Agile for Social & Digital Media

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Applicare Agile & Lean alla gestione dei progetti d'innovazione, digitali e che riguardano i Social Media.

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Agile for Social & Digital Media

  1. 1. Agile for Social & Digital Media Lean & Agile for innovation 14/03/2014
  2. 2. 1. Lo scenario 2. Cosa sono Agile & Lean 3. Agile: intranet 4. Lean : SM Monitoring Agenda
  3. 3. Confondono ancora Agile con Flessibile
  4. 4. Digital Innovation
  5. 5. Silvia @silviafragola Piero @pierotaglia #agilesocial @cefriel Monitoring Agile Security Marketing Enterprise Architecture Agile Intelligent transport systems Project Management
  6. 6. Give me back my marketing
  7. 7. Good old times: Plan – Do – Check - Act
  8. 8. Hundreds devices
  9. 9. Thousands of channels
  10. 10. Billions of feedbacks
  11. 11. Maybe it’s the wrong job…
  12. 12. You are here
  13. 13. An environment where you have to adapt constantly and fast to generate value
  14. 14. Agility is the ability of a system to rapidly respond to change by adapting its initial stable configuration
  15. 15. Where it all began… 1993 Chaos Report 2001 Agile Manifesto 1995 DoD Studies 1995 SCRUM 1999 IBM Humphrey 1998 Harvard Business School : Austin & Nolan 2001 Harvard Business School: Mac Cormack
  16. 16. …and how followed up Faster, more flexible, more valueable toward customer
  17. 17. a new approach to risk management Build more than needed Build low priority items Build right thing wrong Poor quality Having wrong resources Discover functional need late …
  18. 18. An iterative and adaptive process where small, highly-collaborative teams work in a series of short cycles, incorporating rapid feedback, to deliver emergent solutions, emphasizing transparency among all stakeholders
  19. 19. Source:  Roman  Pichler   The Scrum cycle: resolving uncertainty
  20. 20. Key agile principles Focus on Customer Value Small batches Integrated teams Small continuous improvement
  21. 21. Key lean principles Higher quality Increased Throughput Respect for People Reduced Waste
  22. 22. Case 1 Enabling mass collaboration trough an online platform
  23. 23. Easy? “Organizational success with social media is fundamentally a leadership and management challenge, not a technology implementation. Achieving that success creates mass collaboration that gives organizations unique capabilities to create value”
  24. 24. Gartner: 90% of corporate “Social” projects fail •  70% solution not used •  20% project doesn’t generate value for enterprise and Customer A closer look
  25. 25. Interactions among humans are often unpredictable
  26. 26. It’s an emergent sctructure
  27. 27. Product Vision Source:  Roman  Pichler  
  28. 28. Roadmap 24 MARZO 13 MARZO 6 MARZO 27 FEBBRAIO 24 FEBBRAIO EVENTO Ringraziamenti Pubblicazione presentazione degli interventi Riferimenti Articoli Pubblicazione foto Pubblicazione toolbox Conclusioni e risultati
  29. 29. Focus on customer value, Small Batches, Continuous improvements
  30. 30. Lean for Social Media Monitoring Case 2
  31. 31. Repeat, repeat, repeat
  32. 32. Please, tag & analyze all the internet content
  33. 33. Define value toghether
  34. 34. Value stream mapping
  35. 35. Yes We Kanban
  36. 36. An awesome constant flow
  37. 37. Feel the change
  38. 38. Feel the change
  39. 39. Feel the changeSEO, ADV, Newsletter, Growth Hacking, Real Time Marketing….
  40. 40. Scene with the Red Queen and Alice. Alice is constantly running but remaining in the same spot "Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else — if you run very fast for a long time, as we've been doing.” "A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” Through the looking glass. Louis Carrol
  41. 41. Group President of a top 30 Fortune 500 Company
  42. 42. Grazie  e  conta,   piero.tagliapietra@cefriel.com silvia.fragola@cefriel.com PMACADEMY

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