While all platforms should communicate the brand message and values, each platform serves a different purpose and thus has a different way of communicating that message. Each platform should produce different types of content and tone, which are tailored to the audiences who live on each particular platform.
Why would you use it. Credentialing mechanism for brand. #1 channel of Communicating brand message. Resource for brand and industry. Indirectly show expertise through content. Dynamic platform.
Why would you use it Informational and promotional content. B2B relationship building. Visual communication and storytelling.
Why would you use it Express brand personality Direct engagement with audiences. Relationship building with individual audience members. Real-time communication.
Why would you use it Engage with users in the mobile world. Guide users around the world through tips and recommendation. Strengthen the brand loyalty and awareness.
Why would you use it Networking with your particular industry, Share expertise and gain knowledge. Increase brand visibility/awareness because your potential audiences lives on the platform and communicated with in groups.
Why would you use it Share products or highlight services. Maximize SEO efforts. Express brand personality Community building with audience. Brands can become resources.
Why would you use it Tap into consumer creativity. Further express brand personality. Host photo-based campaigns with audience. Visual content is the most engaging content. Users express brand loyalty and engagement by sharing visuals of the brand
Why would you use it Put a face to your brand. Extend brand messaging through video content. Increase SEO efforts. Express brand personality and creativity. Easily sharable content.
Why would you use it Increase SEO originally Direct engagement with audiences through hangouts, which can be publically broadcast.