Twitter for Business

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Twitter for Business

  1. 1. How to Use Twitter for Business © ©
  2. 2. Introduction to Twitter “I don’t care what you had for lunch yesterday!” ©
  3. 3. Twitter Introduction Microblogging = Powerful marketing… in 140 characters or less ©
  4. 4. Why Twitter for Business? • Raise brand awareness – Top of Mind • Strengthen existing customer relationships • Increase word of mouth referrals • Create buzz about upcoming events • Gain media exposure • Find new customers/clients ©
  5. 5. Set-up Your Twitter Account http://Twitter.com ©
  6. 6. Set-up Your Twitter Account Choose a User Name that people will know you by • Not something obscure • No numbers • No underscores ©
  7. 7. Set-up Your Twitter Account Find Tweets based on: • Category ©
  8. 8. Set-up Your Twitter Account Find Tweeps based on: • Existing contacts ©
  9. 9. Set-up Your Twitter Account Find Tweeps based on: • Search for a specific name. ©
  10. 10. Set-up Your Twitter Account Add a location to your Tweets. ©
  11. 11. Set-up Your Twitter Account Go to “Find People” & invite people by their e-mail address ©
  12. 12. Set-up Your Twitter Account Go to “Settings” & update your time zone ©
  13. 13. Set-up Your Twitter Account Within “Settings” Click on “Profile” Add your image Add your Bio (160 characters) (include your keywords!) ©
  14. 14. Set-up Your Twitter Account Within Settings, Click on “Design” Choose a background image or upload a custom image http://mashable.com/2009/ 05/23/twitter-backgrounds/ ©
  15. 15. Post Your First Tweet! • Reference other Tweeps by using the @ symbol in your Tweets. • Be “Follow Worthy.” ©
  16. 16. What to Tweet About? • What you’re working on • What you’re reading or watching • Which events you’re going to • Promote people within your network • Promote your blog/articles • Re-Tweet someone else ©
  17. 17. What the Heck is a Re-Tweet? Find something interesting posted by one of your Tweeps and Re-Tweet it! ©
  18. 18. Send a Private Message Send a Direct Message to just one Tweep by putting a “d” in front of message OR pull-down From within “Direct Message” section. ©
  19. 19. Types of Tweets on Twitter • Generic Tweet: Info, usually with a link • Public Message: @theirusername • Reply: @theirusername • Direct Message: DM or “d” • Re-Tweet: RT ©
  20. 20. Reading Messages Sent to You Click on “@yourname” to see messages posted to you for everyone to see Click on “Direct Messages” to see messages posted to you for just you to see ©
  21. 21. Someone’s Following Me! Who to Follow • Read recent Tweets • Look at Following/Follower Ratio • Location? • Don’t Auto-Follow • Don’t Auto-DM ©
  22. 22. Who’s Talking About You? Click on the “Retweet” link to see Re-Tweets BY you, & your Tweets, Re-Tweeted ©
  23. 23. Twitter Lists Click on “Listed” to see lists that your followers have created & added you Create lists to help you organize your Tweeps ©
  24. 24. Find Tweeps to Follow Listorious.com Find people based upon categories & keywords ©
  25. 25. Find Tweeps to Follow Twellow.com Find Tweeps by category or location ©
  26. 26. Find Tweeps to Follow • Follow Tweeps your Followers are Following • Follow bloggers and thought leaders • Look for Twitter usernames in articles • Search for a Hashtag, and Follow those using it ©
  27. 27. Following Do’s and Don’ts • Don’t follow too many people at once (25 to 50 per day) • Don’t Auto-Follow everyone who follows you • Don’t Auto-DM people • Keep a natural F/F Ratio ©
  28. 28. Twitter Search Search.Twitter.com Use your keywords and location to find Tweeps to follow ©
  29. 29. Twitter Search Pages of people talking about my keyword located near Minneapolis! ©
  30. 30. Twitter Hashtags Great for categorizing all Tweets about a particular topic or keyword ©
  31. 31. Tools to Help You Bit.ly URL shortener w/stats ©
  32. 32. Tools to Help You Hootsuite.com Keyword searches Scheduled Tweets URL Shortener w/stats ©
  33. 33. Tools to Help You Twitpic.com Add photos to your Tweets ©
  34. 34. Measuring Your Success TwitterGrader.com Measures the power of your Twitter Profile ©
  35. 35. Thank you for taking part in Twitter for Business. Follow me on Twitter! @carolinemelberg (http://thesocialmediaincubator.com) ©

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