0
Global Web Performance Matters
More than Ever

Sharon Bell
Director, Marketing
CDNetworks
Agenda
•
•
•
•
•

Effect of performance on User Engagement
Effect of performance on Revenue
Effect of performance on Searc...
GLOBAL CLOUD ACCELERATION

User Engagement
User Engagement
Animations
and Video

Detailed searching by
category and range
Larger, enhanced
images with zoom
color
swa...
Cool features can slow down a website
Causing Abandonment!

Source: Forrester, Gomez, Kissmetrics
And, word gets around fast!
GLOBAL CLOUD ACCELERATION

Slow performance effect on revenue
Revenue may be affected
A one second delay in page-load time across you site results in:

•For an ecommerce site that is m...
Load times matched to conversion rates
This Wal-Mart example, shows that milliseconds make a
difference in conversions to ...
Search Engine Optimization also suffers
• Google uses website load speed as an organic ranking
factor
• Crawling your site...
GLOBAL CLOUD ACCELERATION

What can you do?
What can you do?
• Optimize website architecture, code, and content
• Employ a Global CDN to cache non-dynamic content
clo...
OPTIMIZE CODE AND ARCHITECTURE
Combine JavaScript
Combine CSS style sheets

Reduce image size

Combine Images
using CSS Sp...
EMPLOY A GLOBAL CONTENT DELIVERY NETWORK

“Serving a global user audience from just
one or two data center locations is di...
The further from your origin, the worse the problem
Beijing!

30X slower

14X slower

9X slower

5X slower

3X slower

Download time (sec)

Site performance degrades as dista...
Global CDN
• A CDN caches images, videos and

content on points of presence closer
to your end-users
• You do not have to ...
Dynamic Content Examples
Achieving Top Performance with Dynamic Content
Data-Center
(Atlanta)

Globally Distributed
Users
Dynamic Web
Acceleration
...
GLOBAL CLOUD ACCELERATION

Who is CDNetworks?
About CDNetworks

• Global Cloud Acceleration Network
• Transforming the Internet into a secure high performing
applicatio...
CDNetworks Reach
Sample Customers
Dynamic Content Customer Performance in Asia
Whole site

Single Object
Selecting the Right CDN

PCI Certified

Dedicated Tier 1
Support

Direct In-Country
Presence &
Support

Security
Content C...
Thank you!
Contact CDNetworks
info@CDNetworks.com
+1 877 937 4236
+44 203 514 7501

www.cdnetworks.com
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Why Global Web Performance Matters for Online Retailers - Webinar Slides

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The rise of poor web performance is primarily attributed to an increasing amount of resources requested to accommodate greater website complexity and size. View this webinar on demand to get a better understanding of how leading global online retailers are optimizing website performance in parallel with providing an even more engaging and personalized shopping experience.

Published in: Technology, Design
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Transcript of "Why Global Web Performance Matters for Online Retailers - Webinar Slides"

  1. 1. Global Web Performance Matters More than Ever Sharon Bell Director, Marketing CDNetworks
  2. 2. Agenda • • • • • Effect of performance on User Engagement Effect of performance on Revenue Effect of performance on Search Engine Ranking How to Optimize Performance Who is CDNetworks
  3. 3. GLOBAL CLOUD ACCELERATION User Engagement
  4. 4. User Engagement Animations and Video Detailed searching by category and range Larger, enhanced images with zoom color swatching Interactive reviews Real-time inventory lookup
  5. 5. Cool features can slow down a website
  6. 6. Causing Abandonment! Source: Forrester, Gomez, Kissmetrics
  7. 7. And, word gets around fast!
  8. 8. GLOBAL CLOUD ACCELERATION Slow performance effect on revenue
  9. 9. Revenue may be affected A one second delay in page-load time across you site results in: •For an ecommerce site that is making $100,000 per day •Source: Aberdeen Group
  10. 10. Load times matched to conversion rates This Wal-Mart example, shows that milliseconds make a difference in conversions to sales and therefore revenue.
  11. 11. Search Engine Optimization also suffers • Google uses website load speed as an organic ranking factor • Crawling your site will also take longer and potentially Google will not index your site if it takes too long
  12. 12. GLOBAL CLOUD ACCELERATION What can you do?
  13. 13. What can you do? • Optimize website architecture, code, and content • Employ a Global CDN to cache non-dynamic content closer to the end users • Use cloud acceleration to ensure that dynamic content takes the most direct path, with the least amount of round trips to the end user • Monitor site performance continuously § Gomez § Workbench § Google Analytics
  14. 14. OPTIMIZE CODE AND ARCHITECTURE Combine JavaScript Combine CSS style sheets Reduce image size Combine Images using CSS Sprites Minimize redirects
  15. 15. EMPLOY A GLOBAL CONTENT DELIVERY NETWORK “Serving a global user audience from just one or two data center locations is difficult because of global Internet latency.” “Global CDNs deliver top performance at the best cost efficiency”
  16. 16. The further from your origin, the worse the problem
  17. 17. Beijing! 30X slower 14X slower 9X slower 5X slower 3X slower Download time (sec) Site performance degrades as distance increases More distance c Slower download H Slower page load 50X slower Latency Visualized Source: Compuware Gomez backbone agents
  18. 18. Global CDN • A CDN caches images, videos and content on points of presence closer to your end-users • You do not have to build out datacenters, the CDN has built the infrastructure • There is no Capex from your end • TIP: Ensure your CDN has points of presence in all cities and countries you want to reach with your ecommerce site Switch to CDN What about dynamic content?
  19. 19. Dynamic Content Examples
  20. 20. Achieving Top Performance with Dynamic Content Data-Center (Atlanta) Globally Distributed Users Dynamic Web Acceleration 1 2 First Mile Middle Mile Application processing time and content generation • • • • • Round Trip Time (RTT) x # Round Trips 3 Last Mile Bandwidth-related transfer time Accelerates the middle mile Creates a ‘Fast Secure Tunnel’ over the Internet Reaches every corner of the world Fully Managed Service Routes around issues
  21. 21. GLOBAL CLOUD ACCELERATION Who is CDNetworks?
  22. 22. About CDNetworks • Global Cloud Acceleration Network • Transforming the Internet into a secure high performing application delivery network • Trusted partners in local markets • Experts on extending into global markets
  23. 23. CDNetworks Reach
  24. 24. Sample Customers
  25. 25. Dynamic Content Customer Performance in Asia Whole site Single Object
  26. 26. Selecting the Right CDN PCI Certified Dedicated Tier 1 Support Direct In-Country Presence & Support Security Content Caching Dynamic Web Acceleration Global Availability in Emerging Markets Media Acceleration Dynamic Web Acceleration
  27. 27. Thank you! Contact CDNetworks info@CDNetworks.com +1 877 937 4236 +44 203 514 7501 www.cdnetworks.com
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