Improving our world . . .                                             one discovery at a time         Lessons from the [gr...
Lesson #1            Start with a vision.            SiGNa’s core belief is that the most serious            problems our ...
Lesson #2           Green is more than just good PR.           To improve the bottom           line, your chemical        ...
Lesson #3                  Start with                  good science.                  When you practice sound scientific  ...
Lesson #4             Educate and retrain.             Green chemistry has only             recently been taught in univer...
Lesson #5              Don’t forget              the design.               Environmental               concerns alone are ...
Lesson #6               Know your supply chain.                Be aware of the gaps in                chemical awareness a...
Lesson #7                 Ease their pain.                 Convincing customers to                 adopt green technologie...
Lesson #8           Ignorance and           apathy create risk.            Sound chemical management and regulatory       ...
Green chemistry at work                 at SiGNa Chemistry.© 2012 SiGNa Chemistry, Inc.              www. signachem.com
Sodium Silicide Technology                        Sodium silicide (NaSi) is a safe, air-stable                         pow...
Improved and Safer Oil Recovery                Challenge:                Current oil recovery methods access   Solution:  ...
Affordable and Renewable Portable Power                Challenge:                 Batteries cannot keep up with           ...
Pollution Reduction              Challenge:              Small combustion engines are              responsible for a dispr...
Changing the way industry                    performs by creating better                      materials & processes       ...
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Michael Lefenfeld: Lessons from the [green] trenches

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Michael Lefenfeld, President and Chief Executive Officer, SiGNa Chemistry, Inc. spoke about green chemistry at the Commission for Environmental Cooperation's Chemicals Management Forum in San Antonio Texas on May 15, 2012. More info: http:/www.cec.org/chemicals2012

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  • What a clever way to keep our world greener and organisms in it healthier...at the same time, productive in a fast paced technological world.
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Michael Lefenfeld: Lessons from the [green] trenches

  1. 1. Improving our world . . . one discovery at a time Lessons from the [green] trenches Strategies for building a successful green start-up Michael Lefenfeld, President & CEO SiGNa Chemistry, Inc. Chemicals Management Forum May 15, 2012© 2012 SiGNa Chemistry, Inc. www. signachem.com
  2. 2. Lesson #1 Start with a vision. SiGNa’s core belief is that the most serious problems our world faces can be solved through better chemistry.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  3. 3. Lesson #2 Green is more than just good PR. To improve the bottom line, your chemical management standards must be treated as a key corporate value.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  4. 4. Lesson #3 Start with good science. When you practice sound scientific principles, you will automatically achieve green chemistry standards.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  5. 5. Lesson #4 Educate and retrain. Green chemistry has only recently been taught in universities. Successful green companies make on-going training a requirement in order to create a new generation of green chemists.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  6. 6. Lesson #5 Don’t forget the design. Environmental concerns alone are not enough to drive market acceptance of green chemicals. Green products must exceed existing products in design and cost.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  7. 7. Lesson #6 Know your supply chain. Be aware of the gaps in chemical awareness among your suppliers. Work to push and pull your green principles throughout your supply chain.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  8. 8. Lesson #7 Ease their pain. Convincing customers to adopt green technologies is a huge barrier for start-ups. Ease the way by solving their pain points.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  9. 9. Lesson #8 Ignorance and apathy create risk. Sound chemical management and regulatory processes are good for business. You’ll protect your customers and employees, avoid recalls and bad press, and create the products and markets of the future.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  10. 10. Green chemistry at work at SiGNa Chemistry.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  11. 11. Sodium Silicide Technology Sodium silicide (NaSi) is a safe, air-stable powder that rapidly liberates hydrogen from water or water solutions. 2NaSi(s) + 5H2O(ℓ)  5H2(g) + Na2Si2O5(aq) + Heat (No Catalyst, Room Temperature) NaSi is:  Economical to synthesize  Created from renewable, sustainable materials  Creates zero emissions  Generates only benign byproducts with established resale markets© 2012 SiGNa Chemistry, Inc. www. signachem.com
  12. 12. Improved and Safer Oil Recovery Challenge: Current oil recovery methods access Solution: only 20% of existing heavy crude NaSi safely unlocks trapped oil reserves; the rest remains trapped deposits and improves oil underground. recovery to greater than 40%.© 2012 SiGNa Chemistry, Inc. www. signachem.com
  13. 13. Affordable and Renewable Portable Power Challenge: Batteries cannot keep up with Solution: demands for higher energy SiGNa created a portable fuel cell densities and gas generators generator as a clean, sustainable power are highly polluting. supply for a variety of markets. Target Markets: Military portable power Emergency and disaster relief efforts Outdoor power equipment Outdoor leisure (boating, camping) Home backup generators© 2012 SiGNa Chemistry, Inc. www. signachem.com
  14. 14. Pollution Reduction Challenge: Small combustion engines are responsible for a disproportionate amount of pollution in North America. Solution: SiGNa is developing a high-density, zero pollution fuel cell system to replace small combustion engines (<3kW). This system can affordably and cleanly power:  Backup and stationary generators  Lawnmowers and outdoor tools  Commercial and worksite generators  Scooters and motorcycles  Electric bicycles© 2012 SiGNa Chemistry, Inc. www. signachem.com
  15. 15. Changing the way industry performs by creating better materials & processes www.signachem.com | 212.933.4101© 2012 SiGNa Chemistry, Inc. www. signachem.com

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