China's Online Market: 11 Opportunity Insights from Forrester

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In the 2014 presentation, Forrester Research, Inc. covers the overall opportunities presented by the China online market

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China's Online Market: 11 Opportunity Insights from Forrester

  1. 1. China Online 11 Opportunity Insights from Forrester Presented by Sponsored by: Featuring: ®
  2. 2. #1China is the world’s largest online population
  3. 3. © 2013 Forrester Research, Inc. Reproduction Prohibited By 2015 more than 700 million Chinese will have regular access to the internet#2
  4. 4. © 2014 Forrester Research, Inc. Reproduction Prohibited 4 The numbers in China far exceed those of other mature eCom markets#3
  5. 5. There are more internet users in China than there are people in the US#4
  6. 6. © 2013 Forrester Research, Inc. Reproduction Prohibited Similar to other markets with high internet penetration, the online population in China is very social on the internet #5
  7. 7. • Beijing • Chengdu • Dalian • Guangzhou • Nanjing • Ningbo • Shanghai • Shenyang • Suzhou • Wuhan • Wuxi • Xian Metro China cities surveyed: The majority of the population have access to the internet - and use it#6
  8. 8. © 2013 Forrester Research, Inc. Reproduction Prohibited Online shopping behavior in China is unprecedented for an emerging market#7
  9. 9. Projected Online Retail Sales For 2013 And 2017: The US And China Lead eCommerce #8
  10. 10. Forecast: Online Retail Spending In China (B2C And C2C), 2012 To 2018#9
  11. 11. © 2013 Forrester Research, Inc. Reproduction Prohibited eCommerce Readiness Index Ranks China as #2#10
  12. 12. © 2013 Forrester Research, Inc. Reproduction Prohibited Mobile is a key touch point #11
  13. 13. End Next Presentation – China’s Online Market Challenges www.uschina.org www.cdnetworks.com www.forrester.com

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