Creative Channel Services
   We Create Millions of
Great Shopping Experiences
How We Drive Your Retail Sales
                           Product                Price
                          Attribute...
The Impact of Retail Salespeople




                          X                          =



       28                  ...
We Reach More Retail Salespeople
        At More Stores
  More Often Than Anyone Else
Typical Retail Marketing Coverage




                             we create influence at the point of sale
CCS’ Retail Marketing Coverage




                            we create influence at the point of sale
Our Strategic Retailer Partnerships




                              we create influence at the point of sale
Our Impact
CCS’ Influence on Retail Sales
       28                                                       1,100
                     ...
Our Clients’ Results
                                         20%
                                         higher sales


...
Our Strengths
The Keys to Your Success with CCS
   Creating Retail Salesperson Advocacy

   Better Coverage

   Strategic Retail Partner...
Our Foundation
You Can Rely on Us
Dedicated to service excellence since 1995
100+ manufacturer and retailer clients, many long-term
500 e...
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Creative Channel Services Overview

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Creative Channel Services Overview

  1. 1. Creative Channel Services We Create Millions of Great Shopping Experiences
  2. 2. How We Drive Your Retail Sales Product Price Attributes & Value Presentation People Ex ec ute Reta il Strategy trategy Retail S m for In Generate Actionable Gather Intelligence Engage Retail Deliver Executional Analytics ‘From the Floor’ Associates Excellence we create influence at the point of sale
  3. 3. The Impact of Retail Salespeople X = 28 1,100 Brand-specific recommendations made interactions with ‘ready-to-buy’ shoppers X 87% = Purchases influenced by an RSP each year *2009 MSS Influencer Tracking Study we create influence at the point of sale
  4. 4. We Reach More Retail Salespeople At More Stores More Often Than Anyone Else
  5. 5. Typical Retail Marketing Coverage we create influence at the point of sale
  6. 6. CCS’ Retail Marketing Coverage we create influence at the point of sale
  7. 7. Our Strategic Retailer Partnerships we create influence at the point of sale
  8. 8. Our Impact
  9. 9. CCS’ Influence on Retail Sales 28 1,100 Brand-specific recommendations made interactions with ‘ready-to-buy’ shoppers X 87% = Purchases influenced by an RSP each year X 185,000 RSPs reached = 204M Purchases influenced by CCS annually each year we create influence at the point of sale
  10. 10. Our Clients’ Results 20% higher sales $183 20% million additional sales 51% higher sales higher sales 58% recommendation rate #1 in market share we create influence at the point of sale
  11. 11. Our Strengths
  12. 12. The Keys to Your Success with CCS Creating Retail Salesperson Advocacy Better Coverage Strategic Retail Partnerships Actionable Retail Market Intelligence Next Generation Technology Platform Developing High-Impact Teams we create influence at the point of sale
  13. 13. Our Foundation
  14. 14. You Can Rely on Us Dedicated to service excellence since 1995 100+ manufacturer and retailer clients, many long-term 500 employees, with strong culture and values Backed by Omnicom Group, Inc. ($11.7 billion annual revenue) we create influence at the point of sale

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