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In the Know II: What's New In Image & Video Sharing?

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Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, …

Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.


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  • 1. 1 What's New in Image & Video Sharing? Melissa Beaupierre, Senior Director - CDC National Prevention Information Network (NPIN) Tracye Poole, Health Communications and Digital Marketing Specialist Katie Mooney, Health Communications Specialist
  • 2. What’s new in Image & Video Sharing Recording Visit the In the Know: Social Media for Public Health page on CDC NPIN’s web site (www.cdcnpin.org/scripts/features/feature_itk.asp) for access to full recordings and presentation from ITK Series I & II. 2
  • 3. About Today’s Webcast • Goal is to provide details on the latest updates in visual social media • Examples from public health and private organizations • Resources • Answer questions 3
  • 4. Overview Curate your Visuals • It’s all about you It’s Easier Get Good Visuals • More options, more creativity Create more social video • New tools open up the possibilities Enhance your Search • Easier to find visuals
  • 5. Why visuals work? SocialMedia Today Reports: • 90% of information transmitted to the brain is visual • People consider a brand’s website design as the number one criteria for deciding credibility • Photos are liked 2X more than text updates • Videos are shared 12X more than links and text post combined
  • 6. What’s New in Image and Video Sharing? Curate your Visuals
  • 7. Curating Visuals • See content personalized for you • Display your content the way you want • One-Stop-Shop your curation 7
  • 8. Pinterest Interests Rolled out “Interests” in 2014 • New design offers a more personalized experience • Users will easily discover relevant pins • Bigger boxes for the pins that most interest the user • Preview phase, and only available on desktop 8
  • 9. Pinterest Secret Boards 9 Pinterest now has unlimited secret boards!
  • 10. YouTube 10 • Curate your channel • YouTube will curate your comments
  • 11. Flickr-It’s Back 11 • Resurge in popularity for the channel • 92 million users, share 1 million photos daily • Large storage capacity • Easy to tag images for easy search • Join groups with like subjects or start a group (Health and Wellness)
  • 12. Passionately Pink for the Cure 12 • Susan G Komen Foundation • “Wear pink, raise funds and fight breast cancer!” • Includes 13,247 members • 79,261 photos • 147 discussions
  • 13. Curating Visuals: What Does it Mean for Public Health 13
  • 14. What’s New in Image and Video Sharing? It’s Easier to Get Good Visuals
  • 15. Free Getty Images 15 Click on embed button for the link to the code
  • 16. Enhance your visuals Enhance photos with: • Filters • Text • Overlays • Collages Tools you can use: • Instagram • Studio • Over • Pic Stitch • Fuzel 16
  • 17. Rich Visuals Interactive Infographics • Reveal details on mouseover • Give different coordinated views • Pan or zoom • Click through pages…like a book • Let users highlight areas of interests on maps
  • 18. Rich Visuals Animated GIFS • Images that move • Been around since the 80’s, but now growing in popularity • Supported by Tumblr, Google+ (Gmail) and new on Pinterest in 2014 • 1 million users see a GIF on Pinterest daily
  • 19. Good Visuals: What Does it Mean for Public Health 19
  • 20. What’s New in Image and Video Sharing? Create More Social Video
  • 21. Incorporating Video • Video is growing in popularity • Many people prefer video • Use video to enhance already existing social media accounts • Video channels like Vine and Vimeo are optimized for sharing 21
  • 22. Incorporating Video 22 Video Platforms Platforms for Sharing Video
  • 23. Vimeo Case Study- Harvard School of Public Health • Vimeo member for 3 years • 110+ videos • Videos feature HSPH students, faculty, and public health professionals and highlight public health issues in the U.S. and abroad. • Vimeo: 38 followers, very few likes or comments • Facebook: 58,000+ page likes, regular commenting and sharing • Twitter: 79,000+ followers 23
  • 24. Vine Case Study-UCLA Health • @UCLAHealth – 439 followers on Vine – 65 posts • #UCLAORLive – In September 2013, UCLA Health used Vine to chronicle the implant of a brain pacemaker – 28 Vine posts covered the procedure, pre-surgery, during surgery & post-surgery – Over 300 shares on Twitter & Facebook 24
  • 25. Creating quality videos • YouTube • Vimeo • Vine • And much, much more! 25
  • 26. YouTube • Record, edit and upload videos • Mobile friendly (Capture) • Embed videos anywhere 26
  • 27. Vimeo • Filters • Music • Video School 27
  • 28. Vine 28 • Ghost feature • Drafts • Editing
  • 29. Social Video: What Does it Mean for Public Health 29
  • 30. What’s New in Image and Video Sharing? Enhanced image and video search
  • 31. YouTube = Search Engine • YouTube is the 2nd largest search engine • 1B unique users visit YouTube each month & spend 4B hours watching video • Think SEO when using YouTube • Keywords and labels are vital! • Think like your audience 31
  • 32. Reverse Search Image • Use visuals to search for like images • Upload images or add web links • Search by color, shape, size, luminosity, resolution etc… 32
  • 33. Reverse Search Image 33 Identifies item Finds similar images Relevant information Reverse Search Image
  • 34. Enhanced Search: What Does it Mean for Public Health 34
  • 35. Image and Video Tips • Choose your channel • Developing Content • Start small • Quality is key 35
  • 36. Image and Video Tips 36 • Understand the rules • Consider Accessibility
  • 37. Coming Soon Watch for more exciting things coming from NPIN this year, including: • Using What You Know About Social Media: How to Create a Pinterest Board for your Organization April 15 at 2pm EST
  • 38. Acknowledgements Moderator Melissa Beaupierre Presenters Tracye Poole & Katie Mooney Executive Producer Harry Young Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Cynthia Newcomer, Richard Russell, Daniel Johnson, Valerie Watkins
  • 39. 39 Thank you for watching What’s new in Image and Video Sharing? @CDCNPIN www.cdcnpin.org