Pinterest still infancy comparing to Facebook. 70% Pinners are on Pintrest to get inspired on what to buy as compare to Facebooks 17%. 43% brands preferred to associate via Pinterest and 24% brands chose Facebook.
30%particapate in promotions on Facebook and 9%participatein promotion on Pinterest. 67% chose Pinterest for keeping up with trends and 22% chose Facebook. Pinterest drives more traffic than Google+ ,YouTube and LinkedIn combined.
OBSERVATIONS The ease of use of Pinterest will continue to be the one of the main reason for its massive growth. Communication via imagery is so effective. More than 60% of the population are visual learners. Imagery overcomes all language barriers.
Predictions As more business create promotions on Pinterest, there will be greater participation by users. The increase push of Facebook for users to have use Ads to increase or hold there audience will se more business look to other platforms. Facebook is still the place to create the most targeted Ads campaigns.