Football	  in	  ITALY	                        connecting solutions
2010/2011	  Italian	  SERIE	  A	  	  	  	  	  	  	  	  	  	  	  :	  Past	  year	  League	  Champion	  CI	  :	  Copa	  de	 ...
SERIE	  A	  Interna7onal	  Audience:	  220	  broadcasters	  in	  100	  countries	  	                                      ...
JUVENTUS	  Torino	  :	  907	  563	  inhabitants,	  located	  in	  the	  North-­‐West	  of	  Italy.	  	  Stadium:	  Stadio	...
JUVENTUS	    Type	  of	  Adver7sing:	  Electronic	  LED	  Board	  (235m)	    	    Total	  adver7sing	  minutes	  per	  mat...
INTER	  MILAN	     Milan	  :	  1’324’110	  inhabitants,	  located	  in	  the	  North	  of	  Italy.	     	     Stadium:	  S...
MILAN	  AC	  Milan	  :	  1	  324	  110	  inhabitants,	  located	  in	  the	  North	  of	  Italy.	  	  Founded	   in	   189...
MILAN	  AC	             Stadium:	  San	  Siro	             Capacity:	  80	  000	             	             Type	  of	  adv...
MILAN	  AC	                                                                                                               ...
MILAN	  AC	                                                                                                           Top	...
MILAN	  AC	                                                                                                           Top	...
AS	  ROMA	   Roma	  :	  Capital	  of	  Italy	  with	  2’761’477	  inhabitants,	  located	   in	  the	  centre-­‐west	  of	...
S.S	  LAZIO	  ROMA	  Roma	  :	  Capital	  of	  Italy	  with	  2’761’477	  inhabitants,	  located	  in	  the	  centre-­‐wes...
S.S	  LLAZIO	  ROMA	                                                                                                  S.S	...
S.S	  LAZIO	  ROMA	                                                                                                       ...
S.S	  LAZIO	  ROMA	                                                                                                       ...
US	  CITTA	  DE	  PALERMO	  Palermo	  :	  655	  875	  inhabitants,	  located	  in	  Sicilia.	  biggest	  city	  of	  the	 ...
US	  CITTA	  DE	  PALERMO	  Type	  of	  adver7sing:	  	  2nd	  Row	  Electronic	  LED	  Board	  (195	  m)	  -­‐	  72	  mod...
US	  CITTA	  DE	  PALERMO	                                                                                                ...
GENOA	  CFC	  Genoa:	  607	  771	  inhabitants;	  city	  located	  in	  the	  North-­‐West	  of	  Italy,	  on	  the	  Medi...
GENOA	  CFC	                                                                                                              ...
CAGLIARI	  CALCIO	  Cagliari	  :	  Capital	  of	  Sardinia	  Island.	  It	  is	  located	  at	  the	  southern	  part	  of...
CAGLIARI	  CALCIO	                                                                                                        ...
Your personal Contact""Dr. Patrick Cotting"CCI MEDIA !A Business Unit of CCI Cotting Consulting Ltd."Zurich – Fribourg – M...
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Football sponsorship offers in Italy

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Sponsorship offers in Italy offered by CCI Media

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Football sponsorship offers in Italy

  1. 1. Football  in  ITALY   connecting solutions
  2. 2. 2010/2011  Italian  SERIE  A                      :  Past  year  League  Champion  CI  :  Copa  de  Italia  Winner  P  :  Teams  Promoted   connecting solutions
  3. 3. SERIE  A  Interna7onal  Audience:  220  broadcasters  in  100  countries     Number  of   Number  of   Loca7on   Examples  of  channels   Countries   Broadcasters   France:  Canal  +   Europe   38   100   UK:  BBC  One   Morocco:  Arryadia   Africa   17   22   Egypt:  Art  Sport  4   Middle  East   12   19   Turkey:  E2  Turkey   Japan:  Fuji  TV   Asia   12   22   China:  RAI  InternaQonal   USA:  ESPN   North  America   3   16   Canada:  Fox  Sports   ArgenQna:  RAI  Central  and  South  America   16   37   InternaQonal   Oceania   2   4   Australia  :  ABC,  SBS   connecting solutions
  4. 4. JUVENTUS  Torino  :  907  563  inhabitants,  located  in  the  North-­‐West  of  Italy.    Stadium:  Stadio  Delle  Alpi  Capacity:  69  200    Type  of  adver7sing:  Electronic  LED  Board,    Height:  1m  x  Long:  245  m.  Total  adver7sing  minutes  per  match:    5  min    TV  Broadcas7ng:  All  matches  are  InternaQonally  televised.  There  are  163  live  programs  and  184  programs  worldwide.    Commercial  Offer:  9  matches  -­‐  392  160  €*   pcoang@cci-­‐media.com    Produc7on  Cost:  Included  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  5. 5. JUVENTUS   Type  of  Adver7sing:  Electronic  LED  Board  (235m)     Total  adver7sing  minutes  per  match:  3  min     5  hospitality  “Partner’s  club”  Tickets  +  buffet     Logo  and  Link  on  Juventus.com  sponsors  area  during     3  months     Special  Commercial  Offer:  4  matches  -­‐  156  860  €*   pcoang@cci-­‐ Sponsorship  Offer  /  per  season:      12  M€   media.com   Stadium  Naming  Right  per  season:    6  M€   connecting solutions*  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included.
  6. 6. INTER  MILAN   Milan  :  1’324’110  inhabitants,  located  in  the  North  of  Italy.     Stadium:  San  Siro   Capacity:  80  074     Inter  Milan  has  won  18  Italian  1st  league,  including  5  from   2006  to  2010,  establishing  the  record  of  all  Qme.     In  2010,  they  won  3  Qtles  :  the  Italian  1st  League,  The   Italian  Cup  and  the  UEFA  Champions  League.   They  have  won  2  other  UEFA  Champions  League  Cups  in   their  history,  but  also  3  UEFA  Cups,  7  Italian  Cups  and  5   SuperCups.       Type  of  Adver7sing:  Electronic  LED  Board     Total  adver7sing  minutes  per  match:  1m30     Commercial  Offer:  10  matches  -­‐  124  580  €*   pcoang@cci-­‐media.com     Produc7on  Cost:  750  €  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  7. 7. MILAN  AC  Milan  :  1  324  110  inhabitants,  located  in  the  North  of  Italy.    Founded   in   1899,   Milan   is   the   first   club   in   the   world   that   won   a   number   of   internaQonal   Qtles   (18   Qed   with   Boca  Juniors)   and   steadily   for   thirty   years   in   the   top   10   European   clubs   in   the   UEFA   rankings,   compiled   based   on   the  results  of  the  last  five  years  .    -­‐  4  Cups  /  Club  World  Cup  (world  record).  -­‐  5  European  Super  Cups  (European  record).  -­‐  7  European  Cups  /  Champions  League  and  2  Cup  Winners;  Cup  (both  primates  Italian).  -­‐  18  league  Qtles  (world  record).  -­‐  5  Italian  Super  Cups.  Among  the  numerous  records  of  Milan:  the  longest  run  of  races  without  defeat  in  Serie  A  (58),  the  longest  stay  at  1st  place  of  the  Serie  A  (72  days  from  October  1991  to  October  1993),  the  only  team  to  have  won  an  unbeaten  league  (1991-­‐92).   Audience   Contacts   Stadium  ASendance   Cumula7ve   Average   Cumula7ve   Average  net   Average   Cumula7ve   gross   1  851  281   35  364  330   3  856  790   73  279  002   53  945   1  024  962   connecting solutions
  8. 8. MILAN  AC   Stadium:  San  Siro   Capacity:  80  000     Type  of  adver7sing:  2nd  Row  Electronic  LED  Board   (220  meters)       Total  adver7sing  minutes  per  match:  3  min     TV  Broadcas7ng:  Sky  &  Mediaset.     Commercial  Offer:  10  matches  -­‐  219  600  €*   pcoang@cci-­‐media.com     Produc7on  Cost:  750  €     Booking  Deadlines:  Two  weeks  before  the  first  game  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  9. 9. MILAN  AC   Top  Sponsorship  Offer  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  10. 10. MILAN  AC   Top  Sponsorship  Offer  (cont’d)  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  11. 11. MILAN  AC   Top  Sponsorship  Offer  (cont’d)  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  12. 12. AS  ROMA   Roma  :  Capital  of  Italy  with  2’761’477  inhabitants,  located   in  the  centre-­‐west  of  the  country.     Stadium:  Olímpico  de  Roma   Capacity:  77  800     The  AS  ROMA  has  won  3  Qmes  the  Serie  A  and  9  Qmes  the   Italian  Cup.  They  also  won  2  Italian  SuperCups.   They  play  in  the  UEFA  Champions  League  almost  every   season.     Type  of  Adver7sing:  Electronic  LED  Board   Total  adver7sing  minutes  per  match:  1m30     Commercial  Offer:  10  matches  -­‐  120  660  €*   pcoang@cci-­‐media.com     Produc7on  Cost:  750  €  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  13. 13. S.S  LAZIO  ROMA  Roma  :  Capital  of  Italy  with  2’761’477  inhabitants,  located  in  the  centre-­‐west  of  the  country.    Founded  by  the  Romans  in  1900,  the  sports  club  Lazio  is  characterized  by  white  and  blue  colors  (chosen  in  honor  of  Greece,  the  birthplace  of  the  Olympics)  and  is  involved  in  over  40  disciplines,  more  than  any  other  sports  club  in  the  world.  In  football,  Lazio  has  a  track  record  of  the  most  presQgious  championships  :  -­‐  2  Italian  leagues.  -­‐  3  Qmes  Runner-­‐up  and  five  Qmes  3rd  place.  -­‐  5  Italian  Cup.  -­‐  3  Italian  Supercup  (Finalist  in  the  1998  Cup).    -­‐  1  UEFA  Cup.    In   the   world   ranking   clubs   of   all   Qmes   (IFFHS)   Lazio   was   ranked   20th   ,   preceded   in   Italy   only   by   Juventus,   AC   Milan,   Inter,  Parma  and  Roma.  At  naQonal  level,  Lazio  is  ranked  sixth  in  number  of  fans  aner  Juventus,  AC  Milan,  Inter,  Roma  and  Napoli.  Lazio   has   surpassed   the   80,000   spectators   twice,   the   Olympic   Stadium   record,   including   the   matches   of   Rome   and   the  naQonal  team.         Audience   Contacts   Stadium  ASendance   Cumula7ve   Average   Cumula7ve   Average  net   Average   Cumula7ve   gross   791  749   15  043  238   2  031  003   38  589  052   28  890   577  803   connecting solutions
  14. 14. S.S  LLAZIO  ROMA   S.S   AZIO  ROMA   Stadium:  Olímpico  de  Roma   Capacity:  77  800     Type  of  adver7sing:  2nd  Row  Electronic  LED  Board  –   (215m)  -­‐  80  modules  of  128x56  pixels  =  2.688  x  0.896   m.  each.   Total  adver7sing  minutes  per  match:  6  min       TV  Broadcas7ng:  Sky  &  Mediaset     Commercial  Offer:  10  matches  -­‐  227  450  €*   pcoang@cci-­‐media.com     Produc7on  Cost:  750  €     Booking  Deadlines:  Two  weeks  before  1st  game  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  15. 15. S.S  LAZIO  ROMA   Top  Sponsorship  Offer  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  16. 16. S.S  LAZIO  ROMA   Top  Sponsorship  Offer  (cont’d)  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  17. 17. US  CITTA  DE  PALERMO  Palermo  :  655  875  inhabitants,  located  in  Sicilia.  biggest  city  of  the  island.    The  history  of  Palermo  began  in  1900  as  Anglo  Panormitan  founded  the  AthleQc  and  Football  Club,  which  soon  changed  its  name  to  Football  and  Cricket  Club  Palermo.  The  club  arrived  for  the  first  Qme  in  Serie  A  during  the  1932-­‐33  season.    In  the  1970s,  they  won  the  Italian  Cup  final.  They  have  known  ups  and  downs  that  lead  the  club  to  sail  between  the  Series  B  and  C.  In  2002,  Maurizio  Zamparini  bought  the  club  and  brought  it  back  within  two  years  to  the  top  level.      With  about  1.5  million  fans,  Palermo  is  part  of  the  top  ten  teams  in  Italy,  thanks  to  the  many  Sicilians  emigrated  to  the  north.  It  is  one  of  the  most  popular  teams  on  the  road,  with  many  fans  abroad,  especially  in  North  America.   Audience   Contacts   Stadium  ASendance   Cumula7ve   Average   Cumula7ve   Average  net   Average   Cumula7ve   gross   667  806   12  688  311   1  796  196   34  127  729   24  812   471  432   connecting solutions
  18. 18. US  CITTA  DE  PALERMO  Type  of  adver7sing:    2nd  Row  Electronic  LED  Board  (195  m)  -­‐  72  modules  of  128x56  pixels  =  2.688  x  0.896  m  each.    Total  adver7sing  minutes  per  match:  6  min    TV  Broadcas7ng:  Sky  &  Mediaset    Commercial  Offer:  10  matches  –  227  450  €*   pcoang@cci-­‐media.com    Produc7on  Cost:  750  €    Booking  Deadlines:  Two  weeks  before  1st  game  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  19. 19. US  CITTA  DE  PALERMO   Top  Sponsorship  Offer  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  20. 20. GENOA  CFC  Genoa:  607  771  inhabitants;  city  located  in  the  North-­‐West  of  Italy,  on  the  Mediterranean  Coast.  Sponsorship  Offer:    •  Jersey  Sponsor  for  all  season  (all  equipment).  •  Right  to  use  the  name  and  logo  of  the  team.  •  Logo  of  your  company  in  mulQple  supports.  •  1st  Row  LED’s.  •  Logo  on  stadium  big  screen.  •  Logo  on  interview  backdrop  and  press  conference.  •  Number  1  Digispot  of  10  Seconds  for  all  the  38   matches  of  the  Serie  A.  •  Many  other  supports  offered…    Sponsorship  Commercial  Offer  /  per  season:    2  768  170  €*   pcoang@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  21. 21. GENOA  CFC   Top  Sponsorship  Offer  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  22. 22. CAGLIARI  CALCIO  Cagliari  :  Capital  of  Sardinia  Island.  It  is  located  at  the  southern  part  of  the  Island,  along  the  coast.    The  city  has  156  000  inhabitants.    Stadium  :  Stadio  Sant’Elia  Capacity  :  23  486    The  team  is  now  a  well-­‐established  1st  division  club.  They  have  won  the  Italian  1st  division  in  1970  and  the  2nd  division  in  2004.  They  also  reached  the  UEFA  Cup  semi-­‐finals  in  1994.   connecting solutions
  23. 23. CAGLIARI  CALCIO   Top  Sponsorship  Offer  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  24. 24. Your personal Contact""Dr. Patrick Cotting"CCI MEDIA !A Business Unit of CCI Cotting Consulting Ltd."Zurich – Fribourg – Madrid – London """pcotting@cci-media.com / pcotting@cci-media.ch "Direct: +41 79 555 37 25 or +41 43 541 40 00""www.cci-media.com / www.cci-media.ch"www.cci-cotting.com / www.cottingconsulting.com" connecting solutions

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