• Save

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

SBCC Framework

on

  • 5,164 views

Social and Behavior Change Communication (SBCC) Framework to guide implementation of SBCC.

Social and Behavior Change Communication (SBCC) Framework to guide implementation of SBCC.

Statistics

Views

Total Views
5,164
Views on SlideShare
3,693
Embed Views
1,471

Actions

Likes
3
Downloads
0
Comments
1

10 Embeds 1,471

http://c-changeprogram.org 1065
http://www.c-changeprogram.org 287
http://c-changeproject.org 67
http://www.c-changeproject.org 36
http://stage.c-changeprogram.org 10
http://translate.googleusercontent.com 2
https://s9-eu.ixquick-proxy.com 1
http://webcache.googleusercontent.com 1
http://www.c-changeproject.org. 1
https://www.c-changeprogram.org 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Ecological means how people relate to their environment, shown by the rings

SBCC Framework SBCC Framework Presentation Transcript

  • Social and Behavior Change Communication (SBCC)
    Framework
    October 4, 2010
  • SBCC has 3 characteristics:
    SBCC is an interactive, researched and planned process
    SBCC applies a socio-ecological model to find the tipping point for change
    SBCC operates through three key strategies, namely
    advocacy,
    social mobilization, and
    behavior change communication.
  • Characteristic 1. SBCC is a Process
    Steps:
    1. Understanding the Context through Situation & Communication Analysis
    2. Focusing & Designing the Communication Strategy
    3. Creating Interventions & Materials for Change
    4. Implementing & Monitoring Change Processes
    5. Evaluation & Replanning for Outcome and Sustainability
  • Characteristic 2: SBCC Requires a Socio-Ecological Model
    Levels of Analysis:
    Where is the tipping point for change?
    • Self: Who is directly affected?
    • Partners, Family, Peers: Who is directly influencing “self”?
    • Local Community, Services, Products & Leaders and Providers: Who or what is directly influencing “self” at the local level?
    • National Enabling Environment & Leaders: Who or what is indirectly affecting “self” at the national level?
    Crosscutting Factors:
    • Information, Motivation, Ability to Act, and Norms: How are these factors addressed across all levels?
  • Analysis determines the mix of strategies:
    • Advocacy to raise resources & political/ social leadership commitment for change goals
    • Social Mobilization for wider participation, collective action and ownership, including community mobilization
    • Behavior Change Communication for changes in knowledge, attitudes and practices of specific audiences
    Characteristic 3: SBCC Operates Through Three Key Strategies