Using What You Know about Social Media: How to Create and Manage a LinkedIn Group
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Using What You Know about Social Media: How to Create and Manage a LinkedIn Group

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CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Create and Manage a LinkedIn Group.

CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Create and Manage a LinkedIn Group.

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Using What You Know about Social Media: How to Create and Manage a LinkedIn Group Using What You Know about Social Media: How to Create and Manage a LinkedIn Group Presentation Transcript

  • How to Create and Manage a LinkedIn Group Tracye Poole Health Communications and Digital Marketing Specialist Tuesday, March 11, 2014
  • LinkedIn Group Recording Visit the Using What You Know about Social Media webpage for access to full recordings and presentations from the series.
  • Objectives • Benefits of using LinkedIn • How to setup a LinkedIn group • Tips on how to share information and moderate discussions • Best practices and challenges with managing a LinkedIn group • How to evaluate if your LinkedIn group is successful
  • Why LinkedIn? • More than 277 million LinkedIn users as of Feb 2014 • 40% of users check LinkedIn daily • More than 80% of LinkedIn users are decision makers • Minimum registration age from 18 to 14 in the U.S. lowered Credit: LinkedIn, Digital Marketing Ramblings
  • Why LinkedIn Groups? • Expand your network • Advertise your resources and events • Drive traffic to your site • Share expertise • Discover new information
  • How to create a LinkedIn group? Credit: LinkedIn Add an image to your group profile Select a group name Write a summary and description about your group
  • LinkedIn Group Descriptions • A group for those who have attended graduate programs and coursework at the Harvard School of Public Health, or with an HSPH Affiliation. This group requires approval to join. Good-Harvard School of Public Health • The American Public Health Association champions the health of all people and all communities. We strengthen the profession of public health, share the latest research and information, promote best practices and advocate for public health issues and policies grounded in research. Better-APHA • Job seekers in Public Health is for all recent graduates, and experienced professionals seeking a job or looking to advance in their career through a new job. This group will be a forum to share advice, tips, and resources for getting a job. Job announcements will be posted on a daily basis. Best-Job Seekers in Public and Global Health Credit: LinkedIn
  • LinkedIn Control Options Credit: LinkedIn Select Auto Join or Request to Join Select Open Group or Members-Only Group
  • Kick-off your LinkedIn Group • Promote your group • Create and post ground rules for the group • Start “Introduce Yourself” thread • Appoint several managers • Create template messages
  • Engaging Your LinkedIn Group • Post regularly • Share resources and tools in context • Respond often • Ask questions • Use the tabs i.e. Jobs, Promotions • Incorporate calls to action • Meet both on and off LinkedIn
  • Engaging Your LinkedIn Group • Have regular activities that people look forward to • Fact of the day • Weekly discussion round up • LinkedIn chat sessions • Polls • Special Announcements • Highlight members
  • Measuring Success • Number of followers within the group • Growth of your network • Number of discussions • Number of likes • Number of comments • Interaction with polls • Traffic to your sites
  • Measuring Success • Compare yourself to like groups • Copy and paste information onto another site • Send link via Twitter or LinkedIn
  • Tips for LinkedIn Group Success Listen • Monitor your group closely • Join other groups Respond • Ask questions and respond to discussions Engage • Plan regular activities Evaluate • Use LinkedIn analytics
  • Additional Help • LinkedIn Group Products Forum • LinkedIn Help • Follow LinkedIn on the social media channels
  • Thank You! Visit cdcnpin.org for more Using What you Know about Social Media trainings.