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12/19/11 The Marketing Mix w/ Jeff SKI Kinsey @consultski
 

12/19/11 The Marketing Mix w/ Jeff SKI Kinsey @consultski

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The marketing mix and the 4 Ps of marketing are often used interchangeably, however, they are distinct concepts . "Marketing mix" is a general phrase used to describe the different kinds of choices ...

The marketing mix and the 4 Ps of marketing are often used interchangeably, however, they are distinct concepts . "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. Other marketing mix models have been developed over the years, including Boom and Bitner's 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions. This discussion will question the relevancy of these concepts to product managers and product marketers seeking to more effectively access and communicate the message of the market for their products.

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    12/19/11 The Marketing Mix w/ Jeff SKI Kinsey @consultski 12/19/11 The Marketing Mix w/ Jeff SKI Kinsey @consultski Document Transcript

    • Transcript from Dec 19, 2011: Global Product Management Talk Jeff SKI Kinsey @consultski Entrepreneur and Author The Validity Of The Four Ps of Marketing And The Notion Of The Marketing Mix MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrJeff “SKI” Kinsey, Entrepreneur Jeff says: “I have participated inand Author, spoke at the weekly several sessions and have listened toGlobal Product Management Talk a number of Product Mgt Talks onon Twitter Monday, December 19, blog talk radio and find them of great value. I am excited to share my2011 using the hashtag thoughts concerning the marketing#prodmgmttalk component with the Global Product Management Talk community."INTROThe marketing mix and the 4 Ps of marketing are often used interchangeably, however, they are distinctconcepts . "Marketing mix" is a general phrase used to describe the different kinds of choices organizations haveto make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably thebest-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. Othermarketing mix models have been developed over the years, including Boom and Bitners 7Ps, sometimes calledthe extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions.This discussion will question the relevancy of these concepts to product managers and product marketersseeking to more effectively access and communicate the message of the market for their products.Each week, The Global Product Management Talk features an expert guest speaker who asks questions ofthe participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their commentsover BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.  Podcast: http://bit.ly/tyoH8n  Links: http://bit.ly/uGwDYeABOUT JEFF ‘SKI’ KINSEYFounder and Entrepreneur in Residence at Main Street Startups, Jeff SKI Kinsey is an entrepreneur, Theory ofConstraints (TOC) Jonahs Jonah, author, publisher, open source software developer, SocMedia producer,professional speaker, educator and mentor with over 15 years of Product Management responsibilities. SKI isalso a "Buspreneur" from the 2011 Cleveland StartupBus to SXSW and a member of the Planning Team forStartupBus 2012.QUESTIONS FOR DISCUSSIONQ1. Is anyone still using the Four P concept?Q2. If you have added any, which one(s)?Q3. Is it valid for B2B or B2C or both?Q4. How does your industry affect the application of the Four Ps?Q5. What percentage of your job as a Product Manager is spent on the Marketing Mix?Q6. How has Social Media changed your focus on Marketing Mix?Q7. What do experts consider key resources for your efforts today?Q8. Are there other models or frameworks that you use to get the mix right?Q9. How much real testing of each of the Four Ps do you perform?Q10. Do you ever revisit the Four Ps for mature Products?_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
    • Transcript from Dec 19, 2011: Global Product Management Talk Jeff SKI Kinsey @consultski Entrepreneur and Author The Validity Of The Four Ps of Marketing And The Notion Of The Marketing Mix MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfProdMgmtTalk RT @cindyfsolomon: Today: LinkedIn Events: Global Product Management Talk onTwitter @prodmgmttalk#prodmgmttalk http://t.co/Eb8hPcoR #prodmrktg #marketing -2:52 PM Dec 19th, 2011brainmates Hi all, Brianna here from brainmates. Im new to the team and in my last session of an MBA atAGSM #prodmgmttalk -3:37 PM Dec 19th, 2011cindyfsolomon Delighted to have Brianna of @brainmates joining us as co-host today! #prodmgmttalk -3:37 PM Dec19th, 2011cindyfsolomon Here is background information for our talk today: http://t.co/Oxg4OSpf Are 4Ps stilll relevant? Briannais completing MBA! #prodmgmttalk -3:40 PM Dec 19th, 2011cindyfsolomon The last talk of 2011! Join us to debate relevancy of old school marketing concepts! #marketing#prodmrktg #prodmgmt #MBA #prodmgmttalk -3:47 PM Dec 19th, 2011cindyfsolomon Tweeting Best Practices http://t.co/4lfC4drdNever participated in a twitter chat? FAQs -http://t.co/Qr2s1o0O Join us! #prodmgmttalk -3:48 PM Dec 19th, 2011cindyfsolomon Do you know how to participate in Global Product Management Talk? http://t.co/nV2DZflo#prodmgmttalk -3:51 PM Dec 19th, 2011cindyfsolomon See a list of all the twitter chats: 550 and growing! Twitter Chat Schedule http://t.co/Dmwu0Ucl#prodmgmt #blogchat #prodmgmttalk -3:52 PM Dec 19th, 2011cindyfsolomon If youre NOT showing up in twitter search, follow these instructions http://t.co/0EhQIXiX#prodmgmttalk -3:52 PM Dec 19th, 2011cindyfsolomon Today: Please follow @consultski@prodmgmttalk @cindyfsolomon @brainmates and use hashtag#prodmgmttalk -3:55 PM Dec 19th, 2011cindyfsolomon Starting...Listen in now athttp://t.co/lDBIWHJS. #BlogTalkRadio #prodmgmttalk -3:56 PM Dec 19th,2011brainmates Today we are talking about the relevance of the 4Ps with author Jeff SKI Kinsey, Entrepreneur and Author#prodmgmttalk -4:01 PM Dec 19th, 2011ProdMgmtTalk RT @brainmates: Today we are talking about the relevance of the 4Ps with author Jeff SKI Kinsey,Entrepreneur and Author #prodmgmttalk -4:03 PM Dec 19th, 2011cindyfsolomon First Q: Please introduce yourself: where youre tweeting from, your involvement w/productmanagement when you come in! #prodmgmttalk -4:03 PM Dec 19th, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
    • Transcript from Dec 19, 2011: Global Product Management Talk Jeff SKI Kinsey @consultski Entrepreneur and Author The Validity Of The Four Ps of Marketing And The Notion Of The Marketing Mix MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon This is Cindy, your co-host, tweeting from across the bay from San Francisco #prodmgmttalk -4:04 PMDec 19th, 2011cindyfsolomon Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalk -4:05 PMDec 19th, 2011cindyfsolomon Q1. Is anyone still using the Four P concept? #prodmgmttalk -4:06 PM Dec 19th, 2011cindyfsolomon A1 Product, price, promotion, placement -@brainmates Brianna says theyre teaching the 7Ps to MBAs#prodmgmttalk -4:07 PM Dec 19th, 2011ProdMgmtTalk A1 Our speaker @consultski asks "how many Ps are enough?" #prodmgmttalk -4:07 PM Dec 19th,2011cindyfsolomon Please welcome todays speaker Jeff SKI Kinsey, Entrepreneur and Author @consultski#prodmgmttalk -4:07 PM Dec 19th, 2011cindyfsolomon Todays speaker @consultski Jeff SKI Kinsey is Theory of Constraints (TOC) Jonahs Jonah, author,publisher #prodmgmttalk -4:08 PM Dec 19th, 2011ProdMgmtTalk @consultski is discussing Geoffrey Moores "Crossing the Chasm" was w/RegisMcKenna #prodmgmttalk -4:08 PM Dec 19th, 2011cindyfsolomon Crossing the chasm http://t.co/Qhgw8LaCdiscusses "referencability" 2nd release on kindle#prodmgmttalk -4:09 PM Dec 19th, 2011cindyfsolomon @consultski "referencibility" = "if you invent sonar device for medical & deep sea salvage: describedevice differently" #prodmgmttalk -4:12 PM Dec 19th, 2011brainmates First edition of Geoffreys Moore book Crossing the Chasm discusses referencibility -focusing on aparticular market. #prodmgmttalk -4:13 PM Dec 19th, 2011cindyfsolomon @consultski G.Moore says "market" doesnt make the buying decision - focus on individuals & theirmotivation to buy #prodmrktg #prodmgmttalk -4:15 PM Dec 19th, 2011cindyfsolomon RT @brainmates: Geoffreys Moore book Crossing the Chasm discusses referencibility -focusing on aparticular market. #prodmgmt #prodmgmttalk -4:15 PM Dec 19th, 2011ProdMgmtTalk @consultski important to narrow focus - "The Long Tail" until you own something worthwhile - counter-intuitive #prodmgmttalk -4:17 PM Dec 19th, 2011brainmates G. Moore says forget about target customers or markets, focus on individuals and try to understand them.That is the key. #prodmgmttalk -4:17 PM Dec 19th, 2011cindyfsolomon @consultski says "stocktwits" started on back of twitter...Twitter solidified base first #prodmgmttalk -4:18 PM Dec 19th, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
    • Transcript from Dec 19, 2011: Global Product Management Talk Jeff SKI Kinsey @consultski Entrepreneur and Author The Validity Of The Four Ps of Marketing And The Notion Of The Marketing Mix MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates Jeff says " Re expanding, a business should focus on long tail - master niche/ owning something. Onlythen can they expand. #prodmgmttalk -4:19 PM Dec 19th, 2011cindyfsolomon Q3. Is it valid for B2B or B2C or both? #prodmgmttalk -4:20 PM Dec 19th, 2011cindyfsolomon Briannas class found 4P application easier to understand in B2C context #prodmgmttalk -4:21 PM Dec19th, 2011cindyfsolomon @consultski spoke to http://t.co/MUEbNdIQ The Long Tail #prodmrktg #prodmgmttalk -4:22 PM Dec19th, 2011cindyfsolomon Listen in now at http://t.co/lDBIWHJS. #BlogTalkRadio #prodmgmttalk -4:22 PM Dec 19th, 2011cindyfsolomon @consultski laughed about the "new" 4Ps - have to understand 4P...Dr. Eli Goldrat, Israeli Physicist:wrote The Goal #prodmgmttalk -4:23 PM Dec 19th, 2011cindyfsolomon @consultski "every system is like a chain w/1 weak link" http://t.co/IuPcx6I3 #prodmgmttalk -4:24 PMDec 19th, 2011ProdMgmtTalk @consultski "very difficult to compete in a commodities market - every market has dif price willing topay for your product" #prodmgmttalk -4:24 PM Dec 19th, 2011cindyfsolomon @consultski J. Walker created Priceline: looked at elasticity of demand, someone would buy at almostany pricepoint: segmented #prodmgmttalk -4:25 PM Dec 19th, 2011ProdMgmtTalk @consultski no one is upset that every1 on airplane paid a dif price for their ticket #prodmgmttalk -4:25PM Dec 19th, 2011brainmates The Goal is a management-oriented novel by Dr. Eliyahu M. Goldratt http://t.co/IPmlua3H #prodmgmttalk -4:25 PM Dec 19th, 2011cindyfsolomon @consultski "John Scully said Macintosh $2495 included cost of marketing $500/mac" #prodmgmttalk -4:27 PM Dec 19th, 2011cindyfsolomon @consultski When you eat, sleep & drink the 4Ps, you know how to gage price - for evry new product#prodmgmttalk -4:28 PM Dec 19th, 2011brainmates The 4Ps helps us to be able to understand different markets and target different segments... cant just relyon low cost. #prodmgmttalk -4:29 PM Dec 19th, 2011cindyfsolomon @consultski says everything should be focused into 90 day offer for startups - if you understandproduct & price points #prodmgmttalk -4:29 PM Dec 19th, 2011cindyfsolomon @consultski says Intel uses 90 day timeline - 90 days concerted effort is effective.. #prodmgmttalk -4:30 PM Dec 19th, 2011ProdMgmtTalk Q5. What percentage of your job as a Product Manager is spent on the Marketing Mix?#prodmgmttalk -4:30 PM Dec 19th, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
    • Transcript from Dec 19, 2011: Global Product Management Talk Jeff SKI Kinsey @consultski Entrepreneur and Author The Validity Of The Four Ps of Marketing And The Notion Of The Marketing Mix MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon @consultski says 80% of #prodmgmt time should be spent on marketing mix #prodmgmttalk -4:31 PMDec 19th, 2011cindyfsolomon 80% of companys sales made by 20% of sales force; must understand 4Ps to promote, place itappropriately... #prodmgmttalk -4:32 PM Dec 19th, 2011ProdMgmtTalk Einstein said "complex problems require simple solutions" "Whats the weakest link?" ask the rightquestions relative to 4Ps #prodmgmttalk -4:32 PM Dec 19th, 2011ProdMgmtTalk Q6. How has Social Media changed your focus on Marketing Mix? #prodmgmttalk -4:35 PM Dec 19th,2011cindyfsolomon @consultski discussing the stories inside "The Goal" book #prodmgmttalk -4:36 PM Dec 19th, 2011cindyfsolomon @consultski "Steve Jobs said customers dont know whats possible" #prodmgmttalk -4:37 PM Dec19th, 2011cindyfsolomon @consultski Guy Kawasaki said "everythings impossible until entreprenr makes ithappen" #prodmgmttalk -4:38 PM Dec 19th, 2011brainmates Jeff: "Everything is impossible until the time that the entrepreneur brings the product out" going on SteveJobs sentiments #prodmgmttalk -4:38 PM Dec 19th, 2011cindyfsolomon @consultski spotting trends requires an "artist", cant teach it but 4Ps can tell you how tounderstand/recognize genius #prodmgmttalk -4:39 PM Dec 19th, 2011ProdMgmtTalk @consultski "Intel understood the consumer to brand "Intel inside" #prodmgmttalk -4:39 PM Dec 19th,2011cindyfsolomon @rcauvin were mentioning Ries & Trout! #prodmgmttalk -4:40 PM Dec 19th, 2011ProdMgmtTalk "better ingredients = better pizza" can have endless supply of smart product marketers, but inventingthe future requires more #prodmgmttalk -4:40 PM Dec 19th, 2011cindyfsolomon Listen in now at http://t.co/lDBIWHJS. #BlogTalkRadio #prodmgmt #prodmgmttalk -4:41 PM Dec 19th,2011cindyfsolomon Inside Intel - had a mindsight to focus on "safety first" Started problem solving by whats involved tobuild safely... #prodmgmttalk -4:42 PM Dec 19th, 2011ProdMgmtTalk @consultski wrote "Purple Curve Effect" #prodmgmttalk -4:42 PM Dec 19th, 2011cindyfsolomon The Purple Curve Effect discussing Martha Stewarts brand http://t.co/35lTxuXO @consultski#prodmgmttalk -4:43 PM Dec 19th, 2011brainmates Intels example of focusing on safety first highlights the importance of brand and business values thatguide/set parameters prodmgmttalk -4:43 PM Dec 19th, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
    • Transcript from Dec 19, 2011: Global Product Management Talk Jeff SKI Kinsey @consultski Entrepreneur and Author The Validity Of The Four Ps of Marketing And The Notion Of The Marketing Mix MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates The Dream Manager http://t.co/YUvGhyNV #prodmgmttalk -4:44 PM Dec 19th, 2011cindyfsolomon The Dream Manager written as biz model set in janeteurialindustry http://t.co/8lGevPkf #prodmgmttalk -4:44 PM Dec 19th, 2011ProdMgmtTalk "Hire the right person first" #prodmgmttalk -4:45 PM Dec 19th, 2011cindyfsolomon @consultski starts every morning with a book - willing to outwork every1 in the room #prodmgmttalk -4:46 PM Dec 19th, 2011ProdMgmtTalk A6 - people misunderstand marketing because 80% times marketing mentioned really meansadvertising #prodmgmttalk -4:47 PM Dec 19th, 2011cindyfsolomon A6 Use Social Media to figure out what your mix should be #prodmgmttalk -4:47 PM Dec 19th, 2011ProdMgmtTalk Q7. What do experts consider key resources for your efforts today? #prodmgmttalk -4:47 PM Dec 19th,2011cindyfsolomon Brianna says not taught Social Media in MBA program - always discussion about how to measure &ROI #prodmgmttalk -4:47 PM Dec 19th, 2011cindyfsolomon @consultski said Google Adwords was greatest tool for testing keywords - can be done today w/SocialMedia #prodmgmttalk -4:49 PM Dec 19th, 2011cindyfsolomon Q8. Are there other models or frameworks that you use to get the mix right? 4Cs consumer, cost,communications, & convenienc #prodmgmttalk -4:49 PM Dec 19th, 2011cindyfsolomon A8. @consultski fans of Goldrath & TOC meltdown over "cost world mentality" destroysbiz#prodmgmttalk -4:50 PM Dec 19th, 2011cindyfsolomon Zig Zigler "Is it cost youre worried about or is it price? 2 entirely different concepts - costmisleading"#prodmgmttalk -4:51 PM Dec 19th, 2011brainmates Zig Zigler: is it cost you’re worried about or price?#prodmgmttalk -4:51 PM Dec 19th, 2011cindyfsolomon You should get minimum of 4 X on investment #prodmgmttalk -4:51 PM Dec 19th, 2011cindyfsolomon Q9. How much real testing of each of the Four Ps do you perform? #prodmgmttalk -4:51 PM Dec 19th,2011cindyfsolomon CEOs of startups acquire 10K mailing list & want to send same email out to all...danger,danger #prodmgmttalk -4:52 PM Dec 19th, 2011cindyfsolomon Get a reaction from 100 then send out different to another 100, to test & differentiate #prodmgmttalk -4:53 PM Dec 19th, 2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
    • Transcript from Dec 19, 2011: Global Product Management Talk Jeff SKI Kinsey @consultski Entrepreneur and Author The Validity Of The Four Ps of Marketing And The Notion Of The Marketing Mix MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon @consultski will discuss the 90 day approach on upcoming podcast #prodmgmttalk -4:54 PM Dec 19th,2011cindyfsolomon Paul Zane Pilzer economist "Unlimited Wealth" can be win/win - #prodmgmttalk -4:55 PM Dec 19th,2011brainmates Paul Zane Pilzer: "Unlimited Wealth": somebody does not have to lose for someone else to win#prodmgmttalk -4:55 PM Dec 19th, 2011cindyfsolomon http://t.co/UiN3SWrK Unlimited Wealth: The Theory and Practice of Economic Alchemy#prodmgmttalk -4:56 PM Dec 19th, 2011cindyfsolomon Q10. Do you ever revisit the Four Ps for mature Products? Timkin Rollerbaring had a bearing &revisited tolerances for Shuttle #prodmgmttalk -4:58 PM Dec 19th, 2011cindyfsolomon A10 were able to generate profits on revisiting older developed product #prodmgmttalk -4:58 PM Dec19th, 2011cindyfsolomon @consultski studying to be best marketer in world - 8 yrs later, says he knows absolutely nothing/ butmore than others claim #prodmgmttalk -4:59 PM Dec 19th, 2011brainmates Jeff: Im studying to be the best marketer in the world... but after this long I still find I dont know that much.#prodmgmttalk -5:00 PM Dec 19th, 2011cindyfsolomon Newspapers throw away research because theres no room to print it #prodmgmttalk -5:01 PM Dec19th, 2011cindyfsolomon Thank you Jeff @consultski for speaking today! Such an education! Todays audio definitely requirestranscript to read! #prodmgmttalk -5:07 PM Dec 19th, 2011Brioneja @cindyfsolomon True. I have started to define the advertising/branding duo as "classical" marketing#prodmgmttalk -5:07 PM Dec 19th, 2011cindyfsolomon @Brioneja Hi Jose! Very excited about our speakers generosity and coverage today #prodmgmttalk -5:08 PM Dec 19th, 2011ProdMgmtTalk Todays stats: 106 tweets generated 198,876 impressions, reaching an audience of 8,180 followers#prodmgmttalk -5:09 PM Dec 19th, 2011ProdMgmtTalk Many books were mentioned today - quite an education for Brianna who just joined @brainmates!#prodmrktg http://t.co/Oxg4OSpf #prodmgmttalk -5:11 PM Dec 19th, 2011Brioneja @cindyfsolomon I define the other 2 branches of marketing as: b) Business Dev/Product Mgmt & c) BusinessProfit/Cost Mgmt #prodmgmttalk -5:11 PM Dec 19th, 2011edbeaux Sorry I missed #prodmgmttalk today. Have to remember its 7pm eastern. #prodmgmt -5:11 PM Dec 19th,2011_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
    • Transcript from Dec 19, 2011: Global Product Management Talk Jeff SKI Kinsey @consultski Entrepreneur and Author The Validity Of The Four Ps of Marketing And The Notion Of The Marketing Mix MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon RT @edbeaux: Sorry I missed #prodmgmttalk today. Have to remember its 7pm eastern. #prodmgmt#prodmgmttalk -5:12 PM Dec 19th, 2011ProdMgmtTalk Watch for a survey about what day/time works so you can participate when we come back inJanuary!#prodmgmt #prodmgmttalk -5:12 PM Dec 19th, 2011cindyfsolomon RT @Brioneja: I define the other 2 branches of marketing as: b) Business Dev/Product Mgmt & c)Business Profit/Cost Mgmt #prodmgmttalk -5:12 PM Dec 19th, 2011ProdMgmtTalk @edbeaux Today turned into a podcast with Twitter notes! Speaker @consultski gave quite aneducation - left us wanting more! #prodmgmttalk -5:13 PM Dec 19th, 2011ProdMgmtTalk @edbeaux You can get reminders by signing up at http://t.co/ga9lJdXH & at eventbritehttp://t.co/ZbUyoXb8 #prodmgmttalk -5:15 PM Dec 19th, 2011johnpeltier Sorry to miss #prodmgmttalk tonight - had an unavoidable conflict. -5:15 PM Dec 19th, 2011ProdMgmtTalk Great end of fantastic first year of The Global Product Management Talk! Watch for recap & transcriptof todays audio! #prodmgmttalk -5:16 PM Dec 19th, 2011cindyfsolomon Hi John! RT @johnpeltier: Sorry to miss #prodmgmttalk tonight - had an unavoidable conflict.#prodmgmttalk -5:16 PM Dec 19th, 2011ProdMgmtTalk 5 books were added to the background resources - Ill comb the audio for more referenceshttp://t.co/Oxg4OSpf #prodmgmttalk -5:18 PM Dec 19th, 2011prodmgmttalk During the holidays, Like Global Product Management Talk on facebook to stay nimble!http://t.co/NqW3A9se #prodmgmttalk -5:24 PM Dec 19th, 2011prodmgmttalk Follow Global Product Management Talk on LinkedIn http://t.co/KF6Uk2jn Join LinkedIn grouphttp://t.co/b3WFJIIS #prodmgmt #prodmgmttalk -5:24 PM Dec 19th, 2011ProdMgmtTalk RT @cindyfsolomon: During the holidays, Like Global Product Management Talk on facebook to staynimble! http://t.co/NqW3A9se #prodmgmttalk -5:25 PM Dec 19th, 2011cindyfsolomon Thank you again, Jeff "Ski" Kinsey @consultskifor sharing wisdom with the Global ProductManagement Talk today! #prodmgmttalk -5:33 PM Dec 19th, 2011Thank you Jeff @consultski for SPEAKING today! Thank you Brianna from @brainmates for co-hosting!Thank you @cindyfsolomon @brainmates @consultski @johnpeltier @Brioneja @edbeaux @consultskiEnjoy Your Holidays! Join us Next Year for "Global Product Management Talk #ProdMgmtTalk" on Jan9, 2012 for The Seven Pillars of Product Management And You! w/ Val Workman @valworkman http://bit.ly/zT5creTodays final stats: 115 tweets generated 198,876 impressions, reaching an audience of 12,296followers_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
    • Transcript from Dec 19, 2011: Global Product Management Talk Jeff SKI Kinsey @consultski Entrepreneur and Author The Validity Of The Four Ps of Marketing And The Notion Of The Marketing Mix MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6_______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9