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Gatorade thirstquencher

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Transcript

  • 1.
    • Ricardo Reinoso L oo r
    • Giannella Pare de s
    • Edgar Moreira
    • Andrés Ortiz
  • 2. Customer Profile and Target Audience
  • 3. Customer Profile and Target Audience
    • Men or women of all ages who practice sports or have an active routine.
    • Athletes and people who practice sports and workout. Active people.
  • 4. Gatorade´s Appearance and Price
    • Stylish plastic bottle, eye-catching colors, ergonomic bottle design, fun package.
    • The product´s price oscillates between $0.65 and $1.50 depending on the package presentation.
  • 5. Did you know?
    • Dehydration can be one of the biggest competitors of athletes.
    • Research shows that well hydrated athletes perform better.
    • When you sweat you lose fluids electrolytes and potassium essential to mantain performance
  • 6. Benefits
    • Gatorade helps to put back lost electrolytes, such as sodium, potassium and chloride.
    • Stimulates thirst so you can mantain hydrated
    • Gives essential fluids athletics need when it matter most.
    • Gives working muscles the energy they need to enhance athletic performance
    • Nothing rehydrates replenishes and refuels an athlete better than Gatorade.
  • 7. Special Features
    • Has a 6% carbohydrate solution, optimal amount to give working muscles the energy they need
    • New and different flavors: Lemon Lime, Fruit Punch, Orange, Citrus Cooler, Passion Fruit, Strawberry Kiwi etc.
    • No other sports drink is absorbed faster than Gatorade. Not even water
  • 8. Advertisements
  • 9. Advertisements
    • The product is advertised through T.V. with commercials in which very famous athletes appear dirnking Gatorade to rehydrate.
    • The media resources used for making advertisements are T.V., radio, the Internet, magazines, newspapers.
    • The purpose of advertisement is to convince consumers that nothing hydrates better than Gatorade.
  • 10. Athletes we Fuel Michael Jordan Mia Hamm Chamique Holdsclaw Derek Jeter Peyton Manning
  • 11.
    • Licensing:
    • Manufacturing:
  • 12.
    • Thank you!