Social media and marketing strategy in 2014


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Social media and marketing strategy in 2014

  1. 1. Social Media and Marketing Strategy in 2014 What to expect in year 2014?
  2. 2.  Websites and Applications used for social networking  Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.  Components  Web-based platforms  Can be used to inform, educate and engage customers
  3. 3.  Next generation is on video. Rise of Micro-Video  Social media ads will challenge old ways of advertising?  Image-centric networks will see huge success (using memes and infographics)  Google+ will become a major factor  LinkedIn will become a major player for B2B business growth
  4. 4.  Increase customer base through video promotions on video channels. (YouTube, Vimeo, Dailymo tion)  Build brand awareness through Twitter and Pinterest  Educate customers through SlideShare and Wikipedia  Generate leads through Facebook sponsored advertising  Drive sales via Facebook and LinkedIn company Pages
  6. 6.  Who are your customers and which Social Media platform they uses most?  What is their mode of interaction? i.e. Videos, Photo sharing, news, likes, comments, tweets etc.  What is the most relevant age group of your customers?  Do they shop online? Do they consider product reviews (Facebook page comments), videos (YouTube box opening videos), articles (product reviews by users), and compare prices before making purchase?  Do they interact with your posts, tweets and other published material (videos, memes, infographics)?
  7. 7.  Choose an effective platform after performing user’s analysis on each platform. For e.g.  Domain Name –  Use for blog, news, project updates and tech news  Twitter –  Use for sharing company information and updates and related readings  Facebook –  Use for sharing company videos, projects images, memes, infographics and related readings  Pinterest–
  8. 8.  Which ones are your customers using? Twitter, Facebook, LinkedIn, Pinterest, etc.  Start with one - Understand it, utilize it effectively and then expand your online presence. Tweet on regular basis, share photos and videos on Facebook and publish blog post on your website.  Write good and appropriate content. Tweets, Facebook posts and videos must relate to your brand or industry.  Build relationships; listen and engage with your followers. Conduct polls, surveys, contest on Facebook, Twitter and LinkedIn and award winners and participants with gift vouchers and discount offers etc.
  9. 9. Role of Search Engine Optimization (SEO) in Social Media Marketing Strategy  Focus on Good Phrases  Remember the value of repetition  Avoid “Vanity” keywords  Guide your content  Use Google’s AdWords Keyword Tool strategy
  10. 10. Marketing strategy areas in 2014  Social networks  Online Communities  Multimedia sharing (e.g. SlideShare)  Social bookmarking  RSS readers  GEO tracking  Recommendations and reviews  Facebook, Twitter, LinkedIn, Pinterest etc.  Blogs  Video Posts (YouTube, Vimeo, Dailymotion)  Forums
  11. 11. Thank You!
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