How to Create and Measure
a Facebook Page for Your
Organization
Tyra McKinney, Health Communications Specialist for
CDC NP...
Objectives
•

Ensure that Facebook is the right fit for your
organization

•

Learn how to create an attractive and engagi...
Facebook Basics
Create a Facebook Page
Facebook Category
Facebook Page Owner
Facebook ‘About’ Section
Photos and Favorites
Pre – Planning Steps
Facebook Strategy
Should your organization integrate Facebook
into its brand?
• Identify the demographics of your
target a...
Facebook Goals
What are your organizations goals?
• Show expertise
• Increase reach
• Drive traffic to website
• Build new...
Facebook Plan
How are you going to reach your
goals?
• Create an online
community
• Create awareness
• Promote business-re...
Facebook Photos
Photos are a great way to get your
audience’s attention.
•

People respond more to
visuals.

•

Infographi...
Facebook Posts
• Fill-in-the-blank posts allows fans
to interact.
• Questions help to get fans to
comment and share their ...
Facebook Hashtags
Strategic hashtags on Facebook posts can
drive traffic to other sites:
•

Drive traffic to other sites.
...
Publish Schedule
• Spread out updates/posts to create a
constant dialog with audience.
• Calendar can help to schedule
mod...
Facebook Engagement
• Posting on Facebook between 8 a.m.
to 7 p.m. gets more fans.
• Wednesdays and Sundays are the
best d...
Promote Facebook Page
• Cross-promote Facebook Page on other social
media sites
• Start promotion in advance, to field que...
Facebook Monitoring
• Monitor Facebook Page on
a regular basis
• Respond quickly to
comments or questions
• Use Facebook’s...
Best Practices
•

Keep Facebook at the forefront. Always
think about messaging, links and media that
can be put on the Pag...
Reminders
If you have your CPH or CHES credentials you can apply for a

credit from today’s tutorial at uwyk@cdcnpin.org.
...
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Using What You Know about Social Media: How to Create and Measure a Facebook Page for Your Organization

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CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Create and Measure a Facebook Page for Your Organization!

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Using What You Know about Social Media: How to Create and Measure a Facebook Page for Your Organization

  1. 1. How to Create and Measure a Facebook Page for Your Organization Tyra McKinney, Health Communications Specialist for CDC NPIN Monday, February 10, 2014
  2. 2. Objectives • Ensure that Facebook is the right fit for your organization • Learn how to create an attractive and engaging Facebook Page • Tips to promote your Facebook Page • Best way to monitor and evaluate your Facebook Page
  3. 3. Facebook Basics
  4. 4. Create a Facebook Page
  5. 5. Facebook Category
  6. 6. Facebook Page Owner
  7. 7. Facebook ‘About’ Section
  8. 8. Photos and Favorites
  9. 9. Pre – Planning Steps
  10. 10. Facebook Strategy Should your organization integrate Facebook into its brand? • Identify the demographics of your target audience • Assess how your audience prefers to receive information • Make sure that Facebook can help reach your goals
  11. 11. Facebook Goals What are your organizations goals? • Show expertise • Increase reach • Drive traffic to website • Build new partnerships
  12. 12. Facebook Plan How are you going to reach your goals? • Create an online community • Create awareness • Promote business-related content
  13. 13. Facebook Photos Photos are a great way to get your audience’s attention. • People respond more to visuals. • Infographics and video posts increase traffic. • Visuals drive engagement.
  14. 14. Facebook Posts • Fill-in-the-blank posts allows fans to interact. • Questions help to get fans to comment and share their thoughts. • Quick facts and tips can promote your messaging.
  15. 15. Facebook Hashtags Strategic hashtags on Facebook posts can drive traffic to other sites: • Drive traffic to other sites. • Promote messaging and events. • Trend topics related to your industry. • Capture new fans and potential leads
  16. 16. Publish Schedule • Spread out updates/posts to create a constant dialog with audience. • Calendar can help to schedule moderation periods for comments. • It can help to see the Total Interactions around different content types.
  17. 17. Facebook Engagement • Posting on Facebook between 8 a.m. to 7 p.m. gets more fans. • Wednesdays and Sundays are the best days to post. • Posting to your Facebook Page often gets more likes and comments.
  18. 18. Promote Facebook Page • Cross-promote Facebook Page on other social media sites • Start promotion in advance, to field questions from followers • Place the Facebook button on your website • Put Facebook badge on email signatures, flyers, brochures, business cards, products, etc.
  19. 19. Facebook Monitoring • Monitor Facebook Page on a regular basis • Respond quickly to comments or questions • Use Facebook’s Page Insights to keep track of growth and change
  20. 20. Best Practices • Keep Facebook at the forefront. Always think about messaging, links and media that can be put on the Page. • Plan, plan, and plan some more. Prior to setting up a Page, create a plan and have a strategy on how to monitor and maintain it. • Track your posts. Use Page Insights to track measurements about your Page’s performance.
  21. 21. Reminders If you have your CPH or CHES credentials you can apply for a credit from today’s tutorial at uwyk@cdcnpin.org.  Please remember you will be required to complete a short evaluation which will be sent to you on requesting continuing education credit.  If you do not require continuing education credit but would like to provide feedback, please contact uwyk@cdcnpin.org Thank You!
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