Building a Mobile, Location-Based Search Mash-up for AIDS.gov

Building a Mobile, Location-Based Search Mash-up for AIDS.gov Jeremy Vanderlan

What I DoTechnical Lead

Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do

2011 Marks 30 Years of AIDS 4

3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities

locator.aids.gov

Mobile Sitem.aids.gov

Using the Locator • Via AIDS.gov, just click “Near Me” button • Go to locator.aids.gov

Using the Locator• Geolocation – Your phone knows where you are• Alternatively, you can enter your zip code or city

Using the Locator • Your location is represented by the green arrow. • Service locations are represented by the icons, which can be clicked.

Using the Locator• List view shows categories and specific locations and agencies• Search radius can be expanded here (especially in rural areas this is an important feature)

Using the LocatorSave to your phone’s Appears as an icon inHome Screen Android and iOS devices

Embed the Locator• Copy the code and embed the widget• Simply link to http://locator.aids. gov• As we update the code, your embedded widget updates too – Low Maintenance

Subject Matter Experts

Communications Professionals

Policymakers 23

Community Organizations and Leaders 24

Technical Staff

credit - Twitter @craigmod

I’m I’m I’m I’mbored microtasking local social From Tapworthy by Josh Clark 6

Health Search on MobileOf the top 5 health searches onmobile Yahoo, 3 were sexualhealth related • Pregnancy • STDs • Herpes Source: CNN Interview w/ Susannah Fox

Sample Mobile SearchesSearch Terms Time on SiteAids and aging populations 12 minutesCan I get hiv/aids by… Numerous variations averagingHow do I get hiv/aids… over 5 minutes on the siteInformation on hiv 5 minutestreatmentstepsforhiv 16 minutes

SMS and KNOWIT

Mobile Only Internet Generation Desktop Internet Users Mobile Internet Users • Over 25 • Low income brackets

Accessibility

Life-Changing Accessibility“Last Wednesday, my lifechanged forever. I got aniPhone. I consider it thegreatest thing to happento the blind for a very longtime, possibly ever. Itoffers unparalleled accessto properly madeapplications, and changedmy life in twenty-fourhours.” – Austin Seraphin http://behindthecurtain.us/2010/06/12/my-first-week-with-the-iphone/

Building a Mobile, Location-Based Search Mash-up for AIDS.gov• Building the Locator• Using the Locator• Why Mobile Matters For Everyone• We Still Have Work To Do

AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov Connect• Twitter - @thulcandrian• email - jvanderlan@icfi.com

Building a Mobile, Location-Based Search Mash-up for AIDS.gov

by CDC NPIN

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