In the Know II: What's New In Image & Video Sharing?

866 views
713 views

Published on

Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
866
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

In the Know II: What's New In Image & Video Sharing?

  1. 1. 1 What's New in Image & Video Sharing? Melissa Beaupierre, Senior Director - CDC National Prevention Information Network (NPIN) Tracye Poole, Health Communications and Digital Marketing Specialist Katie Mooney, Health Communications Specialist
  2. 2. What’s new in Image & Video Sharing Recording Visit the In the Know: Social Media for Public Health page on CDC NPIN’s web site (www.cdcnpin.org/scripts/features/feature_itk.asp) for access to full recordings and presentation from ITK Series I & II. 2
  3. 3. About Today’s Webcast • Goal is to provide details on the latest updates in visual social media • Examples from public health and private organizations • Resources • Answer questions 3
  4. 4. Overview Curate your Visuals • It’s all about you It’s Easier Get Good Visuals • More options, more creativity Create more social video • New tools open up the possibilities Enhance your Search • Easier to find visuals
  5. 5. Why visuals work? SocialMedia Today Reports: • 90% of information transmitted to the brain is visual • People consider a brand’s website design as the number one criteria for deciding credibility • Photos are liked 2X more than text updates • Videos are shared 12X more than links and text post combined
  6. 6. What’s New in Image and Video Sharing? Curate your Visuals
  7. 7. Curating Visuals • See content personalized for you • Display your content the way you want • One-Stop-Shop your curation 7
  8. 8. Pinterest Interests Rolled out “Interests” in 2014 • New design offers a more personalized experience • Users will easily discover relevant pins • Bigger boxes for the pins that most interest the user • Preview phase, and only available on desktop 8
  9. 9. Pinterest Secret Boards 9 Pinterest now has unlimited secret boards!
  10. 10. YouTube 10 • Curate your channel • YouTube will curate your comments
  11. 11. Flickr-It’s Back 11 • Resurge in popularity for the channel • 92 million users, share 1 million photos daily • Large storage capacity • Easy to tag images for easy search • Join groups with like subjects or start a group (Health and Wellness)
  12. 12. Passionately Pink for the Cure 12 • Susan G Komen Foundation • “Wear pink, raise funds and fight breast cancer!” • Includes 13,247 members • 79,261 photos • 147 discussions
  13. 13. Curating Visuals: What Does it Mean for Public Health 13
  14. 14. What’s New in Image and Video Sharing? It’s Easier to Get Good Visuals
  15. 15. Free Getty Images 15 Click on embed button for the link to the code
  16. 16. Enhance your visuals Enhance photos with: • Filters • Text • Overlays • Collages Tools you can use: • Instagram • Studio • Over • Pic Stitch • Fuzel 16
  17. 17. Rich Visuals Interactive Infographics • Reveal details on mouseover • Give different coordinated views • Pan or zoom • Click through pages…like a book • Let users highlight areas of interests on maps
  18. 18. Rich Visuals Animated GIFS • Images that move • Been around since the 80’s, but now growing in popularity • Supported by Tumblr, Google+ (Gmail) and new on Pinterest in 2014 • 1 million users see a GIF on Pinterest daily
  19. 19. Good Visuals: What Does it Mean for Public Health 19
  20. 20. What’s New in Image and Video Sharing? Create More Social Video
  21. 21. Incorporating Video • Video is growing in popularity • Many people prefer video • Use video to enhance already existing social media accounts • Video channels like Vine and Vimeo are optimized for sharing 21
  22. 22. Incorporating Video 22 Video Platforms Platforms for Sharing Video
  23. 23. Vimeo Case Study- Harvard School of Public Health • Vimeo member for 3 years • 110+ videos • Videos feature HSPH students, faculty, and public health professionals and highlight public health issues in the U.S. and abroad. • Vimeo: 38 followers, very few likes or comments • Facebook: 58,000+ page likes, regular commenting and sharing • Twitter: 79,000+ followers 23
  24. 24. Vine Case Study-UCLA Health • @UCLAHealth – 439 followers on Vine – 65 posts • #UCLAORLive – In September 2013, UCLA Health used Vine to chronicle the implant of a brain pacemaker – 28 Vine posts covered the procedure, pre-surgery, during surgery & post-surgery – Over 300 shares on Twitter & Facebook 24
  25. 25. Creating quality videos • YouTube • Vimeo • Vine • And much, much more! 25
  26. 26. YouTube • Record, edit and upload videos • Mobile friendly (Capture) • Embed videos anywhere 26
  27. 27. Vimeo • Filters • Music • Video School 27
  28. 28. Vine 28 • Ghost feature • Drafts • Editing
  29. 29. Social Video: What Does it Mean for Public Health 29
  30. 30. What’s New in Image and Video Sharing? Enhanced image and video search
  31. 31. YouTube = Search Engine • YouTube is the 2nd largest search engine • 1B unique users visit YouTube each month & spend 4B hours watching video • Think SEO when using YouTube • Keywords and labels are vital! • Think like your audience 31
  32. 32. Reverse Search Image • Use visuals to search for like images • Upload images or add web links • Search by color, shape, size, luminosity, resolution etc… 32
  33. 33. Reverse Search Image 33 Identifies item Finds similar images Relevant information Reverse Search Image
  34. 34. Enhanced Search: What Does it Mean for Public Health 34
  35. 35. Image and Video Tips • Choose your channel • Developing Content • Start small • Quality is key 35
  36. 36. Image and Video Tips 36 • Understand the rules • Consider Accessibility
  37. 37. Coming Soon Watch for more exciting things coming from NPIN this year, including: • Using What You Know About Social Media: How to Create a Pinterest Board for your Organization April 15 at 2pm EST
  38. 38. Acknowledgements Moderator Melissa Beaupierre Presenters Tracye Poole & Katie Mooney Executive Producer Harry Young Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Cynthia Newcomer, Richard Russell, Daniel Johnson, Valerie Watkins
  39. 39. 39 Thank you for watching What’s new in Image and Video Sharing? @CDCNPIN www.cdcnpin.org

×