Linked In workshop

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Workshop showing how Linked In can be of benefit to an engineering company going from basic account set-up to identifying key people within target organisations

Workshop showing how Linked In can be of benefit to an engineering company going from basic account set-up to identifying key people within target organisations

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  • 1. Donegal Engineering Association LinkedIn® Workshop Location: Mantis Cranes, Killygordon Date:26th May 2010 Presented by: Dr. Carl Diver
  • 2. Content • Introduction to • Setting up your personal page • Creating your network • Connecting to people of interest • Setting up a company page 14/06/2010 CDAMC Private & Confidential 2010 2 of 37
  • 3. Content • Setting up a group • and sales generation • Event promotion • Applications 14/06/2010 CDAMC Private & Confidential 2010 3 of 37
  • 4. What’s it all about? • Essentially a Facebook for professionals • • Networking • Keeping up-to-date with your network • Social Media Sales • PR, Sales, Marketing 14/06/2010 CDAMC Private & Confidential 2010 4 of 37
  • 5. Your Account www.linkedin.com 14/06/2010 CDAMC Private & Confidential 2010 5 of 37
  • 6. Your details 14/06/2010 CDAMC Private & Confidential 2010 6 of 37
  • 7. Who do you know? 14/06/2010 CDAMC Private & Confidential 2010 7 of 37
  • 8. Confirmation e-mail 14/06/2010 CDAMC Private & Confidential 2010 8 of 37
  • 9. Validation Click on confirm 14/06/2010 CDAMC Private & Confidential 2010 9 of 37
  • 10. Sign 14/06/2010 CDAMC Private & Confidential 2010 10 of 37
  • 11. 14/06/2010 CDAMC Private & Confidential 2010 11 of 37
  • 12. My profile 14/06/2010 CDAMC Private & Confidential 2010 12 of 37
  • 13. Add contacts Click on add connections 14/06/2010 CDAMC Private & Confidential 2010 13 of 37
  • 14. Contact e-mails Enter e-mail addresses directly or allow a search of outlook or yahoo etc... 14/06/2010 CDAMC Private & Confidential 2010 14 of 37
  • 15. People you may know Click on People you may know 14/06/2010 CDAMC Private & Confidential 2010 15 of 37
  • 16. People you may know Click on connect if you want to link 14/06/2010 CDAMC Private & Confidential 2010 16 of 37
  • 17. Connect Select how you know them and send 14/06/2010 CDAMC Private & Confidential 2010 17 of 37
  • 18. Review • You should be able to log on now • You should have started editing your own profile, including your career history, education, etc... •You should have sent some invitations to connect to people you know 14/06/2010 CDAMC Private & Confidential 2010 18 of 37
  • 19. Creating a new network • Check who in your immediate network is connected to who • Beware not all profiles may be legitimate always ensure that you get a referral from someone you know when you connect or check out who you are linking with • Give me a name of a company that is a potential customer & lets identify a decision maker 14/06/2010 CDAMC Private & Confidential 2010 19 of 37
  • 20. Your Company on 14/06/2010 CDAMC Private & Confidential 2010 20 of 37
  • 21. CDAMC on 14/06/2010 CDAMC Private & Confidential 2010 21 of 37
  • 22. Apple on 14/06/2010 CDAMC Private & Confidential 2010 22 of 37
  • 23. Groups on • You can join existing groups • You can set-up your own group • Groups are generally a good place to have on-line discussions with your peers • You can post discussions, link to interesting articles, post jobs etc... 14/06/2010 CDAMC Private & Confidential 2010 23 of 37
  • 24. Groups on 14/06/2010 CDAMC Private & Confidential 2010 24 of 37
  • 25. Create a group 14/06/2010 CDAMC Private & Confidential 2010 25 of 37
  • 26. Crane group 14/06/2010 CDAMC Private & Confidential 2010 26 of 37
  • 27. North West Tech Forum 14/06/2010 CDAMC Private & Confidential 2010 27 of 37
  • 28. Sales • Using to generate sales • The right connections • Post interesting content that will drive people to your profile or make them want to connect with you • Link it to Twitter 14/06/2010 CDAMC Private & Confidential 2010 28 of 37
  • 29. Social Media Sales • Sales 2.0 has some interesting content on using social media to generate sales www.sales2.com 14/06/2010 CDAMC Private & Confidential 2010 29 of 37
  • 30. Trigger events • Prospecting Trigger events – a new • way (source Sales 2.0) 14/06/2010 CDAMC Private & Confidential 2010 30 of 37
  • 31. Promoting events on Click on More then events 14/06/2010 CDAMC Private & Confidential 2010 31 of 37
  • 32. Events page 14/06/2010 CDAMC Private & Confidential 2010 32 of 37
  • 33. Applications on • Slideshare • Amazon • Tripit • Twitter • Events • Huddle 14/06/2010 CDAMC Private & Confidential 2010 33 of 37
  • 34. Synchronising • Adding a twitter account to your linked in profile •Linking to 14/06/2010 CDAMC Private & Confidential 2010 34 of 37
  • 35. Business Account 14/06/2010 CDAMC Private & Confidential 2010 35 of 37
  • 36. Exploring Technology Thank you E-mail: carl.diver@cdamc.ie Web: www.cdamc.ie Tel: +353 (0) 86 354 0300 14/06/2010 CDAMC Private & Confidential 2010 36 of 37