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Gardening cyberspace - Matt Reed

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GARDENING CYBERSPACE - hybrid …

GARDENING CYBERSPACE - hybrid
spaces and social media in the creation of
food citizenship in the Bristol city region.

Matt will be presenting this at the ESRS Conference in Florence http://www.florenceesrs2013.com/

Published in: Technology, Business
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  • 1. GARDENING CYBERSPACE - hybrid spaces and social media in the creation of food citizenship in the Bristol city region Matt Reed*, Nigel Curry, Dan Keech, James Kirwan and Damian Maye Friday, 19 July 13
  • 2. Outline On-line politics & urban social integration Methods and materials Discourses - civic environmentalism and green urbanism Conclusions Friday, 19 July 13
  • 3. Bristol, April 2011 Series of riots around a Tesco Express store mural photograph - http://capturingbanksy.wordpress.com/2011/04/23/the-not-so-mild-mild-west/ Friday, 19 July 13
  • 4. On-line media and activism Riot widely reported on social media - streamed live on the internet Bennett - personalised politics and DNA (Digital Network Activism Castells “In our society, the public space of the social movement is constructed as a hybrid space between the Internet social networks and the occupied urban space: connecting cyberspace and urban space in relentless interaction, constituting, technologically and culturally, instant communities oftransformative practice” (Castells 2012:11) Friday, 19 July 13
  • 5. Urban & on-line Urban institutions - “building society across lines of difference” (Marwell & McQuarrie 2013:127) Kang - boycott of Wholefoods “the network holds potential for transforming politics, as a space in which competing views probe each other, collectively generate critical reflections on the ethics of a corporation and of public policy, and so rejuvenate the community (Kang 2012:574) Capacity of on-line to shape and create a debate, to change the spaces of the city. Friday, 19 July 13
  • 6. 4 YouTube Videos Mostly through Twitter links. 34 Cases Methods & Materials Individuals, businesses and organisations - websites and linked social media 8 Twitter accounts Over 15,000 tweets 1 Facebook Group Materials collected Dec 2012 - April 2013 Analyzed using Nvivo 10 Friday, 19 July 13
  • 7. Keywords Keywords used as coding key Importance location, positive tone and the immediate Friday, 19 July 13
  • 8. Ecosystems and resources, People, Cities Mutual enterprises Popular mobilization – volunteers, professionals and shoppers Environmental Citizenship Contingency of natural systems Agents & their motives Transition and collapse Power of positive choices Local action GREEN URBANISM Basic Entities Recognised Exploitation, Co-operation Assumptions about natural relationships Metaphors & rhetorical devices Friday, 19 July 13
  • 9. CIVIC ENVIRONMENTALISM Basic Entities Recognized Ecosystems, Regulations and Resources Businesses, households and the State Assumptions about natural relationships Regulated competition Agents & their motives Consumers Corporations Enlightened self-interest Key metaphors & rhetorical devices Cycles – natural and of mutual benefit Service provision Technological/logistical solutions Efficiency Friday, 19 July 13
  • 10. Conclusion An alliance within the City - limited & negotiated Social media - maintaining and sustaining alliance Combination of on-line and off-line Reshaping of the space of City Pattern of inclusion and exclusion Limitations of the local state Friday, 19 July 13
  • 11. Matt Reed - mreed@glos.ac.uk @ReedMtweet www.ccri.ac.uk Friday, 19 July 13

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