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LinkedIn Tips: Three Free Ideas to Help Employers Find You!

LinkedIn Tips: Three Free Ideas to Help Employers Find You!



Online job boards have been around over 15 years. However, fewer than 3% of jobs were found through this medium. Things began to change in 2002 when LinkedIn created a new paradigm by introducing ...

Online job boards have been around over 15 years. However, fewer than 3% of jobs were found through this medium. Things began to change in 2002 when LinkedIn created a new paradigm by introducing social networking to online job searches. Learn three free things you can do to help employers find you.



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    LinkedIn Tips: Three Free Ideas to Help Employers Find You! LinkedIn Tips: Three Free Ideas to Help Employers Find You! Document Transcript

    • L i n k e d In T i p s :Three Free Ideas To Help EmployersFind YouOnline job boards have been around over 15 years. CareerBuilder and Monster went live in1994. HotJobs followed in 1996. However, fewer than 3% of jobs were found through thisnew medium. Ten years ago, I did not know anyone who had gotten a job or even aninterview through an online site.Things began to change in 2002 when LinkedIn created a new paradigm by introducing paradigmsocial networking to online job searches. Today, LinkedIn has 100 million registered users. Itis growing at the rate of one new user per second. It is available in over 200 countries and in6 languages.People are now using LinkedIn to network, get interviews and land jobs. More importantly,employers are now using LinkedIn to find new employees. Gone are the days whencompanies were limited to merely posting static job descriptions online, and then sortingthrough countless unqualified applicants. Employers can proactively conduct key word iedsearches to find qualified candidates without ever posting a position. They can screenemployment history, professional qualifications and educational credentials. They can alsocheck references. All this is accomplished at a fraction of traditional recruitment costs.It is therefore vital that todays job seekers make it as easy as possible for employers to findthem on LinkedIn. This article presents three suggestions LinkedIn users can implementthemselves, at no cost, that will do just that; make it easier for employers to find you. Thesuggestions are:1. Optimize your LinkedIn profile by performing a key word review;2. Personalize your LinkedIn profile (URL) address, and;3. Promote your brand.As a LinkedIn user, you should periodically optimize your profile by performing a key word nkedInreview. Simply put, make sure you are including all the right words in all the right places! .This will improve your rankings when employers search for someone with yourqualifications and experience.The questions are where and how to perform this multifaceted process. I got 443 hits onAmazon for the word LinkedIn, offering books and videos up to $299.95. "Cut me a break,
    • Im unemployed," you say? Then I suppose hiring a professional consultant is out of thequestion.The good news is there are recognized LinkedIn experts who share their knowledge andresources for free. My favorite is David Lanners, a Harvard MBA and a very engaging publicspeaker. Visit Daves website at http://www.leaderhelper.com/resources.htm for links tonumerous documents, presentations, videos, seminars etc. If you do nothing else,download his color-coded one page summary called LinkedIn KEY (to Higher Rankings). Payparticular attention to sections highlighted in green. These areas affect your LinkedInrankings.While you are at it, visit Daves LinkedIn profile, http://www.linkedin.com/in/leaderhelper.It probably bears little resemblance to yours, but you cannot argue with success! It alsodemonstrates suggestion #2; personalize your LinkedIn profile (URL) address.Do not settle for the address automatically assigned when you registered on LinkedIn. Minewas http://www.linkedin.com/pub/dale-r-schmeltzle/6/4a1/303. People often misspell myname under the best of circumstances. Having to enter 55 characters, the last 10 of whichare gibberish, does not help. Remember, your goal is to make it as easy as possible foremployers to find you.On the other hand, the name Schmeltzle has one advantage. Only nine users worldwideshare my name. That includes a cousin with three profiles. By simply adding Dale, I claimeda little corner of cyberspace all for myself.However, what if you are one of the 1,227 David Bakers, or the 3,373 William Smiths, or the4,080 Robert Jones I found? I rarely search a name that does not generate multiple hitsunless I enter additional screening criteria (location, past employer, etc.). Unfortunately,sometimes I only have a name. At that point, I can either guess or move on. Do you reallywant to put a prospective employer in that situation?Address challenges are easy to overcome. LinkedIn lets you to personalize your profileaddress and abbreviate it in the process. My address is now:http://www.linkedin.com/in/dschmeltzle. The benefits are obvious, including that it is 17characters shorter. In addition, wouldnt the addresshttp://www.linkedin.com/in/DPBakerCPA go a long way in distinguishing you from theother 1,226 David Bakers?Yet 60% of my +/- 800 LinkedIn connections apparently do not know you can easily changeyour address. Simply go into your profile and click the edit button in the Public Profilesection. Another page will open. Click edit next to "Your Public Profile URL" and yourproblems are solved. 2
    • By following these two suggestions, you have enhanced your profile and provided a shorter,more identifiable URL address. You have done exactly what any marketing executive wouldtell you to do; you have improved your personal brand. It follows there is one more criticalstep in your job marketing campaign.Your brand is core to who you are and what you believe. It is what makes you unique andgives you the ability to add value to prospective employers. Suggestion #3 is therefore verysimple; promote your brand. Prominently display your LinkedIn URL address on yourresume, business cards and out-going email signature. You might also consider adding it topersonal websites, blogs and other appropriate social media.Why is suggestion #3 necessary? Not everyone will locate you on LinkedIn. Your resume willalso find its way to prospective employers through traditional job boards, networking, jobfairs and even snail mail. However, even if an employer did not find you on LinkedIn, it ishighly likely they will want to review your profile before extending an interview. Byaffording them easy access to your LinkedIn profile, you also provide access to yourreferences, published papers, articles, presentations, professional discussions, etc., none ofwhich are available through hard copy resumes or cover letters.I will close with an unsettling statistic. There are currently seven applicants for every openjob in the U.S. Hopefully, these suggestions, which cost nothing except your time, willimprove the odds of finding your next position and separate you from your six competitors. © 2012 by Dale R. SchmeltzleAbout the author: Dale R. Schmeltzle, CPA is a founding partner of CFO America, professionalconsultants dedicated to helping business owners define, implement and monitor the strategic andtactical elements necessary to achieve long-term financial and operational success. CFO Americaprovides fractional or part-time executive management expertise not available on an in-house basis.Dale has been a frequent author and speaker for numerous professional, civic and non-profit groups. Hewrote Highly Visible Marketing, 115 Low-cost Ways to avoid Market Obscurity. He has also taughtcollege level accounting and financial courses to non-business audiences. For more information, pleasevisit http://www.CFOAmerica.biz or follow us on Facebook at http://www.facebook.com/CFOAmerica. Consulting CFOs & Executive Managers 3