Your SlideShare is downloading. ×
Using What You Know about Social Media: How to Create and Measure a Facebook Page for Your Organization
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using What You Know about Social Media: How to Create and Measure a Facebook Page for Your Organization

483
views

Published on

CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Create and Measure a Facebook Page for Your Organization!

CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Create and Measure a Facebook Page for Your Organization!

Published in: Social Media

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
483
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Create and Measure a Facebook Page for Your Organization Tyra McKinney, Health Communications Specialist for CDC NPIN Monday, February 10, 2014
  • 2. Objectives • Ensure that Facebook is the right fit for your organization • Learn how to create an attractive and engaging Facebook Page • Tips to promote your Facebook Page • Best way to monitor and evaluate your Facebook Page
  • 3. Facebook Basics
  • 4. Create a Facebook Page
  • 5. Facebook Category
  • 6. Facebook Page Owner
  • 7. Facebook ‘About’ Section
  • 8. Photos and Favorites
  • 9. Pre – Planning Steps
  • 10. Facebook Strategy Should your organization integrate Facebook into its brand? • Identify the demographics of your target audience • Assess how your audience prefers to receive information • Make sure that Facebook can help reach your goals
  • 11. Facebook Goals What are your organizations goals? • Show expertise • Increase reach • Drive traffic to website • Build new partnerships
  • 12. Facebook Plan How are you going to reach your goals? • Create an online community • Create awareness • Promote business-related content
  • 13. Facebook Photos Photos are a great way to get your audience’s attention. • People respond more to visuals. • Infographics and video posts increase traffic. • Visuals drive engagement.
  • 14. Facebook Posts • Fill-in-the-blank posts allows fans to interact. • Questions help to get fans to comment and share their thoughts. • Quick facts and tips can promote your messaging.
  • 15. Facebook Hashtags Strategic hashtags on Facebook posts can drive traffic to other sites: • Drive traffic to other sites. • Promote messaging and events. • Trend topics related to your industry. • Capture new fans and potential leads
  • 16. Publish Schedule • Spread out updates/posts to create a constant dialog with audience. • Calendar can help to schedule moderation periods for comments. • It can help to see the Total Interactions around different content types.
  • 17. Facebook Engagement • Posting on Facebook between 8 a.m. to 7 p.m. gets more fans. • Wednesdays and Sundays are the best days to post. • Posting to your Facebook Page often gets more likes and comments.
  • 18. Promote Facebook Page • Cross-promote Facebook Page on other social media sites • Start promotion in advance, to field questions from followers • Place the Facebook button on your website • Put Facebook badge on email signatures, flyers, brochures, business cards, products, etc.
  • 19. Facebook Monitoring • Monitor Facebook Page on a regular basis • Respond quickly to comments or questions • Use Facebook’s Page Insights to keep track of growth and change
  • 20. Best Practices • Keep Facebook at the forefront. Always think about messaging, links and media that can be put on the Page. • Plan, plan, and plan some more. Prior to setting up a Page, create a plan and have a strategy on how to monitor and maintain it. • Track your posts. Use Page Insights to track measurements about your Page’s performance.
  • 21. Reminders If you have your CPH or CHES credentials you can apply for a credit from today’s tutorial at uwyk@cdcnpin.org.  Please remember you will be required to complete a short evaluation which will be sent to you on requesting continuing education credit.  If you do not require continuing education credit but would like to provide feedback, please contact uwyk@cdcnpin.org Thank You!

×