A Great Ecommerce Platform Does Not Guarantee a Great Customer Experience
 

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  • Website and IT managers should consider some of the most recent published data regarding site users’ threshold for site abandonment:47% of consumers expect a web page to load in 2 seconds or less. If a site does not load fast, customers will abandon it before they ever have a chance to enjoy all the advanced functions of the ecommerce platform. It’s that simple. A huge and growing body of evidence provides insights into human behavior regarding website performance when shopping online.
  • 52% of online shoppers state that quick page loading is important to their site loyalty.
  • A 1-second delay decreases page views by 11% and customer satisfaction by 16%.
  • Nearly half of mobile users abandon a site if it doesn’t finish loading within 10 seconds.
  • This figureshows the major adverse impact that poor site performance can have on a business. A full 16% of shopping cart abandonment can be attributed to site speed and downtime.Google engineers discovered that site users actually demand an even faster page-load speed than the commonly accepted two seconds. According to a recent New York Times report on Google’s findings, "People will visit a website less often if it is slower than a close competitor by more than 250 milliseconds.”
  • The value Google places on page load speed is significant. Google uses website load speed as an organic search ranking factor. Google’s position is that faster-loading pages should be ranked higher because they provide a better experience for users.
  • Load time increases as distance increases between the origin and the end user
  • You can see what CDNetworks ecommerce customers achieve, this chart displays ‘before’ and ‘after’ performance times for a top 10 ecommerce vendor. The green line represents download times from the ecommerce Origin site, while the blue line represents download time with CDNetworks global acceleration CDN. The results are dramatic, with the average total download time improving from 1.3 seconds to 0.48 seconds, a 62% drop!
  • Faster site = more revenueThis proven technology reduces the number of data round-trips necessary to complete an internet-based trade request, thus accelerating performance & virtually eliminating a bad user experience due to latency.
  • Global Retailers are investing in improving sales across devices and platforms by improving their core site experiences. They are doing this by improving checkout, adjusting key pages to a responsive design framework, adding visual and audio media, improving online performance and global website availability.
  • Load time increases as distance increases between the origin and the end user

A Great Ecommerce Platform Does Not Guarantee a Great Customer Experience Presentation Transcript

  • 1. A Great Ecommerce Platform Does Not Guarantee a Great Customer Experience
  • 2. Agenda • Overview of Ecommerce Platforms • Ecommerce Platforms do not Address Site Performance • The Revenue Impact of Slow Site Performance • CDNs Allow Ecommerce Sites to Enter New Markets • How to choose a CDN
  • 3. Ecommerce Platform ‘must-have’ functionality • Strong site management • Content management • Order management • Merchandising tools
  • 4. Reasons to Adopt an Ecommerce Platform • Scale up to reach new markets • Offload site management • Provide a rich user experience • If you are in the market, check out the reviews on Jon Gregiore’s blog: http://www.cpcstrategy.com/blog/2013/06/ecommerc e-platform-comparison/
  • 5. Ecommerce Platforms Detailed searching by category and price range Larger, enhanced images with zoom Interactive reviews Real-time inventory lookup Animations and Video color swatching
  • 6. Fabulous Features • Provide a great user experience finding, viewing, and evaluating merchandise • But, ecommerce platforms do not address speed, performance and page load times – especially the further away your customers are from the origin
  • 7. THE IMPACT PAGE SPEED HAS ON REVENUE
  • 8. 2SECOND RULE CONSUMERS EXPECT A WEB PAGE TO LOAD IN 2 SECONDS OR LESS IMPACT OF PAGE LOAD SPEED
  • 9. 52%OF ONLINE CONSUMERS STATE PAGE LOAD SPEED IS TIED TO THEIR SITE LOYALTY IMPACT OF PAGE LOAD SPEED
  • 10. 1 SECOND DELAYDECREASES VIEWS BY 11% & SATISFACTION BY 16% IMPACT OF PAGE LOAD SPEED
  • 11. IN 10 SECONDS YOU CAN LOSE ALMOST 50% OF YOUR MOBILE USERS IMPACT OF PAGE LOAD SPEED
  • 12. IMPACT OF PAGE LOAD SPEED
  • 13. This Wal-Mart example, shows that seconds make a difference in conversions to sales and therefore revenue. IMPACT OF PAGE LOAD SPEED
  • 14. SEARCH RANKINGS IMPACT OF PAGE LOAD SPEED
  • 15. • Google uses website load speed as an organic ranking factor • Crawling your site will also take longer and potentially Google will not index your site if it takes too long IMPACT OF PAGE LOAD SPEED
  • 16. WORD GETS AROUND FAST OF ONLINE SHOPPERS WILL TELL THEIR FRIENDS ABOUT A BAD EXPERIENCE ONLINE – FORRESTER RESEARCH 44%
  • 17. HOW CAN A CDN CAN HELP
  • 18. Employ a Global Content Delivery Network “Serving a global user audience from just one or two data center locations is difficult because of global Internet latency.” “Global CDNs deliver top performance at the best cost efficiency”
  • 19. Distance = Latency Downloadtime(sec) 0 10 20 30 40 50 60 70 80 London Paris Geneva Frankfurt Oslo Madrid Milan Istanbul NewYork NewDelhi LosAngeles SaoPaulo Tokyo Sydney Seoul KualaLumpur BuenosAires Taipei Chengdu HongKong Beijing Guangzhou Singapore Xian Site performance degrades as distance increases Source: Source: CDNetworks network monitoring POP latencies
  • 20. Ensure Site Performance With CDN 62% IMPROVEMENT! DOWNLOAD TIME REDUCED FROM 1.3s to 0.48s! With CDN Without CDN
  • 21. Website Acceleration • Creates a ‘Fast Secure Tunnel’ over the Internet • Quickly deliver websites & applications globally to and from China • No CAPEX for Hardware / Software • In-country experts – licensing requirements, regulations, & monitoring • Fully integrated and managed services
  • 22. Found increasing load time of the page from 400ms to 900ms – led to 25% reduction in traffic Why Does it All Matter? Faster Sites Perform Better Found a 100ms of delay reduced revenue by 1% Found that speeding up their website by 5 seconds increased their conversion rates by 7-12% and doubled # of visitors from search engine traffic 0 10 20 30 40 50 60 70 80 90 100 TBs Social Gaming Customer Go-Live: Feb. 2012 3.7x traffic in 6 months Source: Source: CDNetworks Performance Monitoring, 2012
  • 23. Selecting the Right CDN Dynamic Web Acceleration Content CachingMedia Acceleration Security Dedicated Tier 1 Support Direct In-Country Presence & Support Global Availability in Emerging Markets Dynamic Web Acceleration PCI Certified
  • 24. Global Content Delivery Network • Accelerating over 40,000 sites across 140+ PoPs around the globe • Integrated solutions: Performance, Security and Scalability • Industry leaders in reaching emerging markets
  • 25. Thank you! Contact CDNetworks info@CDNetworks.com +1 877 937 4236 +44 203 514 7501 www.cdnetworks.com