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Transcript

  • 1. “ As quick as you can think it” Patter ' n Blue
  • 2. Introduction
    • The last 30 years have been riped with technological advances
    • Technologies give new companies a chance to flourish
    • Companies can’t develope in the face of obsolete technologies
    • Opennes is the right way to grow
  • 3. Open source explained
    • From www.opensource.org:
    • “ When programmers can read, redistribute, and modify the source code for a piece of software, the software evolves. People improve it, people adapt it, people fix bugs. And this can happen at a speed that, if one is used to the slow pace of conventional software development, seems astonishing.”
  • 4. Business plan
    • Company name: Patter’n Blue
    • Type: consultancy service
    • Format: private limited company
    • Business description: A company dedicated to consultancy and integration of IT solutions. A strategic partnership with IBM as an enabler.
  • 5. Business revenue model
    • Information technology consultancy, oriented towards vendor independence and open standards
    • Consulting and integration of open-source solutions
    • Tailored software development
  • 6. Company staff Patter ' n Blue
  • 7. Organization chart
  • 8. Corporate identity Patter ' n Blue
  • 9. Logo
    • Every information system must have a control center
    • The curve line means the information system
    • The blue spot is the control center
    • We use blue because it means confidence, security and relax .
    • The curve lines mean growing and dispersion
  • 10. Slogan
    • “ As quick as can you think it”  
    • Our solutions are efficient and nimble, so our clients can save time and money.
  • 11. Business cards
  • 12. Marketing Patter ' n Blue
  • 13. Marketing
    • Philosophy: the consulting and technical team that works faster and more efficiently with IBM's backup.
    • Methods:
      • Product: The right way to handle IT systems.
      • Price: Available.
      • Place: Main cities of Ecuador.
      • Promotion: Focus on the target group.
  • 14. SWOT analysis
  • 15. Advertising Patter ' n Blue
  • 16. Advertising
    • Objectives:
      • Let us be known to potential customers
      • Let the relevance of good IT be known
      • Grow to major markets
      • Obtain client through marketing research
    • Target:
      • Small/medium companies without IT departments
      • Large companies
  • 17. Advertising
    • Media systems
      • TV
      • the Internet
      • advertisement in business magazines
      • advertisement in newspapers
    • Approach
      • Use mass media that is in contact with our target market
  • 18. Financial plan Patter ' n Blue
  • 19. Financial plan
    • Key points:
      • primary revenue source: customized software development contracts
      • secondary revenue source: support contracts
    • Calculation of revenue based on:
      • hourly rates
      • number of hours billed each month
  • 20. Key figures
  • 21. Key figures
  • 22. Income/expenses chart
  • 23. Cash flow under standard data
  • 24. Conclusions Patter ' n Blue
  • 25. Conclusions
    • Financial analysis conclusions:
      • Project is affected by low sales.
      • Project benefits from high hourly fees.
      • Standard expectations are reasonable.
      • Project performs well under low expectations.
  • 26. Conclusions
    • This project taught us:
      • English
      • Essential Business knowledge
      • Communication skills
  • 27. THE END Patter ' n Blue