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Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
Twitter for Business
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Twitter for Business

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  • 1. How to Use Twitter for Business © ©
  • 2. Introduction to Twitter “I don’t care what you had for lunch yesterday!” ©
  • 3. Twitter Introduction Microblogging = Powerful marketing… in 140 characters or less ©
  • 4. Why Twitter for Business? • Raise brand awareness – Top of Mind • Strengthen existing customer relationships • Increase word of mouth referrals • Create buzz about upcoming events • Gain media exposure • Find new customers/clients ©
  • 5. Set-up Your Twitter Account http://Twitter.com ©
  • 6. Set-up Your Twitter Account Choose a User Name that people will know you by • Not something obscure • No numbers • No underscores ©
  • 7. Set-up Your Twitter Account Find Tweets based on: • Category ©
  • 8. Set-up Your Twitter Account Find Tweeps based on: • Existing contacts ©
  • 9. Set-up Your Twitter Account Find Tweeps based on: • Search for a specific name. ©
  • 10. Set-up Your Twitter Account Add a location to your Tweets. ©
  • 11. Set-up Your Twitter Account Go to “Find People” & invite people by their e-mail address ©
  • 12. Set-up Your Twitter Account Go to “Settings” & update your time zone ©
  • 13. Set-up Your Twitter Account Within “Settings” Click on “Profile” Add your image Add your Bio (160 characters) (include your keywords!) ©
  • 14. Set-up Your Twitter Account Within Settings, Click on “Design” Choose a background image or upload a custom image http://mashable.com/2009/ 05/23/twitter-backgrounds/ ©
  • 15. Post Your First Tweet! • Reference other Tweeps by using the @ symbol in your Tweets. • Be “Follow Worthy.” ©
  • 16. What to Tweet About? • What you’re working on • What you’re reading or watching • Which events you’re going to • Promote people within your network • Promote your blog/articles • Re-Tweet someone else ©
  • 17. What the Heck is a Re-Tweet? Find something interesting posted by one of your Tweeps and Re-Tweet it! ©
  • 18. Send a Private Message Send a Direct Message to just one Tweep by putting a “d” in front of message OR pull-down From within “Direct Message” section. ©
  • 19. Types of Tweets on Twitter • Generic Tweet: Info, usually with a link • Public Message: @theirusername • Reply: @theirusername • Direct Message: DM or “d” • Re-Tweet: RT ©
  • 20. Reading Messages Sent to You Click on “@yourname” to see messages posted to you for everyone to see Click on “Direct Messages” to see messages posted to you for just you to see ©
  • 21. Someone’s Following Me! Who to Follow • Read recent Tweets • Look at Following/Follower Ratio • Location? • Don’t Auto-Follow • Don’t Auto-DM ©
  • 22. Who’s Talking About You? Click on the “Retweet” link to see Re-Tweets BY you, & your Tweets, Re-Tweeted ©
  • 23. Twitter Lists Click on “Listed” to see lists that your followers have created & added you Create lists to help you organize your Tweeps ©
  • 24. Find Tweeps to Follow Listorious.com Find people based upon categories & keywords ©
  • 25. Find Tweeps to Follow Twellow.com Find Tweeps by category or location ©
  • 26. Find Tweeps to Follow • Follow Tweeps your Followers are Following • Follow bloggers and thought leaders • Look for Twitter usernames in articles • Search for a Hashtag, and Follow those using it ©
  • 27. Following Do’s and Don’ts • Don’t follow too many people at once (25 to 50 per day) • Don’t Auto-Follow everyone who follows you • Don’t Auto-DM people • Keep a natural F/F Ratio ©
  • 28. Twitter Search Search.Twitter.com Use your keywords and location to find Tweeps to follow ©
  • 29. Twitter Search Pages of people talking about my keyword located near Minneapolis! ©
  • 30. Twitter Hashtags Great for categorizing all Tweets about a particular topic or keyword ©
  • 31. Tools to Help You Bit.ly URL shortener w/stats ©
  • 32. Tools to Help You Hootsuite.com Keyword searches Scheduled Tweets URL Shortener w/stats ©
  • 33. Tools to Help You Twitpic.com Add photos to your Tweets ©
  • 34. Measuring Your Success TwitterGrader.com Measures the power of your Twitter Profile ©
  • 35. Thank you for taking part in Twitter for Business. Follow me on Twitter! @carolinemelberg (http://thesocialmediaincubator.com) ©

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