Using What You Know About Social Media: How to Create a Pinterest Board for your Organization
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Using What You Know About Social Media: How to Create a Pinterest Board for your Organization

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Pinterest is a virtual pinboard that allows organizations to boost organic search engine ratings and increase referral traffic. This training will discuss the process of creating, managing, and ...

Pinterest is a virtual pinboard that allows organizations to boost organic search engine ratings and increase referral traffic. This training will discuss the process of creating, managing, and promoting a striking Pinterest page.

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  • ObjectivesPinterest 101Go over some basic Pinterest terminology and stepsBenefits of PinterestTalk about why people use PinterestWhy it is a powerful tool for public health outreachHow to use PinterestDemonstrate pining contentSetting up a Pinterest boardPromoting PinterestHow to get people to your Pinterest boardEvaluating SuccessWhat metrics are out there for Pinterest?Best Practices
  • Pinterest 101: How do you use Pinterest?Pins-an image (or video) you add to Pinterest that links back to the website it came fromShare, like, or comment on a pinRepin other pins
  • Pinterest 101: How do you pin?Original Content can be uploaded onto PinterestPhotos from eventsImagesInfographicsPosters and flyersVideos
  • Pinterest 101: How do you pin?OtherContentClick “Pin it” on any Pin you see within Pinterest
  • Pinterest 101: How do you pin?“Pin it” on content outside of Pinterest
  • Pinterest 101: How do you pin?Other ContentAdd the “Pin It” button to your browser to Pin from websites
  • Why Pinterest?70 million users as of July 201358 percent growth (Twitter had a 15 percent growth)Pinterest also leads as the fastest growing sharing channelThe average pin is 100 times more viral than a tweetPinterest has outpaced email for the first time to become the third most popular sharing channel overall (Share This)Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined constantly changing.The average pin receives 10 repins and generates 2 site visits and 6 page views
  • Why do people use Pinterest?Library of informationCurationOrganize information they find on the webArticlesPicsVideosIdeasBrainstormingInspirationShopSellSocialCommunityCommentsLikes
  • Planning for PinterestBefore you create you first Pinterest boardSetup a Pinterest business accountSet a strategy for developing boardsKeep an inventory of what boards you have, the type of content it should include, and URLsDecide what types of organizations you will followCreate specific guidelines for pinningTimelines for pinningSpecify what to comment onDetermine how often to respond, guidelines for repining and sharingSet up conventions for naming boards, captions, and adding inventoryAssign a manager and backup manager
  • Create a Pinterest BoardTips:Keep your board name to 24 characters or fewer, so the name displayed on the main board page won’t be truncated.Plan your board order so that your most important boards are in the top rowIt will be the first row that users see when they visit your board page (with the board in the center being the most prominent). It's probably a good idea to record the layout you create (e.g., in your Pinventory), so you can refer to it if the order should accidentally change.Use hashtags to connect with key subject matters within PinterestUse@ signs to acknowledge individuals or organizations within PinterestWrite descriptions with good keywords (it’s how people will find your stuff) 500 character limitCreate secret boardsSecret boards only appear to the owner of the account and anyone invited to pin to them, and items pinned to secret boards do not show up on any activity feedGood way to create boards and test out material before sharing Ask for recommendations, put possible content there, or future contentCreate community boardsInvite others to share a boardBe careful that their aren't’ duplicatesBe careful of inappropriate contentSource: http://www.govloop.com/profiles/blogs/pinterest-boards-making-them-work-for-you
  • Pinterest Board IdeasArticles and blog postsInfographicsPinterviewsPin ChatsPin Now, Read LaterAwareness DaysIdea sharingQuestionsThemes: “Pin of the Week”, “Pinnerversary”
  • Promote your BoardsShare on other social media platformsMention in articles, blogs, videos etc…Add Pinterest boards to your websiteAdd “pin it” buttons to your contentDon’t forget on all of these your call to actionHow to Embed a Pinterest Board on Your Website [Quick Tip]http://blog.hubspot.com/marketing/how-to-embed-pinterest-boards-on-your-website-quick-tip
  • Measure Pinterest SuccessMeasureLikesCommentsPinsFollowing the pin to your website and find out how much referral traffic you’re getting
  • Measure Pinterest SuccessPinterest does offer a free analytic toolsPins and Pinners SectionThe big blue and orange numbers are the daily averages based on the time frame you selected. Each dot on the graph is that day’s number of Pins and Pinners. The gray percentage increase or decrease is comparing the current time frame to the previous time frame of equal length.Repins and Repinners SectionThe daily average number of how many times content from our site was repinned and a daily average number of how many people did the repinning.Impressions and Reach SectionThe big blue Impressions number is the daily average number of times your pins showed up in main feeds, board feeds, or in search results. The orange Reach number is the daily average number of people who saw your pins.Clicks and Visitors SectionThe daily average number of clicks to your website that came from Pinterest and the daily average number of people who visited your site from Pinterest. There is a difference here. They are almost the same but here’s how they’re different: one person might be clicking to your website from more than one of your pins. This would lead to more clicks than visitors.Most Recent, Most Repinned and Most Clicked SectionsAt a glance, you can tell what is being pinned currently from your website (Most Recent tab)What is being repinned the most on Pinterest (Most Repinned tab)And what pins are driving the most traffic to your site over a given time frame (Most Clicked Tab)
  • Pinterest Best PracticesKeep adding new boards and new pins, always keeping the interests of your followers in mindBe disciplined about your inventoryPost what’s valuable and engagingIf you repin, make sure the pin actually goes where it says it goes and is what it says it is-Don’t get caught up with a beautiful visualPost beautiful picturesFollow other boardsFind some boards that relate to the information you’re pinning. Find some boards that would also be interesting to your patients. Then follow as many of them as you can.Reference boards on other social media channelsOccasionally you'll realize you need to change the name of a board. When you do, remember that board URLs include the specific board name, so changing the name will break all links to that board. Therefore, it's a good idea to track where you reference specific boards
  • Helpful ResourcesThe Pinterest Boardhttp://www.pinterest.com/pinterest/Pinterest Bloghttp://blog.pinterest.com/Social media channels

Using What You Know About Social Media: How to Create a Pinterest Board for your Organization Using What You Know About Social Media: How to Create a Pinterest Board for your Organization Presentation Transcript

  • How to Create a Pinterest Board for your Organization Tracye Poole Health Communications and Digital Marketing Specialist Tuesday, April 15, 2014
  • Pinterest Recording Visit the Using What You Know about Social Media webpage for access to full recordings and presentations from the series.
  • Objectives • Pinterest 101 • Benefits of Pinterest • How to use Pinterest • Promoting Pinterest • Evaluating Success • Best Practices
  • Pinterest 101: Pinterest Activities • Pins-an image (or video) you add to Pinterest that links back to the website it came from • Share, like, or comment on a pin • Repin other pins
  • Pinterest 101: How do you pin? Click “+” at the top of Pinterest to upload an image from your computer or find one from a website
  • Pinterest 101: How do you pin? Click “Pin it” on any Pin you see on Pinterest
  • Pinterest 101: How do you pin? “Pin it” on content outside of Pinterest
  • Pinterest 101: How do you pin? Add the “Pin It” button to your browser to Pin from websites http://about.pinterest.com/goodies/
  • Why Pinterest? • 70 million + users • Fastest growing sharing channel • Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined Source: Mashable, Marketing Land, DMR, Share This,
  • Why do people use Pinterest? • Organize information • Ideas • Shop • Sell • Social
  • Planning for Pinterest Before you create you first Pinterest board • Setup a Pinterest business account • Set a strategy for developing and organizing boards • Create specific guidelines for pinning • Set up conventions for naming boards, captions, and adding inventory • Assign a manager and backup manager
  • Create a Pinterest Board LET’S TAKE A LOOK
  • Pinterest Board Ideas • Articles and blog posts • Infographics • Pinterviews • Pin Chats • Pin Now, Read Later • Awareness Days • Idea sharing • Questions • Themes: “Pin of the Week”, “Pinnerversary”
  • Promote your Boards Share on other social media platforms Mention in articles, blogs, videos etc… Add Pinterest boards to your website Add “pin it” buttons to your content
  • Measure Pinterest Success LET’S TAKE A LOOK
  • Measure Pinterest Success
  • Pinterest Best Practices • Keep adding new boards and new pins, always keeping the interests of your followers in mind • Be disciplined about your inventory • Post beautiful pictures • Follow other boards • Don’t over pin (recommend 3-5 each day) • Reference your Pinterest boards on other social media channels
  • Helpful Resources • The Pinterest Board • http://www.pinterest.com/pinterest/ • Pinterest Blog • http://blog.pinterest.com/ • Social media channels