Using What You Know about Social Media: How to Create and Measure a Facebook Page for Your Organization
How to Create and Measure
a Facebook Page for Your
Tyra McKinney, Health Communications Specialist for
Monday, February 10, 2014
Ensure that Facebook is the right fit for your
Learn how to create an attractive and engaging
Tips to promote your Facebook Page
Best way to monitor and evaluate your Facebook
Should your organization integrate Facebook
into its brand?
• Identify the demographics of your
• Assess how your audience prefers to
• Make sure that Facebook can help
reach your goals
What are your organizations goals?
• Show expertise
• Increase reach
• Drive traffic to website
• Build new partnerships
How are you going to reach your
• Create an online
• Create awareness
• Promote business-related
Photos are a great way to get your
People respond more to
Infographics and video posts
Visuals drive engagement.
• Fill-in-the-blank posts allows fans
• Questions help to get fans to
comment and share their thoughts.
• Quick facts and tips can promote
Strategic hashtags on Facebook posts can
drive traffic to other sites:
Drive traffic to other sites.
Promote messaging and events.
Trend topics related to your
Capture new fans and potential
• Spread out updates/posts to create a
constant dialog with audience.
• Calendar can help to schedule
moderation periods for comments.
• It can help to see the Total Interactions
around different content types.
• Posting on Facebook between 8 a.m.
to 7 p.m. gets more fans.
• Wednesdays and Sundays are the
best days to post.
• Posting to your Facebook Page often
gets more likes and comments.
Promote Facebook Page
• Cross-promote Facebook Page on other social
• Start promotion in advance, to field questions
• Place the Facebook button on your website
• Put Facebook badge on email signatures,
flyers, brochures, business cards, products,
• Monitor Facebook Page on
a regular basis
• Respond quickly to
comments or questions
• Use Facebook’s Page
Insights to keep track of
growth and change
Keep Facebook at the forefront. Always
think about messaging, links and media that
can be put on the Page.
Plan, plan, and plan some more. Prior to
setting up a Page, create a plan and have a
strategy on how to monitor and maintain it.
Track your posts. Use Page Insights to
track measurements about your Page’s
If you have your CPH or CHES credentials you can apply for a
credit from today’s tutorial at email@example.com.
Please remember you will be required to complete a short
evaluation which will be sent to you on requesting continuing
If you do not require continuing education credit but would like
to provide feedback, please contact firstname.lastname@example.org