<ul><li>Daniel Egas Minuche </li></ul><ul><li>Javier Gonzaga </li></ul><ul><li>Kic-Ling León Wong </li></ul><ul><li>Félix ...
MARKETING SKILLS
Basic Skills C.S.
MARKETING STRATEGIES C.S. BASIC STRATEGIES Price Leaders Differences Market Share GROWING STRATEGIES Intensive Growing  Ma...
COMERCIAL STRATEGIES DESIGN INDUSTRIAL  SECTOR ANALISIS MARKET ANALISIS INTERNAL  CORPORATIVE  ANALISIS  MARKETSHARE WAYS ...
S.W.O.T . STRENGTH  WEAKNESSES  OPPORTUNITIES  THREATS  S.O. STRATEGIES  GROWING STRATEGIES W.O. STRATEGIES  RE-UNFOLDING ...
SEGMENTATION <ul><li>THE SEGMENTATION CREATES THE OPPORTUNIY TO GIVE THE PRODUCTS THE BEST ATTRACTIVENESS. </li></ul><ul><...
POSITIONING MANY COMPANIES USE PUBLICITY TO MAKE THEIR PRODUCTS BE WELL KNOWN WORLD WIDE <ul><li>AMONG THE EXCESS OF COMMU...
<ul><li>QUESTION… </li></ul><ul><li>? </li></ul>
POSITIONING Many clients make their buying decisions based on their perception oF many brands. Market Perception Company p...
 
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Marketing skills 1

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Marketing skills 1

  1. 1. <ul><li>Daniel Egas Minuche </li></ul><ul><li>Javier Gonzaga </li></ul><ul><li>Kic-Ling León Wong </li></ul><ul><li>Félix Miranda </li></ul><ul><li>Jorge Palacios </li></ul><ul><li>Andrés Vaca </li></ul>UPPER INTERMEDIATE LEVEL USM
  2. 2. MARKETING SKILLS
  3. 3. Basic Skills C.S.
  4. 4. MARKETING STRATEGIES C.S. BASIC STRATEGIES Price Leaders Differences Market Share GROWING STRATEGIES Intensive Growing Marketing Introduction Product Developing Market Developing COMPETITIVE STRATEGIES Leader Strategies Defensive Offensive Reduction Challenger Strategies Frontal Lateral Follower Strategies Specialist Strategies <ul><li>PORTER </li></ul><ul><li>SWOT </li></ul><ul><li>VALUE CHAIN </li></ul><ul><li>MARKETING STUDY </li></ul>TOOLS
  5. 5. COMERCIAL STRATEGIES DESIGN INDUSTRIAL SECTOR ANALISIS MARKET ANALISIS INTERNAL CORPORATIVE ANALISIS MARKETSHARE WAYS TO OBTAIN COMPETITIVE ADVANTAGE SELECTION OF THE MARKETSHARE MARKETING STRATEGIES OPERATIVE MARKETING OBJECTIVES STRATEGIES POSITIONING MARKET SHARE ACTION TACTICS - PRODUCT - PRICE - DISTRIBUTE - COMUNICATE CONTROL MARKET INVESTIGATION C.S.
  6. 6. S.W.O.T . STRENGTH WEAKNESSES OPPORTUNITIES THREATS S.O. STRATEGIES GROWING STRATEGIES W.O. STRATEGIES RE-UNFOLDING STRATEGIES W.T. STRATEGIES SURVIVOR STRATEGIES S.T. STRATEGIES DIVERSIFICATION STRATEGIES C.S.
  7. 7. SEGMENTATION <ul><li>THE SEGMENTATION CREATES THE OPPORTUNIY TO GIVE THE PRODUCTS THE BEST ATTRACTIVENESS. </li></ul><ul><li>EASES THE POSSIBILTY TO MANAGE THE RESOURCES ON A BETTER WAY. </li></ul><ul><li>IT IS ALSO IMPORTANT FOR ALL THOSE SMALL COMPANIES. </li></ul>C.S.
  8. 8. POSITIONING MANY COMPANIES USE PUBLICITY TO MAKE THEIR PRODUCTS BE WELL KNOWN WORLD WIDE <ul><li>AMONG THE EXCESS OF COMMUNICATION NOWADAYS, THE ONLY MEAN TO BE SUCCESFUL IS TO CONQUER OF POSITIONS IN THE CONSUMER’S MINDS </li></ul>C.S.
  9. 9. <ul><li>QUESTION… </li></ul><ul><li>? </li></ul>
  10. 10. POSITIONING Many clients make their buying decisions based on their perception oF many brands. Market Perception Company perception Tecnique quality Brand A Brand B Brand C Brand D Brand C Brand A Brand B Brand D ? ? SIMPLIFY THE MESSAGE C.S.

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