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CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
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CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation

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This is the third of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, …

This is the third of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.

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  • 1. 1Gaming and MobileErin Edgerton Norvell, Harsha Vemulapalli & Ben Sawyer#SM4PH
  • 2. www.gamesforhealth.orgBen  SawyerDigitalmill,  Inc.bsawyer@dmill.com@bensawyerGames  for  Health
  • 3. About Me...• 10+ years in games• Serious games 2002• Games for Health 2004• 24+ game projects• Build a community and field• Practice what we preachThe Game for Health Project is funded by...
  • 4. JohnHopkinsHospitalpatientenjoyingactivevideogameplayJune 26-28, 2013 - Boston, MA
  • 5. Games for Health: The PromiseIdentify, and make available comparativeadvantages all of videogames offer...Build accessible tools to model & play with health...Build accessible tools to model & play with health...Build accessible tools to model & play with health...PublicCore engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle developmentEngage & Motivate Change & Support Scale & SustainNews forms of active communication w/better resultsNews forms of active communication w/better resultsNews forms of active communication w/better resultsHelp People Make Better ChoicesHelp People Make Better ChoicesHelp People Make Better Choices
  • 6. Videogame Health...Engage & Motivate Change & Support Scale & SustainCompelling opportunitiesyou desire to engage...Interface as symbiotic aidto help you achievesuccess.Game systems createsustained engagementChallengeStoryCompetitionProcess of PlayCharacter GuidanceMultiplayer CohesionScoreStory ProgressionDecision ImmersionWhy I Start Why I Enjoy Playing Why I Keep Playing
  • 7. Personal Professional Practice Research / Academia Public HealthPreventativeHealth Assets:PERMA, Exergaming,Stress, NutritionPatient Communication Data CollectionPublic Health Policy &Social AwarenessCampaignsTherapeuticPT/OT SensorimotorRehabitainmentDisease ManagementPain DistractionCyberPsychologyDisease ManagementVirtual Humans First RespondersAssessment Self-Ranking Measurement Inducement Interface/VisualizationEducation &TrainingFirst Aid,Patient EducationHealth LiteracySkills / Training Recruitment Management SimsInformaticsPersonal Health Record(PHR)Electronic MedicalRecord (EMR)Visualization EpidemiologyProductionPersonal Data CollectionQuantified SelfBiotech Manufacturing &DesignBiotech Manufacturing &DesignLarge-scale DataCollection & MonitoringGames for Health Taxonomy
  • 8. Areas ofInterestMessaging& AwarenessBehaviorChangePublic HealthTraining ResearchExamplesVaccinesExercise& NutritionDisasterPreparednessAnalyticsExamplesPublic Health...
  • 9. Success Stories
  • 10. www.gamesforhealth.orgBen  SawyerDigitalmill,  Inc.bsawyer@dmill.com@bensawyerGames  for  Health
  • 11. Transition
  • 12. www.gamesforhealth.orgBen  SawyerDigitalmill,  Inc.bsawyer@dmill.com@bensawyerGames  for  Health
  • 13. Health Games forEveryone!
  • 14. Large SalesLow Health ImpactHigh Health ImpactNarrow Target AudienceBad GamesBad Targets
  • 15. Solve Deltabetween sales and health impactMove Beyonddisease state based gamesBetter GamesBetter Targets
  • 16. Health is a state of complete physical,mental, and social well-being and notmerely the absence of disease orinfirmity.WHO
  • 17. Positive Health“Positive health describes a state beyond the mereabsence of disease and is definable and measurable.”- Dr. Martin SeligmanCan we instigate “super health” or positive “healthassets” that create improved future health outcomes?Biological Markers Psychological Markers Functional Markers• Less frequent and briefer ailments • Rapid wound healing• Enhanced recuperative ability • Greater physiological reservesHypothesis:
  • 18. Sensors Connected HealthQuantified Health Positive HealthSensors Connected HealthQuantified Health
  • 19. What this means...Get to you earlier +Self efficacy about healthiness build health assets10-40 engaged! change model of self-health biometric games
  • 20. What Should EVERYONE Play?
  • 21. Not disease based Consumer biz/dist modelsmultiple health issues ideally globalbe healthier immediately... offers population effectsaddress new health model & health literacy needsaddress new health model & health literacy needs
  • 22. First AidPositive Psychology & PERMAExergamingNutritionRiskyMeHealthy MeProbabilityAnti-Drug, Smoking,STD, AlcoholCognitiveHealthHygiene/Infectious HealthStressHealth Finances&ConsumptionVaccinesCrowdsourcingSelf DiagnosticsEmotional Health
  • 23. GGGGGGGGGGGGGGGGGSEOXBox LiveFacebookiPadPSNTwitterAndroidiPhoneWiiHTML5STEAMOriginEphemeralKongregateWindows 8Mac App StoreNutritionFirst AidSelf DiagnosticCrowdsourcingPERMAFirst AidSelf DiagnosticVaccinesViralHealthyMeRiskyMeFirst AidAnti-STDHealthyMeProbabilityVaccines
  • 24. Disclosure: Digitalmill is a paid design & production consultant to this project.
  • 25. www.gamesforhealth.orgBen  SawyerDigitalmill,  Inc.bsawyer@dmill.com@bensawyerGames  for  Health
  • 26. Mobile
  • 27. • Mobile Devices• Mobile Sites and Apps• The Mobile User• The Mobile Experience4Mobile Overview#SM4PHIn this session we are going to focus on a fewaspects of mobile:
  • 28. • Mobile in Public Health• Benefits of Mobile• Effective Mobile• Best Practices• Cool Tools5Mobile Overview#SM4PHAlso,
  • 29. 6Mobile Devices#SM4PH
  • 30. 7Devices#SM4PH• Mobile devices are generallyconsidered phones (smart and non-smart), tablets and laptops.• By the end of 2013, the number ofmobile-connected devices will exceedthe number of people on earth. (source)
  • 31. 8Devices#SM4PHTake-Aways• There are different types of mobiledevices• Devices vary greatly in aspects suchas operating systems, screen sizes,resolution• Devices are being releasedconstantly
  • 32. 9Site & Apps#SM4PHappsite
  • 33. Site & AppsMobile SiteSimilar to any other website but are designed forthe smaller displays and touch-screen interfacesMobile AppActual applications which are downloaded andinstalled, rather than browsed to within a browser10#SM4PH
  • 34. Site & AppsMobile SitesPros:• Cheaper to create• Easier to maintain• Device agnosticCons:• Limited access to device features• Dependent on connectivity11#SM4PH
  • 35. Site & AppsMobile AppsPros:• Perform faster• Higher success rates• No connection requiredCons:• Higher costs for development & maintenance• Additional efforts for each supported platform12
  • 36. The Mobile UserGender: virtually evenbetween men and womenAge: highest among 18-49year oldsGeographic: highest amongurban and suburban usersWho Owns ThemEthnicity: almost even amonggroupsIncome: highest among peopleearning over 75k but stillsignificant below that incomebracket14#SM4PH
  • 37. The Mobile Experience15#SM4PHDifferences in the mobile experience:• Not always seated• Not always in an expected environment• Keyboards and mice can’t always beexpected• Smaller screens• Difficult to multi-task
  • 38. Benefits of Mobile16#SM4PH• Improved user experience• Increased engagement• Increased reach• In the moment access
  • 39. Effective Mobile• Be Responsive• Avoid Flash• Minimize inputs needed• Size graphics/images appropriately17#SM4PH
  • 40. Best Practices• Have a Multi-Device Strategy• Redirect appropriately• Insure the message is appropriately focused• Insure links/buttons are big enough to touch• Insure forms are optimized• Insure accessibility• Take advantage of mobile’s unique attributes18#SM4PH
  • 41. Mobile in Public Health19#SM4PHNational HIV & STDTesting Resources
  • 42. • Developed by:– American Red Cross• Features:– Step-by-step instructions guide usersthrough everyday first aid scenarios.– Integrated with 9-1-1 to call EMS fromthe app at any time.– Videos and animations make learningeasier– Safety tips– Interactive quizzes• Download:– iPhone link– Android linkMobile in Public Health
  • 43. • Developed by:– Dept. Veterans Affairs• Features:– Learn about PTSD– Self-Assessment– Manage Symptoms– Find Support• Download:– iPhone link– Android linkMobile in Public Health
  • 44. Cool Tools• Responsive Design Frameworks (Bootstrap)• Responsive Design Testing• Adobe Edge Inspect• MediaQueri.es• Google Plus22#SM4PH
  • 45. Want More In the Know?Join us from 2-3 p.m. EST for…•Facebook & Image-Sharing – April 23• Google Plus & YouTube – May 14• Measurement & Evaluation – June 423Tweet “I’m in the know” with your tipsand success stories @CDCNPIN and befeatured in our next #SM4PH webcast!#SM4PH
  • 46. AcknowledgementsPresentersErin Edgerton Norvell & Harsha VemulapalliSpecial GuestBen Sawyer, Games for HealthExecutive ProducersHarry Young & Melissa BeaupierreTechnical Producer/DirectorJames BetheaSocial Media CoordinatorCarlos ChapmanHealth Communications Support TeamKatie Mooney, Tiffany Spencer & Tessa Revolinski25
  • 47. 26#SM4PHThank You!www.cdcnpin.org@CDCNPIN

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