Brenda Dervin’s           Sense-Making Metaphore                   a major user-centered approach to information useHacett...
Sense MakingPhilosophical baseline
Basic Definitions•   Ding an sich =thing in itself•   Knowledge/Information•   Knowledge Management•   Information Designe...
Basic Definitions• Ding an sich =thing in itself  - Reduction and Suspension
Basic Definitions•      Knowledge/Information    A reconceptualized motion from noun to verb Sense-making takes a critica...
Basic Definitions• Knowledge/Information   A reconceptualized motion from noun to verb «The sense making and sense unmaki...
Basic Definitions Knowledge Managementa “new way to solve problems…a new strategicperspective influenced by a new appreci...
Basic Definitions• Information Designer It may be more productive to conceptualize human  beings not as seekers and users...
Basic DefinitionsInternal Resources: ideas, experiences, belief, emotions in a gappy situation…External Resources: Advice ...
Basic Definitions   • Situational Awarenesshttp://en.wikipedia.org/wiki/Situation_awareness
Situational Awareness
Brenda DervinUnquestionably the key theorist of sense-making                                                  http://www.y...
Sense-making was introducedto information science by Brenda Dervin in  1972to Human–computer  interaction by PARC resear...
The bounds of particular discourse              communities Primarily the field of library and information science (where...
Sense Making According to Dervin, sense-making can be seen as  behavior, both internal (cognitive) and external  (procedu...
Purpose of the Methodology The purpose of the project, in the broadest  sense, from its inception has been to make  possi...
Purpose of the Methodology Sense-making aims at freeing research from the implicit assumption that there is one right way...
What is sense-making ?IB Related Concept REDUCING UNCERTAINITY• Problem Solving  - Identifying Issues  - Setting goals  -...
Looking to the gap                                                                   gap                                  ...
Gap-bridging               Gap-bridging:               • Always purposive                 and goal-                 orient...
Metaphorical triangle of  situation-gap-uses
HCI/MMI/HMI
A sample from Defense Industry
A sample from EthicsA Theory of Justice, John Rawls1971Veil of Ignorance
ReferencesDervin, B. (1995, March). Chaos, Order and sense-Making: A Proposed Theory forInformation DesignDervin, B. (1998...
Thanks…
Dervin sense making_metaphor_hakan_yildiz
Dervin sense making_metaphor_hakan_yildiz
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Brenda Dervin Sense Making Metodology

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Dervin sense making_metaphor_hakan_yildiz

  1. 1. Brenda Dervin’s Sense-Making Metaphore a major user-centered approach to information useHacettepe University- ANKARA-TURKEYInformation Management DepartmentNovember-2012
  2. 2. Sense MakingPhilosophical baseline
  3. 3. Basic Definitions• Ding an sich =thing in itself• Knowledge/Information• Knowledge Management• Information Designer• Situational Awareness
  4. 4. Basic Definitions• Ding an sich =thing in itself - Reduction and Suspension
  5. 5. Basic Definitions• Knowledge/Information A reconceptualized motion from noun to verb Sense-making takes a critical stance towards the usual meaning of the concept of information Dervin takes a critical stand on information that is conceived of as something static, ordered, isomorphic, entity-like, and external, and which is imposed on individuals as one outcome. The concept of information perceived this way is seen to be problematic because it “freezes time-space and person and restricts information to that produced and used by one narrow set of sense-making strategies
  6. 6. Basic Definitions• Knowledge/Information A reconceptualized motion from noun to verb «The sense making and sense unmaking that is knowledge is a verb, always an activity, embedded in time and space, moving from a history toward a horizon, made at the juncture between self and culture, society, organization.» (Dervin, 1998)
  7. 7. Basic Definitions Knowledge Managementa “new way to solve problems…a new strategicperspective influenced by a new appreciation tointerrelationships, complexity, and context”(Clarke, 1998).
  8. 8. Basic Definitions• Information Designer It may be more productive to conceptualize human beings not as seekers and users of information but rather as information “designers” Individual should be seen «as an entity behaving at a moment in time-space». Ultimately, designing of information is based on the dialectical dance between nouns and verbs or between “rigidities” and “fluidities”
  9. 9. Basic DefinitionsInternal Resources: ideas, experiences, belief, emotions in a gappy situation…External Resources: Advice received from an expert, web pages, newspaper articles…
  10. 10. Basic Definitions • Situational Awarenesshttp://en.wikipedia.org/wiki/Situation_awareness
  11. 11. Situational Awareness
  12. 12. Brenda DervinUnquestionably the key theorist of sense-making http://www.youtube.com/watch?feature=play er_detailpage&v=foyH6eoIseQ
  13. 13. Sense-making was introducedto information science by Brenda Dervin in 1972to Human–computer interaction by PARC researchers Russell, Stefik, Pirolli and Card in 1993to organizational studies by Karl Weick in 1995Since the 1980s, sensemaking has significantly influenced the methodological viewpoints of information needs and seeking studies
  14. 14. The bounds of particular discourse communities Primarily the field of library and information science (where applications have focussed on the study of information needs and seeking and on the match between systems and users); Various communication fields (where applications have focused on interpersonal, mass and cyberspaced communication in service, media, medical and other settings); Education (where applications have focused on user-centered pedagogy).
  15. 15. Sense Making According to Dervin, sense-making can be seen as behavior, both internal (cognitive) and external (procedural), which allows the individual to construct and design his or her movement through the time– space context. Sense making, as an approach, is described as a methodology disciplining the cacophony of diversity and complexity without homogenizing it. (Dervin,1998) The sense-making mandate has been focused primarily on the development of philosophical guidance for method Knowledge is reconceptualized from noun to verb.
  16. 16. Purpose of the Methodology The purpose of the project, in the broadest sense, from its inception has been to make possible better design of practices and systems for communicating, whether in person or mediated, whether by voice or pen or computer. In general, sense-making may be characterized as a theoretic net, a set of assumptions and propositions, and a set of methods that have been developed to study the making of sense that people do in their everyday experiences
  17. 17. Purpose of the Methodology Sense-making aims at freeing research from the implicit assumption that there is one right way to produce knowledge or to use information The bottom-line goal of Sense making from its inception has been to find out what users – audiences, customers, patients, clients, patrons, employees – ”really” think, feel, want, dream !
  18. 18. What is sense-making ?IB Related Concept REDUCING UNCERTAINITY• Problem Solving - Identifying Issues - Setting goals - Designing suitable courses of action• Decision Making - Evaluating - Choosing among alternatives
  19. 19. Looking to the gap gap gap facing gap-defining gap-bridging step-takingWhen you look long into an abyss, the abyss also looks into you.Nietzsche
  20. 20. Gap-bridging Gap-bridging: • Always purposive and goal- oriented • Occurs in a myriad ways • Entirely capricious
  21. 21. Metaphorical triangle of situation-gap-uses
  22. 22. HCI/MMI/HMI
  23. 23. A sample from Defense Industry
  24. 24. A sample from EthicsA Theory of Justice, John Rawls1971Veil of Ignorance
  25. 25. ReferencesDervin, B. (1995, March). Chaos, Order and sense-Making: A Proposed Theory forInformation DesignDervin, B. (1998, December). Sense-making theory and practice: an overview of userinterests in knowledge seeking and useSavolainen, R. (1999, May). Information use, gap-bridging and Sense-MakingSavolainen, R. (2006, July). Information Use a Gap Bridging: The Viewpoint of Sense-Making MethodologyUçak, N.Ö. (1997). Bilgi Gereksinimi ve Bilgi Arama Davranışı
  26. 26. Thanks…
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