PRSA 2009 International Conference (San Diego, Nov 7-10)
Track 3: Specialization & Practice Areas
Sponsored by: Technology Section
"Analog-Digital Wars: Traditional Media Fights to Remain Relevant"
Henry P. Feintuch, president, Feintuch Communications, Inc.
Susan Dingethal, new media consultant
Digital technology has accelerated a shakeout and transformation of the "old guard media." Get an in-depth look at the migration of traditional media to newer forms and the resulting business upheaval, as well as its impact on public relations practitioners and marketers. See and discuss specific evolutionary and revolutionary applications being developed by traditional media organizations and what they are doing to fight back.
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