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Social media and marketing strategy in 2014

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  • 1. Social Media and Marketing Strategy in 2014 What to expect in year 2014?
  • 2.  Websites and Applications used for social networking  Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.  Components  Web-based platforms  Can be used to inform, educate and engage customers
  • 3.  Next generation is on video. Rise of Micro-Video  Social media ads will challenge old ways of advertising?  Image-centric networks will see huge success (using memes and infographics)  Google+ will become a major factor  LinkedIn will become a major player for B2B business growth
  • 4.  Increase customer base through video promotions on video channels. (YouTube, Vimeo, Dailymo tion)  Build brand awareness through Twitter and Pinterest  Educate customers through SlideShare and Wikipedia  Generate leads through Facebook sponsored advertising  Drive sales via Facebook and LinkedIn company Pages
  • 5. SPECIFIC MEASURABLE ATTAINABLE RELEVANT TIMELY
  • 6.  Who are your customers and which Social Media platform they uses most?  What is their mode of interaction? i.e. Videos, Photo sharing, news, likes, comments, tweets etc.  What is the most relevant age group of your customers?  Do they shop online? Do they consider product reviews (Facebook page comments), videos (YouTube box opening videos), articles (product reviews by users), and compare prices before making purchase?  Do they interact with your posts, tweets and other published material (videos, memes, infographics)?
  • 7.  Choose an effective platform after performing user’s analysis on each platform. For e.g.  Domain Name – http://www.cygnismedia.com  Use for blog, news, project updates and tech news  Twitter – https://twitter.com/CygnisMedia  Use for sharing company information and updates and related readings  Facebook – https://www.facebook.com/cygnismedia  Use for sharing company videos, projects images, memes, infographics and related readings  Pinterest– www.pinterest.com/cygnismedia/
  • 8.  Which ones are your customers using? Twitter, Facebook, LinkedIn, Pinterest, etc.  Start with one - Understand it, utilize it effectively and then expand your online presence. Tweet on regular basis, share photos and videos on Facebook and publish blog post on your website.  Write good and appropriate content. Tweets, Facebook posts and videos must relate to your brand or industry.  Build relationships; listen and engage with your followers. Conduct polls, surveys, contest on Facebook, Twitter and LinkedIn and award winners and participants with gift vouchers and discount offers etc.
  • 9. Role of Search Engine Optimization (SEO) in Social Media Marketing Strategy  Focus on Good Phrases  Remember the value of repetition  Avoid “Vanity” keywords  Guide your content  Use Google’s AdWords Keyword Tool strategy
  • 10. Marketing strategy areas in 2014  Social networks  Online Communities  Multimedia sharing (e.g. SlideShare)  Social bookmarking  RSS readers  GEO tracking  Recommendations and reviews  Facebook, Twitter, LinkedIn, Pinterest etc.  Blogs  Video Posts (YouTube, Vimeo, Dailymotion)  Forums
  • 11. Thank You!