The Social Media Recruiting Landscape
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The Social Media Recruiting Landscape

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Recruiting organizations across the world recognize the potential value that social media provides them to tap critical talent and differentiate their employment brand. Yet recruiters often struggle ...

Recruiting organizations across the world recognize the potential value that social media provides them to tap critical talent and differentiate their employment brand. Yet recruiters often struggle to capture that value in the constantly evolving social media landscape.

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    The Social Media Recruiting Landscape The Social Media Recruiting Landscape Document Transcript

    • THE #C O M PL EX SOCIAL MEDIA RECRUITING LANDSCAPE EV TANTLY OLVING #CONS ERE #WH ? RT TA S DO I Recruiting organizations across the world recognize the potential value that social media provides them to tap critical talent and differentiate their employment brand. Yet recruiters often struggle to capture that value in the constantly evolving social media landscape. ORGANIZATIONS ARE INCREASING THEIR INVESTMENTS IN SOCIAL MEDIA… …AND EXPANDING THEIR USE OF THE TOP THREE PLATFORMS.3 93% 94% of recruiters use or plan to begin using social networks/ social media for recruiting in 2013.2 82% 87% of organizations are increasing their social media usage from 2012 to 2013.1 78% of recruiters consider themselves moderate, strong, or exceptional social media recruiters.3 55% 45% 2010–2011 2012 2011 2010 IN FACT, FEW NEW HIRES ACTUALLY USED SOCIAL OR PROFESSIONAL MEDIA AS THEIR PRIMARY SOURCING CHANNEL. MOST RECRUITERS THINK THEY’RE PRETTY GOOD AT USING SOCIAL MEDIA... 71% 54% 47% 66% ...BUT RECRUITING LEADERS RECOGNIZE THAT SOCIAL MEDIA RECRUITERS STILL HAVE A LOT OF ROOM TO IMPROVE. 37% of recruiters use social media effectively, according to recruiting executives.4 Overcome the social media recruiting effectiveness gap using CEB Recruiting’s Social Media Recruiting Strategy Playbook. You will learn about how to do the following: 6% of new hires used social or professional media as their primary sourcing channel.5 § Segment messaging for critical talent segments. § Use social media channels to differentiate your employment brand. § Source new talent using internal social networks. § Develop social media champions. CEB 2013 Recruiting Forecast Survey Jobvite, 2013 Social Recruiting Survey, http://web.jobvite.com/rs/jobvite/images/Jobvite_SocialRecruiting2013.pdf Jobvite, 2012 Social Media Recruiting Survey, http://web.jobvite.com/Social_Recruiting_Survey-2012-13.html 4 CEB 2012 Global Recruiting Effectiveness Survey 5 CEB Q2 2013 Global Labor Market Survey 1 2 3 © 2013 The Corporate Executive Board Company. All Rights Reserved. RR7181913PRO