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Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
Get Live Stay Live
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Get Live Stay Live

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  • 1. Get Live Stay Live Promoting HIV testing among young MSM of color using online social media Presented by Bhupendra SheoranAugust 15, 2011 2011 National HIV Prevention Conference
  • 2. Collaboration ISIS, Inc: Non-profit organization which utilizes tech and new media for sexual health education amongst youth San Francisco AIDS Foundation: Magnet SF City Clinic New Generations Hawkins 2011 National HIV Prevention8/15/11 Conference
  • 3. Today’s Presentation:  The Situation  The Interventions  The Results 2011 National HIV Prevention8/15/11 Conference
  • 4. The SituationYoung African American and Latino men ages 18-24 chiefly reside in the Mission and BayviewDistricts of San Francisco.Cultural stigmaIncreased HIV risk.Low HIV testing rates.Priority population 2011 National HIV Prevention8/15/11 Conference
  • 5. Assessment• STD/HIV testing combined with general health• Testing which is quick and needle-free• Current promotion uses “ideal” male figures• Trusted providers• Incentives• Music/Club scene
  • 6. Get Live Stay Live Social media outreach for young African American and Latino men ages 18-24 chiefly residing in the Mission and Bayview Districts of San Francisco and referral to 4 partnering HIV testing clinics in San Francisco 2011 National HIV Prevention8/15/11 Conference
  • 7. Interventions 1. GLSL MySpace • Events • Discussions: facilitated by community members 2011 National HIV Prevention8/15/11 Conference
  • 8. 2.Twitter 3. Event Blasts 4. Blog posts 5. Website 6. Texting 2011 National HIV Prevention8/15/11 Conference
  • 9. Supplement on the ground Flyering Incentives Club promoters 2011 National HIV Prevention8/15/11 Conference
  • 10. Partnerships• HIV Testing Clinics: Magnet, SF City Clinic, New Generations and Hawkins.• Partnering clinics provided incentives.• Partnership with Health Initiatives for Youth: training health professionals providing services to young Males who have Sex with Males (MSM) of color.
  • 11. Results • MySpace -over 2600 Friends • 20 Weekly MySpace Blasts • 10 Bulletin Postings • 3 “Event” Blasts • 2 Blog posts • 1000 Twitter “Followers” • Website: 755 Pageviews • 600 Flyers • 12 San Francisco-based artists 2011 National HIV Prevention8/15/11 Conference
  • 12. 348 young Latino and African American men tested at the four primary program testing sites. 2011 National HIV Prevention8/15/11 Conference
  • 13. Lessons •Involve members of the community •Target online arenas where “straight” Latino and African Americans are. •Identify common ground – Music/Hip-Hop •In online discussion include cultural and environmental issues •Popular but low cost incentives. 2011 National HIV Prevention8/15/11 Conference
  • 14. www.isis-inc.org/resources
  • 15. Contact Bhupendra Sheoran Deputy Director ISIS, inc sheoran@isis-inc.org www.isis-inc.org 2011 National HIV Prevention8/15/11 Conference

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