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Building a Mobile, Location-Based Search Mash-up for AIDS.gov                          Jeremy Vanderlan
What I DoTechnical Lead
Building a Mobile, Location-Based   Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters ...
2011 Marks 30 Years of AIDS                              4
3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in ...
3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in ...
3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in ...
3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in ...
3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in ...
3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in ...
locator.aids.gov
Mobile Sitem.aids.gov
Building a Mobile, Location-Based   Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters ...
Using the Locator         • Via AIDS.gov, just           click “Near Me”           button         • Go to locator.aids.gov
Using the Locator• Geolocation – Your  phone knows where  you are• Alternatively, you can  enter your zip code or  city
Using the Locator         • Your location is           represented by the           green arrow.         • Service locatio...
Using the Locator• List view shows  categories and  specific locations and  agencies• Search radius can be  expanded here ...
Using the LocatorSave to your phone’s   Appears as an icon inHome Screen            Android and iOS devices
Embed the Locator• Copy the code  and embed the  widget• Simply link to  http://locator.aids.  gov• As we update the  code...
Building a Mobile, Location-Based   Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters ...
Subject Matter Experts
Communications Professionals
Policymakers               23
Community Organizations and Leaders                                  24
Technical Staff
credit - Twitter @craigmod
I’m        I’m         I’m                I’mbored   microtasking   local              social                         From...
Health Search on MobileOf the top 5 health searches onmobile Yahoo, 3 were sexualhealth related           • Pregnancy     ...
Sample Mobile SearchesSearch Terms                 Time on SiteAids and aging populations   12 minutesCan I get hiv/aids b...
SMS and KNOWIT
Mobile Only Internet Generation                        Desktop Internet                        Users                      ...
Accessibility
Life-Changing Accessibility“Last Wednesday, my lifechanged forever. I got aniPhone. I consider it thegreatest thing to hap...
Building a Mobile, Location-Based     Search Mash-up for AIDS.gov•   Building the Locator•   Using the Locator•   Why Mobi...
AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov        ...
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Building a Mobile, Location-Based Search Mash-up for AIDS.gov

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Transcript of "Building a Mobile, Location-Based Search Mash-up for AIDS.gov"

  1. 1. Building a Mobile, Location-Based Search Mash-up for AIDS.gov Jeremy Vanderlan
  2. 2. What I DoTechnical Lead
  3. 3. Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do
  4. 4. 2011 Marks 30 Years of AIDS 4
  5. 5. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  6. 6. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  7. 7. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  8. 8. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  9. 9. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  10. 10. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  11. 11. locator.aids.gov
  12. 12. Mobile Sitem.aids.gov
  13. 13. Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do
  14. 14. Using the Locator • Via AIDS.gov, just click “Near Me” button • Go to locator.aids.gov
  15. 15. Using the Locator• Geolocation – Your phone knows where you are• Alternatively, you can enter your zip code or city
  16. 16. Using the Locator • Your location is represented by the green arrow. • Service locations are represented by the icons, which can be clicked.
  17. 17. Using the Locator• List view shows categories and specific locations and agencies• Search radius can be expanded here (especially in rural areas this is an important feature)
  18. 18. Using the LocatorSave to your phone’s Appears as an icon inHome Screen Android and iOS devices
  19. 19. Embed the Locator• Copy the code and embed the widget• Simply link to http://locator.aids. gov• As we update the code, your embedded widget updates too – Low Maintenance
  20. 20. Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do
  21. 21. Subject Matter Experts
  22. 22. Communications Professionals
  23. 23. Policymakers 23
  24. 24. Community Organizations and Leaders 24
  25. 25. Technical Staff
  26. 26. credit - Twitter @craigmod
  27. 27. I’m I’m I’m I’mbored microtasking local social From Tapworthy by Josh Clark 6
  28. 28. Health Search on MobileOf the top 5 health searches onmobile Yahoo, 3 were sexualhealth related • Pregnancy • STDs • Herpes Source: CNN Interview w/ Susannah Fox
  29. 29. Sample Mobile SearchesSearch Terms Time on SiteAids and aging populations 12 minutesCan I get hiv/aids by… Numerous variations averagingHow do I get hiv/aids… over 5 minutes on the siteInformation on hiv 5 minutestreatmentstepsforhiv 16 minutes
  30. 30. SMS and KNOWIT
  31. 31. Mobile Only Internet Generation Desktop Internet Users Mobile Internet Users • Over 25 • Low income brackets
  32. 32. Accessibility
  33. 33. Life-Changing Accessibility“Last Wednesday, my lifechanged forever. I got aniPhone. I consider it thegreatest thing to happento the blind for a very longtime, possibly ever. Itoffers unparalleled accessto properly madeapplications, and changedmy life in twenty-fourhours.” – Austin Seraphin http://behindthecurtain.us/2010/06/12/my-first-week-with-the-iphone/
  34. 34. Building a Mobile, Location-Based Search Mash-up for AIDS.gov• Building the Locator• Using the Locator• Why Mobile Matters For Everyone• We Still Have Work To Do
  35. 35. AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov Connect• Twitter - @thulcandrian• email - jvanderlan@icfi.com
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