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Generating LinkedIn Results usinga Four Step ProcessHow Mastering These Steps LeadsTo Increased ConversionsChris Muccio2013
The Methodology For ResultsMindsetTacticsGoalMaximizingYour Use of LinkedIn
BUILDINGTHE ROADMAP4KEY POINTSDefine My Business GoalsFind My Audience
MAXIMIZEYOUR PROFILE4KEY POINTSExpress Your Value3Things to Consider(USP) – Unique Selling Proposition• You have “3 seconds” or less• “at a glance”… 12words… 2 lines• Maximize multiple Profile elements• Need to differentiate you from yourcompetition3
Profile SummaryHow You Appear On SearchSearch Engines use Social Information!TipLI PROFILE
PROVIDEENTRY POINTSStand Out in a Crowd4TipsAWARENESS
Content in the Activity StreamPostUpdate myProfileEndorsementsProvide a LinkSay SomethingLikeComment1. Can share directly to Twitter2. Can share directly with3. ConnectionsKey Points1. Keep you “Top of Mind”2. Activity should SUPPORTyour Goal3. Sustain Your Activity4. You can “drive” traffic
GroupsKey Points1. Participate in 3 to 52. Multiple times per week3. Ask / Answer – offer relevance4. No Selling5. Top Influencers
TIMEEFFICIENT9QUICK POINTSMake it SustainableQuestions• Realistically, how long do I spend?• Where do I consider starting?“Tasks in Under 10 Minutes”VERY QUICK1. Glance at Notifications Tab2. Check your Emails for Updates3. Scan Activity Stream4. Scan Google Alerts5. Endorse someoneQUICK1. Respond to Endorsement2. Interact in your Groups3. Interact on Your Company Page4. Message People
POWER INNUMBERSAbility to Engage ThousandsOne Click SharingTipENGAGEMENT
More Active Built FollowingCreated Group30 Day Linking BlitzIncrease ActivityWanted to be moreactive on LinkedInConversions• Activity & Contacts• Group is growing andexpanding around world• Built more Relationships• Received RevenueOpportunitiesGroup GrewGlobal membership and participationCASESTUDY
NEWPATHKeySUMMARYThe “Old You” Maximize Your Linkedin Profile Budget ~15 minutes a day on LinkedIn Maintain Your Focus!!!!!! Create Awareness• Find & Participate in an appropriateGroups• Vet Leads• Provide a Daily Post Grow Engagement• Work on Building Relationships• Interact & Provide Value to yourConnectionsThe “New You”
Your Next Step…Go to…www.Bit.ly/6-14-13Orwww.LinkedIn.com/in/ChrisMuccioFREE** No Default Invitations **Invite…= My Presentation= Starting in July… Ton of LinkedIn for LeadsInsight, Excerpts, Videos, Tips, Tactics & more!