Telling your health center's story


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  • There could be a lot of answers to this question, and it really depends on your audience, so I want you to focus on advocacy. So if you are creating a video for your “audiences” that is advocacy specific, what actions may you want to ask your audience to take?
  • What questions will you ask them?
  • Example – analyze advocate version VERSUS legislator version
  • Telling your health center's story

    1. 1. Telling your health center’s story
    2. 2. Learn in this presentation…1) Identifying story telling goals, audiences, subjects2) Methods and tips for storybanking, including written, audio, picture, and video3) Examples of storybanking health centers across the nation are using
    3. 3. Story Telling Goals• Audience : Who are you trying to reach?• Action: What do you want your audience to do?
    4. 4. Story Telling Goals Who is your audience? Patients Potential StaffDonors Advocates/SupportersElected Officials Volunteers Local Community Ot h e rOr g a n i z a t i o n s
    5. 5. Story Telling Goals What action or response do you want your audience to take? Sign up in the advocacy database Call our elected officials Send an email to elected officials, others Write a letter Sign up for an email list Visit a website/Drive web trafficHow are you going to get your audience to take action?...
    6. 6. Storybanking Who is your story subject? Patients Your StaffDonors Advocates/SupportersElected Officials Volunteers Local Community Ot h e rOr g a n i z a t i o n s
    7. 7. StorybankingWhat questions will you ask your subject?PatientsBoard MembersStaffHow will you collect their story?WrittenPictureAudioVideo
    8. 8. Storybanking: You vs. Others“Others” Youo Video contests o Interviewingo Elected officials on (written, video, video audio)o News clips o Photo takingo Guest blog post o Blog postso Story submission form
    9. 9. Storybanking TipsInclude with every story the subject’s name, title ifapplicable, name of their health center, andhealth center location>>Collect this information on the release formNOTE: You may not include all of this information, particularly full name, in the public story
    10. 10. Storybanking TipsLet participants know how theirstory will be used Let participants know their story may be edited and shared online, including on websites such as YouTube or blogs When interviewing, ask the participant to answer questions in complete sentences, repeating the question in their response For example, Q: Where is your health center located? A: My health center is located in Anchorage, Alaska
    11. 11. Storybanking TipsAsk a participant the same question severaltimes but in different ways, especially if you areonly getting short responses
    12. 12. Storybanking Tips: VideoHold the camera as close aspossible to capture theparticipant’s voice; aim for ashot that includes theshoulders on up Use a tripod or desk to keep the camera steady during interviews
    13. 13. Storybanking Tips: VideoLength: Less than 3 minutes (the shorter the better!)Ask/Action: In the first minute, then repeat at the end Have the light source behind the camera…otherwise it looks like your participant is in witness protection
    14. 14. It took 38 years for radio to reach 50 million users, 13 years for TV, 10 years for cable, less than 5 years for Internet, and less than 2 years for Internet Video. Every minute, 24 hours of video is uploaded to YouTube. There are more than 2 billion video views on YouTube every day.
    15. 15. Storybanking Ideas• Picture day• Guest log• Photo & Video Contest• Story submission form on yourwebsite• Written story collection in the waiting room• Solicit guest blog posts from your audience
    16. 16. Examples of Storybanking
    17. 17. Learn