Transformation of Business and            Education By Social Media and            Technology            Nazik Roufaiel, P...
Transformation of Business and Education By Social Media and Technology      Outline      • Why Social Media and Technolog...
Transformation of Business and Education By Social Media and Technology      The Technologies We Use Are      Increasingly...
Transformation of Business and Education By Social Media and Technology      Cloud Computing!       Web Service Integrati...
Transformation of Business and Education By Social Media and Technology      Web 2 [Second Generation of      [WWW]      ...
Transformation of Business and Education By Social Media and Technology      Cloud 2 Mobility and      Collaboration      ...
Transformation of Business and Education By Social Media and Technology      Business Application – Focus on      Customer...
Transformation of Business and Education By Social Media and Technology      Impact on Education --- Challenges –      Hor...
Transformation of Business and Education By Social Media and Technology      Impact on Education --- Challenges – Horizon ...
Transformation of Business and Education By Social Media and Technology      Impact on Education --- Challenges –      Hor...
Transformation of Business and Education By Social Media and Technology      Impact on Education --- Challenges –      Hor...
Transformation of Business and Education By Social Media and Technology      Impact on Education --- Challenges –      Hor...
Transformation of Business and Education By Social Media and Technology      Impact on Education --- Challenges –      Hor...
Transformation of Business and Education By Social Media and Technology      Impact on Education --- Challenges –      Hor...
Transformation of Business and Education By Social Media and Technology      Social Media & Technology in      Business   ...
Transformation of Business and Education By Social Media and Technology      Social Media & Technology in      Business   ...
Transformation of Business and Education By Social Media and Technology      Social Media & Technology in      Business   ...
Transformation of Business and Education By Social Media and Technology      Social Media & Technology in      Business   ...
Transformation of Business and Education By Social Media and Technology  Using YouTube in Education      http://www.youtub...
Transformation of Business and Education By Social Media and Technology  Using YouTube in Education      http://www.youtub...
Transformation of Business and Education By Social Media and Technology  Using YouTube in Education      Channels http://w...
Transformation of Business and Education By Social Media and Technology  Using YouTube in Education      Unsearchable (Unl...
Transformation of Business and Education By Social Media and Technology  Using YouTube in Education      Searchable Videos...
Transformation of Business and Education By Social Media and Technology  Using YouTube in Business      http://gigaom.com/...
Transformation of Business and Education By Social Media and Technology  Video Tools    Tools we personally use           ...
Transformation of Business and Education By Social Media and Technology  Video Tools    Other tools used by others        ...
Transformation of Business and Education By Social Media and Technology  Sharing Files                        https://www....
Transformation of Business and Education By Social Media and Technology  Online Education and Technology     • Use of Vide...
Transformation of Business and Education By Social Media and Technology  Online Education and Technology     • Use of tech...
4/30/2012   30
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Transformationof business and eductions roufaiel - cdl 2012 mr-nr

  1. 1. Transformation of Business and Education By Social Media and Technology Nazik Roufaiel, Ph.D., CPA, CIA, CFE, CMA, CFM, CITP, CGMA. Magdy Roufaiel, Ph.D., PE, MS, MBA4/30/2012 1
  2. 2. Transformation of Business and Education By Social Media and Technology Outline • Why Social Media and Technology. • Current and Future Trends • How To Do Applications: • MULTIMEDIA Use In Education • YouTube Use in Business • Video Tools • YouTube Examples • Sharing Files • Online Education and Technology 4/30/2012 2
  3. 3. Transformation of Business and Education By Social Media and Technology The Technologies We Use Are Increasingly Cloud-Based  Why? Enormous Resource: Creators .. Participant .. Spectators .. STATISTICS http://www.youtube.com/watch?v=KU_GW_MD4h A&feature=related[2.46].  Top 6 tools in 2011-15 .. Horizon Report 2011 http://www.nmc.org/horizon-project Examine Emerging Technology Impact on Business and Education 4/30/2012 3
  4. 4. Transformation of Business and Education By Social Media and Technology Cloud Computing!  Web Service Integration .. Mobile .. Accessible  World-Class Service Delivery  No Hardware or Software Install.  Faster and Low Cost to Deploy  Support Deep Customization  Empower Business Users  Automatic upgrade /pre-built-in applications. 4/30/2012 4
  5. 5. Transformation of Business and Education By Social Media and Technology Web 2 [Second Generation of [WWW]  Social network sites … More Collaboration  Blogs .. Wikis .. Video Sharing .. Spotify .. Turntable ..  Hosted Service .. Web Application  Google+: iGoogle, Picasa Web Albums, Blogger, orkut, Google Groups,  Google Chrome 4/30/2012 5
  6. 6. Transformation of Business and Education By Social Media and Technology Cloud 2 Mobility and Collaboration What’s Cloud Computing?[3] Business-To-Business (B2B) or Business-To- Customer Targets the Following Elements Using Social Media:  Talking ..  Energizing ..  Spreading ..  Supporting ..  Embracing 4/30/2012 6
  7. 7. Transformation of Business and Education By Social Media and Technology Business Application – Focus on Customer Satisfaction http://www.businesswire.com/news/home/20111028 005659/en/Forrester-Research-Announces-2011- Forrester-Groundswell-Award [article] Business-To-Consumer (B2C) North America Division: Listening: The Dell Listening and Command Center by Dell [3:20] http://www.youtube.com/watch?v=w4ooKojHMkA Dell Winning Approach .. And Viewers Comments. No Hidden Strategy Anymore! 4/30/2012 7
  8. 8. Transformation of Business and Education By Social Media and Technology Impact on Education --- Challenges – Horizon Report 2011  Short Term 12 Months: Electronic Books and Mobiles  Mid-Term Two to Three Years: Augmented Reality and Game-Based Learning  Long-Term Three to Five Years: Gesture-Based Computing and Learning Analytics 4/30/2012 8
  9. 9. Transformation of Business and Education By Social Media and Technology Impact on Education --- Challenges – Horizon Report 2011 Electronic Books http://vimeo.com/15142335 [4:54]  Bookmarking,  Annotation,  Commentary,  Dictionary Lookup,  Share  Connect to other Real Life Resources. 4/30/2012 9
  10. 10. Transformation of Business and Education By Social Media and Technology Impact on Education --- Challenges – Horizon Report 2011 Mobile: Ericsson, studies show that by 2015, 80% of people accessing the Internet will be doing so from mobile devices. electronic book readers, annotation tools, applications for creation and composition, and social networking tools. Twitter a short-message micro-blogging service .. Poll.. 100 Most Educational iPhone Apps: http://www.accreditedonlinecolleges.com/blog/2009/100-most-educational-iphone-apps/ ACU Integrate iPhone in study abroad. Emerging Media Initiative at Ball University. 4/30/2012 10
  11. 11. Transformation of Business and Education By Social Media and Technology Impact on Education --- Challenges – Horizon Report 2011 Augmented Reality:  Most Prevalent Use is in Marketing, Social Engagement, Amusement, or Location-Based Information Second life and graduation [1.49] http://online.bryantstratton.edu/slgraduation/ http://www.youtube.com/watch?v=KajvOYgRx14  Experience an Event in a Certain Location from the Past. Has Application in Chemistry, Geography and History .. AR Blob Power House Museum Skidmore 4/30/2012 11
  12. 12. Transformation of Business and Education By Social Media and Technology Impact on Education --- Challenges – Horizon Report 2011 Games-Based Learning:  Has Great Impact on Cognitive Development.  Refines Team and Group Skills in Role-playing  Enhances Collaborative Problem Solving Online Games Accessed either Through a Special Game Client (like IBM’s Power Up) [2:14] or Through a Web Interface (like Whyville). World Without Oil … Superstruct .. Citizenship 4/30/2012 12
  13. 13. Transformation of Business and Education By Social Media and Technology Impact on Education --- Challenges – Horizon Report 2011 GESTURE-BASED COMPUTER:  Suitable for Young Generation or Learners who are Accustomed to Touching, Tapping, Swiping, Jumping, and Moving as a Means of Engaging with Information Kinect system for the Xbox http://www.xbox.com/en-US/kinect Mud Pad Tactical lGame …. MIT Application ….. University of Oregon tracking eye motion ….. 4/30/2012 13
  14. 14. Transformation of Business and Education By Social Media and Technology Impact on Education --- Challenges – Horizon Report 2011 LEARNING ANALYTICS: Identifying at-Risk Students .. Tracking Information from Gradebook and CMS Mixpanel analytics, Offers Real-Time Data Visualization Documenting how Users are Engaging with Material on a Website Gephi is a free, Open Source Interactive Visualization and Exploration Platform described as “Photoshop but for data.” Tied to Exploratory Data Analysis. Socrato, SNAPP 4/30/2012 14
  15. 15. Transformation of Business and Education By Social Media and Technology Social Media & Technology in Business OER/OLR: Open Education? Learning Resources Coursera.org … https://www.coursera.org/ open account and learn free  Walgreen spent 4 billion in Ad. Paid Blog and Twitter http://adage.com/article/news/walgreens-turns-paid-bloggers-express-scripts-battle/232082/ Lower customer acquisition and cost with better retention. Product Innovation Shared on Facebook Before Actual Launching. How Brand are chosen consequently better Allocation of Budget. 4/30/2012 15
  16. 16. Transformation of Business and Education By Social Media and Technology Social Media & Technology in Business Close Relationship With Vendors to Test the product Specification. Watching point of tension within Business Transformed insights into Games Changing Ideas. Tactic for B2B audiences .. Social contents distribution… 92% of buyers watch video online 4/30/2012 16
  17. 17. Transformation of Business and Education By Social Media and Technology Social Media & Technology in Business Listen Identify [# Hash tagging to group all responses and be aligned] Respond .. Transform search into demand…engage user into web usage pattern Is strategically tagged to be found in unbranded search See how people teach each other fix car .. [http://www.youtube.com/watch?v=aVF2a5PLkdA] http://www.youtube.com/user/doctaroofy?ob=0] Fix problem with appliances [Blog].. Leverage technology .. Location based service..Look for gas Station Restaurant near by ..Services ..Direction .. Maps.. SOLOMO by the number statistics .. Big idea hiding in SOLOMO .. Its biggest threat is privacy SOLOMO Checking the barcode to check the product by scanning 4/30/2012 17
  18. 18. Transformation of Business and Education By Social Media and Technology Social Media & Technology in Business  Social applications are woven into the fabric of management, marketing, product support and development. http://forrester.typepad.com/groundswell/  A Facebook fan of Best Buy increases the odds that a customer will purchase by 5.3 times; the next closest influence factor is having researched consumer electronics, which only increases the odds of purchase by 1.4 times. 4/30/2012 18
  19. 19. Transformation of Business and Education By Social Media and Technology Using YouTube in Education http://www.youtube.com/user/teachers 4/30/2012 19
  20. 20. Transformation of Business and Education By Social Media and Technology Using YouTube in Education http://www.youtube.com/education 4/30/2012 20
  21. 21. Transformation of Business and Education By Social Media and Technology Using YouTube in Education Channels http://www.youtube.com/user/ProfRoofs?ob=0 4/30/2012 21
  22. 22. Transformation of Business and Education By Social Media and Technology Using YouTube in Education Unsearchable (Unlisted) Videos http://www.youtube.com/watch?v=pwlAmI3rcII 4/30/2012 22
  23. 23. Transformation of Business and Education By Social Media and Technology Using YouTube in Education Searchable Videos 4/30/2012 23
  24. 24. Transformation of Business and Education By Social Media and Technology Using YouTube in Business http://gigaom.com/collaboration/34-ways-to-use-youtube-for-business/ “YouTube’s not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.” 4/30/2012 24
  25. 25. Transformation of Business and Education By Social Media and Technology Video Tools Tools we personally use http://wmrecorder.com/home Capture Record Screen/ Incoming Audio Video Edit Convert Splits Videos type Videos 4/30/2012 25
  26. 26. Transformation of Business and Education By Social Media and Technology Video Tools Other tools used by others http://www.youtube.com/watch?v=4SNsoJBQzss • PowerPoint with Animation Add-in software (For example http://animoto.com/) • Video Cameras • Smart-room facilities 4/30/2012 26
  27. 27. Transformation of Business and Education By Social Media and Technology Sharing Files https://www.dropbox.com/ • Email Attachments • Course Dropbox • Internet Dropbox 4/30/2012 27
  28. 28. Transformation of Business and Education By Social Media and Technology Online Education and Technology • Use of Video Conferencing (like Elluminate) is a must for better learning (See students comment below) • “Another aspect I liked about this course was the scheduled weekly classes, although I couldn’t attend a lot of them, when I did though they were very helpful in answering my questions.” • “Professor Magdy Roufaiel has been the most supportive professor in my six year span at ESC. The material covered in class was very challenging at times. He helped and supported the class every step of the way. He always made himself available. I appreciated the online class provided each week. I think this should be offered more in the online environment. It makes the class more productive and the students more receptive to learning. • “The material as presented was very challenging, but the weekly interactive office hours were invaluable. This is actually the first course I have taken that took advantage of the Elluminate whiteboard feature.” 4/30/2012 28
  29. 29. Transformation of Business and Education By Social Media and Technology Online Education and Technology • Use of technology tools is recommended (See students comment below) • “I must admit that I really enjoyed this course. Luckily for me, I was able to immediately use several tools learned in class. I blew everyones mind at work when I used the Dial a Forecast model to create a sales forecast. The data validation tools also helped a great deal and I was able to share that knowledge with another employee to improve efficiency. “ • “I’m glad the course involved both studying AIS, and interacting with programs like QuickBooks and Access. I find it much easier to stay engaged in the learning when there is more than one area to focus on.” • “I found the class to keep my mind busy and did not get boring or overwhelmed, even though I had surgery during the semester and got a bit behind. I still enjoyed the work, especially QuickBooks and learning the different functions in Excel and learning a bit about Visio and Access. “ 4/30/2012 29
  30. 30. 4/30/2012 30
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