8 TIPS TO OPTIMIZE YOUR FACEBOOK PAGE FOR GRAPH SEARCH
1.ADJUST YOUR PAGE CATEGORYMake sure that you have selected the best category for your page, you canedit your category from basic information admin panel, as it shownbelow:
2.ADJUST YOUR PAGE SUB-CATEGORIESIf you have a Facebook Place (local Place or Business) in your page soyou can add up to three sub-categories. These can be added / updatedwithin your Basic Information admin panel (as shown previous slide).
3.COMPLETE YOUR ADDRESSIn your basic profile section please complete your address and it shouldbe the current one, So that graph search will allow users to search forlocal nonprofits their friends like.
4.COMPLETE YOUR ABOUT SECTIONThe “About” section is very main for your page, the information you will share will help peopleto find your page in search, if you put specific keywords at the start.For a example:Do not start off with “We are a web development organization…” People don’t search for we area web development organization when they’re looking for services and resources for developmentfor Facebook pages.
5.TAG YOUR PHOTOSPhotos are a key type showed in Graph Search results. Make sure you tag each photo with your Pagename and any location associated with the photo.
6. PAY ATTENTION TO PHOTO DESCRIPTIONSGuess what keywords are in the description of each photo this search result ? It will help tocustomize your Facebook fan page
7.CREATE A USERNAMEAs it shown below in the picture Facebook will create a username for your page so it will easy tooptimize Facebook business page and Google.
8. CONTINUE CREATING KILLER CONTENTLast not the least tip that Google, Facebook wants to display the best results at the top of asearch. And for this it will check that how much people talk about your specific text update,image or video sharing.