Mc donalds ii
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Mc donalds ii

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Mc donalds ii Mc donalds ii Presentation Transcript

  • c Donald's Norma Castillo Daniela Loor Ma. Soledad Mendoza Cinthya Palomeque
    • McDonald's
    • It’s the leading global foodservice retailer with more than 30,000 local restaurants in more than 119 countries each day.
    • Its headquarters are located just outside Chicago, in Oak Brook, IL.
    • Mission statement
    • McDonald's aim to be the World’s best fast service restaurant experience.
    • Major competitors
    • Around the world, the main competition comes from Burger King, but in the USA, competitors also include Wendy's, Taco Bell, and Subway.
    • AT THE BEGINNING…
    • 1948 Richard and Maurice McDonald were pioneers of McDonald's and the quick service restaurant industry. They opened the first Mc Donald’s in San Bernardino, California.
    • Ray Kroc becomes the exclusive national franchise agent for the McDonald brothers.
    • He opened his first McDonald's in Des Plaines, Illinois in April 1955, and founded the company that evolved into McDonald's Corporation
    • CEO: Jim Skinner
    • He started his career with McDonald's in 1971 as a restaurant manager trainee in Carpentersville, IL.
    • He advanced quickly and held numerous positions in the U.S. company.
    • He was elected McDonald’s Vice Chairman and Chief Executive Officer by McDonald's Board of Directors in November 2004.
    • Company Structure
    • McDonald's is structured along functional lines.
    • Areas of activity:
    • Operations (equipment and franchising)
    • Development (property and construction)
    • Finance (supply chain and new product development)
    • Marketing (sales marketing)
    • Human Resources (customer services, personnel, hygiene and safety)
    • MAIN PRODUCTS
    • McDonald's menu concentrates on five main ingredients: beef, chicken, bread, potatoes and milk .
    • Some of its World’s favorite foods are: French Fries, Big Mac, Quarter Pounder, Chicken McNuggets, Egg McMuffin, and the 'McFlurry' ice cream.
    • Franchises
    • McDonald's continues to be recognized as a premier franchising company around the world.
    • To set up a franchise with McDonald's costs at least £200,000. Potential franchisees need to contribute at least a quarter of this sum. Partnerships are not allowed to set up a McDonald's franchise.
  •  
    • Sales in 2005
    • Million Dollars
    • Company Oparated Sales $15,352
    • Franchised and Affiliated Revenues $ 5,108
    • Total Revenues $20,460
    • BRAND POSITIONING
    • Sponsor of events and sports. (World Cup since 1994 and the Champions League from 1996 to 2000)
    • It has sponsored Child Safety Week since 1994.
    • World Children's Day™ at McDonald’s® is an annual global fundraiser for children in more than 100 countries. Funds raised benefit Ronald McDonald House Charities (RMHC) and local children’s causes.
  • Conclusion Mc Donald’s is a company that wants to improve constantly its service but also wants to make a difference. They have a commitment of giving back to the communities in which they do business. How…? Making donations, helping foundations, and everything related to environment care.