the hightechnology space in startups like Netrex and Captivo.Shah is a gold medalist from M.S.University where he earned his Bachelors in Engineering in Computer Scienceand a UPE research scholar at Purdue University where he earned his Masters in Computer Science. Shahstarted Adaptive marketing with a vision to create the next generation product managers and marketers in Indiato enable technology product and services companies to market their product globally.This week is sponsored by the AIPMM, The Association of International Product Marketing andManagement (AIPMM) http://www.aipmm.comQUESTIONS FOR DISCUSSIONPlease introduce yourself, where youre tweeting from & your involvement with #prodmgmtQ1 How mature is the ecosystem of Product Management as a discipline in India? #prodmgmttalk #prodleader#prodmgmtQ2. What types of companies have Product Managers in India? #prodmgmttalk #prodleader #prodmgmtQ3. Why do companies hire Product Managers in India especially when customers are in US? #prodmgmttalk#prodleader #prodmgmtQ4. What are the ground challenges for PMs who operate in a geographically remote place compared to thecustomers? #prodmgmttalk #prodleader #prodmgmtQ5. How does the role of Product Management differ in India from the US? #prodmgmttalk #prodleader#prodmgmtQ6. Is it better to convert internal technology leaders in India to play the role of a PM vs hiring from outside?#prodmgmttalk #prodleader #prodmgmtQ7. Are there best practices identified for setting up Product Management in India? #prodmgmttalk #prodleader#prodmgmtTWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfCant participate on Twitter? Listen to the podcast! Follow Us onBlogTalkRadio http://t.co/rgVn1HbNPut it on your calendar! #prodmgmt Speaker Schedule (through JUNE!) http://t.co/xJ9kLkSbWhat is the Global Product Management Talk? http://t.co/WxgIN6Oz_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrWhen is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96Answer from LinkedIn PCampVancouver Group:Edna Menon • I have had the privilege of working with remote R&D teams based in India and Europe. While workingin global teams is fun, time zones, cultural differences, etc. can create serious challenges.It makes sense to have product management based in India & China as market requirements can be quickly clarifiedby R&D when the product owner is accessible in person.Product marketing should be based closer to the target market(s). However, as China and India are becoming majorconsumers of North American products due to their growing economies, it also makes sense to have productmarketing based there if the target market is primarily Asian.Answer From Replyz http://bit.ly/xpRr4xQ1 How mature is the ecosystem of Product Management as a discipline in India? #prodmgmttalk #prodleader#prodmgmt http://bit.ly/xgL6vK@nimishgupta #prodmgmttalk still in its infancy, a good start, but still a long way to go!Q2. What types of companies have Product Managers in India? #prodmgmttalk #prodleader #prodmgmthttp://bit.ly/xgL6vK@nimishgupta#prodmgmttalk pretty much any company building products for the Indian/ Asian markets, and additionally US/ EMEA based productcompanies with a growing or mature engineering organization in India.Q3. Why do companies hire Product Managers in India especially when customers are in US? #prodmgmttalk#prodleader #prodmgmt http://bit.ly/xgL6vK@nimishgupta#prodmgmttalk Hiring a PM in India helps the engineering teams in India succeed and build much better products, be moreempowered. Rarely is the PM hired in India without an engineering team here. Customer interaction is critical for a PM, and can beeasily managed through periodic travel, social media and phone/ video. Additionally, India is closer to key markets like EMEA andAPAC.Q4. What are the ground challenges for PMs who operate in a geographically remote place compared to thecustomers? #prodmgmttalk #prodleader #prodmgmt..._______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr@nimishgupta#prodmgmttalk, biggest challenge is time zone difference, but thats fairly easy to manage and customers are typically very flexibletoo. The biggest challenge is often dealing with gaining "internal mindshare" among the company board/ executives.Q5. How does the role of Product Management differ in India from the US? #prodmgmttalk #prodleader #prodmgmthttp://bit.ly/xgL6vK@nimishgupta #prodmgmttalk No difference in role of product management between US and India, though some organizationshave split the PM function into "inbound" (engineering focused) vs. "Outbound" (market focused) with the "inbound" PM being inIndia. However that does not lead to full enablement of the product teams.Q6. Is it better to convert internal technology leaders in India to play the role of a PM vs hiring from outside?#prodmgmttalk #prodleader #prodmgmt ...Q7. Are there best practices identified for setting up Product Management in India? #prodmgmttalk #prodleader#prodmgmt http://bit.ly/xgL6vK@nimishgupta #prodmgmttalk Treat it very similar to building a product team anywhere in the globe, with the exception of a slightlyhigher travel budget. Hire the right folks, and ensure the team is empowered to be true owners and masters of their productsdestiny.ProdMgmtTalk Thank you to @AIPMM for sponsoring todays #ProdMgmtTalk Check out 3/16webinar: http://t.co/7P1mFoD9 #prodmgmttalk #prodmgmtjohnnewbury_ Delighted to be co-hosting #prodmgmttalk with @cindyfsolomon and @adaptivePM,talking #prodmgmt in India - 5pm GMT -7:17 AM Mar 21st, 2012AdaptivePM RT @cindyfsolomon: #prodmgmttalk with Pinkesh Shah @adaptivePM, talking #prodmgmt in #India -5pm GMT http://t.co/BNWmvN2d #prodmgmttalk -8:17 AM Mar 21st, 2012sushant01533 RT @AdaptivePM: RT @cindyfsolomon:#prodmgmttalk with Pinkesh Shah @adaptivePM,talking#prodmgmt in #India - 5pm GMT http://t.co/BNWmvN2d #prodmgmttalk -8:37 AM Mar 21st, 2012AdaptivePM Join me for a #prodmgmttalk TweetChat at: http://t.co/3V7NFA2Uhttp://t.co/znWhdZBL #adaptivepm #India#prodmgmttalk -8:46 AM Mar 21st, 2012cindyfsolomon @sushant01533 Look forward to your participation today! http://t.co/wUmLSCff #prodmgmttalk -8:46AM Mar 21st, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon RT @johnnewbury_: Big day #ecobuild this a.m, tweetup w/@PauleyCreative afternoon, #prodmgmttalk 5pm, then @be2camp afterhours #prodmgmttalk -8:48 AM Mar 21st,2012ProdMgmtTalk Q1 How mature is the ecosystem of Product Management as a discipline inIndia? #prodmgmttalk #prodleader#prodm... http://t.co/KFQO4S8R -8:57 AM Mar 21st, 2012thepotenza @ProdMgmtTalk A2Q1: Its as mature/robust and at par with global gro locations if notbetter. #prodmgmttalk#prodmgmttalk -9:09 AM Mar 21st, 2012ProdMgmtTalk Q2. What types of companies have Product Managers inIndia? #prodmgmttalk #prodleader #prodmgmthttp://t.co/35vGNpwW... http://t.co/xzdI4b56 -8:57 AM Mar 21st, 2012thepotenza @ProdMgmtTalk A2Q2: Mobile apps segment has seen the maximum growth. Also e-commerce/Telcom/Telcom services.#prodmgmttalk -9:11 AM Mar 21st, 2012AdaptivePM @thepotenza i agree #Prodmgmt is seeing great growth in mobile, ecommerce, telco companiesoperating out of India #adaptivepm #prodmgmttalk -9:13 AM Mar 21st, 2012ProdMgmtTalk Q3. Why do companies hire Product Managers in India especially when customers are inUS? #prodmgmttalk#prodlea... http://t.co/gUr3Z6Ol -8:56 AM Mar 21st, 2012thepotenza @ProdMgmtTalk A2Q3: 2 factors. a) Cost Benifit. b) Prod Mgr is nearer to the development/UI team.Leads to faster process. #prodmgmttalk -9:12 AM Mar 21st, 2012thepotenza @ProdMgmtTalk A2Q4: Negotiating/with sales/mrktg team.They(non-prod guys) come from differentbackground study of user. #prodmgmttalk -9:20 AM Mar 21st, 2012thepotenza @ProdMgmtTalk A2Q5: Key role deffrentionator is leadership/vision. #prodmgmttalk -9:21 AM Mar 21st,2012thepotenza @ProdMgmtTalk A2Q6: This depends on time/urgency/need criteria. #prodmgmttalk -9:24 AM Mar 21st,2012thepotenza @ProdMgmtTalk A2Q7: Yes!! Its equally as imp a vertical and best/innovative industry practices areidentified to set it up. #prodmgmttalk -9:26 AM Mar 21st, 2012ProdMgmtTalk Coming up The Global Product Management Talk! Never participated in a twitter chat?FAQs http://t.co/AuZ0fHg1#prodmgmttalk -9:43 AM Mar 21st, 2012ProdMgmtTalk Learn How to participate in Socratic Twitter Talk via Global Product ManagementTalk http://t.co/EBe91eUW#prodmgmt #prodmgmttalk -9:43 AM Mar 21st, 2012ProdMgmtTalk The Global Product Management Talk! Learn about Tweeting Best Practices and Twitter TalkFAQshttp://t.co/lH3Vggas #prodmgmt #prodmgmttalk -9:44 AM Mar 21st, 2012ProdMgmtTalk Todays background resources:http://t.co/UkqdmCZ9 Talkingw/ @AdaptivePM and@JohnNewbury_ on skype to prepare #prodmgmttalk -9:51 AM Mar 21st, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk First question is always: Please introduce yourself, your location and your involvementwith #prodmgmt#prodmgmttalk -9:52 AM Mar 21st, 2012ProdMgmtTalk Questions forward the conversation, but were always fluid & provocative: all opinions invited!Listen:http://t.co/smkhoOUS #prodmgmttalk -9:53 AM Mar 21st, 2012johnnewbury_ Going live right now with @cindyfsolomon and @adaptivePM on #prodmgmttalk. -10:00 AM Mar 21st,2012AdaptivePM Glad to join #prodmgmttalk on #prodmgmt in #india #adaptivepm http://t.co/BCihgfFE #prodmgmttalk -10:04 AM Mar 21st, 2012ProdMgmtTalk Welcome @johnnewbury_ as our co-host and Pinkesh Shah todays speaker @AdaptivePM discussingchallenges of remote #prodmgmt #prodmgmttalk -10:09 AM Mar 21st, 2012ProdMgmtTalk Welcome @thepotenza @sushant01533@cindyfsolomon #prodmgmttalk -10:10 AM Mar 21st, 2012ProdMgmtTalk LOL! our co-host @johnnewbury_ in London has an Aussie accent! our colleagues in Australia aresleeping now!@brainmates #prodmgmttalk -10:12 AM Mar 21st, 2012ProdMgmtTalk @AdaptivePM says CASE: C is for context - biz context, market context, customer & competitivefor #prodmgmtto give engineering #prodmgmttalk -10:16 AM Mar 21st, 2012ProdMgmtTalk CASE = A is affordability: @AdaptivePM mrkt research identified #prodmgmt community looks like inIndia http://t.co/UkqdmCZ9 #prodmgmttalk -10:18 AM Mar 21st, 2012ProdMgmtTalk Cost is a big factor from scale perspective, reason, driver for #prodmgmt in India (much more costeffective)#prodmgmttalk -10:18 AM Mar 21st, 2012ProdMgmtTalk RT @johnnewbury_: Going live right now with @cindyfsolomon and @adaptivePM on #prodmgmttalk.#prodmgmttalk -10:19 AM Mar 21st, 2012ProdMgmtTalk CASE = S is SCALE - execution gaps teams in US have to extend #Prodmgmt capability enableseffective scaling#prodmgmttalk -10:19 AM Mar 21st, 2012ProdMgmtTalk CASE = E is emerging markets (same candy/new wrapper doesnt work) success in US doesntguarantee success in BRIC #prodmgmt #prodmgmttalk -10:20 AM Mar 21st, 2012ProdMgmtTalk How to capitalize on opportunities where growth is bigger/quicker outside USA? Makes sense toextend #prodmgmt to India, China #prodmgmttalk -10:21 AM Mar 21st, 2012ProdMgmtTalk Q1 How mature is the ecosystem of Product Management as a discipline in India? #prodmgmttalk#prodleader #prodmgmt #prodmgmttalk -10:22 AM Mar 21st, 2012ProdMgmtTalk RT @thepotenza: @ProdMgmtTalk A2Q1: Its as mature/robust and at par with global gro locations ifnot better.#prodmgmttalk #prodmgmttalk -10:22 AM Mar 21st, 2012ProdMgmtTalk @AdaptivePM recognized 3 yrs ago that base line of what #prodmgmt was different in India & USA -even from best of B schools #prodmgmttalk -10:23 AM Mar 21st, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @AdaptivePM had to train #prodmgmt people from India to enable them - its been requirementsmanagement (tactical) skills gap #prodmgmttalk -10:24 AM Mar 21st, 2012ProdMgmtTalk @johnnewbury_ says #prodmgmt encompasses an entire array of occupations, responsibilities &functions in company - too wide #prodmgmttalk -10:25 AM Mar 21st, 2012ProdMgmtTalk Evry1 in organization has to participate in "productizing" journey - 5 functional phasessays @AdaptivePM#prodmgmttalk -10:28 AM Mar 21st, 2012ProdMgmtTalk Phase 1 is market analysis and customer research - what market problems, pain points real vs.perceived - worth solving, $? #prodmgmttalk -10:28 AM Mar 21st, 2012ProdMgmtTalk Phase 1 in lean model is determining customer/market fit - #prodmgmt Phase 2: strategic planning - gobeyond prototype #prodmgmttalk -10:29 AM Mar 21st, 2012ProdMgmtTalk Phase 2 - strategic planning - make sure product has high concentration of user base/ determinemetric#prodmgmttalk -10:30 AM Mar 21st, 2012ProdMgmtTalk Phase 3 = Product Planning: consider all aspects: UE, scope mgmt, #prodmgmttalk -10:30 AM Mar 21st, 2012thepotenza @ProdMgmtTalk @AdaptivePM Requirement gathering/Gap/Feasibility/market analysis/customer researchall subsets of Prod Mgmt. #prodmgmttalk -10:31 AM Mar 21st, 2012ProdMgmtTalk Phase 4: what are best routes to market? How communicate best message, right time, best channel?Integrated perspective #prodmgmttalk -10:31 AM Mar 21st, 2012ProdMgmtTalk Go-to-market interesting challenge - different than 10 years ago even than 3 years ago #prodmgmt#prodmgmttalk-10:31 AM Mar 21st, 2012ProdMgmtTalk Trend in last 3 years: Look at different vectors of communication: "consumeration of IT" @AdaptivePM#prodmgmt #prodmgmttalk -10:33 AM Mar 21st, 2012ProdMgmtTalk Notion of information radiation is changing via mobile devices, mobile media - more connected thanever professional & social #prodmgmttalk -10:34 AM Mar 21st, 2012ProdMgmtTalk RT @thepotenza @AdaptivePM Requirement gathering/Gap/Feasibility/market analysis/customerresearch all subsets of Prod Mgmt. #prodmgmttalk -10:34 AM Mar 21st, 2012ProdMgmtTalk @thepotenza Welcome Mayank! Were live on the air! Listen in nowat http://t.co/2wXggaRY. #BlogTalkRadio#prodmgmt #prodmgmttalk -10:35 AM Mar 21st, 2012ProdMgmtTalk @johnnewbury_ says marketing has changed - every1 now has direct access to research, customer,info from market #prodmgmttalk -10:36 AM Mar 21st, 2012ProdMgmtTalk @AdaptivePM scalability of market research practice increased 10X - Quora, LinkedIn, FB, twitter - toget customer insights #prodmgmttalk -10:37 AM Mar 21st, 2012ProdMgmtTalk This discussion is timely - Why Now #prodmgmtIndia and China? Engineering there 10 years ago -software & hardware high tech #prodmgmttalk -10:38 AM Mar 21st, 2012ProdMgmtTalk Key is social media: scale to get customer insights independent of geography & local situation: whymatter where#prodmgmt ? #prodmgmttalk -10:39 AM Mar 21st, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Social media is a catalyst - difficult to do#prodmgmt remotely 3 years ago - now accelerated efficiencyvia#sm #prodmgmttalk -10:40 AM Mar 21st, 2012thepotenza @ProdMgmtTalk Thats 1 amazing thing ive noticed in Prod Mgmt. Unlike regular opr,dir too solelyfocus/design/develop a prod. #prodmgmttalk -10:40 AM Mar 21st, 2012ProdMgmtTalk RT @thepotenza 1 amazing thing ive noticed in#ProdMgmt Unlike regular opr,dir too solelyfocus/design/develop a prod. #prodmgmttalk -10:41 AM Mar 21st, 2012ProdMgmtTalk back to 5 phases: market analysis question - how to choose to build from all ideaspresented? #prodmgmt#prodmgmttalk -10:42 AM Mar 21st, 2012ProdMgmtTalk Part 2 productizing: Can you build profitably?#prodmgmt Part 3: product planning - can you buildcorrectly w/design, UI, etc #prodmgmttalk -10:42 AM Mar 21st, 2012ProdMgmtTalk Part 4: Go-to-market Part 5: Sales enablement#prodmgmt How do you set up Sales Channel,communicate & deliver value? #prodmgmttalk -10:43 AM Mar 21st, 2012ProdMgmtTalk ITs the Entire user experience that matters - ultimately the customer has to be delighted -#prodmgmtregardless of challenges #prodmgmttalk -10:43 AM Mar 21st, 2012thepotenza @ProdMgmtTalk A good product is one which gives all control settings to the user. Best Prod Mgmtpractice follow same (contd) #prodmgmttalk -10:43 AM Mar 21st, 2012thepotenza @ProdMgmtTalk practice. Give a Prod Mgr full control for its product.HE knows his product INSIDE OUT.Come tmrw when (contd) #prodmgmttalk -10:45 AM Mar 21st, 2012ProdMgmtTalk Biggest value of #prodmgmt is focus of CONTEXT of CUSTOMER - compelling Value proposition &complete USer Experience #UX #prodmgmttalk -10:46 AM Mar 21st, 2012thepotenza @ProdMgmtTalk prod concept is sold,its easier to develop services around it. #prodmgmttalk -10:47 AM Mar21st, 2012ProdMgmtTalk @AdaptivePm calls #prodmgmt the master orchestrator - directing influence via cross-functionalteams#prodmgmttalk -10:47 AM Mar 21st, 2012ProdMgmtTalk RT @thepotenza: practice. Give a Prod Mgr full control for its product.HE knows his product INSIDEOUT. Come tmrw when (contd) #prodmgmttalk -10:48 AM Mar 21st, 2012ProdMgmtTalk RT @thepotenza: @ProdMgmtTalk prod concept is sold,its easier to develop services aroundit. #prodmgmttalk -10:48 AM Mar 21st, 2012ProdMgmtTalk RT @thepotenza Hi. Im into product Mgmt (based out of india) #prodmgmttalk -10:49 AM Mar 21st, 2012nimishgupta @ProdMgmtTalk #prodmgmttalk pretty much any company building products for the Indian/ Asianmarkets, and additi... http://t.co/Of94WzhB -10:50 AM Mar 21st, 2012ProdMgmtTalk @AdaptivePM says "good to "tmeet you" to@thepotenza in reply to your answers to postedquestions#prodmgmttalk -10:51 AM Mar 21st, 2012ProdMgmtTalk Welcome @nimishgupta ! #prodmgmttalk -10:51 AM Mar 21st, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk A2 RT @nimishgupta: pretty much any company building products for the Indian/ Asian markets, andadditi..http://t.co/Of94WzhB #prodmgmttalk -10:52 AM Mar 21st, 2012nimishgupta @ProdMgmtTalk #prodmgmttalk No difference in role of product management between US and India,though some organ...http://t.co/ztrJnTWv -10:52 AM Mar 21st, 2012ProdMgmtTalk @nimishgupta were live on the air! Listen in now at http://t.co/2wXggaRY.#BlogTalkRadio #prodmgmt #prodmgmttalk-10:53 AM Mar 21st, 2012thepotenza @ProdMgmtTalk @AdaptivePM Learn Learn Learn Learn+think think think think+implement implementimplement implement = PRODUCT!! #prodmgmttalk -10:53 AM Mar 21st, 2012ProdMgmtTalk @nimishgupta Thank you for answering todays questions posted on @Replyz http://t.co/lF8dcM4D#prodmgmt #prodmgmttalk -10:54 AM Mar 21st, 2012ProdMgmtTalk LOL INDEED! RT @thepotenza Learn Learn Learn Learn+think think think think+implement implementimplement implement = PRODUCT!! #prodmgmttalk -10:55 AM Mar 21st, 2012ProdMgmtTalk EMEA = Europe Middle East and Africa BRIC = Brazil, Russia, India, China #prodmgmttalk -10:56 AM Mar21st, 2012AdaptivePM you can download the market research report on #prodmgmt in #india http://t.co/zAwgZCII #adaptivepm#prodleader #prodmgmttalk -10:57 AM Mar 21st, 2012ProdMgmtTalk RT @AdaptivePM: you can download market research reporton #prodmgmt in #india http://t.co/UUHV8Pf0#adaptivepm #prodleader #prodmgmttalk -10:58 AM Mar 21st, 2012ProdMgmtTalk #prodmgmt helps increase productivity, customer intimacy & develops ecosystem when situated onground in India & China #prodmgmttalk -11:00 AM Mar 21st, 2012ProdMgmtTalk Time zone difference, travel costs, cultural perspective & customer understanding impede effectivenessof remote #prodmgmt #prodmgmttalk -11:00 AM Mar 21st, 2012ProdMgmtTalk Organizational enablement is a practical challenge: US doesnt have strategy for long termIndia #prodmgmtstatistically #prodmgmttalk -11:02 AM Mar 21st, 2012nimishgupta @ProdMgmtTalk #prodmgmttalk Treat it very similar to building a product team anywhere in the globe,with the ex...http://t.co/FleCvD3X -11:02 AM Mar 21st, 2012ProdMgmtTalk Thank you to this weeks sponsor @AIPMM (audio commercial) Please visit our sponsorat http://t.co/0vIDTERK#prodmgmttalk -11:02 AM Mar 21st, 2012ProdMgmtTalk Thank you to our speaker Pinkesh Shah@AdaptivePM and co-host JohnNewbury @johnnewbury_#prodmgmttalk -11:03 AM Mar 21st, 2012ProdMgmtTalk RT @nimishgupta: Treat it very similar to building a product team anywhere in the globe, with theex...http://t.co/h7lHBgSY #prodmgmttalk -11:03 AM Mar 21st, 2012ProdMgmtTalk A7 RT @nimishguptaTreat it very similar to building a product team anywhere in the globe, with theex...http://t.co/h7lHBgSY #prodmgmttalk -11:04 AM Mar 21st, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrnimishgupta @ProdMgmtTalk #prodmgmttalk still in its infancy, a good start, but still a long way togo! http://t.co/qJ5hnM0n -11:04 AM Mar 21st, 2012ProdMgmtTalk #prodmgmt in India unaware of a career path similar to US - lack of skills excacerbates INdia andChina #prodmgmtdevelopment #prodmgmttalk -11:05 AM Mar 21st, 2012nimishgupta @ProdMgmtTalk #prodmgmttalk, biggest challenge is time zone difference, but thats fairly easy tomanage and cu...http://t.co/w4W4tU7v -11:06 AM Mar 21st, 2012ProdMgmtTalk @AdaptivePM agrees with @nimishgupta : 3 practical tips to US wanting #prodmgmt in India & Chinato foster productivity.... #prodmgmttalk -11:06 AM Mar 21st, 2012ProdMgmtTalk 1. have a 3 year horizon & scale plan: cost cannot be only reason for #prodmgmt in India &China #prodmgmttalk -11:07 AM Mar 21st, 2012ProdMgmtTalk 2. Align with other parts of corporate strategy for#prodmgmt in India & China so ground challengesdont prevent high return #prodmgmttalk -11:08 AM Mar 21st, 2012ProdMgmtTalk 3. provide #prodmgmt in India & China equal to treatment of #prodmgmt in USA - resources, respect,accessiblity#prodmgmttalk -11:08 AM Mar 21st, 2012AdaptivePM thanks for having me at #prodmgmttalk more#adaptivepm resourcesat http://t.co/UV2J4kmk around#prodmgmt in #india #prodmgmttalk -11:14 AM Mar 21st, 2012johnnewbury_ @cindyfsolomon @adaptivePM Great talking with you both today. Thanks for giving thetime. #prodmgmttalk -11:16 AM Mar 21st, 2012ProdMgmtTalk AWESOME! RT @johnnewbury_: @cindyfsolomon@adaptivePM Great talking with you both today.Thanks for giving the time. #prodmgmttalk -11:32 AM Mar 21st, 2012smohara "@ProdMgmtTalk: Entire user experience matters - ultimately the customer has to be delighted - #prodmgmtregardless of chlngs #prodmgmttalk” -11:52 AM Mar 21st, 2012ProdMgmtTalk Thank you for tweets, RTs, Q&A! @lmckeogh @thepotenza @sushant01533 @nimishgupta@smohara @AndreaMoe @ProductMantra @baltomel #prodmgmttalk -11:57 AM Mar 21st, 2012ProdMgmtTalk Bravo! @boardgov1 @KiniAjit @HemchandK @UPSearchMR @ferencygy @socialbizdc@dan_munz @VictoriaGrahamZ @RogueCFO @hunckler #prodmgmttalk -12:05 PM Mar 21st, 2012ProdMgmtTalk RT @AdaptivePM: thanks @cindyfsolomon more #adaptivepm resourcesat http://t.co/qentawNv around #prodmgmt in #india #prodmgmttalk -12:06 PM Mar 21st, 2012ProdMgmtTalk Todays stats: 125 tweets generated 157,160 impressions, reaching an audience of 6,586 followers#prodmgmttalk -12:08 PM Mar 21st, 2012ProdMgmtTalk Many real time listeners today! Most on-demand listens: #ProdMgmt & Value Creation w/ @brionejahttp://t.co/Eymtp5Ct #prodmgmttalk -12:35 PM Mar 21st, 2012Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcomingwebinars!_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10
  • Transcript from March 21, 2012: Global Product Management Talk Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM Challenges of Product Management in India & ChinaMAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrThank you Pinkesh Shah @AdaptivePM for SPEAKING today! Thank you John Newbury @johnnewbury_for co-hosting!Todays stats: 125 tweets generated 157,160 impressions, reaching an audience of 6,586 followersJoin us next week for: The Evolution of Communication w/ Lynn Randall @LCatRandall Follow forReminders! http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person,we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11