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Building a Mobile, Location-Based Search Mash-up for AIDS.gov

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  • 1. Building a Mobile, Location-Based Search Mash-up for AIDS.gov Jeremy Vanderlan
  • 2. What I DoTechnical Lead
  • 3. Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do
  • 4. 2011 Marks 30 Years of AIDS 4
  • 5. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  • 6. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  • 7. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  • 8. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  • 9. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  • 10. 3 Reasons to Think Mobile and Health• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities
  • 11. locator.aids.gov
  • 12. Mobile Sitem.aids.gov
  • 13. Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do
  • 14. Using the Locator • Via AIDS.gov, just click “Near Me” button • Go to locator.aids.gov
  • 15. Using the Locator• Geolocation – Your phone knows where you are• Alternatively, you can enter your zip code or city
  • 16. Using the Locator • Your location is represented by the green arrow. • Service locations are represented by the icons, which can be clicked.
  • 17. Using the Locator• List view shows categories and specific locations and agencies• Search radius can be expanded here (especially in rural areas this is an important feature)
  • 18. Using the LocatorSave to your phone’s Appears as an icon inHome Screen Android and iOS devices
  • 19. Embed the Locator• Copy the code and embed the widget• Simply link to http://locator.aids. gov• As we update the code, your embedded widget updates too – Low Maintenance
  • 20. Building a Mobile, Location-Based Search Mash-up for AIDS.gov•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do
  • 21. Subject Matter Experts
  • 22. Communications Professionals
  • 23. Policymakers 23
  • 24. Community Organizations and Leaders 24
  • 25. Technical Staff
  • 26. credit - Twitter @craigmod
  • 27. I’m I’m I’m I’mbored microtasking local social From Tapworthy by Josh Clark 6
  • 28. Health Search on MobileOf the top 5 health searches onmobile Yahoo, 3 were sexualhealth related • Pregnancy • STDs • Herpes Source: CNN Interview w/ Susannah Fox
  • 29. Sample Mobile SearchesSearch Terms Time on SiteAids and aging populations 12 minutesCan I get hiv/aids by… Numerous variations averagingHow do I get hiv/aids… over 5 minutes on the siteInformation on hiv 5 minutestreatmentstepsforhiv 16 minutes
  • 30. SMS and KNOWIT
  • 31. Mobile Only Internet Generation Desktop Internet Users Mobile Internet Users • Over 25 • Low income brackets
  • 32. Accessibility
  • 33. Life-Changing Accessibility“Last Wednesday, my lifechanged forever. I got aniPhone. I consider it thegreatest thing to happento the blind for a very longtime, possibly ever. Itoffers unparalleled accessto properly madeapplications, and changedmy life in twenty-fourhours.” – Austin Seraphin http://behindthecurtain.us/2010/06/12/my-first-week-with-the-iphone/
  • 34. Building a Mobile, Location-Based Search Mash-up for AIDS.gov• Building the Locator• Using the Locator• Why Mobile Matters For Everyone• We Still Have Work To Do
  • 35. AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov Connect• Twitter - @thulcandrian• email - jvanderlan@icfi.com