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Unilever
 
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    Unilever Unilever Presentation Transcript

    • MA. BELEN GARCIA - ANDREA PERALTA -DANIELA BRIONES
    • WHO ARE THEY & WHERE ARE THEY GOING?
      • The Business
      • History
      • Mision
      • World-wide Leading Brands
      • Business Process Model
      • The Organisation
    • THE BUSINESS
      • UNILEVER is one of the biggest consumer goods companies worldwide.
      • It has a productive division of brands including food, ice cream, personal care and house care products.
      • The products are sold in 150 countries.
      • The headquarters are located in London and Rotterdam
    • HISTORY
      • UNILEVER was set up in 1930 as a result of a merge of 2 companies: UNIE Margarines (Holland) and the soapmaker LEVER BROTHERS (UK).
      • Both very similar and involved in the high-scale HPC products merchandising.
      • UNIE grew through alliances with other Margarine Producer Companies.
      • LEVER BROS was founded in 1917.
      THE MULTINATIONAL...
      • JABONERIA NACIONAL was created in Guayaquil in 1911. The factory started producing candles and soaps.
      • The Oil Factory LA FAVORITA was established in 1941.
      • In 1999 JABONERIA NACIONAL, LA FAVORITA and TERMOPLAST made a merge becoming MEGAMARCAS, that later changed its name in JABONERIA NACIONAL CORPORATION
      • The CORPORATION was adquired by UNILEVER in september 2000.
      • Finally since 2003 the Company is known as UNILEVER-ANDINA ECUADOR.
      • PINGÜINO ECUADOR has been a part of UNILEVER since 1996.
      IN ECUADOR - HPC
    • MISION
      • “ To contribute vitality to life”.
      • The company satisfies daily nutrition necessities, Home and Personal Care with brands that help people to feel and look good and to get more out of life.
      • The mission is also divided in 25 icons inspirated on People, Products and the Earth Elements
    • THE WORLD-WIDE BRANDS
    • LEADING BRANDS
    • THE SKU’s
    •  
    • BUSINESS PROCESS MODEL
      • SALES IN EUROS
      • EUROPE: 16.2bn (41%)
      • AMERICA: 13.2bn (33%)
      • ASIA/AFRICA: 10.3bn (26%)
      • SALES 2005: 39.7 billion
    • THE MODEL CORPORATE PURPOSE, STRATEGY & VALUES FINANCE & INFORMATION MANAGEMENT HUMAN RESOURCE MANAGEMENT QUALITY & BUSINESS EXELLENCE CUSTOMER MANAGEMENT SUPPLIERS CONSUMERS & CUSTOMERS BRAND ACTIVATION SUPLPLY CHAIN SAFETY, HEALTH & ENVIRONMENT
    • ORGANISATION CHART
    • “ Our identity is an expression of vitality that is in the heart of everything we make; our brands, our people and our values... This is our success”. The Unilever Group