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Social Media & Intellectual Property
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Social Media & Intellectual Property

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Pat Shriver, a lawyer from FMJ talks about Social Media and Intellectual Property.

Pat Shriver, a lawyer from FMJ talks about Social Media and Intellectual Property.

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  • 1. Social Media and Intellectual PropertySeptember 22, 2011 Pat Shriver
  • 2. Agenda Trademarks and Trademark Protection Domain Names “Special” Trademark Issues on the Internet Copyright Issues Obtaining Rights to Intellectual Property
  • 3. What is a Trademark? A trademark is a word name symbol sound, or color that distinguishes goods or services
  • 4. Well-Known Trademarks
  • 5. Other Types of Trademarks Coca-cola bottle Sounds
  • 6. Unregistered Trademarks Under U.S. law, trademarks do not have to be registered in order to be entitled to protection Unregistered trademarks can and do prevail over well-known trademarks  Amazon bookstore  Who’s Your Patty?
  • 7. Trademark Searches US rule – “first to use” Search reveals “confusingly similar” trademarks  Avoid problems with registration  Avoid devoting resources to brand management
  • 8. Trademark Registration Process Trademarks are registered with the Patent & Trademark Office  State registration is possible Application is filed  Mark (including JPEG of design)  Description of goods and services  Specimen of use  First use date
  • 9. Trademark Registration Process Application is reviewed by trademark examiner Office Action and responses Approval of application Publication in Trademark Gazette Trademark is registered  Notice of Allowance for ITU applications Process usually takes a minimum of 9 months
  • 10. Maintaining a Registration Affidavit of Use and Incontestability filed between 5th and 6th anniversary Affidavit of Use and Renewal filed within 1 year before every 10th anniversary Trademark must be in use for all listed goods or services, or list must be amended
  • 11. Benefits of Trademark Registration Prima facie evidence of exclusive rights Incontestability Constructive notice Remedies for infringement under Lanham Act Ability to use “®” symbol
  • 12. International Registration Trademarks can be registered in other countries EU registration Madrid Protocol
  • 13. Trademark Selection Arbitrary or fanciful trademarks are best  “strength” of mark Brand consultants Trademark searching Word marks vs. design marks
  • 14. Domain Name Protection Anti-Cybersquatting Consumer Protection Act Uniform Dispute Resolution Procedure Generally, anyone who registers a domain name confusingly similar to a trademark in bad faith can be required to turn over the domain name
  • 15. Internet Trademark Issues Metatags and search keywords Brand-Squatting “Sucks” sites Parody  Twitter “impersonation” accounts Fair Use
  • 16. Copyright Issues Copyright vests in “creative works fixed in a tangible medium” Literary, dramatic, musical, artistic, or other works Copyright in a work is owned by the author  Exceptions – fair use, assignment
  • 17. Digital Millennium Copyright Act Criminalizes the use of anti-circumvention measures MORE IMPORTANTLY, provides protection for online service providers  Designation of copyright agent  Takedown notices
  • 18.  Questions?