Real World/Digital World: 11 Ways to Bridge the Gap with QR Codes
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Real World/Digital World: 11 Ways to Bridge the Gap with QR Codes

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The rapidly expanding use of QR codes provides digital marketers with opportunities to bridge the real world with the digital world for their customers. Here are 11 ways to reach customers with QR ...

The rapidly expanding use of QR codes provides digital marketers with opportunities to bridge the real world with the digital world for their customers. Here are 11 ways to reach customers with QR codes, and the technology you'll need.

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Real World/Digital World: 11 Ways to Bridge the Gap with QR Codes Real World/Digital World: 11 Ways to Bridge the Gap with QR Codes Presentation Transcript

  • REAL WORLD /DIGITAL WORLD11 Ways to Bridge the Gapwith QR Codes
  • WHAT’S THE DIFFERENCE?GOINGFROM 30to 7,000+One way street becomesa super highway
  • WHO’S GONNA BE THE BETA-MAX?FOURDIFFERENT MicroSoft Tag ScanLife EZFORMATS (Proprietary) (Proprietary)Adoption rate determinesthe winner Data Matrix QR (Open) (Open) View slide
  • WHAT’S WITH ALL THE BOXES?70% ISSTILLAN “A”Test, test and re-test untilit works - or doesn’t View slide
  • EXAMPLESAIRLINE / EVENTCHECK-IN> Totally Paperless Ticketing> Phone = Check-in Kiosk> Speed to Gate
  • EXAMPLESPURCHASE SHORTCUT> Buy What You See> No Site Search> Product Video
  • EXAMPLESMAINTENANCERECORD> Access Additional Info> Always Up-to-Date> Centralized Safety Data
  • EXAMPLESBUSINESS CARD> Paper Card = V Card> Direct Access> Product Data / Reviews
  • EXAMPLESURL SHORTCUT> No URL to Type> Exclusive Access> Active Engagement
  • EXAMPLESWEB BASED PARKING> Instant Registration> Location Aware> Centralized Data
  • EXAMPLESRSVP / SAVE THEDATE> Access Calendar / Schedule> Easy to Accept / Decline> See Online Registry
  • EXAMPLESVIDEO ACCESS> Continue the Conversation> QR Code Only Content> Brand Experience is In-Hand
  • EXAMPLESREAL TIME REWARDS> Unlock Instant Reward> Drive Location Based Traffic> Loyalty Program Initiation
  • EXAMPLESBUSINESS REVIEWS/INFORMATION> Access Specials> View Photos / Videos> Read Reviews
  • EXAMPLESDETAILEDINSTRUCTIONS> Detailed Care Information> Links to Articles> Access Forums
  • NOW WHAT? AndroidGET Google GogglesA QR Barcode Scanner BlackBerryREADER Code Muncher ScanLifeMany to Choose FromBut Some are Better iPhoneThan Others i-Nigma Paperlinks
  • NOW WHAT?COME UPWITH ACONCEPTProvide a Valuable andAdditive Experience
  • WHAT’S THE DIFFERENCE?CREATEYOUROWNLess Data MeansCleaner QR Code
  • WHAT’S THE DIFFERENCE?GET ITOUTTHEREBe at the Right Placeand The Right Time
  • THANK YOU