The Grassroot ProjectA Sports-Based HIV/AIDS Prevention Program Facilitated by College Athletes in Washington DC CDC National HIV Prevention Conference “Bringing HIV Prevention to the Campus: Recent Interventions for and by College Students” Presenter: Tyler Spencer
Pilot Results• “Athletes are cooler than my parents, not as judgmental as my peers.”• Significant improvements in HIV-related knowledge, attitudes, and beliefs.• Planning a Cluster RCT in (hope to launch in January 2012).
Future Growth• 3,600 students per year in 60 (of 77) schools that enroll 7th grade students• 720 student athlete HIV/AIDS educator “Grassroot Coaches” from 5 Division I athletic programs in DC Metro Area• Proven efficacy by CDC PRS criteria for Best- Evidence Interventions
Lessons Learned1. Make being engaged in tough issues likeHIV/AIDS, stigma reduction, sexual health fun.2. Make college (and middle school!) studentsunderstand that they can have a unique impact onan important issue.3. Understand what makes your volunteers tick. – Athletes = competition, challenge, hard work rewarded – Kids = nontraditional sex ed, fun, trusting relationships
Challenges• As a program run completely by young people under the age of 25,we have learned that partnerships and capacity building support have been essential in scaling up our interventions. MTV Staying Alive Our African partner DC Department of Health DoSomething.org Our Universities