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Bally, the luxury leather goods brand synonymous with quality and elegance, was founded in Switzerland in 1851.
Bally was one of the first luxury brands to capitalise on the opportunities offered by the Chinese market. The country’s high-income earners now spend more on luxury products than affluent consumers in any other market.
The website, featuring high-resolution images and videos of Bally’s high-end shoes, handbags and accessories, brings the company’s trademark products to the fingertips of China’s growing population of high-income earners.
Despite the opportunities offered by the Chinese market, ecommerce in the country poses a few challenges too.
Read the case study to find out:
How they overcame performance issues with the “great firewall” and other legal hurdles in China
How they decreased page load times by 81%
How they increased capacity and boosted the reliability and uptime of the website
How they saved money spent with their local ISP
The China Acceleration service from CDNetworks has been designed for the country’s specific network requirements, routes content and applications for optimal delivery with minimal latency across the public Internet to Chinese end users.
If you would like further information regarding our China Acceleration service please go here or contact us today.