One of the Top Luxury Brand Companies LOUIS VUITTON

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LOUIS VUITTON

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One of the Top Luxury Brand Companies LOUIS VUITTON

  1. 1. Presented byFrédéric NGUYEN EICHHOLZER MBA2B, IEMI-CMH 2011
  2. 2. Louis Vuitton is one of the worlds leading internationalfashion houses. Louis Vuitton sells its luxury productsthrough small boutiques in high-end department stores,and through the e-commerce section of its website.
  3. 3. French fashion house founded in 1854.The label is well known for its LV monogram.Products: ready-to-wear, shoes, watches, jewellery,accessories, sunglasses, and books.Louis Vuitton is a one of the worlds leadinginternational luxury houses.
  4. 4. Bernard Arnault (President)Marc Jacobs (Art Director)Antoine Arnault (Director of Communications)Revenue €20.32 billion (2010)Parent LVMHWebsite www.louisvuitton.com
  5. 5. Madonna – Louis Vuitton ad campaignLuxury fashion retailer Louis Vuitton has revealed that Madonna is thenew face of their Spring/Summer 2009 ad campaign that will debut inmagazines from February. The eternal Material Girl will join the likes ofJennifer Lopez, Scarlett Johansson and Uma Thurman, who have alllent their looks for Louis Vuitton.
  6. 6. LOUIS VUITTON CHAMPS-ELYSEES
  7. 7. A warm welcomeA warm and friendly staffProfessional serviceGreat kindnessInternational customersQuality productsA festive atmosphereStairs mirrors
  8. 8. Service Availability Attitude Ambiance MarketingCommunication
  9. 9. Louis Vuitton Champs-Elysées
  10. 10. Gorbachev Louis Vuitton Ad Hides Sinister Secret Message
  11. 11. LOUIS VUITTON aux Galeries Lafayette
  12. 12. LOUIS VUITTON aux Galeries Lafayette
  13. 13. LOUIS VUITTON aux Galeries Lafayette
  14. 14. The famous Parisian luxury trunk maker invests the Carnavalet Museum in anexhibition entitled "Journey into the capital, Louis Vuitton and Paris." Throughtrunks, luggage and historical artifacts, the exhibition reveals the history of thehouse Louis Vuitton and that of the family Louis Vuitton from 1854 until today.The exhibition takes place at the Carnavalet Museum, 23 rue de Sévigné, 75003Paris. Contacts: 0 1 44 59 58 58; www.carnavalet.paris.fr
  15. 15. Louis Vuitton in Carnavalet Museum in Paris October 13th 2010 to February 27th 2011
  16. 16. Louis Vuitton is the leading name in luxury and style. Withits outstanding quality, its exceptional beauty, Louis Vuittonoffers for the customers of the world only the best of the best.Louis Vuitton is also a great showcase, reputation and pridefor France.

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