Dr. Christian Campagna, Managing Partner at Accenture - Integrated Business Services - Benefits of a pioneering hybrid delivery model

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Dr. Christian Campagna, Managing Partner at Accenture - Integrated Business Services - Benefits of a pioneering hybrid delivery model spoke at the CFO Event UK 2013

Dr. Christian Campagna, Managing Partner at Accenture - Integrated Business Services - Benefits of a pioneering hybrid delivery model spoke at the CFO Event UK 2013

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  • 1. Integrated Business Services CFO Event, London – Heathrow October 23, 2013
  • 2. For almost 30 years, the shared services model has proven to be a successful concept for enterprise effectiveness Costs down, efficiency up Recent Statistics • More than 80% leverage finance Shared Services • 52% of finance activities are delivered out of GBS • 74% of GBS organizations are multi-function • 34% of GBS companies report YOY cost savings >10% • Up to 7000 people and counting- GBS organizations are growing Mid-1980s Mid-1990s Copyright © 2013 Accenture All rights reserved. Mid-2000s 2
  • 3. But effectiveness in the back-office does not guarantee success for the enterprise Globalization Changing Consumer Behavior Corporate Challenges Rapid Digitalization Copyright © 2013 Accenture All rights reserved. • Global Agility & Flexibility • Competitive Differentiation • Client & Value Focused Culture • Control, Transparency & Insight • Future of Work Revenue / Cost Optimization Pressure 3
  • 4. Integrated Business Services (IBS) is the next evolution of Shared Services and can help to address many new business challenges Discrete Shared Services Geo 1 Geo 2 Multi-Function Shared Services Geo 3 Geo 1 FIN FIN FIN Geo 2 Geo 3 FIN FIN Global Business Services Global Integrated Business Services Global Source to Pay Customer Services Supplier Services HR HR HR Order to Cash HR Employee Services Financial Services IT IT IT Hire to Retire Analytic Services Business Impact of Each Model on the Enterprise Model Type: Discrete Multi-function Global Business Integrated Business Process Transformation OpEx Reduction Capital Efficiency Risk Mitigation Revenue Growth Copyright © 2013 Accenture All rights reserved. 4
  • 5. As the name implies, it’s all about «integration» to help support a new global business strategy 1 End-to-End 2 Functions and processes 3 Service delivery 4 Sourcing 5 IBS strategy integration between the back-, mid- and front-office integrated integrated integrated cross-functions to enable global strategies with strategic partners to realize optimal expertise and cost integrated Copyright © 2013 Accenture All rights reserved. into client meaningful services into the C-Suite to achieve sustainability 5
  • 6. Financially, IBS is designed to address revenue and margin enhancing activities while still improving traditional cost areas Impact of Traditional Shared Services on the P&L Impact of Integrated Business Services on the P&L Direct Enabler of the Business Strategy Revenue Revenue Optimized Marketing Costs Sales & Marketing SG&A Sales & Revenue Marketing Back Office Cost Savings for Traditional Functions SG&A Enhanced Back Office Cost Savings Optimized Material Costs COGS COGS Improved spend control and policy adherence Reduce Operational Costs Grow Top Line Revenue Copyright © 2013 Accenture All rights reserved. 6
  • 7. Based on what IBS can deliver, it can become a strategic and competitive element of a company’s business model CEO Regions Operating Units IBS Corporate Functions Operational management of the business and external customer Innovation and product or service development Deliver integrated support and valueenabling services Strategy and policy Efficiency Engine Business Enabler Growth Platform • Cost avoidance for new markets • End-to-End process and service management • Delivers continuous improvement • Provide the glue for the entire operating model • Service and customer oriented • Measures achieving business objectives • Shared responsibility for business outcomes • Enhanced career paths and talent pools • Ongoing scope innovation • Service and solution innovation • “Plug & play” for new markets and acquisitions • React quickly to transformations • Location and souring neutral Copyright © 2013 Accenture All rights reserved. 7
  • 8. With its strategic importance and enterprise wide reach setting up and running IBS operations is not an easy task Truly global operations High speed of change Fast payback periods High know-how standards Cash Flow neutral Global Hub Regional Spoke Local Satellite Strong control & transparency Copyright © 2013 Accenture All rights reserved. Fast scalability of large organisations Innovation and continuous Improvement 8
  • 9. IBS hybrid delivery models can optimize the benefits of captive and outsourcing solutions… SSC Global scale Hybrid BPO variable variable/fix fix Return Scope of Service Scalability Control & Transparency Speed of Change Cash Flow neutral Price Continuous Improvement …and can significantly reduce the risk in building and running an IBS organsiation and can help to ensure continous innovation Copyright © 2013 Accenture All rights reserved.
  • 10. As in the past, Finance will continue to play a leading role in helping companies evolve... this time to Integrated Business Services Success Factors in the Evolution Mid-1980s Today Solid long term vision IBS Lead Continuous support from the entire Board Global Customer Services Supplier Services Pick carefully your first battles for success Finance Services Employee Services Acknowledge and plan for “re-imaging” of your existing SSO Ensure IBS leadership team includes leaders from the business Analytics Services Service Innovation Global Service Owners Integrated Delivery Network Integrated Service Management Track, measure, and communicate !!! Copyright © 2013 Accenture All rights reserved. 10
  • 11. And we are just at the beginning of innovative services delivered out of Integrated Business Services organisations Life Sciences Consumer Goods • Product launch services • Digital content and web sales • Intelligent customer, intermediary and patient support • Global trade promotions and image management • Pharmacovigilence and clinical study support • Strategic and tactical sourcing Seeds & Crop Protection • Advanced sales, service and educational solutions for field sales force • Virtual in-store stock planning Transportation & Logistics • Quotes and order taking • Route planning and booking • Strategic sourcing • Tracking and exceptions handling • Process development and R&D collaboration • Cargo document management Copyright © 2013 Accenture All rights reserved. 11
  • 12. Integrated Business Services will dramatically change the way corporations operate….. …and time will tell what this will look like in the future Thank you for your attention ! Copyright © 2013 Accenture All rights reserved. 12