451 Group Increasing Cloud Application Performance

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IT is increasingly being consumed ‘as a service.’ This is why 451 Research expects the SaaS portion of the cloud to reach $11.1bn in 2012 and continue to grow to $14.8bn in 2014.

But, there is a network attached to that cloud, and networks don’t always behave well. The cloud has performance problems stemming from latency and availability issues, especially if you have customers or employees in emerging markets including China, Russia, and India.

Applications such as CRM, ERP, content management and collaboration, all the way to archiving and backup storage services can be impacted by network performance. How do you accelerate your cloud applications to ensure a good customer or employee experience? Join the webcast and learn how HighQ, Thomsons Online Benefits, and others have leveraged CDN technology.

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  • Compute and storage as a serviceCaaS is the provisioning of computing resources (access to raw compute or server capacity) on demand. CaaS providers offer the ability to rent rather than own IT resources. This cloud computing layer involves the delivery of virtual or physical resources as a service, priced via a consumption-based model, where usage is metered similar to a utility. Included within this segment is the platform attached storage used alongside the computing power for cloud infrastructure services.Pure-play cloud storage vendors provide cloud-based raw-capacity storage services used for unlimited on-demand file storage.
  • Compute and storage as a serviceCaaS is the provisioning of computing resources (access to raw compute or server capacity) on demand. CaaS providers offer the ability to rent rather than own IT resources. This cloud computing layer involves the delivery of virtual or physical resources as a service, priced via a consumption-based model, where usage is metered similar to a utility. Included within this segment is the platform attached storage used alongside the computing power for cloud infrastructure services.Pure-play cloud storage vendors provide cloud-based raw-capacity storage services used for unlimited on-demand file storage.
  • A total of 1,165 respondents involved in their company’s buying decisions participated in the July 10-26 survey, including 369 whose company currently uses public cloud. ChangeWave Research is a service of 451 Research.
  • Of those surveyed (70 in depth interviews with mid- large sized enterprises) who are likely to move applications to the cloud, we asked when are you likely to do thisCRM = salesforce.comHCM = HRM + analytics on deployed “capital”
  • Of those surveyed (70 in depth interviews with mid- large sized enterprises) who are likely to move applications to the cloud, we asked when are you likely to do thisCRM = salesforce.comHCM = HRM + analytics on deployed “capital”
  • Assume an enterprise will need 3k sq feet. In this hypothetical scenario, $4.5 to $7.5m to build in the one market. Doesn’t factor in risks associated with mis-calculation of capacity needs, costs of ongoing operation, and fluctuating demand and ever-changing regulatory/political environment that pose another set of risks.
  • The total MTDC market supply in Moscow is estimated to exceed 29,000 square meters of net space as of 1h 2012, growing to almost40 sq meters by 2013.MTDC service providers have different backgrounds, target customers and portfolios of services. Some are pure-play datacenter service providers offering traditional colocation services such as cabinets, cages, connectivity and on-site engineering support. Others, like CROC, are large system integrators with thousands of customers, 1,800 employees and revenue of $832m (2010). CROC’s customer base includes large banks, enterprises and government agencies. Capabilities of these services providers are very different, Eop= estimated operation square footage.
  • Say 100 Cabinets = 3,000 sqft.  Then charge a fee per sqft $30 per sqft.  Now apply a $ per kW cost.  Lets assume $200 per kW which is roughly in the middle of everything I work on.  At 5kW per cabinet, the user would require 500kW.  Example below… Of course, cabinets may require some smaller and some larger circuits but this is just an average.  Then add in your NRC (Non Reoccurring Costs) such as cabinet installs, cages, network cabling etc… Example:NRC - ? $200,000100 Cabinets @ $30 sqft = $1,080,000 year500kW = $876,000 yearNetwork Costs = $?Total = ~$2M per year at full utilization. Anecdotal data only on Russia and Brazil – emerging markets, less mature MTDC model. Operator expectations in Russia seem to be for quicker ROI, so costs could be double that of US market. Brazil is closer to US costs.But the remaining question then becomes: do I have the experience to manage negotiations and contracts in each emerging market?
  • Let’s build a hypothetical MNC that wants to build its revenues in Brazil, Russia, India, China. It has applications accessed by its employees and customers that need to perform better. Latency is one concern that has been impacting productivity and customer engagement
  • As measured from code running in end users’ browser that is downloaded from one of 200 sites using Cedexis’ tags on their sites. This measured performance from browsers on various Chinese networks trying to connect to different cloud providers. Note the wide variation. Simply putting the servers in a single city doesn’t address all the performance problems
  • As measured from code running in end users’ browser that is downloaded from one of 200 sites using Cedexis’ tags on their sites. This measured performance from browsers on various Russian networks trying to connect to different cloud providers
  • REPLACED CLOUD ANCHOR IMAGE. IF YOU DON’T LIKE THE REPLACEMENT LET ME KNOW AND I WILL RETURN TO ORIGINAL IMAGE. - CORINA
  • 451 Group Increasing Cloud Application Performance

    1. 1. Welcome!
    2. 2. Jim Davis, Senior Analyst 451 Research
    3. 3. Cloud vs CDNCloud and Application PerformanceThe Move to the CloudSolving the Cloud performance problemConnecting the Cloud and CDN for better performance
    4. 4. Cloud and Application PerformanceThe Move to the Cloud
    5. 5. Consumerization of IT
    6. 6. A Growing Market for Cloud Services Infrastructure as a Service ($ in mn) $6,826 $5,169 $3,755 $2,444 $1,397 $681 2010 2011 2012 2013 2014 2015Source: 451 Research Market Monitor
    7. 7. A Growing Market for Cloud Services Geographic Revenue 2011 11% APAC 21% EMEA LATAM NA 2% 67%Source: 451 Research Market Monitor
    8. 8. A new generation of startups Over the course of the last 12 months, Ive visited 400 startups in the US, Israel and Europe that are potential partners. Of those, 45% are using the cloud as thebasis for their business. The majority of them are using Amazon. CTO, US Telco Cloud is not just for startups anymore
    9. 9. Growing use of Clouds in corporate market% of respondents whose companies use applications run on a public cloud computing service35% 32% 29%30%25% 22% 22% 19%20% 17% 17% 14%15% 11%10% 5% 0% Jun-2006 Sep-2006 Dec-2006 Mar-2007 Jun-2007 Sep-2007 Dec-2007 Mar-2008 Jun-2008 Source: ChangeWave Research, a service of 451 Research
    10. 10. Which business processes are in the cloud?Top 5 areas where companies are supporting applications on public cloud computing servicesCollaboration Tools Web Application Databases CRM Email Systems 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Source: ChangeWave Research, a service of 451 Research
    11. 11. Timing the movement of workloads to the public cloud=34. Source: TheInfoPro, a service of 451 Research
    12. 12. Cloud: cure-all for the enterprise? The cloud enables business agility Resources on demand Programmatic access Pay-as-you-go=34.
    13. 13. Cloud and Application PerformanceSolving the Cloud performanceproblem
    14. 14. Getting closer to your users – building a datacenterWhat are typical costs for an enterprise datacenter build? Costs impacted by current needs What are projected requirements in 5 yrs? Costs vary by facility type, location Typical cost: $15m per MW of IT load using traditional methods Prefab modular datacenter: $9m/MW
    15. 15. Getting closer to your users – taking colo spaceWhat about colocation?Source: 451 Research
    16. 16. Getting closer to your usersWhat are typical costs for colo services? Same capacity planning issues as building a datacenter Costs vary by facility type, location Typical cost: $200m per kW (avg) Add in: installation, cabinets, cabling, bandwidt h Your mileage may vary
    17. 17. Is moving to a different cloud enough?Response Time for app hosted on EC2-Singapore
    18. 18. What about page load times in China? Average page load times (seconds) by network CSTNET-AS-AP Computer Netwo… CNNIC-PRIMETELECOM-AP Beiji… CNCGROUP-SZ CNCGROUP IP net… TOPWAY-NET ShenZhen Topway …CNNIC-WASU-AP WASU TV & Com… CNIX-AP China Networks Inte… TONET Beijing TONEK Informa… CNNIC-CN-COLNET Oriental Ca… ERX-CERNET-BKB China Educat… CHINA169-GZ China Unicom IP… CHINA169-BJ CNCGROUP IP net… CNCNET-CN China Netcom Corp… CHINATELECOM-TJ-AS-AP ASN f… CNCGROUP-GZ CNCGROUP IP net…CMNET-V4SHANDONG-AS-AP Shan… CHINATELECOM-SD-AS-AP ASN f…CHINA169-BACKBONE CNCGROUP …BACKBONE-GUANGDONG-AP China… CHINATELECOM-HE-AS-AP asn f… CMNET-GD Guangdong Mobile C… CHINANET-SH-AP China Teleco… CHINANET-BACKBONE No.31,Jin… CRNET CHINA RAILWAY Interne… CNCGROUP-SH China Unicom Sh… CHINANET-IDC-BJ-AP IDC, Chi… 0.00 1.00 2.00 3.00 4.00 5.00 6.00 Source: Cedexis Radar.
    19. 19. What about performance in Brazil? Average Response Time (milliseconds) WindowsAzure-AsiaSE InstaComputeSingapore AmazonEC2-AsiaSE WindowsAzure-AsiaEast InternapAgileCLOUDAsia InstaComputeIndiaAmazonEC2-AsiaNE(Tokyo… Joyent CloudSigmaEU AmazonEC2-EUWest1A WindowsAzure-EUWest WindowsAzure-EUNorthAmazonEC2-USWest(OR)2… InstacomputeLondon InternapAgileCLOUDAMS GoogleAppEngineAmazonEC2-USWest(CA)1… GoGrid InternapAgileCLOUDCA PhoenixNAP CloudSigmaUS WindowsAzure-USNorth WindowsAzure-USSouth InternapAgileCLOUDTX RackspaceCloud AmazonEC2-USEast1A InternapAgileCLOUDNYAmazonEC2-SouthAmerica… 0 100 200 300 400 500 600 Source: Cedexis Radar.
    20. 20. What about error rates in Russia?% of measurements that resulted in error or session time outWindows Azure - Asia Southe… Windows Azure - Asia East Joyent Internap AgileCLOUD Asia Windows Azure - US SouthAmazon EC2 - Asia NE (Tokyo… Amazon EC2 - Asia SE (Singa…Amazon EC2 - US West (CA) 1… Rackspace Cloud InstaCompute Singapore Windows Azure - EU West InstaCompute IndiaAmazon EC2 - US West (OR) 2… CloudSigma US PhoenixNAP Internap AgileCLOUD CAAmazon EC2 - South America … Internap AgileCLOUD TX Windows Azure - EU North Internap AgileCLOUD NY Windows Azure - US North Google AppEngine GoGrid Amazon EC2 - US East 1A CloudSigma EU Internap AgileCLOUD AMS Instacompute London Amazon EC2 - EU West 1A 0.000% 0.100% 0.200% 0.300% 0.400% 0.500% 0.600% 0.700% 0.800% 0.900% 1.000% Source: Cedexis Radar.
    21. 21. Cloud and Application PerformanceConnecting Cloud and CDN forbetter performance
    22. 22. Connecting cloud and CDN Don’t leave users or capital stranded on an island! Closer alignment of business needs and costs Balance flexibility of on-demand services with end-user performance
    23. 23. Presented by Jeff Kim, Chief Executive Officer, Americas and EMEA www.cdnetworks.com
    24. 24. 1. About CDNetworksAGENDA 2. Emerging Markets = Growth Markets 3. Problem / Solution 4. Customer Success Stories
    25. 25. THE SOLUTION I CDNETWORKS The Cloud Acceleration Network 140 Points of Presence on 6 Continents
    26. 26. 2 EMERGING MARKETS = GROWTH MARKETS
    27. 27. GLOBALITY
    28. 28. 3 PROBLEM / SOLUTION
    29. 29. PROBLEM Cloud Migration X But your Cloud is still physically centralized….CDNetworks | Confidential 29
    30. 30. PROBLEM Near Datacenter / Cloud Distant Customers, Users, Employees, Partners, Vendors • Fast Application Performance • Happy Users • Slow Application Performance • Unusable Applications • Unhappy Users
    31. 31. PROBLEM• The diagram below shows the reality of web application performance• Performance degrades as the distance from the Cloud increases Internet Inefficiencies Oregon New York London Berlin Australia Beijing CloudLocation
    32. 32. PROBLEM WITH OTHER SOLUTIONS 1 $ Datacenter Build Out • Attempt to get close to end-users • Expensive • Complex • Sync problem 2Application Appliances ADC•Application Device Controllers (ADC) • Load balancing, SSL offload, compression • Not bi-nodal so doesn’t solve middle mile problems • Ex: F5, FastSoft WOC•WAN Optimization Controllers (WOC) WOC • Bi-nodal used for point-to-point • Not useful for many end-users • Ex: Bluecoat, F5, Riverbed Cacheable cache 3 Traditional CDN services • 75% of web applications = non-cacheable • Only assist with cacheable content non- cacheable
    33. 33. SOLUTION EMEA HQ Minimize chattiness End-user Maximize data transfer • Extends your Cloud into a globally distributed Cloud. Reaches every corner of the world (China, India, Russia, Middle East, Africa, US, EMEA, Australia, Japan, Korea) • Dynamic transactions are accelerated over a ‘Fast Tunnel’ over the public Internet • Authoritative DNS is served from our Distributed Cloud • Cacheable Web content is served from our Distributed Cloud • Cacheable Media is served from our Distributed Cloud • Storage is served from our Distributed Cloud • Load Balancer from our Distributed Cloud
    34. 34. 4 CUSTOMER SUCCESS STORIES
    35. 35. CUSTOMER SUCCESS STORY Collaboration & document sharing “To maintain our hard-fought platform for law firms and banks reputation, we sought to address the issue of global Internet performance as quickly as possible. We didn’t want it to limit our ability to serve our international users.” - Saviz Izadpanah, IT Director, HighQ Solutions • Cloud hosted in London. Slow web page loading and document transfer speeds outside the UK— particularly in the US and AustraliaCHALLENGES • Impeded collaboration between large clients’ global offices • Potential threat to reputation for delivering a responsive service • Rejected hosting data centers outside UK because of high costs of building and managing
    36. 36. CUSTOMER SUCCESS STORY "Global organizations are becoming increasingly dependent on cloud-based solutions and, by using CDNetworks, we’re now able to give them the high performance they expect from anywhere in the world" - Saviz Izadpanah, IT Director, HighQ Solutions • Accelerating HighQ’s product offerings with Dynamic Web Acceleration resulted in drastically better end-user experiences in both Australia and the US. In fact, download speeds in these RESULTS locations increased by 2,000% and 1,000%, respectively. • Between Australia and the UK, document downloads and page loading speeds accelerated from 50Kbps to 1000Kbps per second.
    37. 37. CUSTOMER SUCCESS STORY Benefits administration platform providing a cloud-based solution for organizations to design, administer and manage the very best possible benefits schemes for their employees • Customers have employees accessing the service from everywhere around the globe “We realized that we needed help • Large, strategic customers’ China employees with reducing latency for our experienced extremely high latency customers, especially those with employees in emerging markets.”CHALLENGES • Highly dynamic application data. Caching not an option for personalized employee benefits -Mark Kay information Head of Technology Infrastructure, Thomsons • Cloud hosted in London. Planning to build more costly datacenters with replication, but performance would still be a problem
    38. 38. CUSTOMER SUCCESS STORY Anytime highly personalized content needs to be delivered from centralized data centers or even the cloud to remote locations, latency could be an issue. • Under 3 second load time for web application pages RESULTS • Application now useable around the globe • Consistent user experience
    39. 39. CUSTOMER SUCCESS STORY SEMI is the global industry association serving the manufacturing supply chain for the micro- and nano-electronics industries, including: • Semiconductors, Photovoltaics (PV), High-Brightness LED • Flat Panel Display (FPD), Micro-electromechanical systems (MEMS) • Printed and flexible electronics, Related micro- and nano-electronics“We didn’t know if there was a single CDN or Web hosting service provider who could help. Even if there wereone, would they be able to deliver services at a reasonable price?”- Shawn Gordon, Director Global IT Operations and Technical Services, SEMI • Cloud hosted on Amazon AWS • Reduced IT staff and budget called for simplified IT infrastructure • Switched from proprietary content management system to cloud-based Drupal for cost CHALLENGES savings, but performance suffered • Emerging market growth in China and India necessitated improved reliability and higher performance of the website in those locations • Existing CDN provider had no points of presence in China
    40. 40. CUSTOMER SUCCESS STORY China performance with and without CDNetworks • 20 seconds • High errors • 9 seconds • Low errors“Not only did they have the capabilities and global reach we required, they could combine all their services andregions into one simple plan. That’s the kind of operational simplicity and pricing visibility we needed.”- Shawn Gordon, Director Global IT Operations and Technical Services, SEMI • Cost savings: • With 100+ points of presence from CDNetworks, they were able to consolidate web hosting to one providerRESULTS • Implemented Drupal for all 25 SEMI websites • 100% uptime in China and globally due to CDNetworks understanding of the website and cloud application rules in China

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