MA. BELEN GARCIA - ANDREA PERALTA  -DANIELA BRIONES
WHO ARE THEY & WHERE ARE THEY GOING? <ul><li>The Business  </li></ul><ul><li>History </li></ul><ul><li>Mision </li></ul><u...
THE BUSINESS <ul><li>UNILEVER is one of the biggest consumer goods companies worldwide. </li></ul><ul><li>It has a product...
HISTORY
<ul><li>UNILEVER was set up in 1930 as a result of a merge of 2 companies: UNIE Margarines (Holland) and the soapmaker LEV...
<ul><li>JABONERIA NACIONAL was created in Guayaquil in 1911. The factory started producing candles and soaps. </li></ul><u...
MISION <ul><li>“ To contribute vitality to life”. </li></ul><ul><li>The company satisfies daily nutrition necessities, Hom...
THE WORLD-WIDE BRANDS
LEADING BRANDS
THE SKU’s
 
BUSINESS PROCESS MODEL <ul><li>SALES IN EUROS </li></ul><ul><li>EUROPE: 16.2bn (41%) </li></ul><ul><li>AMERICA: 13.2bn (33...
THE MODEL CORPORATE PURPOSE, STRATEGY & VALUES FINANCE & INFORMATION MANAGEMENT HUMAN RESOURCE MANAGEMENT QUALITY & BUSINE...
ORGANISATION CHART
“ Our identity is an expression of vitality that is in the heart of everything we make; our brands, our people and our val...
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Unilever

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Unilever

  1. 1. MA. BELEN GARCIA - ANDREA PERALTA -DANIELA BRIONES
  2. 2. WHO ARE THEY & WHERE ARE THEY GOING? <ul><li>The Business </li></ul><ul><li>History </li></ul><ul><li>Mision </li></ul><ul><li>World-wide Leading Brands </li></ul><ul><li>Business Process Model </li></ul><ul><li>The Organisation </li></ul>
  3. 3. THE BUSINESS <ul><li>UNILEVER is one of the biggest consumer goods companies worldwide. </li></ul><ul><li>It has a productive division of brands including food, ice cream, personal care and house care products. </li></ul><ul><li>The products are sold in 150 countries. </li></ul><ul><li>The headquarters are located in London and Rotterdam </li></ul>
  4. 4. HISTORY
  5. 5. <ul><li>UNILEVER was set up in 1930 as a result of a merge of 2 companies: UNIE Margarines (Holland) and the soapmaker LEVER BROTHERS (UK). </li></ul><ul><li>Both very similar and involved in the high-scale HPC products merchandising. </li></ul><ul><li>UNIE grew through alliances with other Margarine Producer Companies. </li></ul><ul><li>LEVER BROS was founded in 1917. </li></ul>THE MULTINATIONAL...
  6. 6. <ul><li>JABONERIA NACIONAL was created in Guayaquil in 1911. The factory started producing candles and soaps. </li></ul><ul><li>The Oil Factory LA FAVORITA was established in 1941. </li></ul><ul><li>In 1999 JABONERIA NACIONAL, LA FAVORITA and TERMOPLAST made a merge becoming MEGAMARCAS, that later changed its name in JABONERIA NACIONAL CORPORATION </li></ul><ul><li>The CORPORATION was adquired by UNILEVER in september 2000. </li></ul><ul><li>Finally since 2003 the Company is known as UNILEVER-ANDINA ECUADOR. </li></ul><ul><li>PINGÜINO ECUADOR has been a part of UNILEVER since 1996. </li></ul>IN ECUADOR - HPC
  7. 7. MISION <ul><li>“ To contribute vitality to life”. </li></ul><ul><li>The company satisfies daily nutrition necessities, Home and Personal Care with brands that help people to feel and look good and to get more out of life. </li></ul><ul><li>The mission is also divided in 25 icons inspirated on People, Products and the Earth Elements </li></ul>
  8. 8. THE WORLD-WIDE BRANDS
  9. 9. LEADING BRANDS
  10. 10. THE SKU’s
  11. 12. BUSINESS PROCESS MODEL <ul><li>SALES IN EUROS </li></ul><ul><li>EUROPE: 16.2bn (41%) </li></ul><ul><li>AMERICA: 13.2bn (33%) </li></ul><ul><li>ASIA/AFRICA: 10.3bn (26%) </li></ul><ul><li>SALES 2005: 39.7 billion </li></ul>
  12. 13. THE MODEL CORPORATE PURPOSE, STRATEGY & VALUES FINANCE & INFORMATION MANAGEMENT HUMAN RESOURCE MANAGEMENT QUALITY & BUSINESS EXELLENCE CUSTOMER MANAGEMENT SUPPLIERS CONSUMERS & CUSTOMERS BRAND ACTIVATION SUPLPLY CHAIN SAFETY, HEALTH & ENVIRONMENT
  13. 14. ORGANISATION CHART
  14. 15. “ Our identity is an expression of vitality that is in the heart of everything we make; our brands, our people and our values... This is our success”. The Unilever Group

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