Building Narrative Power - 21 Digital Strategy Tips for Community Organizing

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Building Narrative Power - 21 Digital Strategy Tips for Community Organizing

  1. 1. B U I L D I N G N A R R AT I V E P O W E R - C C I S C O / P I C O N AT I O N A L N E T W O R K 2 1 D I G I TA L S T R AT E G Y T I P S F O R COMMUNITY ORGANIZING
  2. 2. 1. Digital and Communications strategy should be seen as central to any organizing strategy today T H I S M U S T B E A D E E P PA R T O F Y O U R O R G A N I Z AT I O N A L C U LT U R E : FROM FRAMING, TO YOUR WEBSITE, THROUGH PR, AND HOW YOU TELL YOUR OWN STORY ON SOCIAL MEDIA AND WITH CONTENT C U R AT I O N
  3. 3. 2. Use the Story Based Strategy Centers “Battle of the Story” and Center for Media Justice templates and trainings to develop framing with leaders, clergy and organizers –JOHNNY APPLESEED
  4. 4. 3 . C R E AT E C L E A R , A S P I R AT I O N A L , FA I T H I N S P I R E D M E S S A G I N G AND IMAGES
  5. 5. 4 . T E S T C A M PA I G N L A N G U A G E W I T H L E A D E R S , C L E R G Y A N D M E D I A C O N TA C T S
  6. 6. 5 . P U T L E A D E R S S T O R I E S AT T H E C E N T E R O F C A M PA I G N S , S O C I A L MEDIA AND YOUR WEBSITE
  7. 7. 6. GROW YOUR SOCIAL MEDIA P R E S E N C E S T E A D I LY O V E R T I M E E S P E C I A L LY O N : F A C E B O O K , T W I T T E R , I N S TA G R A M A N D L I N K E D I N
  8. 8. 7 . P H O T O S W I L L A L W AY S BE THE MOST POPULAR T H I N G T H AT Y O U S H A R E • A Good formula is : • Always lead with the right photo • Add text - translate • Add tiny url for more in depth story after text • Tag public figures, organizations and leaders in the post and photo
  9. 9. 8. PUBLISH YOUR REPORTS AND TRAININGS ONLINE USING: • ibooks author, kindle • Slide Share • ISSUU or • Scribd
  10. 10. 9. VISUALIZE Y O U R D ATA • Using platforms like: • Keynote, ibooks • Picktochart • Blackbaud • visual.ly
  11. 11. 10. DON’T NEGLECT THE EMAIL AND T U R N O U T F LY E R S • Understand how the digital divide exists in the communities you live and work in • Make sure your email blasts and website are mobile compatible • Also consider using text messaging for turnout
  12. 12. 11. SEND PRESS RELEASE USING M U LT I P L E C H A N N E L S • Email • Call Assignment desks and reporters personally • Tweet reporters and newsrooms
  13. 13. 12. DOCUMENT YOUR ACTIONS TO TELL YOUR STORY • Photography is the most important • Record the audio of the action to pull quotes for the photographs • Film and Live stream if possible - most labor intensive for least return
  14. 14. 13. INSERT YOUR MESSAGE AS A C E N T R A L PA R T O F T H E A C T I O N
  15. 15. 14. TELL THE STORY OF THE ACTION W I T H P H O T O G R A P H Y T H AT S H O W S EMOTION
  16. 16. 15. SEND POST ACTION PRESS R E L E A S E T O A D V A N C E T H E N A R R AT I V E
  17. 17. 16. LEARN DESIGN HACKS • Learn to use simple design tools and photo editing for non-designers • Keynote, Haiku Deck • Apps: Pic Stitch, Camera+, Over, Snapseed, Phoster, Photoshop
  18. 18. 1 7 . C U R AT E Y O U R C O N T E N T B Y C A M PA I G N F O R M E D I A A N D F U N D E R S
  19. 19. 18. REBEL MOUSE IS YOUR FRIEND A U T O M AT I C A L LY U P D AT I N G Y O U R S I T E W I T H E V E R Y S O C I A L M E D I A U P D AT E Y O U M A K E
  20. 20. 1 9 . B U I L D A W E B S I T E T H AT B R I N G S I T A L L TOGETHER: STORY CENTERED, SOCIAL, C A M PA I G N B A S E D , A N D F O R L I S T B U I L D I N G
  21. 21. 20. RECOGNIZE THE CLEAR CONNECTION BETWEEN D I G I TA L S T R AT E G Y A N D O N L I N E F U N D R A I S I N G + M A K E I T E A S Y T O D O N AT E O N Y O U R S I T E
  22. 22. 21. DESIGN DYNAMIC END OF YEAR REPORTS AS INFOGRAPHICS, VIDEOS OR EBOOKS
  23. 23. Stories are everywhere around you, just be creative! and pay attention to the details… ! here’s one last example
  24. 24. “Getting ready to get out the vote from Richmond Bethlehem Missionary Baptist Church”
  25. 25. “Neighborhood Strategizing with Melahia and Pat Douglas”
  26. 26. “These were our friendly guides to one Richmond neighborhood”
  27. 27. “Sometimes you have to do a bit ! more than knock on doors,! time to fix the chain ! while we work at fixing these! broken political systems!”
  28. 28. 'Oh I know these guys I will take you there’

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