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Inside Stories                                                                                                           Stadiums and Arenas




                                                                                     Cowboys Stadium Luxury Suite
                                                                                                                                            Dallas, Texas
         |             |            |               |             |              |          |             |
Corporate Residential Education Government Hospitality Transportation Worship Healthcare Cultural and Event Centers Commercial Lighting      |

        Crestron DigitalMediaTM Transforms Luxury Suite
        into an All Star Entertainment Venue

        Background
        From the moment the client entered the new Cowboys Stadium,
        there was a buzz in the air. Subcontractors and employees were
        talking about the Crestron-controlled luxury suite located on the
        Hall of Fame Level.

        As the owner of Traxxas, a highly successful radio-controlled
        hobby company, the client’s passion for electronics and control
        automation technology was no secret, and the vision was big.
        Originally furnished with only three small TV’s, and a support
        pillar in the middle of the space which obstructed view of the
        field from a large portion of the suite, the owner wanted a little
        more than the basic suite provided.


   “ Crestron DigitalMediaTM technology provides
     the foundation for true high-definition signal                                   The Solution
     distribution, transforming this suite into the                                   Dallas-based AV integrator, Elliston Systems & Design, was
     model for luxury entertainment.”                                                 retained to make the audio, video and environmental systems
                                                                                      look, feel, and perform in a manner fitting its location within the
        So he hired a contractor, architect, interior designer and electronics        $1.2 billion stadium of the future. “The client is very technology
        designer to create the best environment for his family, associates            savvy. He wanted an advanced system that was easy to operate and
        and clients to experience events in the grand new stadium.                    manipulate,” explains system designer and owner, Steve Elliston.

        Now featuring nine LED TV’s, multi-zoned distributed audio, multiple          Crestron DigitalMediaTM (DM) technology was implemented as
        digital media feeds, Internet, a PTZ camera, team logo water                  the foundation for a true high-definition signal routing solution,
        feature, fireplace, and much more, this suite is the model for                enabling reliable and seamless distribution of many disparate
        luxury entertainment - and it doesn’t even belong to Jerry Jones.             digital and analog sources. Multimedia sources include three
                                                                                      secure stadium network video feeds, the stadium PA feed, DVD/
                                                                                      Blu-ray player, any guest’s personal iPod®, three Cisco digital
                                                                                      media players, two PCs, internet music, PTZ camera, and digital
                                                                                      photos stored on a USB media player.

                                                                                      One major challenge was time. “We were given seven days to
                                                                                      be fully functional before the Cowboys’ home opener,” explains
                                                                                      Elliston. “That challenge actually came fairly easily since we
                                                                                      construct, test and verify every rack before delivering the system.
                                                                                      Plus, DM Tools made configuration and setup of the DigitalMedia
                                                                                      system easy, which saved us tons of time.”

                                                                                      All sources are routed to nine Samsung 1080p HD TV’s and
                                                                                      seven hidden speakers, with DigitalMedia handling the heavy
                                                                                      lifting behind the scenes. A Crestron PRO2 control system serves

                                                                                                800.237.2041       | crestron.com
                                                                                                Crestron Electronics, Inc. 15 Volvo Drive   | Rockleigh, NJ 07647
Inside Stories    | Stadiums and Arenas                                                                              Cowboys Stadium Luxury Suite


      as the brains that integrate all systems, allowing simple touchpanel
      control of every aspect of the suite’s environment.

      The obstructing pillar was wrapped with two 46" flat screens
      and a Crestron 6" touchpanel, creatively blending it into the
      overall layout.

      The Crestron Advantage: DigitalMediaTM Makes it Easy
      Why was Crestron technology selected for the ultimate in
      luxury suite entertainment? “DigitalMedia, and the overall
      high performance of Crestron products,” says Elliston. “The
      owner knew Crestron’s reputation for reliability; that, along
      with the ability to distribute all media content at the highest
      level, was assuring.”

      Producing a pure high-definition experience, a DM-MD8X8
      DigitalMedia Switcher provides true HD signal management,
      serving as the backbone for the fully-integrated digital solution.
      The DM-MD8X8 performs flawless routing, switching and
      distribution of uncompressed digital and analog signals -
      over DM cable - to the nine displays and five audio zones,
      reducing cabling runs substantially.                                   the scene to “pregame”, “halftime”, or “concert”, for example.
                                                                             To instantly create the perfect ambiance, five lighting zones and
      DM-MD8X8’s advanced HDCP support, EDID resolution                      a Cowboys waterfall are controlled with touchscreen simplicity.
      management, and CEC signal management reliably supports                Guests can also turn the cozy fireplace on/off, and adjust the
      the suite’s numerous digital sources – including the stadium’s         heat level, the brightness of the ember bed and flame height,
      secure video feeds which access all cable networks, sports             right from the touchpanel!
      channels, and NFL Sunday Ticket – creating optimal display
      resolutions of protected content, and a jaw-dropping viewing           To satisfy everyone, any video source can be routed to any
      experience.                                                            display and every TV can show a different game simultaneously,
                                                                             creating the consummate private sports bar. From a “list view”
      Crestron CEN-IDOCV allows guests to dock, sync to iTunes®, and         or “floor plan view” on either touchpanel, users can see which
      access content from their iPod®, iPod Touch® or iPhone®. From          media source is routed where, and select a display, source, or
      any touchpanel, guests have complete iPod navigation, and can          audio zone of their preference.
      search, select and route any song, video or podcast to any audio
      zone or display.                                                       To prevent tampering with custom system settings, a security
                                                                             feature was built in using TPMC-8X’s biometric finger swipe
      Touch This!                                                            technology. Along with a pass code prompt, an authorized
      Pantech Design (Grapevine, TX), created touchpanel GUIs that           fingerprint swipe is required to gain “administrator” access.
      provide an intuitive user experience to control every component
      down to precise details. “With the owner’s passion for technology,     Convenient Remote Control
      we were tasked with creating a system that would stand out as          The Dedicated Micros 30X PTZ camera mounted in the suite
      top of the line, even in this technologically advanced setting,”       not only gives guests a closer look inside the huddle, but also
      said programmer, Paul Balcombe. “It had to be simple, yet              provides a secure remote login to monitor inside the suite or
      have enough power and flexibility to control all systems,              around the stadium from any PC.
      sources and displays.”
                                                                             When an event is over, the host can easily shut down the system
      The easy-to-use interface enables one-touch recall of a variety        with a single button touch, or set a sleep timer to automatically
      of custom ‘scenes’ to match any event. Whether watching a              shut the system down after a preset time.
      game, concert, or just entertaining clients, the host can create
      the perfect setting with a button press.                               If someone forgets to shut down, only to remember when they
                                                                             get home, Crestron XPanel enables a secure remote connection
      From the TPMC-8X WiFi or TPS-6L Wall Mount Touchpanels, the            to the suite. From any Web browser, authorized users can login
      owner can adjust lighting, audio, video and cameras to desired         remotely and gain complete control of the suite from a virtual
      settings, then press and hold a ‘favorites’ button to name/rename      touchpanel which replicates the touchpanel GUI.


                                                                                       800.237.2041       | crestron.com
                                                                                       Crestron Electronics, Inc. 15 Volvo Drive   | Rockleigh, NJ 07647

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Crestron DigitalMediaTransforms Cowboys Stadium Luxury Suite

  • 1. Inside Stories Stadiums and Arenas Cowboys Stadium Luxury Suite Dallas, Texas | | | | | | | | Corporate Residential Education Government Hospitality Transportation Worship Healthcare Cultural and Event Centers Commercial Lighting | Crestron DigitalMediaTM Transforms Luxury Suite into an All Star Entertainment Venue Background From the moment the client entered the new Cowboys Stadium, there was a buzz in the air. Subcontractors and employees were talking about the Crestron-controlled luxury suite located on the Hall of Fame Level. As the owner of Traxxas, a highly successful radio-controlled hobby company, the client’s passion for electronics and control automation technology was no secret, and the vision was big. Originally furnished with only three small TV’s, and a support pillar in the middle of the space which obstructed view of the field from a large portion of the suite, the owner wanted a little more than the basic suite provided. “ Crestron DigitalMediaTM technology provides the foundation for true high-definition signal The Solution distribution, transforming this suite into the Dallas-based AV integrator, Elliston Systems & Design, was model for luxury entertainment.” retained to make the audio, video and environmental systems look, feel, and perform in a manner fitting its location within the So he hired a contractor, architect, interior designer and electronics $1.2 billion stadium of the future. “The client is very technology designer to create the best environment for his family, associates savvy. He wanted an advanced system that was easy to operate and and clients to experience events in the grand new stadium. manipulate,” explains system designer and owner, Steve Elliston. Now featuring nine LED TV’s, multi-zoned distributed audio, multiple Crestron DigitalMediaTM (DM) technology was implemented as digital media feeds, Internet, a PTZ camera, team logo water the foundation for a true high-definition signal routing solution, feature, fireplace, and much more, this suite is the model for enabling reliable and seamless distribution of many disparate luxury entertainment - and it doesn’t even belong to Jerry Jones. digital and analog sources. Multimedia sources include three secure stadium network video feeds, the stadium PA feed, DVD/ Blu-ray player, any guest’s personal iPod®, three Cisco digital media players, two PCs, internet music, PTZ camera, and digital photos stored on a USB media player. One major challenge was time. “We were given seven days to be fully functional before the Cowboys’ home opener,” explains Elliston. “That challenge actually came fairly easily since we construct, test and verify every rack before delivering the system. Plus, DM Tools made configuration and setup of the DigitalMedia system easy, which saved us tons of time.” All sources are routed to nine Samsung 1080p HD TV’s and seven hidden speakers, with DigitalMedia handling the heavy lifting behind the scenes. A Crestron PRO2 control system serves 800.237.2041 | crestron.com Crestron Electronics, Inc. 15 Volvo Drive | Rockleigh, NJ 07647
  • 2. Inside Stories | Stadiums and Arenas Cowboys Stadium Luxury Suite as the brains that integrate all systems, allowing simple touchpanel control of every aspect of the suite’s environment. The obstructing pillar was wrapped with two 46" flat screens and a Crestron 6" touchpanel, creatively blending it into the overall layout. The Crestron Advantage: DigitalMediaTM Makes it Easy Why was Crestron technology selected for the ultimate in luxury suite entertainment? “DigitalMedia, and the overall high performance of Crestron products,” says Elliston. “The owner knew Crestron’s reputation for reliability; that, along with the ability to distribute all media content at the highest level, was assuring.” Producing a pure high-definition experience, a DM-MD8X8 DigitalMedia Switcher provides true HD signal management, serving as the backbone for the fully-integrated digital solution. The DM-MD8X8 performs flawless routing, switching and distribution of uncompressed digital and analog signals - over DM cable - to the nine displays and five audio zones, reducing cabling runs substantially. the scene to “pregame”, “halftime”, or “concert”, for example. To instantly create the perfect ambiance, five lighting zones and DM-MD8X8’s advanced HDCP support, EDID resolution a Cowboys waterfall are controlled with touchscreen simplicity. management, and CEC signal management reliably supports Guests can also turn the cozy fireplace on/off, and adjust the the suite’s numerous digital sources – including the stadium’s heat level, the brightness of the ember bed and flame height, secure video feeds which access all cable networks, sports right from the touchpanel! channels, and NFL Sunday Ticket – creating optimal display resolutions of protected content, and a jaw-dropping viewing To satisfy everyone, any video source can be routed to any experience. display and every TV can show a different game simultaneously, creating the consummate private sports bar. From a “list view” Crestron CEN-IDOCV allows guests to dock, sync to iTunes®, and or “floor plan view” on either touchpanel, users can see which access content from their iPod®, iPod Touch® or iPhone®. From media source is routed where, and select a display, source, or any touchpanel, guests have complete iPod navigation, and can audio zone of their preference. search, select and route any song, video or podcast to any audio zone or display. To prevent tampering with custom system settings, a security feature was built in using TPMC-8X’s biometric finger swipe Touch This! technology. Along with a pass code prompt, an authorized Pantech Design (Grapevine, TX), created touchpanel GUIs that fingerprint swipe is required to gain “administrator” access. provide an intuitive user experience to control every component down to precise details. “With the owner’s passion for technology, Convenient Remote Control we were tasked with creating a system that would stand out as The Dedicated Micros 30X PTZ camera mounted in the suite top of the line, even in this technologically advanced setting,” not only gives guests a closer look inside the huddle, but also said programmer, Paul Balcombe. “It had to be simple, yet provides a secure remote login to monitor inside the suite or have enough power and flexibility to control all systems, around the stadium from any PC. sources and displays.” When an event is over, the host can easily shut down the system The easy-to-use interface enables one-touch recall of a variety with a single button touch, or set a sleep timer to automatically of custom ‘scenes’ to match any event. Whether watching a shut the system down after a preset time. game, concert, or just entertaining clients, the host can create the perfect setting with a button press. If someone forgets to shut down, only to remember when they get home, Crestron XPanel enables a secure remote connection From the TPMC-8X WiFi or TPS-6L Wall Mount Touchpanels, the to the suite. From any Web browser, authorized users can login owner can adjust lighting, audio, video and cameras to desired remotely and gain complete control of the suite from a virtual settings, then press and hold a ‘favorites’ button to name/rename touchpanel which replicates the touchpanel GUI. 800.237.2041 | crestron.com Crestron Electronics, Inc. 15 Volvo Drive | Rockleigh, NJ 07647