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Building a Mobile, Location-Based Search Mash-up for AIDS.gov

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    Building a Mobile, Location-Based Search Mash-up for AIDS.gov Building a Mobile, Location-Based Search Mash-up for AIDS.gov Presentation Transcript

    • Building a Mobile, Location-Based Search Mash-up for AIDS.gov Jeremy Vanderlan
    • What I DoTechnical Lead
    • Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do
    • 2011 Marks 30 Years of AIDS 4
    • 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
    • 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
    • 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
    • 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
    • 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
    • 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
    • locator.aids.gov
    • Mobile Sitem.aids.gov
    • Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do
    • Using the Locator • Via AIDS.gov, just click “Near Me” button • Go to locator.aids.gov
    • Using the Locator• Geolocation – Your phone knows where you are• Alternatively, you can enter your zip code or city
    • Using the Locator • Your location is represented by the green arrow. • Service locations are represented by the icons, which can be clicked.
    • Using the Locator• List view shows categories and specific locations and agencies• Search radius can be expanded here (especially in rural areas this is an important feature)
    • Using the LocatorSave to your phone’s Appears as an icon inHome Screen Android and iOS devices
    • Embed the Locator• Copy the code and embed the widget• Simply link to http://locator.aids. gov• As we update the code, your embedded widget updates too – Low Maintenance
    • Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do
    • Subject Matter Experts
    • Communications Professionals
    • Policymakers 23
    • Community Organizations and Leaders 24
    • Technical Staff
    • credit - Twitter @craigmod
    • I’m I’m I’m I’mbored microtasking local social From Tapworthy by Josh Clark 6
    • Health Search on MobileOf the top 5 health searches onmobile Yahoo, 3 were sexualhealth related • Pregnancy • STDs • Herpes Source: CNN Interview w/ Susannah Fox
    • Sample Mobile SearchesSearch Terms Time on SiteAids and aging populations 12 minutesCan I get hiv/aids by… Numerous variations averagingHow do I get hiv/aids… over 5 minutes on the siteInformation on hiv 5 minutestreatmentstepsforhiv 16 minutes
    • SMS and KNOWIT
    • Mobile Only Internet Generation Desktop Internet Users Mobile Internet Users • Over 25 • Low income brackets
    • Accessibility
    • Life-Changing Accessibility“Last Wednesday, my lifechanged forever. I got aniPhone. I consider it thegreatest thing to happento the blind for a very longtime, possibly ever. Itoffers unparalleled accessto properly madeapplications, and changedmy life in twenty-fourhours.” – Austin Seraphin http://behindthecurtain.us/2010/06/12/my-first-week-with-the-iphone/
    • Building a Mobile, Location-Based Search Mash-up for AIDS.gov• Building the Locator• Using the Locator• Why Mobile Matters For Everyone• We Still Have Work To Do
    • AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov Connect• Twitter - @thulcandrian• email - jvanderlan@icfi.com