CCRI & Social Media - A how to guide


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An overview of how best the CCRI can utilise social media to disseminate information.

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  • Twitter - & Countryside2Slideshare - & Countryside2Nick Lewis Bike
  • CCRI & Social Media - A how to guide

    1. 1. CCRI & Social Media A ‘how to’ guide
    2. 2. Platforms in CCRI O O O O O O O O O O Twitter Facebook CCRI Blog Youtube Audioboo Slideshare Linkedin Google+
    3. 3. Focus upon… O Twitter – how it works, how we use it, making the most of it…EFFECTIVE O Why extra information is needed O How it can be time consuming…but why it shouldn’t O Linking to Blog & Slideshare
    4. 4. Greatest Impact Potential? O Twitter – as a promotional tool O ‘Shouting’ about our achievements O Lure interested people / organisations (thousands potentially) O Support via Blog O Twitter 140 character limit O Need more info beyond Twitter limit O Link to Slideshare if possible
    5. 5. Twitter Speak Handle – your Twitter name prefixed ‘@’ Tweet – a message: 140 characters limit Following – accounts we follow Followers – accounts who follow us Favourites – messages we tag as favourites (acknowledgement/courtesy) O Lists – themed lists into which we classify accounts we follow (food/farm/wine) O Hashtag# - a way of coding messages according to a theme #ccriseminar enables easy searching O @ – enables you to direct Tweets at accounts O O O O O
    6. 6. Help me to help you… O A typical scenario: O Nick, could you tweet about the paper I presented last week in Timbuktu please. It covered local food networks within badger communities who have used farm buildings in flood prone areas. O 140 characters…what do I say? To whom? O O O O Paper titles often >140 characters Links take up some of numbers ‘@’ whom also uses characters In reality, often 80-100 to get people to ‘bite’
    7. 7. Maximising Interest O Tell me BEFORE you present a paper O If the paper is published – a link/reference O If you are listed in procedings/conference – a link O A summary (non-academic) or comment on the conference/paper/work. A few lines O This goes on the Blog, to give context/detail O This should all allow me to create…
    8. 8. Maximising Interest; ergo Impact Twitter O Dave from CCRI presented at #EUConf14 on badgers & food @orgs12 @JaneMills @ReedMTweet @OwainonTwit O 15 characters left O Re-tweets can reach thousands Blog O Link on Twitter brings O O O O O O O people here Detail about item Links to conference Links to paper Links to academic profiles Links to related work It brings people to the website, and ‘us’ People do follow Blogs
    9. 9. Blog Post – Example O O Note links – ‘adding value’ to the post… O Related Tweet… O Briefing paper by @rhiannonkfisher & @DamianMaye regarding control of #BovineTB available on @SRUCResearch site O See other posts – too much information for Twitter; hence need for summary, however brief!
    10. 10. Slideshare Viewings… CAP Reform 773 Farmers/Risk 619 Social Capital 616 Superb Food 532 2500 approx 155 Antony – in a week
    11. 11. Slideshare O Any presentations? Pdf or ppt O When/what/where was this? O Put in any links to papers, or provide me O O O O with them Keywords are useful – help with searches Relevant organisations at whom we can inform Summary – useful but not critical s
    12. 12. Other forms of media O Video – YouTube O Audio – YouTube & audio boo O Pictures – numerous O Facebook – easy to add photos/videos, but less impact for us, as fewer followers O Follow the same principles. Less used at present…potential? O Radio/TV O Think of opportunities
    13. 13. Questions?